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MONEY.
Now Let’s Get Serious About It:
Tell me if you agree:
You didn’t come to AWAI just to learn how to write…
You came to make money.
Of course, there’s the freedom that comes with writing…
The ability to choose your clients, choose your hours — enjoy a life free of the shackles most “jobs” put on you.
And as writers — we love that about this amazing career…
But let’s be honest — everything is so much better when you have more money.
Rebecca Matter, here…
If you’ve been with us a while, you know how passionate I am about helping writers turn their skills into real, lasting financial success…
Especially in uncertain times like these.
Which is the great thing about copywriting:
Businesses will always need it…
And how much you make — and what you do with it…
… is 100% up to you!
Tale of Two Copywriters…
But we’ve seen it play out again and again in the copywriting world…
Two writers.
Let’s call them Jamie and Sam.
Same starting point. Same skills. Same opportunity.
Both land clients. Both do well.
But a few years later?
Sam’s still grinding it out, project to project… chasing the next job.
Jamie?
She’s earning three, five, even 10 times more…
AND she’s 50 times wealthier.
But that’s not all…
Instead of working more hours, Jamie is working less.
She has checks coming in from writing she did years ago…
She owns pieces of the businesses she writes for…
She’s built income streams beyond client work…
In other words… Jamie is free.
Free from time pressures…
Free from money pressures…
Free to live the kind of life she wants to live.
So, What Made the Difference?
Was it talent?
Hustle?
Luck?
Nope. None of the above…
It’s that Sam kept thinking like a freelancer — focusing only on landing the next project.
While Jamie learned how to better leverage her writing skills…
And see the bigger opportunities open to writers like her…
And started thinking like a wealth builder.
And that’s exactly what we’re going to work on together — side by side — in a rare, two-day immersive financial blueprinting experience February 19 and 20 that we’re calling…
The Copywriter’s MONEY Room.
We’re not just going to “talk” about wealth…
We’re going to build a plan for it… for YOU… together.
A plan that works in four very simple, progressive stages:
STAGE 1:
Unlock “Low-Hanging Fruit” Income Immediately…
By discovering simple but powerful shifts that can dramatically increase what you earn — using the skills you already have.
STAGE 2:
Earn More for Longer by Stepping into the Money Flow of Every Business…
By learning how to spot hidden opportunities that lead to more copy, higher fees, and deeper client relationships.
STAGE 3:
Present Yourself Like a Pro — and Get Paid Like One…
By mastering how you talk about your value, set your prices, and position yourself as a trusted partner.
STAGE 4:
Build “Legacy” Wealth That Grows While You Sleep…
By setting up systems, deals, and income streams that keep paying you — long after the writing is done.
Because while it’s clear to everyone that copywriting is a great way to earn money…
Very few writers ever learn how to use it to create wealth.
And there IS a difference.
You earn to survive…
You create wealth to build the kind of life you want.
Inside The MONEY Room, you’ll join a small group of extremely successful writers who are ready to roll up their sleeves and work with you personally, LIVE, to create a 90-day action plan to…
- make more money immediately (by seeing smarter opportunities hiding in plain sight)…
- 3X your income using AI and client-smart strategies the top earners use, and…
- start setting up the kind of long-term income streams that give you control and confidence in your financial future.
This isn’t a “sit back and watch” presentation.
It’s not a conference.
This is an immersive workshop.
A working session that, if you take it seriously and follow the plan, will be a financial turning point for you and your family.
You’ll be “in the room” virtually — shoulder to shoulder — with some of the wealthiest and most successful copywriters in the business…
Writers who started where you are and used their copy skills to break into a whole new level of financial success.
Including two of the most respected legends in the industry…
One — a mentor to all of us at AWAI — has built multiple million-dollar businesses from scratch using his copy skills… and is now a millionaire many times over.
The other — a name you’ll instantly recognize — has leveraged his writing into books, products, and a sprawling business that generates passive income year after year.
Both used their writing to create serious wealth — not just income.
And now they’re ready to show you how to do the same.
And after our two days together?
That’s When Your Transformation Truly Begins…
“Most of us come to copywriting looking for financial freedom, so it’s incredibly relevant to learn how to build both income and long-term wealth as a writer. Being able to be ‘in the room where it happens' was invaluable.”
Tammica Dowd
You’ll hold a clear, customized 90-day blueprint in your hands…
And just as important…
We’ll check in together throughout the 90 days that follow to keep you on track.
Now let’s drill down a little deeper…
As I show you exactly what you’ll experience during our two historic days together… and in the weeks and months beyond.
They Used Copywriting to Build Their Own Wealth Legacies…
Now They’re Going to Show YOU How to Do the Same!
Earlier, I introduced you to the four essential stages of building wealth as a copywriter:
- Earning more right now — by making small but powerful shifts to how you approach projects and clients…
- Stepping into the money flow — by spotting hidden opportunities that lead to more copy and higher fees…
- Presenting yourself like a pro — so you get paid what you’re worth and become a writer clients want to hire again and again…
- And building lasting wealth — by setting up income streams that can keep paying you long after the writing is done.
It sounds simple.
But the truth is — most people never follow this path.
Not because they’re not smart.
Not because they’re not hardworking.
But because no one ever shows it to them.
No one ever pulls back the curtain and says,
“Here’s how it really works.”
“Here’s what you need to do now, next, and beyond…”
“Here’s someone who’s done it — who will help you do it too.”
That’s what makes this MONEY Room experience so different and so powerful.
You won’t just hear about what’s possible…
You’ll see it. You’ll feel it.
And you’ll build your own plan for wealth — alongside the people who have already accomplished it.
When that happens — everything changes.
I’ve seen it again and again — in others, and in myself.
There’s this phenomenon I can only describe as “your world getting bigger.”
One day, you think you have a handle on where your life is headed…
And the next, everything opens up — bigger, brighter, and with so much more opportunity than you ever imagined possible.
For me, that moment came when I joined AWAI and met my now-business partner Katie Yeakle…
Who then introduced me to her longtime mentor and AWAI co-founder, Mark Ford.
If you don’t know Mark, he’s not just one of the most successful copywriters in our industry…
He’s also a brilliant teacher — and a genius when it comes to business-building and wealth creation.
He’s launched, grown, and partnered in dozens of multimillion-dollar businesses — including AWAI.
And in the process, he’s built personal wealth in the multiple millions.
He’s even written bestselling books specifically on the topic of wealth building — including two that have become “bibles” for many in our industry:
Automatic Wealth — The Six Steps to Financial Independence… and The Pledge — Your Master Plan to an Abundant Life — both under his pen name Michael Masterson.
Bill Bonner — founder of Agora, Inc., and a multimillionaire himself, says of Mark,
“He manages to go beyond the theory to tell you exactly how real people make real money in the real world. That is his genius.”
Legendary marketer Jay Abraham says,
“You can absolutely use (Mark’s insights) to vastly and rapidly increase your financial situation, often times doubling and redoubling your wealth every few years.”
Now, I’ve always been driven.
I’ve always had big goals.
And I’ve had successful people around me — in my personal life and in my career.
But I’d never met anyone like Mark!
The moment I did, everything shifted.
Suddenly, I saw bigger ideas… bigger opportunities… and a much bigger future than I’d ever imagined.
For the first time, I realized that I’d been putting “limitations” on what I thought I could achieve.
And in that moment — those limitations were banished forever.
And It’s Not Just Me…
“Before The Money Room, my biggest obstacle wasn’t skill… it was hesitation. The shift from feeling like I was imposing to taking confident, value-based action completely changed my trajectory.”
Michael VanRuden
Countless people I know — including AWAI members — have experienced the same transformation after meeting Mark or being exposed to his ideas…
Take Paul Hollingshead, another AWAI co-founder…
Before he discovered copywriting, he was stocking grocery shelves for near minimum wage.
The life he lives now — earning mid-six figures, living in a lakeside town, driving luxury cars, traveling freely, playing golf at exclusive clubs — wasn’t just out of reach…
It wasn’t even on his radar.
Until he met Mark…
And stepped into a world where that kind of life is normal.
He didn’t need to change who he was…
He just needed someone to show him what was possible — and how to get there.
And So Many Others…
Guillermo Rubio, Mindy McHorse, Henry Bingaman, Jon Stoltzfus, Rebekah Mays…
All very successful copywriters now…
All once stuck in situations where the kind of life they live today felt out of reach.
Rebekah said it best:
“I used to believe that level of success was for other people.”
She didn’t think six- or seven-figure writing careers were truly possible — not for someone like her.
Until she stepped into our world…
Until she attended events like this one…
Until she sat down with the mentors who helped shape my career… Katie’s… Paul’s… and so many others.
And when that happened, her mindset changed.
She stopped asking, “Could I ever do that?”
And started asking, “How do I get there?”
Now It’s YOUR Turn
Because as Rebekah, Paul, Katie, and I — and so many others — can tell you…
Being in the right room… with the right people… who see bigger things for you than you see for yourself…
It’s one of the most powerful forces for positive change you’ll ever experience.
“This pricing process conversation is definitely helping me understand how to get all my services out there at the start and make it easier to be the go-to person to handle all their writing.”
Kathleen Brown
That’s why we’re so excited to have you work with Mark — and all the other successful writers and business-builders who will be joining us — on YOUR plan.
So you can better understand the transformation that’s about to happen…
Let’s walk through the four key stages of wealth building we’ll work through together inside The Copywriter’s MONEY Room…
Each stage builds on the last — taking you from making more money now… to growing your income smarter… to setting yourself up like a pro… to creating long-term wealth that lasts.
Throughout the virtual event, you’ll hear from experts in a dynamic mix of workshops, panels, and interviews — each offering insights, strategies, and ideas that support one or more of these four wealth-building stages.
And because this is anything but a “sit back and watch” event — you’ll be actively involved at every step.
You’ll work side by side with the most successful writers and business minds in our industry — to build a personalized financial blueprint from the ground up.
Here’s how we’ll do it:
STAGE 1:
Unlock “Low-Hanging Fruit” Income Immediately…
By discovering simple but powerful shifts that can dramatically increase what you earn — using the skills you already have.
Let’s start with the thing most writers need most:
More income. Now.
Not someday.
Not after you’ve “mastered” every skill…
Not after you’ve landed the “perfect” client…
We’re talking about increasing your income immediately — using strategies that are already working for the most successful writers in our world.
Because chances are, you’re already doing work that could be worth more — right now — if you simply changed how you approached it.
Throughout our time together in The MONEY Room, you’ll learn how to…
- spot high-value opportunities that most writers miss — even when they’re staring them in the face…
- price your value confidently — and break free of the “what’s your hourly rate?” trap…
- offer clients ongoing retainers instead of one-off projects…
- build in royalties and performance bonuses for both new projects and work you may already be doing…
- use AI tools strategically — to get more done, faster, and take on more income-generating work, and…
- present yourself in a way that draws high-value clients directly to you.
These are all powerful shifts — in thinking, in positioning, in how you present your value — that can lead to immediate financial growth.
Just ask Guillermo Rubio.
At one point, Guillermo was working as a barista and teaching ballroom dancing on the side — chasing any opportunity to break free financially.
He even tried his hand at MLM and other “get-rich-quick” programs.
Until he discovered AWAI.
That’s when everything changed.
He immediately saw that copywriting wasn’t a gimmick.
It was a real skill.
A financially valuable one that businesses desperately needed.
So he took action.
He didn’t just buy a program and “hope” things would happen…
He walked into our Delray Beach office, met Katie in person, and sold himself as a writer.
That bold step paid off.
We loved Guillermo from the moment we met him — and because of his passion, we wanted to help him in any way we could.
And Guillermo? He took full advantage.
He absorbed everything.
He reached out to mentors like Mark Ford and Paul Hollingshead, and, early on, landed an opportunity to work on a project with the late Clayton Makepeace.
With every breakthrough — and every failure — he kept growing.
And as his confidence increased, so did the caliber of his clients.
Guillermo is still taking action, too.
When AI emerged, he didn’t resist it. He leaned in — using it to increase his output, his efficiency, and his income.
He learned from top writers how to price his services, so he could keep earning more.
How to manage clients like a partner.
And how to invest in his future like a business owner.
Now — Guillermo is doing work he enjoys, on his terms, with a freedom and confidence he never thought possible.
Not because he got lucky…
But because he opened his mind…
Saw what was possible…
Took advantage of opportunities like this one you have today…
And let go of the limitations he once put on himself.
Guillermo’s journey is one of the many success stories you’ll hear during The MONEY Room.
Not just the high points — but the steps they took early on… the mindset shifts they made… and how you can apply them to your own journey.
Because once you hear how these writers did it…
You’ll see just how possible it is for you.
And how you can take the same approach to bolster your income in the days ahead.
Why Don’t More Writers Do This?
Now, you might ask…
Why don’t all writers think like Guillermo?
It’s simple.
Most copywriters are conditioned to think like freelancers.
They’re taught to get good at writing… charge a decent rate… and hustle for projects.
But no one teaches them to think like business owners…
To see how to leverage their writing skills…
Use smarter pricing strategies…
Or build financial “breathing room” into their work.
That’s what Stage 1 of The MONEY Room is all about.
Helping you make a lot more — fast — by shifting how you see yourself and how you value your work.
We’ll walk you through it step-by-step…
And you’ll leave with a real, doable plan you can start using immediately — one that could 3X, 5X, even 10X your income.
STAGE 2:
Earn More for Longer by
Stepping into the Money Flow of Every Business…
By learning how to spot hidden opportunities that lead to more copy, higher fees, and deeper client relationships.
Once you’ve begun raising your value — and making more money using the strategies from Stage 1 — it’s time to go deeper…
Because the real leverage comes when you understand how your clients’ businesses actually work…
And more importantly — how to see what they can’t.
In this stage of The MONEY Room experience, you’ll learn how to…
- see companies not just as clients — but as marketing systems you can help improve…
- identify blind spots — places where stronger or additional copy could drive better results…
- spot strategic opportunities most writers miss — and turn them into paid projects…
- build smarter client relationships based on value — not just deliverables…
- and ultimately, transition from a “writer for hire” to a trusted consultant clients turn to again and again.
Learn to See What Clients Can’t
Sandy Franks — one of the most respected writers, marketers, publishers, and business strategists in our space — will help guide this transformation.
Sandy has spent decades inside businesses of every shape and size…
She’s seen where marketing breaks down, where opportunity gets missed, and how certain writers are able to step in — identify the gap — and offer a solution that leads to big wins (and bigger paychecks).
Her experience working with hundreds of writers has given her a unique perspective on what clients value most…
And how writers who think strategically — who see the big picture and offer solutions, not just words — become invaluable partners.
Through her mentorship inside The MONEY Room, she’ll help you sharpen your ability to…
- assess a company’s customer journey with a marketer’s eye…
- spot where better copy could make a big difference — and position yourself to write it, and…
- present those insights in a way that leads to trust, opportunity, and higher fees.
Because here’s what most writers don’t realize:
Your clients can’t always see what’s missing!
They’re too close to their own businesses.
And when you can show them what’s being overlooked — and how to fix it — you immediately become someone worth keeping around.
Sandy will show you precisely how to take the income boost you’ll generate from Stage 1…
And turn it into a growth strategy that elevates you and allows you to write more, earn more, and deepen your client relationships.
It’s about structuring your writing business in a way that supports long-term income and opens the door to wealth-building strategies most writers never even think about.
And once you start seeing just how much value you’re creating, another question naturally follows:
How do you make sure that value is recognized — and that you’re paid what you’re truly worth?
That’s where the legendary Nick Usborne steps in…
See Your Value Clearly
By the time you’re ready to dive into Stage 3 of The MONEY Room, you’ll be primed to talk about pricing, positioning, and money conversations with clients.
But before any of that, there’s a quieter and often overlooked conversation that has to happen first…
And it has to happen within yourself!
In short, you have to fully understand the value you’re creating.
Nick has spent decades working with organizations at every level…
From global companies like Yahoo and Microsoft… to smaller businesses looking for a competitive edge through smart copy.
He’s trained, mentored, and worked with all levels of writers.
Across all of it, he’s seen the same pattern repeat, even among the very best:
Writers consistently underestimating the role they play inside a business… even when the copy and content they’re delivering is consistently driving up the company’s bottom line.
To ensure this doesn’t happen to you, Nick will help you “recalibrate" how you see your work and your contribution…
So you stop thinking of the high-value strategies and solutions you bring as something “extra”…
And start recognizing them as central to your VALUE as a writer.
You’ll learn how to…
- identify the full scope of value you’re already creating — beyond the words on the page…
- understand (and appreciate) why businesses pay more for clarity, insight, and direction than for execution alone…
- recognize instantly when you’re thinking about your work as a writer in a way that’s below your actual contribution, and…
- build “internal confidence” regarding your value — before you ever talk about pricing with a client.
This may seem like a “small” thing at this point in your career…
But when you look at the most successful pros in our industry, you quickly see there’s a level of confidence regarding what they bring to the table… and the value it has.
And ONLY when you clearly understand the value you bring to the table can conversations about pricing, positioning, and fees become simpler and far less stressful.
Nick’s role inside The MONEY Room is to help you make that internal shift so when you move into Stage 3, you’re not trying to convince anyone of your worth.
You already know it and your clients will see it.
And it’s the perfect setup for an expert who’s had a massive impact on not only my career…
But the careers of countless writers and freelancers as well.
STAGE 3:
Present Yourself Like a Pro —
and Get Paid Like One…
By mastering how you talk about your value, set your prices, and position yourself as a trusted partner.
Now that you understand how to think strategically — and place yourself in the flow of opportunity — it’s time to make sure the outside world sees you that way too.
Because top writers understand…
How much you earn as a copywriter isn’t just about the work you do.
It’s about how you present yourself.
How you price your services.
How you handle the “money conversations” that position you as either a pro — or a beginner.
At this stage in your MONEY Room experience, you’ll learn how to…
- shift from being a “vendor” to a trusted, strategic partner clients rely on…
- present yourself in a way that attracts high-paying, long-term opportunities…
- understand how clients think about hiring — and speak their language…
- handle “money conversations” with clarity, confidence, and control…
- set up systems that pre-sell your value and remove friction from the sales process…
- price your work in a way that aligns with your expertise and impact, and…
- build a reputation as the go-to pro in your niche — someone clients want to work with again and again.
And helping guide this powerful transformation?
None other than Ilise Benun…
A coach and strategist with over 30 years of experience helping creatives and copywriters build thriving businesses…
Ilise has taught thousands of writers — including countless AWAI members — how to price with confidence, market themselves authentically, and master the delicate — but essential — art of talking about money.
Inside The MONEY Room, she’ll help you reframe how you think about your work, your value, and your worth in the marketplace.
She’ll walk you through real-world client scenarios — and help you practice the positioning, pricing, and boundary-setting that separates the amateurs from the pros.
Like she did for Steve Maurer…
Steve was writing $5 articles for content mills — convinced that was all his writing was worth.
Then he met Ilise.
She took one look at his niche experience and said, “You’re undercharging by a mile.”
She showed him how to position himself as a niche expert — to clients actively looking for writers with his background.
The result?
In a few short years, Steve went from earning “lunch money”…
To retiring from his day job as an industrial maintenance technician…
Doubling his income as a copywriter…
And even launching a coaching business to help others in his niche charge what they’re worth.
Or take Jen Adams…
Her breakthrough started with one honest admission:
“I want to make more money.”
Her mentor asked, “Let me see your rates.”
When she did, she was told bluntly:
“Double them.”
She was nervous. But she did it.
And her clients didn’t even blink.
They paid it. Happily.
Because when your positioning aligns with your value — the fees you charge simply feel appropriate.
Do YOU Know Your Worth?
It’s a simple question every writer needs to ask:
What am I really worth?
Because even seasoned copywriters often undervalue themselves.
And newer writers? Many don’t even realize how much expertise they already bring to the table.
Think about it this way:
If you were remodeling your kitchen…
Would you hire the contractor who charges $10,000 and is available tomorrow?
Or the one quoting $30,000 — with a three-month waiting list?
If quality matters, the answer is obvious.
Clients don’t always want the cheapest — they want the best.
The most trusted. The most valuable.
And when you present yourself like a pro?
Clients respond in kind.
That’s when the bigger fees, the longer retainers, and the better opportunities start finding you.
And that’s exactly what you’ll learn to do — inside Stage 3 of The MONEY Room.
By this point, how you view your writing career going forward has changed dramatically.
You know how to raise your income.
You’ve learned how to see opportunity inside businesses.
You know how to present yourself — and be paid — like a professional.
Which naturally leads to a bigger question:
What’s the Next Logical Step in Your “Evolution” as a Writer?
This is where Brian Clark comes in.
Brian started exactly where most writers start — using writing to help other businesses attract customers and grow revenue.
Over time, that same skill became the foundation for businesses, platforms, and assets that extended well beyond client work.
Brian built, ran, and ultimately sold Copyblogger for millions.
His newest venture, Further, is setting records on Substack — including growth in paid subscriptions.
And he remains in constant demand for his insights into writing, marketing, and persuasion.
It’s a career arc that gives him a rare vantage point.
And to set you up for success in Stage 4 of The MONEY Room, Brian will walk you through how the successful evolution of a writer actually happens…
What he built at different points in his career… why those businesses took the shape they did… and what he carried forward when one chapter ended and another began.
You’ll hear how his relationship with money evolved as his new companies took shape…
And what influenced important decisions along the way.
Looking back with the benefit of experience and hindsight, Brian will share the defining lessons that become clear only once you’ve built something real…
Insights that shape how you approach the massive opportunity writing can bring… growth… and any risks going forward.
For newer writers, some of these ideas may feel “higher level.”
But successful writers know:
This is exactly the knowledge you want in the back of your mind as you’re building and planning your writing career!
It’s about understanding how writing careers actually evolve when they’re designed with intention…
And how early decisions quietly shape what becomes possible years down the road.
Brian’s role in The MONEY Room will help you see this longer arc of success clearly.
And that shift is what prepares you for the final stage of The MONEY Room…
Where the focus moves from building income and businesses…
To turning both into lasting wealth.
STAGE 4:
Build “Legacy” Wealth That Grows While You Sleep…
By setting up systems, deals, and income streams that keep paying you — long after the writing is done.
By now, you've mapped out a plan to…
- triple your income fast — by understanding your value and targeting smarter opportunities…
- build steady, scalable earnings — beyond client work, and…
- position yourself as the pro clients love to pay — so you stand out and stay booked.
And you have a sense of where writing can take you — beyond client work.
Follow those steps and you’re well on your way to joining the six-figure club.
But Stage 4?
That's something else entirely!
Because this stage isn't about how much you earn…
It's about how much your money grows — and how long it lasts.
It's about building real wealth.
The kind that brings freedom.
Security.
Legacy.
The kind that supports you — and your family — for life.
And this is where having access to Mark Ford can change everything.
The Advice That
Changed My Life…
When I was first hired by AWAI, I was thrilled to have landed the job.
I had great colleagues and exciting work, and I was using the writing and marketing skills I’d developed over the years.
But after working here a while… and being introduced to Paul and Katie’s mentor, Mark Ford…
Things changed.
They got even better.
How?
The only way to describe it is My entire world opened up.
Mark showed me a completely different way of thinking — not just about money, but about what I was capable of creating.
Like I mentioned before, I started to see bigger possibilities for myself.
I was encouraged to take equity in the business — first in the form of shares, then through an opportunity to increase my investment.
Mark knew what a motivator it would be — and from a purely financial standpoint, that decision has paid me back many times over.
“The Money Room felt like a comfortable, safe space for real talk about money. But it wasn’t just talk. There was action happening in the room. Ideas hatching, plans taking shape, next steps being mapped out.”
Michele Peterson
He also shared personal wealth strategies with me — things like simple ways to organize my money and save… so I could own my home mortgage-free sooner.
He showed me how to invest wisely with almost zero risk, and how to create income that continues without trading time for money.
Today, my husband and I are debt-free.
We split our time between Texas and Colorado.
We’re financially secure — many years before retirement age…
And the best part?
I don’t work because I have to. I work because I love to.
I even have a retirement business in mind for later — already mapped out and funded.
None of this was on my radar before meeting Mark.
But he helped me see what was possible.
And then he showed me how to get there.
I’m nowhere near the only one…
Paul might’ve stayed a staff writer forever…
But it was Mark who helped him know how to price his work…
Negotiate retainer and royalty deals…
And see the many opportunities his newfound writing skills afforded him.
In fact, it was just two years into his copywriting career that Paul saw such an opportunity…
He knew companies were desperate for trained copywriters…
But no schools taught it.
So he pitched the idea of a training program to Mark — who instantly saw the potential.
They brought in Katie and Don Mahoney, another writer who had helped Paul early on — and together they launched what would become AWAI.
The result of all of it?
Paul’s income soared from under $40,000…
To $400,000, $500,000 — even $800,000 in some years.
Not from working harder…
But from seeing the world differently.
From understanding how money flows.
And learning how to step inside it.
Mark’s approach to wealth building has helped countless others:
- His private doctor, who turned a typical practice into a multimillion-dollar natural health business…
- A stationery store manager Mark befriended who applied copywriting and smart money strategies to create a thriving online health business…
- Porter Stansberry and Mike Palmer, who learned from Mark how to parlay their writing skills into a publishing empire worth millions…
Porter, in fact, was so grateful for Mark’s influence on his success that he wrote him this note:
“I’m reminded again how much you've done for me… in my career, as my friend, and as my mentor. I know I haven't told you enough times how much I appreciate it. Other than my father (who adopted me), no one has given me more in my life than you. A million thanks.”
Others have taken the same steps as Mark, including Bob Bly.
Bob didn’t set out to build an empire. He just loved writing.
But that love — combined with some smart thinking about money and wealth…
Led to over 100 published books and a personal library of resources that earns him six figures a year in passive income, year after year.
You might not guess it from meeting him…
But Bob is a multimillionaire — and it all comes from the same love of writing you have now…
And the very simple “MSI” formula he developed for writers — which he’s agreed to share with you when you join The MONEY Room.
He — like so many of us — appreciates all Mark has done to shape his success over the years, writing…
“Mark, I really appreciate you and all you have done for me over the years. I know you are a mentor to countless copywriters and have had a major influence on the profession. But you have always been an influence and role model to me, as well. I owe you thanks and I do thank you. If there's something I can do for you, you have only to let me know.”
And here’s the most important thing to remember:
You don’t have to follow the same path as Bob, or Mark, or Paul, or any of us.
Bob quietly built his wealth leaning into what he loves — writing books and marketing his copywriting insights directly to writers.
Paul focused on a niche, negotiated smart royalty and retainer deals that paid off for decades — and seized an opportunity to build something even bigger.
Katie and I learned wealth-building and money-management strategies that allowed us to invest, build equity, and create a business that changed our (and others’!) lives forever.
Guillermo, Steve, Rebekah, and so many others…
We all took a different path to wealth.
But the reason we found those paths — and stayed on them — was the same:
We changed how we thought about money.
We surrounded ourselves with people like Mark and Bob — who helped us see bigger possibilities…
And with their help, we built a plan and acted on it to make those possibilities our realities.
That’s what we want for you — and why we invited legends like Mark and Bob into The MONEY Room to share what they’ve learned with you.
Because as a writer, you already have one of the most powerful “superpowers” on earth:
The power to persuade…
Once you have that skill, the paths available to you open up…
And make no mistake — there is definitely a path for you.
Maybe not the same one we took. But one that fits your strengths, your values, and your goals.
You just have to be able to see it.
And believe it.
And act on it.
That’s what Mark, Nick, Brian, Sandy, Ilise, and our entire team will help you do — inside The MONEY Room.
Erase Self-Doubt —
Unleash Your Full Potential…
And to make sure nothing holds you back from building the financial future you want…
We’re bringing in someone very special — a personal mentor of mine who’s helped me enormously in both my career and my money journey:
Ted Capshaw.
Because even with all the knowledge you’ll gain during our two days together February 19 and 20…
Even with the clear, personalized 90-day blueprint we’ll help you build…
There’s still one thing that can stop you.
You.
I’ve seen it time and time again — with myself and even with the most talented, driven writers:
We hesitate.
We hold back.
We sabotage our momentum — not because we’re lazy or lack the skills — but because of what’s going on internally.
Deep down, many of us question whether we deserve wealth.
Sounds crazy, I know.
But psychologists will tell you…
Many carry around quiet beliefs that money is bad… or that true wealth is “for other people.”
Invisible limits we’ve absorbed growing up — limits that stay hidden until it’s time to make a big move.
Rebekah Mays — whose story I shared earlier — said it best:
“I just automatically thought that kind of wealth was for other people.”
That mindset nearly cost her all the amazing progress she’s made to this point.
And we don’t want that to happen to you.
That’s why I’ve invited Ted — my own personal success coach — to kick things off ONE WEEK before our two days together, on February 12.
By attending this session early, you can come into The MONEY Room clear of any internal resistance that might be holding you back…
Free from that little voice inside of you that’s saying, “I don’t deserve this” or, “This kind of success is for other people, not me.”
And there’s not a better person to have in your corner.
Ted is a leadership and transformation expert who’s worked with everyone from copywriters to Fortune 100 executives…
Helping them rewire their relationship with success, money, and what they believe is possible for themselves.
He’s helped me see things I couldn’t see on my own — and I know he’ll do the same for you.
Please don’t underestimate the power of this session.
It could be the most important time you spend with an expert in your entire career.
Because if you’ve ever played — or even watched — a high-performance sport like golf, you know:
It’s never just about skill.
It’s about confidence.
It’s about momentum.
It’s about trusting yourself when it matters most.
And if you don’t believe you’re capable — or worthy — of winning?
You won’t.
That’s why Ted is here: to flip the switch.
To unlock that part of you that’s been buried, doubting, or stuck… and bring it forward… so everything can fall into place.
That’s the kind of shift Ted can spark in your relationship with success, money, and self-worth.
He’ll help you reset your internal game.
So you can embrace your blueprint — and your future — with total confidence.
Because once you have the right plan — and the right mindset — there’s only one thing left to do…
Execute.
And Ted’s work with you doesn’t end there…
Your MONEY Room Blueprint +
90 Days of Guided Execution
In addition to Ted and our entire team helping you open up a myriad of wealth possibilities during our two days together, you’ll also build something tangible:
Your MONEY Room Wealth Accelerator Blueprint…
A highly focused and personalized 90-day plan designed around you, your goals, and your writing business.
You’ll build it in real time, session by session, with guidance as insights land, strategies click, and new opportunities come into view.
By the end of Day 2, you’ll have a clear, ready-to-execute plan that includes…
- a specific income-growth strategy you can act on immediately…
- a positioning approach that attracts better clients and better opportunities…
- a roadmap for moving beyond project-to-project work to where you’re building tangible and valuable business assets with your writing knowledge…
- and a foundation for long-term financial security and control.
But here’s what makes The MONEY Room different:
Your Transformation Doesn’t End After Two Days… It’s Only Just Beginning!
For the 90 days that follow, Ted will stay with you as you put your blueprint into action.
You’ll reconvene at key points during those 90 days to…
- review what’s working and what isn’t…
- identify what’s getting in the way of progress…
- adjust your plan based on real-world feedback…
- and keep momentum strong as challenges naturally arise.
To be clear, these are not just “rah-rah” sessions…
You will be invited — along with others in the group — to share whatever challenges you’re having, either openly or anonymously.
Ted will review every situation… assess it… and offer clear advice and instructions for overcoming virtually any roadblock.
He’ll adapt the coaching to what’s happening in the room so everyone benefits from the questions, obstacles, and breakthroughs that surface along the way.
In other words, for 90 days…
You’ll experience the kind of one-on-one coaching top executives pay thousands for!
Katie and I will also be there to support you, answer questions, and help you think through decisions as they come up.
The result is a complete arc of knowledge…
From a new understanding of what’s possible when it comes to your future wealth… to making a plan for getting it… to the coaching you need to make sure nothing gets in the way.
I think you’ll agree…
This level of personal, founder-led support is almost unheard of…
But that’s what makes The MONEY Room different and powerful.
We’re not going to teach you something amazing and then “wave goodbye.”
We’re here to walk alongside you…
Keep you focused…
Help you push through setbacks…
And celebrate every breakthrough and win along the way.
So let’s be very clear about what happens when you say “yes” to joining us in The MONEY Room…
You’re getting…
- a personalized plan…
- a powerhouse support system…
- and a full 90 days of mentorship and momentum…
All designed to help you move fast, stay focused, and start building a financially abundant life — for real.
Let’s Bring It All Together…
You already know…
Copywriting is one of the most flexible, lucrative, and opportunity-rich careers in the world.
It can give you time freedom… location freedom… creative freedom…
But more than that…
It can give you financial freedom.
And as countless writers have proved, with the right plan and guidance from the right people — that freedom can be much greater than you ever might have imagined!
Yes, it starts with writing.
But the rest? It’s about understanding what’s possible.
Just ask…
- Paul, who went from grocery store clerk to a writer who has earned no less than $350,000 per year for the last two decades…
- Guillermo, the former barista who went through a litany of get-rich-quick programs before settling on copywriting — and is now one of the most in-demand six-figure writers in the world…
- Mike Ward, the former magazine editor who discovered and learned much of what he knows about copywriting from Mark — and used that knowledge to launch a publishing business that generated as much as $250 million a year…
- Alex Green, a one-time stockbroker who was intrigued by copywriting after meeting Mark… mastered the skill… and has carved out a multimillion-dollar career from writing, calling Mark “the real deal and someone you should get to know” if given the opportunity…
- Writer Steven Sjuggerud, who’s on the record saying his income increased tenfold within two years of meeting and learning from Mark, joking that the money he was earning before meeting Mark he was now paying in income tax!
And then there’s Bob Bly — who’s quietly helped dozens of writers transform their income, just as he did…
Including Steve Slaunwhite, now one of the most respected B2B writers in the world.
Steve credits a single piece of advice from Bob, nearly 20 years ago, with helping him confidently raise his fees and attract higher-level clients — a move that completely changed the trajectory of his business.
And Bob will be sharing how he did it — as well as how he’s helped others — in a special recorded bonus MONEY Room session.
As you can clearly see…
Everything we’ve built for The MONEY Room experience goes beyond just writing… and into the world where writing can take you.
Because remember what we agreed upon earlier:
You didn’t come to AWAI just to learn how to write…
You came to create a better life.
One with purpose, freedom, and, yes, money.
That’s what copywriting can give you.
And what better way to make sure it happens for you than to follow some of the wealthiest and most successful writers in our industry!
And that’s exactly what The MONEY Room is designed to deliver to you.
With that in mind, let’s recap what’s waiting for you…
Ready to Join Us in
The MONEY Room?
Let’s Talk Details…
I hope you’re as excited about The MONEY Room as we are — and see the value of getting a clear business and financial plan in place now, while this massive new opportunity is still unfolding.
In a moment, I’ll share your investment… the unique guarantee we set up for you… and how to enroll…
First, a quick recap…
As soon as you enroll in The MONEY Room experience, you get all this:
- Your live pre-session with Ted Capshaw, Thursday, February 12, to clear internal resistance around money so you’re able to step into The MONEY Room focused and ready to act…
- Two immersive, transformational days LIVE, Thursday, February 19, and Friday, February 20, with me and our mentors — including Mark Ford, Brian Clark, Nick Usborne, Sandy Franks, Ilise Benun, and others…
- Six expert-led sessions — each one focused on unlocking your next level of income and long-term growth as a copywriter…
- An exclusive bonus session with Bob Bly, where he’ll share with you his simple “MSI” formula he developed for writers…
- Your own personalized MONEY Room Wealth Accelerator Blueprint — built in real time, customized to your goals and strengths…
And then:
- 90 days of personal support with Ted, Katie, and me to help you execute and succeed…
- PLUS, private email access to Katie and me anytime you need to reach us…
And please note: All our live sessions together will be RECORDED… so not only will you not miss a single moment if you can’t attend live, but… you can revisit our sessions together as often as you like!
Now ask yourself…
What would it be worth to walk away with…
- a strategy that can triple your income within weeks instead of months or years…
- a roadmap to scale your business and build smarter, sustainable income streams…
- a system for building lasting wealth through royalties, equity, strategic investments, and more…
- and direct mentorship from people who’ve built wealth themselves — and helped numerous others do it too?
If an experience like The MONEY Room were even available — it could easily be valued at $10,000 or more…
And it would still be a complete bargain.
But you won’t pay $10,000.
You won’t even pay half that at the $5,000 regular admission price.
Your price today…
Just $1,995!
And considering the impact this once-in-a-lifetime experience can have on your wealth…
It’s truly a no-brainer.
Can’t Pay in Full? $399 Today Secures Your Spot INSTANTLY
I am so excited for you to meet the mentors and pros who have impacted my life so greatly…
As well as the lives of countless others…
That’s why I want to remove every possible barrier that would keep you from joining us.
So in addition to this deeply discounted admission…
We’ve arranged for you to lock in your spot with an initial payment of just $399 today…
Followed by four monthly payments of $399.
No extra fees… hidden costs… or contracts.
So, Which Writer Will You Be?
Now comes the time for you to make your move.
I started this invitation talking about two writers…
The first one builds a career by grinding away…
Doing good work.
Taking the writing assignments that come.
Trading time for money.
And getting paid just enough to stay in the game.
The other?
She’s given an opportunity — like you’ve been given today — and makes a bold decision to seize it.
She gets in the room with the right people…
Builds a plan…
Learns to ask for what she’s worth — and gets it…
And starts growing not just her income, but her future.
It’s not that she works any harder.
It’s that she finally sees the path to real wealth — and takes it.
That’s what The Copywriter’s MONEY Room is here to do.
Mark, Brian, Nick, Sandy, Ilise, Ted, Katie, and I want to show you what’s truly possible…
To hand you the blueprint…
And to walk with you — every step of the way — as you build it.
Now it’s your turn to choose:
Which writer are you going to be?
If I were in your shoes right now…
Knowing what I know now about the impact a Mark Ford can have on your professional and financial life…
Having seen firsthand how the right strategy — shared by someone like Brian or Nick — can create a complete shift in income and momentum for your writing business…
How a “secret weapon” like Ted Capshaw can completely shift your perspective on money, success, productivity — everything you need to be successful…
And how mentors like Sandy, Ilise, and others have helped hundreds, if not thousands, of AWAI members break through to their next level…
There is no question what I would do:
I would register for The MONEY Room now…
And then I’d ready myself for that moment…
When you can actually see your financial future coming into clear focus…
And your life changes… forever.
Register for The Copywriter’s MONEY Room here…
And I can’t wait to see you — and work with you personally — over the coming months!
To your success,
Rebecca Matter
President, AWAI
P.S. A few people have asked, How many people will I be sharing this experience with?
And the answer is — not many.
Because this event is so hands-on…
Because Katie and I will be reviewing your plans personally, meeting with you throughout the 90 days that follow our LIVE sessions, answering your emails — on top of running AWAI…
We’re only opening enrollment for a limited time.
So if this feels right — if you know it’s time to take control of your income and your future…
Lock in your spot in The MONEY Room now for just $399.