Instead, It Exposed the Biggest
“Money Leak” in Marketing History… Creating a $2 Trillion Opportunity
for Writers Who Can Fix It!
for human writers who can plug the holes AI created — and how you can become one of them.
Hi there,
President, AWAI
It was only just a few years ago that writers everywhere were panicking about AI making them extinct.
The fear was real.
Because everywhere you looked, the message was the same — AI is coming for your job…
Writers are finished…
Human creativity is obsolete.
And it’s true…
Many companies did, in fact, rush to replace their writers with AI…
Content teams got slashed…
And for a while, it seemed like people’s worst fears were coming true.
But what REALLY happened is something even the most hopeful of copywriters could never have predicted…
This whole “AI experiment” backfired so spectacularly…
It’s made human writers MORE valuable than ever before.
The “Great Reversal” —
and YOUR Opportunity!
Just look at the headlines these days:
“The appetite for AI-derived [content] isn’t as strong as many publishers would have you believe, and demand for quality [human] content is growing.”
— WIRED (January 2025)
“Human-generated content outperforms AI by 47%”
— The AdFirm (May 2025)
“I’m being paid to fix issues caused by AI”
— BBC (July 2025)
“Humans are being hired to make AI slop look less sloppy”
— NBC News (August 2025)
“Companies Face AI Buyer’s Remorse”
— Global Finance (August 2025)
“Desperate Companies Now Hiring Humans to Fix What AI Botched”
— Yahoo! News (September 2025)
So — what happened?
After spending millions on AI tools…
Firing or laying off entire writing teams…
And pumping out unprecedented volumes of AI content…
Over 18 months of data has shown:
- Half of all consumers can now spot AI-generated content. (Source: Bynder)
- Content believed to be AI-generated reduces reader trust by nearly 50%. (Source: Raptive Research)
- Over 52% of consumers say they’ll disengage if they suspect a piece of content was produced by AI. (Source: Bynder)
- Some publishers have seen click-through rates drop by over 50%. (Source: PressGazette)
Companies that went all-in on AI saw engagement plummet, leads stop converting, and brand trust erode.
In short, they learned what we already knew:
by a skilled, trained HUMAN copywriter!
But here’s what’s even bigger…
And far more costly to every company’s bottom line…
Companies Now Need You to Fix a Much Bigger (and Most Costly) Problem…
When they handed the reins to AI, they didn’t just lose writing with that all-important human touch…
They unknowingly broke the system that makes marketing work!
By removing human judgment — and the strategic thinking that connects messaging to a buyer’s mindset…
They stopped meeting customers where they are in the all-important customer journey.
So, instead of carefully guiding prospects from curiosity… to trust… to taking action…
AI blasted out surface-level content that looked right but didn’t move or “connect” with people in the same way writers (like YOU!) can.
And now?
Businesses are realizing — and feeling — the true cost to their bottom lines.
Funnels that once flowed smoothly are now leaking leads at every stage…
Campaigns meant to convert prospects to customers are now dropping valuable sales…
And literally billions in marketing budgets everywhere are being poured into content that doesn’t do what it’s supposed to do… which is sell!
So it’s not “just” a copy problem…
It’s a strategy crisis.
That’s why the media is teeming with headlines like the ones I just showed you…
Companies are now scrambling to bring humans back into the process…
Not just to write the words…
But to diagnose what’s wrong and fix it.
They need strategic writers…
Those who can see where the leaks are, and plug them with the right message, delivered at the right moment in the customer journey.
That’s the “gap” AI can’t fill.
And it’s the massive opportunity opening up for human writers right now.
Writers who understand the key stages of the customer journey — and the “human messaging” that belongs at each stage.
These are the kinds of writers companies need RIGHT NOW.
And the great news for you is…
Copy Companies Once Valued at $500… Is Now Worth $5,000!
The era of $500 content writing projects is dead…
While the era of $5,000 per month content strategists is very much alive… and just beginning!
That’s why we’ve brought in a legend at identifying these “leaks” and teaching writers like you how to fix them.
And the timing could not be better or more urgent.
Once you learn this skill, you’ll never look at copy the same way again… and clients will never look at you as “just a writer.”
You’ll be the valued specialist virtually every company doing business online needs!
But before I introduce you to him — and show you how he’s going to usher you into this new era of content…
Plus, give you all the details on how you can take full advantage of opportunity…
It’s crucial you understand why the timing is so extraordinary.
Because what’s happening right now isn’t just a shift in marketing tactics…
It’s a massive “reordering” of the business world itself.
According to a recent report from Allied Market Research, it's estimated we’re in the middle of a $2 trillion market shift that will play out by 2032…
Making the next six years the most profitable period writers have ever seen.
Why?
Because in today’s world, the only real way for a company to stand out… to build trust, win attention, and convert customers…
Is through content.
Think about it…
Anyone can create a website, especially with AI these days.
Anyone can start up a social media page.
Anyone can post videos and hot takes and build an audience.
Which means no company is “safe” from competition…
Even HUGE household names like Apple, LVMH, and even a fast-food restaurant chain like Chick-fil-A need to differentiate themselves.
And the best and most conclusive ways to do that?
Content.
Content that meets their readers along the customer journey…
And human content unique to the company.
It’s why in 2026 and beyond…
Every Company Is Now First-and-Foremost… A CONTENT Company!
It’s become the PRIMARY way companies:
- Attract new customers
- Build trust and authority
- Educate their market
- Generate qualified leads
- Close sales
- Retain customers
- Increase lifetime value
In short…
Content is mission-critical to EVERY aspect of a company’s business in today’s digital age!
It’s why…
In a survey done by the Content Marketing Institute…
87% of B2B marketers say content marketing is one of their MOST EFFECTIVE marketing strategies.
Not social media ads…
Not email campaigns…
Not paid search…
Content marketing.
And that’s why they’re backing it all up with cold, hard cash.
The number of marketers who say they plan to spend over $45,000 per month on content marketing…
… nearly TRIPLED between 2024 and 2025 alone — with no signs of it slowing down.
Now stop and think about what this means for YOU as a writer:
That’s triple the number of potential clients who have serious budgets to pay good writers.
Companies spending $45,000+ per month on content aren’t looking for the cheapest option.
They need writers who can deliver results.
And even if you landed just ONE of these clients and they paid you $5,000 per month…
You’d still be a small fraction of their total content budget.
Which means they can easily justify paying you well.
Very well.
Especially when the alternative — AI-generated content that tanks their engagement and hurts their brand — has proven to be far more expensive in lost sales and damaged reputation.
So, what does this mean for writers like you?
It means content creation is not only BACK…
It’s bigger than it’s ever been!
And the best part?
You Get to Create the Stuff People Actually WANT to Read!
Think about your own day…
You probably woke up and read some emails that made you smile.
Maybe you scrolled through social media and saw posts that made you laugh or think.
You might have read a blog post that helped you solve a problem.
Or watched a video that explained something in a way that finally made sense.
Maybe you got a newsletter you actually looked forward to reading.
Or you saw a product description that was so well-written it made you want to buy something.
All of that content? It was written by humans. For humans.
And it was FUN to read!
That’s exactly what businesses need more of:
Emails that people open because they’re genuinely helpful or entertaining (not the robotic AI stuff that screams “unsubscribe”)…
Social media posts that make people stop scrolling and actually engage…
Blog posts that feel like having a conversation with a knowledgeable friend…
Website copy that explains things clearly without corporate jargon…
How-to articles that make complex topics simple and actionable…
Product descriptions that paint a picture of how something will improve your life…
Video scripts for the YouTube videos you (and others) love to binge-watch…
Email newsletters like the ones you subscribe to and read…
And so much more.
This is the content that makes the internet a more interesting, helpful, and human place.
And here’s the beautiful thing:
It doesn’t feel like “work” for you because it’s the same type of content you consume and enjoy every single day.
You’re not writing technical manuals or legal documents. Or even sales letters.
You’re writing the articles people bookmark.
The emails people forward to friends.
The social media posts people share.
The guides people use.
It’s conversational, helpful, and genuine.
And the creative freedom is incredible!
One day you might write a fun article about productivity hacks.
The next day you could craft an email series about sustainable living.
Then maybe a newsletter for a coffee shop that makes people smile.
Every project lets you explore new topics, connect with different audiences, and flex your creative muscles in new ways.
You get paid to be curious, helpful, and creative.
You get to make the internet a more interesting place.
You get to help businesses connect with their customers in authentic ways.
It’s content creation at its best — and companies are desperate for it.
This is the golden age of content creation!
Companies have massive budgets and now the demand is through the roof.
The competition (AI) has proven it can’t capture that human touch.
And businesses are actively seeking writers who can create content people want to consume.
And by taking advantage of this incredible opportunity, you can get fully up to speed on how to succeed as a content strategist — and establish yourself as an expert in plugging the holes AI created.
I’ll show you how you can get started in just a moment.
First, I want to show you how you can write this kind of fun, human content…
And work with PREMIUM clients who can pay you $5,000+ every month…
Or, how you can offer a one-time content writing service package worth $3,000-$7,000 and have clients eager to pay it.
Why Content Can Pay BIG
In 2026 and Beyond…
You might be wondering:
“How is that even possible? I thought we were talking about blog posts and social media content?”
Here’s the key:
The companies willing to pay those premium rates aren’t just buying individual pieces of content.
They’re paying you to solve a specific, expensive problem in their business.
That’s what they were HOPING AI would do when it first came out.
They thought:
“Perfect! AI will analyze our business, identify our problems, and create the exact content we need to fix them.”
But of course, it didn’t work that way.
AI can pump out words, sure.
But they don’t sound human.
Plus, it can’t diagnose business problems.
It can’t identify where money is leaking in a customer journey.
It can’t look at a business and say “Ah, HERE’S where you’re losing money — and here’s the content that will fix it.”
That takes human insight, experience, and understanding.
Which is exactly why strategic writers are so valuable right now.
Let me show you what I mean…
Think about how money flows through any business:
Someone discovers a company exists… then they raise their hand as a potential customer… then they buy… then (hopefully) they buy again.
But most businesses have “leaks” in that flow where potential revenue just… disappears.
Maybe thousands of people visit their website each month, but nobody subscribes to their email list.
Or maybe people subscribe but never actually buy anything.
Or maybe customers buy once but never return.
Each of these breaks costs the business real money — sometimes tens of thousands per month in lost revenue.
And here’s what most business owners have figured out the hard way:
Random content doesn’t fix these problems.
Even GOOD content doesn’t necessarily fix these problems.
What fixes them is the RIGHT kind of well-written content in the RIGHT place.
The Framework That Gets
You Hired at Premium Rates
And here’s the beautiful part:
There’s actually a simple framework for identifying exactly where these “leaks” are happening and what content will fix them.
Every business — whether they realize it or not — moves customers through four predictable stages:
AWARENESS → LEAD GENERATION → SALES → RETENTION
These stages make up what’s known as the customer journey.
People who don’t know a company or brand enter at the very beginning “awareness” stage — usually by reading a piece of content that makes them aware of the company’s existence…
And they continue consuming as they move through each stage, ultimately becoming customers.
And at each stage of the customer journey…
There are common places where money leaks out.
When you can spot which stage is broken and prescribe the right content to fix it…
That’s when you become worth $5,000+ per month to a business.
Let me give you an example of how this works:
Imagine an accounting firm comes to you.
They have 5,000 people visiting their website every month, but their email list is only growing by 40-50 subscribers per month.
They’ve been writing blog posts, posting on social media, doing all the “right things.”
But something’s not working.
You ask them one simple question: “When someone reads your blog post and loves it, what happens next?”
They say: “Well… nothing, I guess. They just leave.”
There’s the leak.
Their AWARENESS content (blog posts) is working great — people are finding them.
But they have no LEAD GENERATION content to capture those interested visitors and move them further down the funnel.
The solution isn’t more blog posts.
It’s:
- A downloadable “Tax Season Survival Guide” (lead magnet)
- A simple opt-in page of around 150-300 words
- And a three-email welcome sequence
Total project value: $3,500-$5,000
If you implemented this, their email list could easily grow by 100+ subscribers per month instead of 50.
They’d now have an asset worth tens of thousands of dollars — a list of qualified prospects they could market to.
All from identifying one “money leak” and plugging it with the right kinds of content.
This is the difference between being a content writer and being a strategic content problem-solver.
The content writer says: “I can write you blog posts for $500 each.”
The content problem-solver says:
Even more exciting…
Every business you talk to has at least 2-3 of these “money leaks.”
Which means every conversation represents multiple high-value opportunities:
- Awareness problems (nobody knows they exist) → $2,500-$5,000 content packages…
- Lead generation problems (visitors leave without subscribing) → $3,000-$6,000 content packages…
- Sales problems (prospects don’t buy) → $4,000-$7,000 content packages…
- Retention problems (customers don’t return) → $3,500-$7,000 content packages…
And the companies who just learned the hard way that AI-generated content doesn’t work…
… are actively looking for writers who understand this.
And here’s the thing…
Practically anyone can learn to spot these “money leaks.”
What This Could Mean for Your Life…
I want you to take a moment and really picture what we’ve been talking about…
Not just the money (though that’s certainly nice)…
But what your actual day-to-day life could look like as someone who solves real business problems…
… by writing short, engaging content.
Just imagine…
Instead of wondering if you could ever live the writer’s life…
You’re at your favorite coffee shop, laptop open, working on a project you enjoy.
A business owner emails you about their website traffic problem.
You hop on a quick call, ask a few key questions, and immediately spot it — they’re getting visitors but losing them because there’s no lead generation content.
You send a proposal: “Here’s a content package that will capture those visitors: $4,500.”
They say yes within hours because you’re solving a problem that’s costing them real money every single day.
And here’s what makes it even better:
You’re creating content that’s genuinely helpful and people WANT to read.
You’re writing helpful email newsletters. Engaging blog posts.
Video scripts that make complex topics simple.
Basically…
You’re writing the kind of content YOU would want to read.
The kind of projects that make you excited to open your laptop each morning.
And at the same time…
You’re also solving a REAL business problem.
You’re not just writing “stuff” — you’re directly putting money in your client’s pocket, without needing to write sales letters!
You’re the writer who increased their email list by 400%.
The one who helped them finally convert prospects into paying customers.
The reason their business grew by $60,000 this quarter.
And when you deliver results like that…
Clients don’t haggle over your rates.
They don’t shop around for cheaper alternatives.
They become raving fans who refer you to other business owners with the exact same problems.
They come back asking, “What else can we do together?”
This becomes your normal.
Working with clients who appreciate what you do.
Getting paid what you’re worth for work you genuinely love.
Having the freedom to choose projects that interest you because you’re not desperate for any work at any price.
And right now — with companies absolutely needing writers who understand this strategic approach…
The writer’s life is more achievable than it’s ever been.
And while you could get started on your own… letting trial and error guide you… as you attempt to learn how to make this your reality…
We’ve created a way for you to skip all the guesswork and have someone to walk you through it step-by-step.
Some who can tell you what to ask clients to uncover their biggest leaks…
Explain which content fixes which problems (and what each project is worth)…
Show you how to present your services so clients immediately see the value…
And much, much more.
Meet the man who's going to show you exactly how to do this…
His name is Russ Henneberry.
And he’ll be your guide,
walking you through every step.
Over the past 20+ years, he's worked with everyone from scrappy startups to billion-dollar companies like Salesforce.
He co-authored Digital Marketing for Dummies — which has sold hundreds of thousands of copies worldwide.
He's trained and certified hundreds of professional marketers and writers through his workshops and coaching programs.
And more importantly for you…
Not only does Russ know exactly how to write great content like blog posts, articles, and more…
He’s figured out how to instantly spot what's working (and what's not) in a company’s customer journey…
And offer them a content package that will stop the “money leaks.”
Plus, because you're solving a specific problem…
Clients immediately understand the value you bring and will happily pay you premium rates because of it.
Now here's where this
gets really exciting…
Russ has created an exclusive experience to teach a small group of writers his complete framework.
This is a comprehensive training program, specifically designed, so that by next month, you can be tapping into this massive $2 trillion shift into content marketing…
By giving you hands-on training in the most profitable skill in content marketing right now:
Spotting where businesses are leaking money…
And fixing it with great, quality content!
You’ll discover how to:
- Spot the “money leaks” in any business within minutes — Russ’s simple framework shows you exactly where companies are losing revenue and which content fixes each problem (this is easier than you think, and clients are amazed when you can pinpoint their issues so quickly!)…
- Write content you genuinely enjoy creating — Fun 500-800-word blog posts, engaging emails, social media content that makes people stop scrolling… the kind of creative writing that doesn't feel like "work"…
- Present your services so clients immediately see the value — No more awkward conversations about rates. You'll know exactly how to position your packages, so clients understand why you're worth premium fees…
- Attract clients who appreciate quality writing — Using the same framework you'll learn for clients, you'll create content that brings premium clients to YOU (instead of you chasing after anyone who needs "a blog post")…
- Get paid what you’re worth — Forget charging $500 per blog post. You'll package your writing into complete solutions worth $5,000, $6,000, even $7,000+ per project…
And once you start landing some of these high-quality clients, you’ll find some of those relationships can naturally grow into ongoing retainers…
A $5,000-a-month retainer isn’t out of the question for this kind of work.
And once clients like what you do, they tend to stay around for months, even a year or longer.
Which means even just one good client could mean $60K+ in steady income over the course of a year.
And here’s something else that’s exciting…
You’ll also learn how to use these same skills to build YOUR OWN content writing business.
You’ll apply the “money leaks” framework to your own marketing…
So you know exactly what kind of content you need to create, to attract the kinds of clients you want to work with.
What You’ll Master
Maybe you’re just starting out as a writer…
Maybe you’ve had a client or two but want better-paying projects…
Or maybe you were wondering if content writing was even still viable thanks to AI…
Wherever you are right now…
Just think:
In just five weeks, you’ll be ready to meet the HUGE demand for skilled content writers head-on.
Not only that — you’ll instantly differentiate yourself from 99% of writers out there.
Because hardly ANY writers know how to spot “money leaks” in a business or prescribe the exact content that fixes them.
But YOU will.
And that skill gives you access to clients potentially worth $60K+ per year in ongoing work.
Imagine going from “Can I really do this?” to having a complete system for landing premium clients.
All in just five weeks.
And unlike those who attended the live version of this training, you could be up and running much sooner!
Because instead of having to wait for the next session, you have the choice to go through the sessions as quickly as you want…
Whatever fits your schedule.
Although based on our decades of experience training writers, I do recommend finishing this program within four to five weeks.
Here’s why:
I’ve seen countless writers get excited about a new training or course… but after a few days, that enthusiasm peters out and they move on to the next thing that catches their eye.
I don’t want that to happen to you! This opportunity is simply too big to let pass you by.
That’s exactly why this training is devised to give you everything you need to establish yourself as a skilled content strategist in just five power-packed weeks or less (10 sessions total)…
With Russ walking you through his entire approach step-by-step.
You’ll kick things off with…
Week 1 The “Booked Solid”
Client Attraction System
This is where you learn the game-changing skill most writers never master:
How to have clients coming to YOU.
Russ hands you his complete system for generating qualified leads and turning conversations into signed contracts…
The same one he uses in his OWN business.
Now, there’s a VERY important reason why Russ starts with client attraction.
And it’s so you can start applying ALL the lessons you’ll learn in this training…
… to your own content writing business!
So after every session, you can “practice” on your own business — slowly building up the content that will attract premium clients to you…
… and also use this content as a powerful portfolio of your high-quality work!
In Sessions 1 and 2 with Russ, you’ll discover:
- The positioning shift that has clients seeking YOU out instead of you chasing them…
- Why most content writers accidentally repel premium clients — and the simple reframe that makes businesses see you as an essential writer they MUST partner with…
- Russ’s proven conversation framework for turning discovery calls into signed contracts — the exact approach he’s refined over 20 years of landing major clients worth tens of thousands of dollars…
- How to discuss project fees with complete confidence — so clients appreciate your value before you even mention numbers (this one shift alone can double what you’re able to charge)…
- An introduction to your content-based attraction system that builds your reputation automatically — creating a steady flow of qualified prospects who are “pre-sold” on hiring you at your premium rates…
- And much, much more!
By the end of Week 1, you’ll walk away with:
- Your complete system for attracting consistent and qualified leads — ready for you to implement…
- Russ’s proven conversation framework for turning prospects into paying clients — so you know exactly what to say when potential clients reach out…
- A clear roadmap for your first 30 days of client attraction activities — exactly what content to create, where to share it, and how to handle the inquiries that start coming in…
Week 2 Master Russ’s System
Now that you know how to attract clients and turn conversations into signed contracts for your own writing business…
It's time to learn the system that commands those premium fees.
This is where you'll master the skills that separate $500-per-piece writers from $5,000+ strategic problem solvers.
You'll stop seeing content as random blog posts or social media updates… and start seeing it as bundled solutions that solve specific problems.
Russ hands you the same framework he's used with Salesforce, DigitalMarketer, and dozens of other major brands — so you can walk into any client conversation and immediately know what package to offer.
In Sessions 3 and 4 with Russ, you'll discover:
- The complete system that shows you exactly what content clients need most — so you can confidently recommend the right package every time…
- Why this framework works across any industry or niche — whether your client is in tech, retail, consulting, or services, you'll know exactly how to identify opportunities and package your writing…
- How to position yourself as the strategic content expert who understands business impact… instead of just another writer (this single shift transforms how clients value and pay you)…
- Russ's client conversation demonstration — where you’ll get to watch exactly how Russ uses this framework to position his packages at premium rates and get clients excited about paying for them…
By the end of Week 2, you’ll walk away with:
- A complete understanding of Russ’s proven system — so you can identify opportunities and package your writing for maximum value with any client…
- The framework for creating premium packages — ready to customize for any client, showing them exactly how your content will deliver results…
- Your service offering foundation mapped out — the signature packages that will become your primary tools for landing premium clients…
This is when you’ll transform from someone who “writes blog posts, articles, and more” into someone who “delivers complete content solutions.”
And that one simple distinction is worth thousands of dollars per project.
Week 3 Writing Great Content (With AI As Your Assistant!)
This is where the fun begins.
Because now you're going to start creating actual content that clients love.
You'll master the art of writing engaging, helpful pieces — the kind that make someone stop scrolling and think "Wait… this is actually useful."
This is the content that brings clients back to you, project after project.
Get this right, and you've got a skill that can pay you for years to come.
And here's what makes this even more special:
Russ shows you his complete AI setup — not just "how to use ChatGPT," but how to build a professional content creation system with custom tools, organized workflows, and templates that turn hours of research into minutes of work.
You're essentially getting a peek inside Russ's actual workspace and walking away with the same setup he uses for his own high-paying clients. (This alone is priceless!)
In Sessions 5 and 6 with Russ, you'll discover:
- How to set up your ChatGPT workspace like a professional — organized projects, saved workflows, and custom GPTs that make you look like you've been doing this for years (even if this is your first week)…
- Russ's custom AI tools and exactly how he uses them — the specific GPTs he's built, the prompts that actually work, and the workflow templates that save him hours every single week…
- How to write content that's genuinely helpful and engaging — the kind people WANT to read and share…
- The secrets to keeping your writing human and authentic — even when using AI to speed up your process…
- How to create your first complete content piece — from research to final draft — using Russ's proven system…
- When to let AI do the heavy lifting and when to trust your human judgment…
- And much, much more!
By the end of Week 3, you’ll walk away with:
- Your complete ChatGPT workspace set up and ready to use — with Russ's custom GPTs, organized projects, and workflow templates…
- Your first professionally written content piece completed and ready for your portfolio…
- The framework for creating engaging content quickly — without sacrificing quality or losing that human touch…
Week 4 The Money-Making Content
Now we're getting into the content that directly makes your clients money.
This is where you learn to write the pieces that get people to take action.
The emails that get opened and clicked.
The social media posts that drive traffic.
The articles that turn readers into leads and customers.
This is one of the most VALUABLE skills you'll develop in this entire training.
Because when you can write content that drives real results…
Clients will happily pay you premium rates — and keep coming back for more.
Think about it:
If your content package generates even just a handful of new customers for a client…
Paying you $5,000 feels like the bargain of the century.
And in Sessions 7 and 8 with Russ, you’ll discover:
- How to create lead magnet campaigns that people actually want to download, by leveraging the proven tactics that Russ has developed over his illustrious career…
- How to write an email newsletter readers look forward to receiving that feels like getting advice from a knowledgeable friend (the kind you’d actually subscribe to yourself) — with plenty of proven examples…
- The trick to writing promotional emails that sell without being pushy by using the GLF (Gain Logic Fear) framework… that makes your emails feel super helpful and compelling, not “salesy”…
- The “Flash Sale” email that generates immediate sales — the exact structure for creating urgency that makes people take action NOW without making them feel manipulated…
- The secrets to writing content that moves people from “just browsing” to “ready to buy” that can have a huge impact on your client’s bottom line…
- And much, much more!
By the end of Week 4, you’ll walk away with:
- A complete portfolio of money-making content — including a Pre-Sell article, email newsletter, and promotional email series that proves you can write content that drives real business results…
- The frameworks and pillars to create these high-value content pieces for any client in any industry…
- Your first revenue-generating content samples ready to show prospective clients (and use to build your own business)…
This is where you learn to write content that generates results for your clients.
And when your content brings in $50,000 in new revenue for a client, paying you $5,000 feels like the bargain of the century.
Week 5 Your Complete Service Offering
At this point, you've learned how to attract clients.
You've mastered Russ’s systems and frameworks.
You've created engaging content that people actually want to read.
You've written money-making pieces that drive real results.
This is the week where everything comes together for you!
You're going to finalize your complete service offering and learn exactly how to present it to clients.
Plus, you’ll learn an additional type of writing project you could offer that is highly-valuable… and one more thing you could charge a premium to write!
In Sessions 9 and 10 with Russ, you’ll discover:
- How to write content that keeps your clients' customers coming back for more — so your clients see ongoing value from your work…
- Simple ways to help clients offer more to their existing customers — with content that feels helpful, not pushy…
- The types of content that keep customers engaged and happy — the kind most businesses need but don't know how to create…
- How to present your complete service offering — you'll get to watch as writers just like you show Russ the packages they've built and get real, actionable feedback you can then apply to your own work…
- Your roadmap for the next 90 days — exactly what to do after you finish this training to land your first premium clients and start building momentum…
- And much, much more!
By the end of Week 5, you’ll walk away with:
- Your complete Content Marketing Service Proposal ready to present to clients — showing exactly how you’ll identify their “money leaks” and fix them with strategic content…
- A clear action plan for landing your first premium clients and building your content writing business…
- Powerful insights from Russ on positioning, pricing, and service offering…
This Is Your Moment
With everything you’ll learn directly from Russ, you’ll be WELL prepared to tap into this $2 trillion shift into content.
And the timing is perfect.
Businesses are desperately seeking writers who can help solve their challenges with strategic content.
Someone who can walk into a company and immediately spot why their blog gets 10,000 visitors but generates zero leads.
Someone who can decide WHAT content to write and then write it in a way that actually helps increase sales and revenue.
Just think…
You’ve gone through the training program with Russ…
You’ve landed clients…
And it’s a Friday afternoon.
You’re about to close your laptop, getting ready for the weekend.
And a last-minute email comes in from one of your VERY happy clients…
You smile and close your laptop…
Heading into the weekend knowing Monday morning will start with a follow-up call that will likely turn into another $3,000-$5,000 project.
This is what’s possible when you become a strategic content writer.
A few months ago, you never would’ve imagined charging $5,000 for anything.
Now? It feels completely normal.
Because you’re solving a problem that’s costing businesses tens of thousands in lost revenue.
And here’s the best part:
When YOU want to make more money? You just apply the same framework to your own business.
You look at your customer journey. Spot where YOUR money leak is.
Create the exact content that fixes it.
Need more clients? Create awareness content.
Want higher-value projects? Improve your positioning with better lead generation content.
Ready to scale? Add retention content to turn one-time clients into long-term relationships.
The framework works for your clients AND for you.
This is what’s waiting for you on the other side of this training.
And as I’m sure you can imagine…
The chance to not only learn directly from Russ Henneberry — one of the top content marketing minds in the business…
But also to get his entire personal framework for identifying exactly where “money leaks” are happening and what content will fix them…
… must cost a pretty penny.
And I never want to mislead you…
This training isn’t cheap!
But when you consider that you’ll master the skills to evolve from a $500-per-piece writer into a $5,000+ strategic problem solver…
And what someone of Russ’s caliber charges his own clients…
We could have easily charged $5,000 for the live mentorship experience that recently took place and it would still be a bargain.
But here’s the thing…
I want this training to be accessible to EVERY writer…
While there’s still time to get in early on this $2 trillion shift into content.
So I think you’re going to see that the price we’ve attached to the “on-demand” version of this training is more than fair.
But before I get to that, there’s something else I want to share with you…
Succeed Even Faster with Your Exclusive Content Writing BONUS Library!
Russ wanted to make absolutely certain you have every possible advantage…
So he’s put together an exclusive bonus training library to give you an even bigger edge…
And to remove every possible roadblock and fast-track your success.
Just take a look at everything you get…
BONUS #1 The Ultimate List of Content Ideas
You need PLENTY of content ideas to be able to write for any part of the customer journey.
That’s why Russ is giving you this comprehensive reference guide — so you’ll never run out of content ideas!
You’ll get detailed breakdowns of 33+ different content types organized into six strategic categories…
Each with specific formatting guidelines, best practices, and common pitfalls to avoid.
Whether you need to create authority-building content, engagement-driving posts, or educational resources, you’ll have the exact framework to follow.
Just open the guide, pick the right content type for your goal, and follow the proven structure.
BONUS #2 The Discovery Call Playbook
How you handle that first conversation with a potential client is SO important!
This playbook gives you the exact script Russ uses — word for word — so you never have to improvise or wonder what to say next.
You’ll know how to frame the conversation in the first 60 seconds so you’re positioned as the professional expert and not a normal writer like everyone else.
Open this before your next call and you’ll know exactly what to say at every stage.
BONUS #3 The Lead Magnet Conversion Checklist
A single well-crafted lead magnet can generate hundreds or thousands of qualified leads for your clients… which is why they’re willing to pay a premium for one done right.
But here’s the challenge most writers face:
How do you know if your lead magnet will actually work BEFORE your client spends money producing it?
That’s exactly what this toolkit solves.
Russ is giving you his complete Lead Magnet Quality Control System — the same checklist he uses with his own clients to ensure every lead magnet delivers maximum results.
The $60K Client…
You’ve seen what’s possible when you master Russ’s systems and frameworks.
The ability to walk into any business and immediately spot where they’re losing money… then create the exact content that fixes it.
Now given that, think about what landing just ONE premium client could mean for you.
A client paying you $5,000+ for ongoing content work.
A client that, once you show them the value you bring to their business, could keep coming back month after month with more projects for you…
That’s $60,000 per year from one relationship.
Or maybe you prefer project-based work…
If you land just three $4,000 projects per quarter…
That’s $48,000 per year.
And because content is typically on the shorter side…
You’re looking at what could be a part-time income that can give you some serious breathing room…
Income that could cover the mortgage payment each month…
That could allow you to take that vacation you’ve been thinking about…
This is what could be possible for you, once you tap into the demand right now for high-quality human content that solves real business challenges.
The companies are there.
The budgets are there (remember, the number of businesses spending $45K+ per month on content TRIPLED between 2024 and 2025 — and it’s not slowing down!).
The demand is there.
The only question is whether or not you want to gain the skills needed to meet it.
With Russ as your guide, you’ll master everything you need to tap into this opportunity in just five weeks.
Here’s Everything You Get
- Five weeks of on-demand training sessions with Russ — over 10 action-packed sessions, you’ll get to learn from one of the world’s leading content marketers as he walks you through his complete framework step-by-step…
- Russ’s complete strategic system — The same customer journey system Russ has used with Salesforce, DigitalMarketer, and hundreds of businesses to identify exactly where they’re losing money and which content fixes it…
- Your custom ChatGPT workspace setup — Russ’s projects set up, custom GPTs, workflow templates, and AI prompts that turn hours of work into minutes (you’ll have the same professional AI setup he uses daily)…
- Real client conversation demonstrations — Watch exactly how Russ positions his content writing services, conducts client calls, and turns conversations into signed contracts…
- Complete portfolio of content samples — by the time you finish going through the training program, you’ll have finished pieces across awareness, lead generation, sales, and retention content — ready to show prospective clients…
- Your Content Marketing Service Proposal — the signature tool you’ll build throughout the training that shows clients exactly how you’ll identify their problems and solve them (this becomes your main client acquisition asset)…
- Private community access — connect with other writers going through the same journey, share wins, get feedback, and build relationships that last…
PLUS, you get these exclusive bonuses:
- BONUS #1: The Ultimate List of Content Ideas — Detailed breakdowns of 33+ content types organized by customer journey stage, complete with formatting guidelines and best practices, so you never run out of ideas for client projects…
- BONUS #2: The Discovery Call Playbook — Russ’s word-for-word script for turning prospect conversations into signed contracts, including how to frame yourself as the expert in the first 60 seconds…
- BONUS #3: The Lead Magnet Conversion Checklist — Russ’s complete quality control system with 15+ proven checkpoints ensuring every lead magnet you create actually converts (this is what separates 2% conversion rates from 15%)…
When you add it all up…
- Guidance from someone who normally consults at $5,000+ per project…
- A complete framework that positions you for $60,000+ client relationships…
- All the AI tools, templates, and workflows Russ uses in his own business…
- Plus access to the bonus library designed to help you succeed faster and give you an extra edge…
Like I mentioned earlier, we could easily charge $5,000 for this complete experience.
In fact, considering what just ONE premium client is potentially worth ($48,000-$60,000 per year)…
Charging $5,000 would still be a bargain.
However…
I want to make it as accessible as possible for anyone who wants “in” on this $2 trillion content shift.
So when you commit to joining Russ’s training today…
All you’ll pay is $1,995!
Think about it:
If you land just ONE $4,000 project after this mentorship, you’ve already doubled your investment.
One $5,000-a-month client who stays with you for a year? That’s $60,000 — a 30X return.
It’s truly a no-brainer.
This Window Won’t Stay Open Forever
Right now, we’re standing at the tipping point of a once-in-a-generation shift.
For the first time ever, every company on the planet has become a content company.
They’ve all realized the same truth — AI can’t build trust, spark emotion, or make people care.
Only human writing can do that.
And this shift is creating the biggest opportunity writers have seen in decades.
The market is already moving fast:
Demand for human-written content is surging back across every industry.
Budgets are expanding, triple what they were less than two years ago for many companies.
And these businesses are definitely hiring, rebuilding, and re-investing in quality content again.
But here’s the key:
It’s still early enough that the field is wide open.
Most writers haven’t caught up yet.
They don’t know how to connect content to business results.
They don’t understand how to identify where the money’s leaking — or how to fix it.
That’s the gap this training program fills.
Because when you can walk into a business and say,
“Here’s exactly where your content is losing revenue — and here’s the fix,” you immediately become indispensable.
Moments like this don’t last long.
I believe that in the very near future, everyone will be talking about “content based on the customer journey” and “money leaks.”
But right now, it’s new.
It’s rare.
And it’s exactly what businesses are begging for.
Russ will teach you the same system he’s used with Salesforce, DigitalMarketer, and hundreds of brands…
… so you can deliver the kind of results companies can’t get anywhere else.
You don’t need a marketing degree.
You don’t need years of experience.
You just need to start while the window is open.
Your Decision
Six months from today, one of two stories will be true:
You’ll look back and think,
“I could have joined when businesses were desperate for human writers…”
Or you’ll look at your client list, your growing income, and your steady stream of $3,000–$7,000 projects — and think,
“I’m so glad I said yes when I did.”
The difference comes down to a single choice, today.
So what do you say?
Click the button below to get started.
To your success,
Rebecca Matter,
President, AWAI
P.S. Just one premium content project can more than cover your entire investment — and give you a framework that pays you for years to come.
P.P.S. When this window closes, the advantage of being “early” will likely be gone.
Don’t let that happen. This is your chance to plant your flag, and be one of the first writers leading this new era of human-powered content marketing.