Enrollment is now closed!
Most Ambitious “Proof of Concept” Yet…
Welcome to Freelance Copywriting 2.0
professional writers in the age of AI… and this
founding group will prove what’s possible:
- Launch straight to “expert” status
- Command premium fees from day one
- Work exclusively with clients who respect your expertise
- Finally build the writing career you’ve always wanted
experience or perfect writing skills)
This is the only chance to join the founding group.
Hi there,
President, AWAI
Every copywriting course you’ve taken…
Every template you’ve saved…
Every piece of content and project type you’ve studied…
It’s all been leading to this moment.
Because the industry has finally caught up to what we’ve been teaching for nearly three decades.
For years, we’ve shown you the incredible range of opportunities available to skilled writers.
Email copy… sales letters… case studies… white papers… B2B copywriting… site content audits… SEO copywriting… content marketing… and more.
We’ve opened your eyes to just how many ways you can monetize your writing skills.
And along the way…
We’ve also done our best to help you to think bigger.
To understand marketing strategy…
To see the deeper psychology behind persuasion…
And more recently…
To use AI as a powerful tool to help you write better, faster, and earn more.
And It’s Worked Beautifully…
For nearly three decades, thousands of AWAI-trained writers have built fulfilling, profitable freelance careers following exactly that approach.
- Master the core writing skills
- Create a portfolio that showcases your abilities
- Start with modest projects and gradually raise your rates
- Prove your value and earn client trust over time
- Build your reputation through quality work and referrals
That’s been the proven freelance model. The reliable path. And honestly? It still works beautifully for writers who want to follow it.
But it’s no longer the only way.
Because something fundamental has shifted in the past 18 months.
Thanks to breakthrough advances in AI technology — combined with an exploding demand for writers who can think strategically about the bigger marketing picture — an entirely new path has emerged.
Start at the Top (Even as a Beginner)
A path that could have you up and running with premium clients in just five weeks’ time — even if you don’t think you’re ready.
We’re talking about going from $500 projects that take days to complete… to $5,000+ projects you could potentially deliver in a matter of hours.
From wondering if you’re "good enough" to call yourself a copywriter… to hearing clients say: "We need you."
From feeling like you have to pay your dues… to being picky about who you work with from day one.
Say “Hello” to
FREELANCE COPYWRITING 2.0!
The path I’m talking about is brand-new.
It did NOT exist before.
As I said earlier, AI has gotten to a point where this new path for writers… this new evolution… is possible.
Which means now — in 2025 and beyond…
The future of writing is evolving beyond just being a writer…
And into positioning yourself as the solution to the urgent problems clients are already trying to solve.
Problems that used to require years of experience and an entire team to tackle…
When businesses faced websites not converting, campaigns falling flat, marketing that wasn’t working — they had two choices:
Hire an expensive agency with a team of specialists (costing $5K-$15K+ per month)…
Or hire multiple different freelancers who could only handle pieces of the puzzle.
But now, thanks to AI…
These problems can be solved by YOU — even if you’re just starting out.
AI Does Most of the Heavy Lifting
The reason practically anyone can do this is because AI does a lot of the “work” for you.
You just have to guide it… double check what it creates… and package it into a solution the client actually needs.
Which means that instead of competing with other freelancers for $500 projects…
You could be delivering what agencies charge $5K-$15K for… with far less effort.
You no longer have to wait until you’ve built enough experience to justify premium rates.
Because now…
Tools exist that give you near-instant access to capabilities that used to require entire teams.
And the research backs it up.
A study from MIT’s Department of Economics found that AI tools like ChatGPT helped professional workers complete writing tasks 40% faster — while improving quality by 18%.
Even more surprising?
The biggest performance boost went to people who’d scored lower on the first task — meaning AI helped less experienced writers level up fast.
That’s why for the first time ever…
AI makes it possible for you to deliver expert-level value… even before you’ve walked the traditional freelancing path.
This wasn’t possible just a year ago.
But now — thanks to AI — it is.
Here’s How It Works (Step-By-Step)
Let me show you what I’m talking about… with a simple project that every business needs:
A landing page.
(Just so we’re on the same page — no pun intended — a landing page is just a single web page designed to get someone to take one action. You’ve seen these before: sign up for a free guide, start a trial, register for a webinar, and so on…)
The Freelance Copywriting 1.0 Way:
- A business owner hires you to "write a landing page."
- You spend eight hours crafting the copy, getting it just right.
- You deliver a Word document with headlines and text.
- Your client figures out design, layout, and implementation on their own.
- You get paid your fee — anywhere from $500 to $1,000.
In this scenario, you’re only a copywriter. One piece of the puzzle.
Which means all the pressure falls on your words — because that’s all you’re being hired to deliver… Just copy in a document, that your client hopes will work once they add it to the page.
Now let’s take a look at…
The Freelance Copywriting 2.0 Way:
A business owner still needs a landing page.
But this time, they hire you because you offer a complete landing page package, that includes research, design options, and the words. A true “done-for-you” solution.
And the part that sounds impossible but isn’t:
You can deliver all of this… even if you’ve never designed anything or built a website in your life.
Here’s how…
What You Do:
Then, the next day you deliver:
- A ready-to-execute landing page
- With high-converting copy
- Plus multiple design options for testing
- Clear notes for implementation
- And market-backed insights they can use elsewhere in their business
In half the time, you just delivered something far more valuable to that client…
… saving them time, money, AND effort (since their team doesn’t need to stop what they’re doing to design the landing page, etc.).
And that’s why, for a complete solution like this, you could potentially charge $2,500-$5,000+.
Now to be clear…
It used to take an entire TEAM to do all this… and it would take DAYS, if not weeks.
And now…
Just you, a solo writer… can do it all (using the right AI tools)… in hours.
We call this the “Solo Agency” Model
Because you’re not “just a writer” anymore.
You’re delivering complete marketing solutions — including research, planning, copy, some design, even implementation notes.
These are the kind of deliverables businesses are looking for and used to require an entire team.
But with the right knowledge and AI tools, you can become a full-service provider — a one-person agency.
Imagine the confidence of introducing yourself as an agency owner instead of "just a freelancer."
The respect that comes with that title. The way conversations change when you say "I run a marketing agency" versus "I do some writing work."
And clients? They love it.
Because instead of dealing with multiple people, managing different timelines, and coordinating between specialists… they get one expert who delivers everything they need.
Now, if you think becoming a Solo Agency with little or no experience sounds impossible — think again.
AI has changed everything.
The barriers that used to keep talented writers from premium opportunities have been completely eliminated.
You no longer need years of experience, a design background, or deep technical skills to deliver what clients are paying agencies thousands for.
It’s mind-boggling when you think about it, but this is how much AI has evolved since it hit the scene in late 2022.
Now, there’s something else I want to clarify…
What This Is *Not*
If you’ve played around with tools like ChatGPT, you might be wondering:
“Wait… isn’t this just basically asking ChatGPT to write a landing page — and then offering that as a service?”
Totally fair question.
And yes — if you wanted to, you could ask ChatGPT to write and create a landing page.
It’ll spit something out. Maybe even something decent.
But that’s not what we’re talking about here.
Because most people still use AI like a basic writing assistant.
They ask it to draft something quick… make a few edits… and hope it sounds okay.
That’s not what clients pay for.
The Solo Agency model flips that approach on its head.
Instead of just generating surface-level copy, we’re using AI to uncover what actually moves the needle:
- What’s missing in the market
- What customers are really asking for
- Why a client’s current strategy isn’t converting
- And what to change
Then — using a smart combination of AI tools (not just ChatGPT) — we take all of that and turn it into a complete, ready-to-implement solution that solves a real problem.
That’s what clients actually want.
And it’s what they’re happy to pay premium fees for.
Now up to this point, I know this may all sound a bit abstract.
So let me literally show you what I mean.
You’ll Need to See This to Believe It!
Let’s say a client who makes glow-in-the-dark dog collars is struggling to get attention in the busy pet marketplace.
They come to you with a problem:
Their current website isn’t converting visitors into buyers, and they’re losing potential customers to competitors with more compelling messaging and better-designed pages.
You take a look at their page, and it becomes obvious why they’re having issues:
As a Solo Agency owner, here’s just one example of what you’d do to help them…
In this case, they need a new design and layout, ASAP.
So here’s the exact prompt I used to demonstrate this inside ChatGPT:
And here’s what it gave me:
Now, full disclosure…
I’m not a coder. I’m not a tech-savvy website designer.
But as a Solo Agency owner, you wouldn’t stop there, with that output that ChatGPT gives you.
So I took the same exact prompt and pasted it into a different AI tool that recently hit the market (and is a big part of why **the Solo Agency model** is now possible)…
And here’s what I got back about 60 seconds later:
Pretty wild, right?
And if I — someone with virtually no technical skills — can generate a prototype like that using a basic, off-the-cuff prompt…
Imagine what’s possible when you actually know how to use these tools the right way!
To solve real business problems, deliver complete solutions, and get paid what that’s worth. 🤔
But Wait!There’s More Your Client Needs
One more BIG point I want to make here…
Our glow-in-the-dark collar client from earlier doesn’t just need a landing page (in the same way they don’t just need copy or content).
They also need…
- Email sequences to convert visitors who didn’t buy immediately…
- Social media content that showcases happy dogs staying safe at night on their walks…
- A lead magnet like "The Complete Guide to Nighttime Dog Safety"…
- Product descriptions that sell the peace-of-mind owners get with the collars…
- A content strategy positioning them as THE authority on pet safety…
- And a whole lot more.
See what just happened there?
You went from being "the person who writes copy" to being the marketing partner who solves their ENTIRE customer acquisition challenge.
That’s the difference between charging $500 for a single page… and potentially charging $5,000… $7,500… or even $10,000+ for the total package.
Because here’s what that glow-in-the-dark collar client should expect to invest:
- Complete landing page package: $1,500-$3,500
- Email nurture sequence (5-7 emails): $1,000-$2,500
- Social media content package: $500-$1,500
- Lead magnet + opt-in page: $1,000-$2,500
- Content strategy blueprint: $2,000-$3,500
- Total potential project value: $6,000-$13,500
And, to be clear —
Clients (including us here at AWAI) prefer it when someone can offer the full package like this. It saves so much time, because we don’t have to coordinate with multiple people.
We just pay our Solo Agency “partner” — and know that it’s all taken care of.
Which is why this model is win-win — it’s GREAT for the client, AND great for you too.
And these are just some of the services you could be offering.
You’re not just limited to landing pages.
Once you learn how to use AI this new way, a whole new world opens up.
You can offer dozens of services — and tailor them to exactly what each client needs.
The Great Equalizer
There’s another big benefit to working this way…
Almost nobody’s doing it yet.
Most writers are still focused on the traditional path — freelancing, writing blogs, building up experience over time.
And that path still works.
We teach it. We believe in it.
It’s helped thousands of writers start real careers — one project, one client, one step at a time.
But for the first time ever…
You don’t have to wait your turn.
You don’t have to “earn your stripes” before clients take you seriously.
You don’t have to settle for small projects and hope something bigger comes along.
You don’t have to talk yourself into believing you’re ready — someday.
So if you’ve ever felt invisible… behind… or like you missed the boat?
Becoming a Solo Agency owner levels the playing field.
Even if you’re brand-new.
Even if you’ve started and stopped more times than you can count.
Even if some part of you still wonders whether you’re really cut out for this…
You now have the tools to compete — and even outshine — writers with polished portfolios, big-name clients, and a 10-year head start.
A single writer, armed with the right AI tools and frameworks, can deliver what used to require an entire agency team…
Which brings me to why I’m writing this letter.
Writers Wanted:
AWAI’s Most Ambitious
“Proof of Concept” Yet
I’m looking for ambitious writers who want to field-test this new Solo Agency model…
And show the world what’s possible when you combine human creativity with AI capability.
This is your chance to join a founding group.
To skip the traditional “pay your dues” path entirely.
And to get a complete, ready-to-launch Solo Agency blueprint — including:
- The exact AI workflows, tools, and templates used to deliver $5K+ solutions that used to require a boutique agency and a team of 4-8 people…
- A proven, step-by-step Master Process for offering dozens of custom, high-value services (with AI doing most of the heavy lifting)…
- Five battle-tested service packages you can offer immediately — complete with pricing guides, delivery frameworks, and client-ready assets…
- A client attraction system that positions you as the premium solution from day one — even if you’re just getting started.
This is the most ambitious project we’ve ever undertaken.
Because everything we’ve taught for the past 28 years has been building to this exact moment.
A moment where the tools, the training, and the opportunity have finally converged.
Where writers — even those just starting out — can step directly into high-value roles that were previously reserved for seasoned agencies with teams.
Where the barriers that once kept talented writers from premium opportunities have been completely eliminated.
We’re inviting a small group of ambitious writers to be the pioneers of this new model.
You’ll be fully supported… fully equipped with everything you need… and fully backed by 28 years of AWAI’s “in-the-trenches” expertise in helping writers achieve their version of the writer’s life.
We Brought in the Perfect Expert
to Make This Happen
Now, we know AI tools inside and out. We were among the first to write about AI — just weeks after ChatGPT’s release in late 2022.
Today, we offer three levels of AI training for writers who want to master this essential technology — from basic prompts to advanced workflows.
Plus…
We stay in constant contact with the top copywriters using AI every day — the ones pushing the boundaries of what these tools can actually do in real-world client work.
We’ve been watching AI reshape the writing landscape through the eyes of the practitioners living it.
But knowing about the tools — and actually building a proven, repeatable system that works for real writers with real clients?
Those are two very different challenges.
So we brought in someone who’s been living on the cutting-edge of AI-powered writing…
Someone who’s not just experimenting — but actually building profitable systems with these tools…
Someone who could take our vision for the AI-powered Solo Agency path and turn it into a step-by-step system that any writer can follow.
We brought in Nick Usborne.
Nick’s written for Apple, Disney, The New York Times, and dozens of other major brands…
He’s mentored hundreds of writers through AWAI programs and certification trainings…
And here’s what made him perfect for this:
Nick has been ahead of every major shift in copywriting for the past 30 years — from the rise of digital marketing, to the explosion of web content, to the emergence of Web3.
And when AI started transforming our industry, Nick didn’t just adapt… he jumped in with both feet.
So he was the perfect person to help us create a completely new model:
A client-ready system that shows you exactly how to use AI to position yourself as a premium solution provider…
Even if you’ve never charged more than $500 for a project (or never landed a client at all).
We’re calling it…
AWAI’s Solo Agency Intensive…
And it’s designed to get you up and running ASAP… You — as a solo writer — equipped with the right AI tools, delivering complete, revenue-driving solutions that clients usually hire boutique agencies to build (and pay beaucoup bucks for).
Except there’s no team to manage.
And no office rent draining your profits.
It’s just you — solving real business problems with premium solutions…
And delivering them faster than most clients think is even possible.
It’s the most powerful way to break through hesitation, perfectionism, and that old voice that says, “I’m not ready yet.”
And for the first time ever, Nick will be teaching this model in a brand-new five-week Intensive — commissioned exclusively by AWAI.
Here’s How It Works
It all kicks off August 18, 2025.
Over five weeks, Nick will personally guide you through the full transformation from “freelancer-for-hire” to Solo Agency owner commanding premium fees.
Now, just to be clear:
This isn’t about writing better headlines… or sharpening your copy chops.
It’s about thinking differently — a foundational shift required for becoming a Solo Agency — and building a real business around your skills, with AI as your unfair advantage.
You’ll meet with Nick every Monday and Wednesday at Noon Eastern Time for five weeks.
That’s 10 live sessions in total.
(If for any reason you can’t make a session, no worries. They’ll ALL be recorded and available on your Member Page so you can go through it at your earliest convenience!)
Each one builds on the last — walking you step-by-step through how to launch your own Solo Agency from scratch.
You’ll learn:
- How to choose a high-value service offering (even if you’re not sure what to offer yet)…
- How to use AI for far more than writing — including research, planning, and complete solution delivery…
- How to deliver done-for-you outcomes that solve real business problems (and command premium fees)…
- How to position yourself like a partner, not “just a writer” — so clients instantly see your value…
- How to attract premium clients who come to you — no cold pitching, no freelance job boards, no chasing…
And that’s just the beginning.
Nick will also hand you the exact AI tools, prompts, and workflows that make this model possible…
So you’re never stuck wondering what to do — or how to do it.
Here’s a preview of what you’ll master:
Week 1 The Solo Agency Foundation:
From “Freelance Writer” to
Premium Business Owner August 18 and 20, 2025
Your journey kicks off by laying the foundation that changes everything:
- How you present yourself…
- How clients perceive your value…
- And what they’re willing to pay for your work…
In your first two sessions with Nick, you’ll discover:
- Why calling yourself a freelancer instantly lowers your perceived value — and what to say instead so clients see you as a premium solution provider…
- The seven-word positioning shift that transforms a $200 writing gig into a $5,000 business solution clients want to buy right now…
- How to use AI to uncover deep customer insights, sentiment trends, and hidden opportunities in any market — in minutes…
- The difference between vertical and horizontal niches — and how to choose the one that fits your energy, skills, and long-term income goals…
- Nick’s three-part niche validation method — including how to test demand fast using simple tools (before wasting time or energy)…
- The “Brutal Honesty” test for filtering out low-budget or dead-end niches — so you don’t waste time chasing clients who can’t afford you…
- And much, much more!
By the end of Week 1, you’ll walk away with:
- A clear, validated niche with real demand…
- A premium positioning strategy that sets you apart from other freelancers…
- A confident new identity as a Solo Agency owner — not “just a writer”…
No more wondering if you’re ready.
You’ll know who you serve, how to show up, and why clients will take you seriously — even if you’re just getting started.
Week 2 Design Your Solo Agency Services and Master the AI Tools That Power Them August 25 and 27, 2025
This is the week everything starts to click into place.
You’ll stop wondering what to offer — and start crafting clear, confident solutions your ideal clients are already searching for.
This is how you’ll start standing out as the high-level partner they’ve been waiting for.
Inside your next two sessions with Nick, you’ll discover:
- The “Hair on Fire” prompt that uncovers urgent client problems — and how to turn those into offers they can’t say no to…
- How to map your own skills and interests onto market demand, so you enjoy the work and get paid well to do it…
- The “Three-Service Sweet Spot” strategy Nick uses to turn broad offerings into high-value, focused solutions that command $5K+ fees…
- Real client examples: See how Nick used story to position his services in coffee and finance — and how you can apply the same method to your niche…
- How to prototype full websites and branded offers using tools like Gemini, Lovable.dev, and Custom GPTs — no coding or design experience required…
- A live walkthrough: Watch Nick build an entire content system — blog, newsletter, and social — in minutes using AI…
- And much, much more!
By the end of Week 2, you’ll walk away with:
- Three client-ready service packages designed to solve real, high-paying problems…
- Full command of the AI tools that let you deliver them quickly, efficiently, and at scale…
- Confidence in what you do, who it’s for, and how to present it in a way that commands premium fees…
No more wondering what to offer — or whether you can deliver.
You’ll know exactly how to solve big problems… and have the tools to back it up.
BONUS Real Demos… Built in Front of You!
Throughout the five weeks, Nick will show you exactly how to apply what you’re learning — in real time, using real tools, and solving real business problems.
So even if you’re a total beginner, you’ll see exactly how it’s done — step by step.
You’ll watch Nick:
- Build a Custom GPT tailored to a client’s content needs…
- Use a cutting-edge AI tool to generate market research and turn it into a high-value report (the kind big companies have paid six figures for)…
- Prototype an entire client website — layout, structure, and copy — using a brand-new AI tool…
- Build a simple client-facing app with AI (no coding required)…
- Write a complete AI Policy Document — a deliverable that’s becoming more in demand every day…
You’ll see the Solo Agency model in action — from strategy to execution — so you’re never left wondering how it actually works.
And better yet?
You’ll walk away with the tools, prompts, and templates to do it yourself.
Week 3 Package, Price, and Prepare to Launch Your Solo AgencySeptember 1 and 3, 2025
This is where it all starts to feel real.
Now that you know what to offer — and how to deliver it using AI — it’s time to package those services like a pro and prepare to launch.
In these two sessions, Nick will show you how to shift from “charging for writing” to commanding premium project fees…
All while showing up like a legit agency (and before you’ve even landed your first client).
You’ll discover:
- How to reframe your work using strategic packaging and value-based pricing — so clients say yes to $5K+ projects without hesitation…
- The five Solo Agency service packages Nick recommends most — what they include, how long they take, and what you can charge…
- How to break your delivery into five distinct phases — from AI-enhanced research to post-project implementation support — to boost perceived value…
- What to include in your pre-launch asset kit — like mini reports, prototypes, infographics, and blog content that signal instant authority…
- Nick’s favorite AI tools for building content systems and visual collateral in minutes…
- How to create trust, clarity, and visibility before you ever pitch — so ideal clients see you as the go-to expert in your niche…
- And much, much more!
By the end of Week 3, you’ll walk away with:
- A premium-priced offer (or three) mapped out and ready to sell…
- A toolkit of launch assets that open doors and spark conversations…
- The confidence to show up as a serious business owner — not “just a writer”…
You won’t just feel ready to launch.
You’ll have the pricing, positioning, and proof to back it up.
Week 4 Client Acquisition and Professional Systems September 8 and 10, 2025
You’ve got the offers.
You’ve got the tools.
Now it’s time to land great clients — and run your agency like a pro.
In these two sessions, Nick will show you how to build a client acquisition system that runs consistently…
And a back-end workflow that keeps everything smooth, efficient, and stress-free.
You’ll discover:
- Nick’s full four-channel acquisition strategy — so you can attract high-quality clients without feeling salesy or pushy…
- How to turn your Week 3 assets into authority magnets that generate warm, inbound leads…
- The “value-first” outreach method that actually gets replies — and opens the door to real opportunities…
- The five-part onboarding flow that builds trust, sets expectations, and makes you easy to work with…
- What to include in your Master Service Agreement, Statement of Work, and AI Policy — so you’re protected from scope creep and client confusion…
- How to manage your workflow like a pro using tools like Notion, Trello, or your own custom dashboard…
- And much, much more!
By the end of Week 4, you’ll walk away with:
- A complete client acquisition system running across four proven channels…
- Legal and operational systems that make you feel (and function) like a true agency…
- Clean, professional onboarding tools that build trust from the first interaction…
This is where your Solo Agency stops being an idea…
And starts becoming your new reality.
Week 5: Business Foundation and Live Implementation September 15 and 17, 2025
This is where it all comes together.
In these final two sessions, Nick pulls back the curtain on his own Solo Agency — and shows you, step-by-step, how to launch yours with confidence.
You’ll discover:
- A simple five-step process for setting up your LLC — including the exact filings, tools, and accounts Nick uses…
- How to organize your finances like a pro using simple tools for invoicing, payments, bookkeeping, and taxes…
- The small structural tweaks that instantly boost your credibility — and why clients treat “agencies” differently than freelancers…
- How to protect your business with the right contracts, compliance steps, and insurance options…
- A real example: Nick walks you through the complete LLC setup process using his own Solo Agency registration as a case study…
- Nick’s full Solo Agency checklist — covering everything from offers and assets to backend systems and mindset shifts…
- And much, much more!
By the end of Week 5, you’ll walk away with:
- A fully built business foundation — legal, financial, and operational…
- A step-by-step blueprint for launching your Solo Agency…
- Real-world confidence from seeing the entire model implemented live…
You won’t be left wondering how to pull it all together.
You’ll have seen the entire system — and know exactly how to make it your own.
The Tools, Skills,
and Clarity to Move Forward
You’ve just seen exactly how this Intensive transforms you from freelancer to Solo Agency owner…
But at its core?
This is about finally having a clear, structured path to turn your writing skills into something bigger.
- You’ll learn how to design premium services that solve real business problems…
- You’ll use AI to streamline research, strategy, and delivery — even if you’re not tech-savvy…
- You’ll get the tools and systems to attract clients, handle onboarding, and work like a pro…
And instead of trying to figure it all out alone…
You’ll be supported, step-by-step — during your weekly sessions and in a private Facebook group — by someone who’s been doing this at the highest level for decades… and is showing you how to do it in a way that actually fits your life.
Your Life as a Solo Agency Owner
It’s 9 a.m. on a Tuesday morning.
You’re sipping coffee in your home office when your phone buzzes with a text from a client:
“The campaign you delivered last month just generated $47K in new revenue. When can we talk about the next project?”
You read it twice, then smile.
Six months ago, you never imagined you’d be getting messages like this.
Because back then…
You weren’t even sure if anyone would ever pay you for your writing.
Now you run an agency with a waitlist.
Later that week, you’re out grabbing lunch with a friend when they ask what you’ve been up to.
"I run a marketing agency," you say confidently.
"We help businesses solve their customer acquisition challenges using AI-powered solutions."
They lean in as their eyebrows go up.
A year ago, you would’ve mumbled something vague about "trying to get started with freelance writing."
Now?
You own a business that people respect.
This is what changes when you make the leap from “aspiring writer” to Solo Agency owner:
- The imposter syndrome disappears. You’re no longer wondering if you’re “good enough” — you’re solving real problems, delivering real results, and getting paid accordingly.
- The conversations shift. Clients come to you with big challenges and big budgets — not just asking if you can “maybe write something quick for cheap.”
- The confidence becomes unshakable. You know what you do, who it’s for, and why it’s worth $5K+ per project.
But most importantly?
You finally have something you’re proud to own.
Something real.
Something that reflects who you are and what you’re capable of.
Now…
If any part of you is thinking, “This might actually work for me…”
Let’s talk about how to tell for sure.
How to Know If This Is Right for You
Yes, this Intensive will show you how to use new tools and offer higher-value services — so you can start near the top and earn more from the beginning.
But more important than the money…
The tactics…
Or even the business model…
Is this:
It’s about stepping into a new identity.
One where you’re not second-guessing what to offer…
Not struggling to explain your value…
Not wondering whether clients will take you seriously.
It’s about seeing yourself differently — and showing up that way in your work.
You’re no longer sitting on the sidelines, wondering how to get started — or whether you’re even cut out for this.
You’re stepping into a role where you know how to help —
And how to communicate that in a way businesses recognize and pay for.
Worried you’re not "tech-savvy" enough?
You don’t need to be. Truly.
You’ll be using simple, conversation-based AI tools — and Nick will show you exactly how to use them to extract insights, deliver results, and work smarter (not harder).
Nick himself jokes about his "typing dyslexia" and types with two fingers.
But that hasn’t stopped him from landing dream clients, moving fast, and using AI to amplify everything he does.
You’ll see exactly how to create a full landing page prototype — with nothing more than a simple prompt.
So no, this isn’t about being technical.
And you don’t need years of experience to be ready for this.
You just need one thing:
A willingness to go all-in, follow the process, and see yourself as someone who’s capable of more — because you are.
So if you’ve been circling the idea of starting something for yourself…
Or if you’ve been freelancing but still don’t feel in control…
Or maybe you just crave a more structured approach (and a way to make clients come to you)…
This is the way.
And just to make sure nothing slows you down — especially when it comes to learning AI or putting the pieces together quickly…
We asked Nick to build in a few extra resources to make sure you’re never stuck, confused, or wondering what to do next.
Let’s take a look.
Your “Implementation Stack”:
6 Bonuses to Launch Fast and Stay on Track
There’s often a gap between learning something… and actually doing it.
That’s where most people get stuck.
So to make sure you don’t?
Nick built these six powerful bonuses — each one designed to eliminate common roadblocks and help you implement fast.
BONUS #1
AI Setup Bootcamp Guide
If you’ve never used ChatGPT or Claude, the idea of “setting up your AI stack” might sound intimidating.
This guide makes it simple.
You’ll get step-by-step screenshots showing exactly where to click, what to type, and how to set up each tool in your arsenal.
By the time you finish this walkthrough, your AI tools will be ready to go.
BONUS #2
Solo Agency Owner Setup Guide
There’s a huge difference between how freelancers show up… and how agency owners do.
Freelancers compete on price.
Agency owners position themselves to command premium fees.
This guide shows you exactly how to position yourself like a professional Solo Agency from day one:
- LinkedIn optimization that signals expertise
- A polished, professional email setup
- Positioning frameworks that attract premium clients (not bargain hunters)
You’ll show up like an established agency from day one… even if this is your very first client.
BONUS #3
Client Onboarding Toolkit
Nothing kills trust faster than amateur contracts or a messy intake process.
This toolkit gives you everything you need to onboard clients like a pro:
- Legally reviewed service agreements
- Smart intake forms that gather the right info
- Project brief templates that set clear expectations
- Communication frameworks that keep everything on track
From the first email to the final deliverable, clients will see you as the expert they’re paying premium rates for.
BONUS #4
First 30 Days Action Plan Guide
The biggest killer of dreams? Not knowing what to do first.
This action plan eliminates that paralysis completely.
Day 1: Do this.
Day 2: Do this.
Day 11: Do this.
And so on until…
Day 30: Go for landing your first client.
This takes all the guesswork out of it for you. Just follow the plan and watch your Solo Agency come to life.
BONUS #5
Pricing Confidence Guide
Most people undercharge because they don’t know how to justify premium rates.
This guide changes that forever.
You’ll learn the psychology of premium pricing.
How to present your rates without feeling awkward.
And how to handle any price objections (if they even come up) like a pro.
Most importantly — you’ll understand why charging premium rates actually attracts BETTER clients who respect your expertise.
BONUS #6
AI-Enhanced Solo Agency Packages
This might be the most valuable bonus of all.
This bonus delivers a suite of packages designed specifically for freelance copywriters aiming to transition into high-value Solo Agency owners.
By combining advanced AI-driven conversion research, strategic business positioning, and comprehensive deliverables, these packages will empower you to elevate your client offerings far beyond basic content creation.
With specialized focuses like landing pages, email nurture sequences, thought leadership, and video marketing, you can command premium rates and achieve ongoing client engagement by providing both strategy and execution.
This is your roadmap to a more scalable, authoritative, and profitable Solo Agency business.
🤷 The Alternative
By now, you’ve seen everything that’s included:
- A five-week Intensive, with Nick as your guide, that walks you step-by-step through building a real, premium Solo Agency — even if you’re brand-new…
- Expert-guided training on using AI not just to “write faster,” but to create high-value deliverables clients pay thousands for…
- Bonus tools and implementation guides to help you get started, stay on track, and follow through — even if you’ve struggled with that in the past…
It’s a complete system designed to take you from:
“I don’t know where to start” → “I know exactly what to offer, how to deliver it, and who it’s for.”
Now, before we talk about the investment…
Let’s zoom out for a second.
If you want more structure, higher-value work, and greater consistency in your writing career — you’ve got a few options.
Option 1: Go back to school
A marketing degree will run you $40,000-$120,000… and take a couple of years.
A master’s? That’s another $44,000-$71,000 (and two more years).
And even then, most graduates walk away without a clue how to price their work, land clients, or use AI to deliver results.
I’m speaking from personal experience here when I say it’s not the move I would recommend.
Option 2: Hire a private coach
Many business coaches charge $1,000-$5,000 per month.
That’s $12,000-$60,000 per year — with no guarantee of a repeatable system.
Still not ideal.
Option 3: Figure it out yourself
If you have the time, you can certainly go this route…
But that often means months of second-guessing what’s “right,” hopping between dozens and dozens of hours of tutorials, and watching others accomplish what you want to do.
You could follow a proven blueprint.
One taught by someone who helped pioneer digital marketing nearly 30 years ago.
Who’s worked with companies like Disney, Apple, and The New York Times.
And who’s now teaching a new generation of writers how to build premium businesses using simple AI tools.
- No tech background required
- No marketing degree needed
- Just a willingness to follow the plan, and take yourself seriously for five weeks
So, the real question is:
What’s it worth to build a business that makes you proud — and pays you well to be the expert?
To confidently offer $5,000+ solutions… and know you can deliver them?
To become the go-to Solo Agency owner trusted by great clients to solve real business problems?
That’s what this Intensive is designed to help you do.
And the best part?
You won’t pay $40,000 for a degree…
Or $12,000 for a coach…
In fact, you’ll probably be surprised by what we’ve arranged for this.
But first — let’s address one last thing:
Your Investment… (And Why It’s Not Even $5,000)
Once you see what you’ll be able to do with this Intensive — how you can offer complete strategic services, land premium agency-level projects, and deliver results that used to require a full agency team…
A $5,000 price tag would be more than fair.
Heck, just one competitive analysis or customer research project — using the exact prompts and workflows you’ll learn — could cover that investment.
But this isn’t just about what’s “fair.”
It’s about leveling the playing field.
Giving more AWAI members access to a new way of working — one where you don’t need years of experience, a tech background, or a giant network to land real clients and deliver serious results.
That’s why we decided to offer this exclusive training at a price more people could say yes to.
And Nick didn’t hesitate.
So no — you won’t pay $5,000.
You won’t even pay half that.
Today, you can join AWAI’s Solo Agency Intensive — including all five weeks of live training, bonus implementation tools, and lifetime access…
For just $1,995.
That includes everything we’ve talked about today:
- 5 weeks of live training with Nick Usborne — step-by-step guidance on using AI, positioning yourself like a pro, and landing premium clients with confidence…
- 10 training sessions covering every part of the Solo Agency model — from services and packaging to client acquisition and systems…
- 6 bonus implementation guides — removing every barrier from tech confusion to pricing anxiety to onboarding…
- The private Facebook group — where you can ask any questions you might have, share your wins, get feedback, and more…
- Real-world deliverable examples + AI prompts — so you always know exactly what to deliver and how to create it…
- An inside look at Nick’s real Solo Agency — including docs, workflows, discovery calls, and client outreach…
You get it all — everything you need to build a premium solo consulting business from scratch.
And considering the income potential here…
It’s truly a no-brainer.
Can’t Make the Full Investment at Once? No Problem!
Secure Your Spot Today for Just $399
If you prefer to spread out your investment, I’ve made that easy too.
You can secure your spot right now for just $399, followed by four monthly payments of $399.
No extra fees… hidden costs…. or contracts.
Just complete access to everything you need to build a premium solo consulting business from scratch.
The choice is yours: spread it out your payments over five easy installments or pay in full today (and save even more).
Either way, you’re getting incredible value for an investment that could change your entire writing career for the better, and have you transforming yourself from being “just a writer” and into a full-service Solo Agency charging premium prices!
This Moment May Never Come Again
This has never happened before in business history…
Never before has one person — without a team, without an agency, without years of experience — been able to deliver the kind of strategic marketing solutions that used to take an entire firm.
Just five years ago, if a client wanted real market research, competitive analysis, customer insights, and campaign strategy… they had to hire a team:
A researcher. An analyst. A strategist. A project manager.
- Four to eight people.
- Weeks of work.
- $15K–$50K in fees.
Today?
You can do the same — often better — in a matter of days.
By yourself.
With a handful of AI tools and the right prompts.
That’s never been possible… until now.
Yes, AI is changing how we work.
But as you’ve seen…
It’s also changing who gets the work.
You no longer need a big brand name or a stacked portfolio to be taken seriously by high-level clients.
You just need to show up with the right solution.
That’s why this moment matters.
Because right now…
You have the chance to step into a brand-new category:
A Solo Agency owner — delivering real business solutions at a fraction of the cost, in a fraction of the time.
Mathematical Certainty
This is a rare window of timing — where AI finally makes it possible for one person to deliver what used to take an entire agency…
But it’s built on foundations that have been proven for decades.
Fact is, every piece of this Solo Agency model is already proven:
The agency consulting model works.
Agencies have generated billions annually for decades — because businesses will always need help with marketing, lead gen, content, and more.
Next, AI works.
It’s not a trend… and is quickly becoming more and more embedded into the business world. Services are being delivered faster, cheaper, and with better results because of it.
Premium positioning works.
Boutique agencies consistently outearn freelancers 3-5x — not because they’re better, but because they’re seen as experts.
The demand already exists.
Businesses are already spending this money — just often with overpriced, outdated agencies that haven’t embraced AI.
… And your mentor is proven!
Nick’s been leading every major digital shift since 1997.
He’s done this before…
Again and again and again.
Which is why this mentorship doesn’t ask you to hope it works.
It puts you in the front row of what already works — with the tools, training, and support to do it yourself.
Everything’s in place — but the head start you have right now? It won’t last forever.
A Rare Moment
Remember…
Right now, you have a rare head start — if you choose to take it.
AI gives you near-superhuman capabilities… and hardly anyone in the writing world knows how to use them yet.
Very few writers realize you can now deliver full-scale strategy, insights, and “full-stack” marketing services…
Using nothing but a laptop, a few simple AI tools, and the right positioning.
That’s why this model is working so well (and so quickly!) for early adopters.
Take Brett Williams from DesignJoy, for example.
He was just another designer…
But once he discovered how to position himself as a Solo Agency using AI… everything changed.
Now he runs DesignJoy — a one-person operation bringing in $120,000 every single month.
Yes, just him. No employees or office overhead.
And it works because it’s still new.
It’s unexpected. It surprises clients.
So it stands out.
But here’s the thing:
As word spreads about what’s possible with AI…
And as writers and consultants start catching up…
The bar will rise.
The uniqueness of being a “Solo Agency owner” will likely fade as more competition floods in.
You’ll still be able to succeed — yes.
But it won’t be as simple.
Or as fast.
Or as friction-free as it is right now.
Which means your head start is here — today.
My sincere hope?
That you grab it with both hands…
Take this seriously…
And build something that makes you proud.
Looking for Case Studies
This represents AWAI’s most ambitious mentorship launch to date — and we’re confident it’s going to create remarkable success stories.
We’re specifically looking for a founding group of Solo Agency owners whose transformations we can document and share with the broader AWAI community.
That’s why we’ve structured this as an Intensive, limited-enrollment experience — we want to work closely with each participant and capture their journey from writer to premium consultant.
Once we have these powerful case studies, we may open this mentorship to a larger audience. But this founding group gets the most intensive support and personal attention.
Time to Act
You’ve seen what’s possible.
You know what this mentorship includes, how it works, and what it can do for your career.
Now it’s decision time.
The way I see it, you have two paths before you:
Path 1: Keep going with what you’re doing now. Maybe that means freelancing, or exploring something else on your own. That path can still lead somewhere great — but it might take longer, with more guesswork along the way.
Path 2: Step into this mentorship. Follow a proven process. Learn how to use AI to offer high-value services. Build a real Solo Agency with Nick guiding you every step of the way.
One path keeps you where you are.
The other helps you move toward the business and life you really want.
Even if you’re just starting out, have doubted yourself before, or have no clue how to use AI.
So…
What’s it going to be?
If you’re still here, still reading this…
Then I know you’re serious about your success…
And I know you can do this.
We’d be honored to have you join us inside.
To your success,
Rebecca Matter,
President, AWAI
P.S. Six months from now, you could be running a profitable Solo Agency, charging premium rates…
Or watching others do exactly what you could have started today.
P.P.S. I’m not promising you’ll land $5K clients right out of the gate…
But the potential? It’s absolutely there.
Just one client more than covers the cost of this mentorship — and you’ll have a true pro guiding you every step of the way.
I don’t know if or when we’ll offer this again.
So if I were you — I’d grab your spot now.