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“Will YOU Help Me?”
Hi there,
I’ve been in the B2B copywriting world for over two decades.
In that time, I’ve had the privilege of working with countless clients (including UPS, Scheduling Institute, Osgoode Hall Law School, the University of Toronto, and dozens of others).
But I’ve never been as excited about this industry as I am now.
Because what emerged as a NEW B2B writing specialty a few years ago…
Has become the fastest-growing, least-crowded niche for copywriters…
One that’s still making a greater impact on the B2B industry than any other…
Greater than brochures and sell sheets…
Greater than infographics…
Greater than case studies…
Maybe even greater than the granddaddy of all B2B writing projects — white papers!
And because it’s gained fast adoption, it’s a writing specialty that millions of business-to-business (B2B) companies need more than any other right now…
Simply because research reported in Marketing Insider Group has shown that companies that use this specific kind of copy see 48% greater buyer engagement.
Now, if you’re not into business stats…
Just know that is a huge number.
It means that rather than the potential to close 100 new leads… a B2B company that uses *this* copy has a chance to close 148 leads…
Which in many cases can rapidly boost a company’s revenue — especially service-specific industries like software-as-a-service (SaaS), where costs and overhead stay the same, no matter how many sales are made!
All of this is why “adoption” of this copy specialty has been up as much as 343% in the past few years…
And why Fortune Business Insights recently reported it’s set to keep growing at breakneck speed — 17.2% every year — all the way through 2034.
This rapid growth is why another industry report also found that 90% of companies are now integrating this kind of copy into their sales process — up from practically zero just a few short years ago.
Yet many of the companies I’ve talked to tell me they can’t find skilled writers.
Now, all these numbers…
They simply confirm what I’ve discovered as a “boots on the ground” writer working and talking with actual B2B clients every day:
As the buzz surrounding the proven effectiveness of this copywriting specialty grows louder within B2B circles…
And more studies prove that virtually every B2B business can rocket their engagement, sales, and profits by using it…
The demand for this copywriting skill is only going to keep soaring… outpacing the supply of writers equipped to write it — even more than it is now!
It’s because of this lack of good writers that I call this the “least-crowded” copywriting specialty out there for any writer who wants to make a great living with their words.
And it’s why I’m writing to you today, asking for your help.
You see, I get potential clients coming to me what feels like every week.
But I’m no longer taking on new clients.
So I have to politely tell them “no” and move on.
A few times, I’ve referred these clients to AWAI-trained writers I’ve come to know and develop a relationship with.
Like AWAI member Jeff…
He took one of my trainings offered through AWAI. He applied himself and asked plenty of great questions, and I could see from his assignments he was “getting it.”
So when I had a client approach me whom I was too busy to help, I referred them to Jeff.
I’ve sent him a total of three such referrals!
Or another student of mine, who ended up with a $2,200 monthly retainer as a result of one of the clients I referred to them!
But it’d be great if there were a bigger pool of writers I can refer these businesses to.
So my motivation for
writing to you today is twofold:
First — like I mentioned, it’d be great if I could refer all those businesses who come to me asking for help to other writers like you.
But perhaps more importantly…
This niche is still one of the fastest-growing opportunities for writers right now — while also being one of the least crowded.
Demand keeps climbing, but from what I can see, the supply of writers who can do this type of writing well (even in the age of AI!) hasn’t caught up.
So that’s where you come in…
I’ve cleared my schedule for four weeks, and am looking to train a group of dedicated writers who want to join me in meeting the demand for this copywriting specialty.
In short…
You’ll Be My Apprentice
I’ll share with you all of my templates and frameworks for completing the most commonly requested projects…
This way, even if you’re a new writer (or haven’t been paid to write anything yet), you can follow along and produce quality copy for your clients.
And with just that knowledge alone, you could make a good living in this niche.
But the writers who are the most in demand and command the highest rates are the ones who strategize with their clients before ever writing a word…
Which I’ll teach you how to tackle as well…
Plus, I’ll show you how to use AI to do these projects with a quick turnaround…
I’ll explain who the clients are and how you should approach them…
I’ll give you an idea of the kind of pricing you’ll want to have…
I’ll even give you feedback on the “practice” exercises I’ll be giving you.
This way, you can feel confident in your skill.
All so you can be ready to go by the time we’re done.
Now, before I go any further, you’re probably wondering…
“What Is This Least-Crowded
Copywriting Specialty?”
It’s called sales enablement.
If you haven’t heard of it before, you’re not alone.
Like I mentioned, it’s still a relatively new specialty. One that’s growing quickly in demand among B2B companies of all sizes, across every industry.
And here’s why it’s such a big deal for writers like you…
Sales enablement is all about creating content that helps a B2B company’s sales department sell more effectively.
You’re not writing longer marketing materials, like white papers.
Instead, the kinds of sales materials these sales teams need are short and to the point.
This often includes quick turnaround projects like emails (fewer than 130 words each)… call scripts (for when salespeople reach out to prospects on the phone)… short video scripts… and more.
In fact —
One of the hottest projects right now is sales story libraries — short, persuasive stories a B2B company’s sales team uses to win prospects over.
B2B companies have caught on that stories sell, and they need writers who can expertly craft them. It’s one of the most fun parts of this work… and clients pay well for it.
Whatever project you’re working on, though, the nice thing is that a big portion of these individual projects take about half a day to complete.
Sometimes even less, once you know the formulas and frameworks I’ve developed that make writing all these materials a breeze.
And the pay?
Pretty good, if you ask me.
Take a look:
$1,000–$2,000
Competitor battlecards
$500–$1,000
One-sheets
$1,000–$1,500
Sales proposals (two pages)
$2,000–$2,500
Call scripts
$2,000–$3,500
Sales decks and scripts
$1,500–$2,500
Templates for prospecting emails
$1,500–$2,500
Templates for follow-up emails
$1,200–$2,000
Customer success stories
(These are the latest project price ranges as published in AWAI’s Copywriting Pricing Guide.)
It’s This Combination of Short, “One-Page” Writing Projects with High Pay (and Even Higher Demand!) That Makes This a Fantastic Copywriting Specialty to Learn for New and Experienced Copywriters Alike…
The reason sales enablement copywriting pays so well is that your copy directly helps the sales team close more deals.
You’re creating the short “sales materials” the sales team can use and adapt, depending on the sales situation they find themselves in.
Are they reaching out to a prospect?
They’ll use your outreach emails.
Do they need to follow up with someone?
They’ll use and adapt your follow-up emails.
Do they have a meeting with an interested prospect?
They’ll use your “one-sheet” or “battlecard,” which lists out all the relevant product benefits and the problems their company’s product solves. This way, they won’t find themselves not knowing what to say.
Did the prospect ask them to send over a proposal because they want to move forward with the purchase?
They’ll use and tweak the proposal template you created for them.
And even when the sales team turns to AI to draft some of this themselves? They still come to you for the “last mile” — the editing that takes a “so-so” AI draft and turns it into something that will truly help make more sales.
Also — because your copy is so closely tied to the sale, this makes sales enablement one of the most recession-resistant copywriting specialties out there.
In good times or bad, B2B companies need to sell more. So more often than not, spending money to generate more sales is a no-brainer investment for them, regardless of what may or may not be going on in the broader economy.
Which means a steady stream of consistent work for you as a writer, month after month.
One more thing — because there’s so much interest…
As Soon as You Mention
You Write Sales Enablement Copy,
Most of Your Prospects Will Want to Know More About How You Can Help Them…
I mentioned earlier that as a sales enablement copywriter, you won’t be writing for a company’s marketing department.
Instead, you’ll be writing for the sales department.
And sales directors understand the need for better, more effective sales materials that can help their sales teams close more deals.
They’re highly motivated to give their team any advantage they can get!
It’s why there’s so much interest and demand. And it’s why, even though I’m no longer taking on new clients myself, I still get approached all the time — and often end up referring that work to writers I trust!
And, when you consider there are more than 3 million B2B companies in the U.S. alone…
It’s easy to see there’s plenty of opportunity.
Especially when you consider this is the least-crowded copywriting specialty out there, since not many writers know about sales enablement, let alone specialize in it.
Like I said earlier — most writers still aren’t even aware this specialty exists!
It’s a shame.
Sales enablement is often an “easy” sell to clients, because they know they need it and they’re actively looking for it… but they’re having trouble finding writers who know this specialty inside and out and can write what they need.
It’s why I’m personally inviting you to join me in this apprenticeship one last time.
You see, while I love training new writers, taking four weeks out of my schedule is almost impossible these days.
But after talking with Rebecca, and experiencing firsthand the growth in this specialty over the last few years, we agreed we’d be doing the industry a disservice by not training more writers in how to take advantage of this opportunity.
I will prepare you and get you ready to write all these in-demand sales enablement projects — including sales emails, one-sheets, battlecards, and more. (And if you’re not yet familiar with any of those terms, know that I will help you learn them all.)
Plus, I’ll teach you how to position yourself as a strategist — not just a writer — so clients see you as the consultant they NEED to hire… and EXPECT to pay professional fees…
Even though in reality, you’re mostly doing what you love: writing.
REAL Assignments to
Build Your Skills and Confidence
One of the key features of this apprenticeship is that you won’t just be learning theory.
I’ll share all the key concepts you need to know… give you my formulas, templates, and frameworks… everything I use day in and day out right now with my own clients…
… and then, I’m going to help you build your sales enablement copywriting skills.
For each type of project we cover — whether it's emails, battlecards, one-sheets, or any other in-demand sales enablement project — I'll be giving you specific assignments to work on.
Be sure to use the frameworks I give you to create your own versions of each piece.
This will help you familiarize you yourself with the structure and key elements that go into effective sales enablement materials.
As you work on the assignments, you’ll have the opportunity to submit your drafts to me for direct feedback.
I’ll review your work and give you detailed notes on what you’ve done well, along with where you can improve.
This feedback loop is incredibly valuable, because it allows you to learn from your mistakes, hone your skills, and start developing your own unique style as a sales enablement copywriter.
The best part?
With every assignment you complete, you’ll be building up a portfolio of polished samples you can show to prospective clients.
It’s great, because instead of just “telling” a prospect you know how to write sales enablement copy, you can show concrete examples of your work.
What’s more, because you’ve had my direct input on each piece, you can feel confident your samples represent the high standard of work clients are looking for.
And one more thing…
I’ll Also Show You How to
Use AI to Make Things Go Faster
One of the interesting things that’s happened recently is that B2B companies are embracing AI.
They understand it’s an advantage.
And they sure don’t want to be without something that could help them boost their productivity and revenue.
In fact, many clients I’ve worked with now expect the writers they hire to understand how to use AI and are more than happy to have you use it to write the sales enablement materials they need — faster… as long as the copy is still original and effective.
Which is why I’ve dedicated a lot of my time over the last few years to learning how to use AI to help me with my own client work.
As a result, I’ve developed a unique process for completing sales enablement projects using tools like ChatGPT.
And in this apprenticeship program, I’ll be sharing all the details of that process with you.
Now, I want to be clear: AI is not a magic wand that will write ready-to-turn-in copy for you.
It’s a tool that can help you work faster and more efficiently, but it will still require your input and oversight while applying the concepts you learn from me.
That said, AI can be a HUGE asset to you as a sales enablement copywriter.
It can help you generate ideas on the fly… suggest different angles for your emails or one-sheets… and even draft entire sections of your copy that you can then refine and polish.
That’s why I’ll tell you which AI tools I use and recommend… and I’ll share how I get AI to “judge” my copy on its effectiveness… how I keep it “on brand” with my client’s voice… and more.
By the end of our time together, not only will you know how to write sales enablement projects like a pro, but…
… you’ll have my proven, repeatable process for using AI to work faster and more efficiently.
One more thing —
After your apprenticeship with me, you’ll have the chance to get certified in sales enablement copywriting through AWAI.
You’ll work on a final assignment that you’ll submit, along with taking a test to make sure you’ve learned all the key concepts. Upon passing both successfully (don’t worry, I’ll make sure you’re well prepared!), you’ll be awarded your certification, along with a badge you can display on all your marketing materials.
This will be your way of showing clients you take this seriously and have the skills to back it up.
The Path to $100K per Year
Since sales enablement copywriting still isn’t a well-known specialty, many people wonder if it’s possible to make great money with it.
The answer is absolutely.
I’m living proof.
And I believe that for anyone who’s willing to put in the work and follow the strategies I’ll be teaching in this program, it’s not unreasonable to aim for $100K per year.
Let’s break it down…
One of the unique things about this specialty is that you’re creating a toolkit of materials for your client’s sales team.
That means you won’t be working on, say, just one email. Or just a single one-sheet.
Instead, your client might want 20 emails, a sales deck, a proposal, and a battlecard — essentially a library full of cohesive materials.
This is how the numbers really add up for you.
So let’s say in a month’s time, you get hired by two clients.
Client 1 wants a series of templates for prospecting emails, which you can charge anywhere from $1,500 to $2,500 for.
They also need a series of follow-up email templates, which again, you can charge anywhere from $1,500 to $2,500 for, depending on the number of emails they want.
Then, let’s say they also need a battlecard. You can charge $1,000–$2,000 for that.
Now, let’s say you price everything right down the middle:
Prospecting emails ($2,000)
Follow-up emails ($2,000)
Battlecard ($1,500)
All combined, that’s $5,500 from one client, for work that could take you a few days to complete, once you’ve got all the info you need from them.
So to recap, in less than one month, Client 1 = $5,500 in revenue for you.
Then, there’s Client 2.
They want a few call scripts for the sales team and a two-page proposal.
You can charge $2,000–$2,500 for the call scripts. And $1,000–$1,500 for the proposal.
Again, let’s say you price things right down the middle:
Call scripts ($2,250)
2-page proposal ($1,250)
That’s a total of $3,500 from Client 2.
Again, for work that might take a day or two, once you have the info you need from the client.
So if Client 1 is worth $5,500 and Client 2 is worth $3,500…
That’s a grand total of $9,000 in one month…
That works out to $108,000 per year if you keep the same pace every month thereafter.
Which isn’t terribly difficult to do, especially once you get the “hang” of using AI.
Plus, once you land a few good clients and do a great job for them, they’ll often keep coming back with more projects for you to write!
And I have to emphasize how this level of income is doable without having to work “overtime” or burning yourself out.
Also, don’t stress about the getting-clients part.
I’ll be sharing my own strategies that work really well for finding and landing sales enablement clients.
Now that you understand what’s possible income-wise with sales enablement copywriting, let’s talk about…
How You’ll Gain the Skills You Need
This apprenticeship — officially titled Sales Enablement Copywriting Mastery & Certification — is me revealing everything to you that I do in my own sales enablement copywriting business.
We’ll meet twice a week for four weeks on Wednesdays and Fridays at 1 p.m. ET, starting on July 8.
You get my entire process, from top to bottom, for creating the kind of effective sales enablement materials sales teams (and their sales directors) will love you for.
As I mentioned earlier, you’ll get plenty of hands-on experience, as well as my personal guidance and feedback along the way.
I’ve structured the entire apprenticeship so you end up learning how to tackle one specific type of sales enablement project at a time.
Then, we’ll look at how you’ll want to “manage” a project from start to finish, so your clients see you’re a total professional at this.
Finally, you’ll learn how to find clients.
Let me break it all down for you…
Here's What You'll Learn…
Session 1
— Sales Enablement Overview —
Your Gateway to a Lucrative and Rapidly Growing B2B Specialty
In this first week, I want to make absolutely certain you have the foundation you need for success as a sales enablement copywriter.
That’s why in this kick-off session, we’ll take a deep dive into the world of sales enablement.
You’ll discover the key insights that have helped me succeed with this specialty over the past few years. And it will help to accelerate your success once we’re done with this apprenticeship.
For example, you’ll learn…
- what separates sales enablement copy from traditional marketing materials, and why it’s such a fast-growing specialty across the B2B market…
- why sales enablement clients are often less price-resistant than other B2B clients (and are happy to pay well for your services)…
- the biggest challenges facing B2B sales teams today (and how your writing can help solve them)…
- a breakdown of the most common sales enablement projects, and the key characteristics of effective sales enablement writing…
- and much more!
But perhaps most importantly, you’ll see how mastering this in-demand skill set can open up a world of high-paying opportunities for you as a writer.
Because when you can help a company’s sales team close more deals and drive more sales, you become an invaluable asset — one they’ll gladly pay top dollar for.
This session sets the stage for everything else we’ll be covering. So be sure to attend the session live, just in case you have any questions for me.
Session 2
Mastering the Art of
Cold Prospecting Emails
(Sales Emails Part 1)
Now that you’ve got a good grasp on what sales enablement is and why your future clients absolutely WANT your help with writing these materials for their sales teams…
… it’s time to begin our deep dive into what is, hands-down, the most common project you’ll get asked to write:
Sales emails.
These are the emails sales teams rely on to reach out to prospective clients and follow up with them until a sale is made.
In my experience, writing these emails will form the bulk of your income as a sales enablement copywriter.
That’s how critical they are for helping B2B sales teams make sales.
And the good news is, because these sales emails need to be short (usually fewer than 130 words), they’re very simple to write. Just follow the formulas I’ll be teaching you (the same ones I use with my clients), and you could finish and invoice a sales email project in a matter of an afternoon.
You’ll discover…
- the top characteristics of a sales email and why it’s VERY different from traditional “email marketing”…
- three critical pieces of information you need before you write a single email for your clients…
- the art of the “interest-building question” — a simple yet powerful technique for getting your prospects to lean in and want to respond…
- the six types of proven subject lines you can write to give your emails the best possible chance of getting opened…
- the “Rule of One” technique that can instantly make your emails more focused, compelling, and effective…
- and much more!
By the end of this session, you’ll have what you need to begin writing cold prospecting emails that cut through the noise and help to build a genuine connection with prospects.
(Pro tip: What you’ll be learning in this and subsequent sessions can ALL be applied to your own freelance writing business. Every sales enablement tool can be written to help YOU land more and better-paying clients!)
Session 3
Mastering the Art of Follow-Up Emails
(Sales Emails Part 2)
In the previous session, you learned all about crafting the perfect cold outreach email.
But what happens if the prospective client doesn’t reply?
That’s when the sales team needs to be ready with a follow-up email series.
And it’s where you come in (and get paid very well… again!).
In this session, you’ll learn everything there is to know about crafting highly effective follow-up emails for your B2B clients’ sales teams.
You’ll discover…
- the “RAP” formula for crafting irresistible follow-up emails that get opened, read, and responded to…
- how to not be a pest when following up and instead become a valuable resource…
- how to sell the benefits of the next step in the sales process (rather than trying to sell your product or service outright)…
- the ideal length and frequency of follow-up emails (plus, how to know when it’s time to stop following up altogether)…
- how to write compelling follow-up emails for specific scenarios, like after a webinar, after sending a proposal, or after a prospect requests more information…
- and much more!
By the end of this session, you’ll have a complete toolbox of follow-up email templates and techniques that you can “sell” to your clients as a packaged service for $1,500–$2,500.
Plus, in this session, you’ll also learn how to write scripts for product demonstrations — the short, guided scripts a sales rep follows when showing a prospect how the product actually works. They’re quick to put together once you’ve got the formula, and they’re another easy “add-on” you can offer clients alongside your email work.
Session 4
Writing Killer Battlecards and
Sales Conversation Guides
In this session, we’ll kick your sales enablement skills up a notch.
Now that you know how to tackle the No. 1 project your clients will want to pay you for…
… it’s time to look at the many other sales materials you might get hired to write.
Because for a sales team to be truly well equipped, emails are just the start.
That’s why you’ll learn about two more powerful tools in any sales team’s arsenal: battlecards and sales conversation guides.
These are the two “secret weapons” that can help any B2B sales team have better conversations with prospects, overcome any serious objections to making a buying decision, and ultimately close more deals.
We’ll start by looking at the world of battlecards — handy “cheat sheets” that arm salespeople with all the info they need to sell effectively. Then, we’ll move on to sales conversation guides, which help map out the sales conversation, start to finish.
You’ll also learn…
- the four key components of a killer battlecard (and how to gather the information you need to create them)…
- the “BALI” technique for writing feature/benefit copy that’s engaging, persuasive, and memorable…
- how to craft compelling elevator pitches that capture your prospect’s attention and make them want to learn more…
- proven formulas for addressing common objections and concerns in a way that builds trust and credibility…
- why sales conversation guides are highly advantageous for your clients…
- how to map out a clear, easy-to-follow conversation guide your client’s sales reps can actually use in the field…
- and much more!
At the end, you’ll get a practice assignment you can do to hone your skills and continue building your confidence that you CAN do this.
Session 5
Crafting Compelling
Call Scripts and One-Sheets
This session, we’ll round out your “menu” of projects.
I’ll show you how to write compelling “call” scripts and one-sheets — projects you can get paid anywhere from $500 to $2,500 to write.
You’ll discover…
- the simple, five-part formula for writing a winning sales script opening that gets prospects to engage…
- the art of the “if-then” close — a powerful technique for securing the next step in the sales process…
- how to anticipate common objections and concerns, so your script gives a salesperson different ways to address them…
- the different types of one-sheets and when to use each one…
- proven formulas for structuring your one-sheet content for maximum impact and readability…
- and much more!
At this point, you have what you need to go out and make great money as a sales enablement copywriter.
But we’re not stopping here…
Session 6
Writing Sales Story Libraries (Plus: The “Last-Mile” AI Editing
Projects Clients Love to Pay For)
Now that you can write the core materials a sales team runs on, it’s time to add two more projects that didn’t even exist three years ago.
The first is one of the hottest projects in all of sales enablement right now: sales story libraries.
It turns out, the best salespeople have always had a handful of go-to stories (“Here’s how a company just like yours solved this exact problem…”) that build trust and make a prospect lean in.
The problem is, most sales teams are making them up on the fly, or don’t have them at all.
That’s where you come in. You’ll build them a library of ready-to-use sales stories their reps can use in any situation. It’s truly a lot of fun to write these, and they pay very well!
You’ll discover…
- the four categories of sales stories every team needs to engage prospects and move them toward a “yes”…
- my simple framework for writing a compelling sales story — even if you’ve never thought of yourself as a “storyteller”…
- how a single story can become four or five new projects you can get paid for…
- my favorite method for actually getting these stories out of your client (this is one of the fun parts!)…
- and much more!
Then, we’ll cover the second new project — and it’s one I get asked to do quite a bit:
The “last-mile” editing of AI-generated copy.
More and more sales teams are using AI to crank out first drafts of their emails. But as you’ll see, those drafts are almost never good enough to send — they’re typically very obviously “AI,” and prospects are starting to recognize that and ignore those emails.
So these teams are hiring writers to take that copy the “last mile”: reworking a so-so AI draft and turning it into something that will actually help make the sale.
I’ll show you exactly how I handle these projects. They’re often short… but they’re remarkably profitable, and the demand for them is only growing.
At the end, you’ll get a practice assignment to lock in your new skills and keep building your confidence as a sales enablement copywriter.
Session 7 Writing Sales Decks and Proposals
With all the sales enablement materials you’ve learned how to write so far, sales teams can…
- reach out to prospects,
- follow up with them until they get a response, and
- meet with them — via Zoom or over the phone — to discuss the benefits of their product/service or send over a product demo video (that you scripted).
Now it’s time to learn how to bring it all home with the last piece of the sales puzzle:
The sales deck and proposal.
This is where you make a compelling case for why your client’s product or service is the perfect solution to the prospect’s problem.
You’ll learn how to help sales teams accomplish this by writing their sales decks and the proposal for when prospects say, “Okay, we’re very interested. Please send over a proposal and our purchasing team will review it.”
Specifically, you’ll discover…
- the three essential parts of any pitch (and how to write each one for maximum impact)…
- how to use the “Before-Bridge-After” framework to craft a compelling story that takes your prospect from pain to pleasure…
- the secrets to writing features and benefits copy that’s clear, concise, and persuasive (without being sales-y or pushy)…
- how to summarize the key benefits and expected results of your product or service in a way that makes saying “yes” a no-brainer…
- proven techniques for presenting pricing information and overcoming objections in your proposal…
- powerful “call-to-action” boosters that help increase urgency and the need for a prospect to “act now”…
- and much more!
At this point, you’ve done it…
You’ll now know how to write the lion’s share of sales enablement materials a sales team desperately needs.
Now it’s time to shift gears and show you the “business” side of things, so you can get paid well, land repeat clients, and build a very lucrative sales enablement writing career for yourself!
Session 8 Landing All the Clients You Want (and Managing Them Like a Pro)
Congrats! You’ve made it to the final session and are almost ready to get certified.
By now, you’ve learned all the key skills you need to write highly effective sales enablement copy. But knowing how to write it is only half the battle.
In this final session, we tackle the other half — the “business” side — so you can actually get paid well, keep clients coming back, and build a thriving career.
We’ll cover two things: first, how to find and land all the clients you want… then, how to manage them like a total pro so they keep coming back.
You’ll get my very best methods for both finding and landing your ideal clients:
- The characteristics of companies most likely to hire sales enablement copywriters (and which ones to avoid)…
- The three most effective ways to attract clients to you…
- The “50 Coffees” technique for getting clients referred to you on a regular basis…
- How to use LinkedIn to land clients consistently…
- Pricing guidelines for common sales enablement projects (so you get paid what you’re worth)…
Then, once you know how to find and land clients… I’ll show you how to manage a project after you’ve landed it. This is key to building a thriving business.
You’ll discover…
- a simple, five-step process for managing projects from initial contact to final delivery…
- how to gather all the information you need from clients up front, so you do a great job and eliminate rounds of revisions…
- a three-part process for handling any revision requests like a total pro (your clients will love you for this)…
- the low-risk way to check in with a client and often end up with another paid project…
- and much more!
By the time we’re done, you’ll have a step-by-step blueprint for landing all the sales enablement work you can handle and managing your clients like a pro.
BONUS Make Landing Paid Sales Enablement Projects EASIER with This “Client-Attraction” Toolkit
Even though I give you everything you need throughout all eight sessions of our apprenticeship together to go out and build a thriving sales enablement writing business…
… I want to make sure nothing is left to chance.
That’s why I wanted to ensure you had something that could make the client-attraction process even easier.
As a “thank-you” for being my apprentice throughout these four weeks, I also want you to have access to a Sales Enablement Client-Attraction Toolkit AWAI and I have put together.
This toolkit contains what you need to set yourself up as an expert.
You’ll get a complete guide on what to write on your LinkedIn profile to make it as compelling as possible for prospective clients…
You’ll get an expertly written “lead magnet” you can tweak and use as your very own — a great way to get clients to reach out to you first and show them you know your stuff at the same time…
And, you’ll get two beautifully designed sales decks you can tweak and customize as your own to send to your prospective clients once they’re interested and you want to move the sale forward.
In all, it’s everything you need to get set up and ready to start attracting (and landing) sales enablement clients!
Oh — and once you get certified (which you’ll have a chance to do, after our final session)…
… feel free to add your AWAI badge to all these materials, too, for added credibility (so clients know they’re dealing with a true professional)!
You'll Walk Away a Sales Enablement Copywriting Powerhouse
My goal for you throughout this entire apprenticeship and certification is to get you ready for the “real world” of writing for sales enablement clients.
You’re getting absolutely everything I can think of to help you.
And that’s why you’ll leave as a sales enablement copywriting powerhouse, armed with these five advantages:
1In-Demand Skills
You’ll have the know-how and skill to craft compelling, effective sales enablement copy your clients desperately need and will often pay premium rates for…
2True Confidence
You’ll also have the kind of confidence that comes from knowing you've received the most in-depth, cutting-edge training available anywhere on sales enablement copywriting…
3A Robust Portfolio of Expert-Reviewed Samples
You’ll have a polished portfolio of sales enablement writing samples you can show your prospective clients. Remember, these are the same samples I’ll have reviewed and given you feedback on, so they’ll be prepared and ready to use…
4 A Client-Attraction Roadmap
You’ll have all the proven strategies and techniques you need to find and land your ideal sales enablement copywriting clients (and know how to manage the project from start to finish like a total pro)…
5Certified Expertise
You’ll have the opportunity to become AWAI Verified™ and show prospective clients you’re an expert who knows what it takes to write highly effective sales enablement materials, and instantly set yourself apart from other writers.
My Mission Is Your Success…
I’ll Be with You Every Step of the Way
As I mentioned at the beginning — sales enablement is, in my opinion, one of the best, least-crowded copywriting specialties out there.
The projects are straightforward and formulaic, so there’s not as much of a learning curve as with other writing projects.
You can do most of them in an afternoon or two.
And the pay?
It’s possible to make $100,000+ a year.
All by specializing in sales enablement copywriting.
It’s truly a fantastic opportunity for any writer serious about their success.
And it’s why I am committed to helping you in any way I can.
You’ll have direct access to me via the private Sales Enablement Copywriting Mastery & Certification Facebook group.
This is your place to ask me any questions you might have about the lessons and concepts we’ve covered.
It’s also a place to share your wins, meet your fellow sales enablement writers in training, and get the support you need if you ever feel stuck at any point in the journey.
I highly recommend you make use of this, because it’s one of the primary ways I’ll be on the “lookout” for writers who impress me, with both with their skills and their attitude and willingness to learn… so I can possibly refer any overflow clients to them.
Also, I know and understand most people have careers, family, and other responsibilities that may make it difficult to attend some of the live sessions.
That’s why they’ll all be recorded and you’ll have lifetime access to those recordings.
This way, you can revisit the content if you need a refresher once you’ve landed your first sales enablement copywriting client.
Are You the Ideal Kind of
Writer I’m Looking For?
Like I’ve been mentioning throughout this invitation, I’d love to have a group of “go-to” writers I can refer work to.
Because frankly, I feel bad every single time I have to turn a business down that comes to me looking for help.
I wish I could help them all!
But I’m booked solid with my existing clients and not taking any new ones.
I’d love to provide value, and instead of saying “no,” say, “You know what? Even though I’m booked solid right now, I can refer you to a great writer who can help you out and write effective sales enablement materials for your team.”
This is what I’ve done already with a few of my past students, whom I told you about earlier — like Jeff, whom I’ve referred three prospective clients to… and another student who ended up with a $2,200 per month retainer as a result of a company I sent her way.
So if you’re the kind of writer who’s willing to put in the effort… has a great “can-do” attitude… and is committed to their success…
You already have a LOT of the qualities I’m looking for.
Now, to be clear, you do NOT need prior experience to become a sales enablement writer.
I believe anyone who is serious and committed can learn how to write sales enablement copy.
It’s very formulaic.
And if you use the formulas and templates I’ll be giving you, you should be able to craft very effective sales enablement copy.
So you’ve got to be willing to follow a proven framework that’s already been created for you.
If you want to reinvent the wheel, or be “creative” in how you approach these projects, then this apprenticeship is probably not the right one for you.
But if you’re okay with following a proven process…
If you have the desire to earn up to $100,000 or more by focusing on this lucrative B2B writing specialty…
Then I think this apprenticeship will be a great match for you.
It’s Time to Make
Your Writing Dreams a Reality
I don’t personally know you yet, but I hope I do come to know you over the coming weeks during this apprenticeship.
That said, I’m guessing you’ve been dreaming of becoming a well-paid writer.
You probably want “out” of a career you’ve already put years of “blood, sweat, and tears” into.
You’re ready for something different. Something new.
Sales enablement copywriting can be the path that gives you that exit.
It can be the thing that helps you build and create your version of the writer’s life.
Most people don’t know this, but before I became a copywriter, I was in B2B sales.
I was the one who had to go out… find a prospect… get them to respond… tell them all the reasons why my company’s product was superior to the competition… and more.
It was long hours and a lot of hard work.
And the pay?
It was an okay living. But nothing like what you can earn as a writer.
It’s why I thank my lucky stars I went into B2B copywriting…
I now have what I always wanted — freedom.
I make my own hours. I work with the clients I want to work with.
I can work from anywhere in the world. And in addition to all that freedom, I make a far better living than I did when I was a salesperson.
My point being —
I’ve been down that path… of being at a job that just wasn’t “right”… and transitioning into a full-time writer.
I know what it takes.
And that’s what this apprenticeship is all about.
Let me show you the way. Let me show you what works and what doesn’t.
I can help you get to where you want to go, through sales enablement copywriting.
These upcoming four weeks with me will be how you can get all the know-how and step-by-step instruction you need on how to make it all happen.
I’ll be there guiding you every step of the way.
And if you stick with me… in just four weeks, you’ll have the knowledge and skills to make this writer’s life of yours a reality.
So if that sounds good to you, I want to invite you to join me in the upcoming Sales Enablement Copywriting Mastery & Certification apprenticeship.
“All Right Steve, I’m In! What’s the Investment to Join This Apprenticeship and Have the Chance to Become One of Your ‘Go-To’ Writers?”
If you’re the right kind of writer for this apprenticeship, you might be wondering what the investment is to join…
I’ll tell you, but first — I think you’ll agree that you’re getting what amounts to a sales enablement copywriting business in a box.
I’m sharing all my proven frameworks, formulas, and techniques here.
The very same ones I still use day in and day out with my clients. The same ones that contribute to my six-figure income.
I’m not holding anything back here. Because there’s no need to. There’s plenty of opportunity in sales enablement!
There are hardly any great sales enablement writers out there. It’s why I don’t have the time to take on any new clients.
So I have no problem with sharing what’s been working for me and generating great results for my clients.
On the contrary, I want to share this opportunity with any writer who’ll listen!
It’s a great opportunity.
Businesses in this space are desperate for good writers who can help “enable” their sales teams to generate more deals and create more revenue. It’s why this is such a great, virtually untapped opportunity.
And it’s why I’d love to have a group of writers I can trust and refer all these potential clients to.
That’s why considering that most of the projects you’ll learn how to write can pay up to $2,500 or more…
… and considering that you can do most of the work quickly, using AI, following my formulas and frameworks….
I think an investment of $10,000 would be more than fair.
After all…
It’s very possible to earn a $100K+ per year income as a sales enablement writer.
And what you’ll be learning is the culmination of what’s taken me years to develop, through trial and error with my own clients.
That is why I take our time working together very seriously… and know you will too. Because what you’re really getting in this training program is access to me and my decades of experience. It’s that kind of connection that has the potential to put you in a position to earn the kind of money I do as a professional B2B copywriter.
But I’m not doing this one last time to become rich and go retire in a beachside paradise.
I’m doing it because I just want more writers to know about this amazing opportunity — the one that has provided for me and given me so much over the years.
But I wanted to be sure it’s a fair and reasonable fee — after all, I’m giving away ALL of my secrets and frameworks for doing the exact sales enablement copywriting work I do day in and day out.
At the same time, I wanted it to be a solid enough investment that only someone who is serious and committed would be a part of this apprenticeship.
So that said…
Your investment in the Sales Enablement Copywriting Mastery & Certification apprenticeship is $5,000.
You can earn that back with maybe one or two sales enablement clients.
But because you’ve made it this far, you’ve shown that you are serious about your success.
That’s why today, through this page, you can enroll in this apprenticeship at the lowest price at which you’ll ever see it — just $2,500.
And considering the income potential here…
It’s truly a no-brainer.
Can’t Pay in Full?
$500 Today Secures Your Spot
INSTANTLY…
with ZERO Risk to You!
If you want my help becoming a confident sales enablement copywriter…
I don’t want anything to stand in your way of taking advantage of this opportunity right now.
Because not only is this the fastest-growing, least-crowded writing specialty out there, but…
This will be the LAST TIME I take on sales enablement apprentices.
So if you can’t pay the full $2,500 to be a part of my apprenticeship today…
… no worries.
You can pay over time and lock in your spot right now for just $500.
There are no extra fees, no contracts, or anything like that.
We’ll simply split up your payment over five months, starting with your first payment today.
That secures your spot… and ensures you’ll be ready to join me for Session 1, so we can start building your path to sales enablement copywriting success together.
What’s more, I want to make this an easier decision for you…
You Love It, or You Don’t Pay
Look…
I’m serious about finding writers I can refer prospective clients to…
I want to have a group of GREAT writers who know how to write effective sales enablement materials for B2B sales teams.
And I want more writers to know about this specialty. Because it’s far too good (and lucrative!) to pass up.
So if everything we’ve covered so far sounds like something you’d like to do… and you want to make your writer’s life a reality…
Join me and let me be your mentor.
It’s a serious commitment.
And that’s why you’ll also be covered by AWAI’s ironclad guarantee:
Come to the first live training session with me on Wednesday, July 8, at 1 p.m. ET (or watch the replay if you can’t make it!).
If, after that, you decide that sales enablement copywriting isn’t for you — for any reason at all — just let AWAI’s Member Success Team know before the start of the second session.
They’ll close out your registration and refund every penny you’ve paid.
No questions asked.
But personally, I think if you see all the opportunity that’s available when you focus on this sales enablement copywriting specialty… you won’t want to do that.
There’s so much opportunity right now. And you can easily take advantage of it, once you know the formulas and principles I’ll be sharing with you.
Enrollment Closes SOON! Secure Your Spot in the Sales Enablement Copywriting Mastery & Certification Apprenticeship Now…
If you want a simple path to living your version of the writer’s life…
Sales enablement copywriting is the path for you.
Frankly, if I were starting out again, I’d choose this specialty in a heartbeat.
There’s high demand.
The pay is great.
And there’s hardly any competition.
It’s why I tell anyone who’ll listen — it’s the least-crowded copywriting specialty out there.
It’s also one of the few that has a short learning curve.
I’ll give you all my templates, formulas, frameworks, and more. The same ones I’m using now with my clients.
And, I’ll be there to support you every step of the way.
By the time our four weeks together are over, you’ll be confident in your skills, knowledge, and abilities.
You’ll have a portfolio of relevant (and polished) samples you can show prospective clients.
You’ll have the templates you need to complete projects like a pro.
You’ll know how to manage projects from start to finish.
You’ll have a complete toolkit for finding, attracting, and landing high-paying clients.
In short —
You’ll have everything you need to succeed.
Once you become a certified sales enablement copywriting professional, a world of doors will open, revealing endless opportunities (and the potential for substantial financial rewards).
It's one of the most gratifying and fulfilling ways I know to build a thriving career that grants you the freedom to live life on your own terms.
So, if you're ready to seize this moment… ready to start on your journey to a thriving writing business…
Simply click the button below to get started.
You'll be directed to a secure sign-up form where you can review all the benefits and resources you'll receive as my apprentice.
But don’t let procrastination get the best of you.
Enrollment closes soon.
Once the doors close, that’s it.
So please — take action now, while the window of opportunity is open right in front of you.
(And like I mentioned — I don’t plan to offer this apprenticeship LIVE again.)
And remember, you don't have to make a final commitment right now.
Just come to the first live session (or watch the recording). If sales enablement isn’t the right path for you, just let AWAI know before the second live session for a full refund.
I sincerely hope you'll join me.
The exciting (and lucrative) world of sales enablement copywriting awaits!
Sincerely,
Steve Slaunwhite
Professional B2B Sales Enablement Writer
P.S. If you’re wondering if I’m the right mentor for you, here are what your fellow AWAI members are saying:
“I learned a lot and thoroughly enjoyed Steve Slaunwhite. As a professional technical writer for 30 years, I wanted to learn the basics of writing effective B2B marketing copy. The training was jam-packed with useful information, tips, and assignments that brought me up to speed with a new style of writing. The toolkits are invaluable references for the B2B copywriter. The pace of the course was quick, but doable. Steve’s teaching style is extremely knowledgeable, casual, and offers a lot of positive feedback. Overall, I highly recommend Steve’s course and Steve as an instructor.”
Sallie Bow
“I enjoyed training with Steve. The examples were quite relevant to real life and I felt they contributed to my expertise very much. Another big plus is the forum, where many participants showed a great knowledge of expertise.”
Michael Kearns
“Steve is both an incredible writer and a gifted teacher. His training was extremely easy to follow, laying out information in a step-by-step progression which allowed me, a complete novice to the world of copywriting, to quickly develop my skills and confidence. When you combine that with the rich content, highly motivating interaction, and personal feedback on homework assignments from the webinars, you get an unbeatable learning experience. I would recommend Steve’s training to anyone who wants to build a strong foundation of copywriting technique as well as gain real insight into the business of copywriting itself from the ultimate practitioner in the B2B copywriting world.”
Tom Reiter
“Steve is an incredibly good trainer. His approach is always very grounded, very clear, and — most of all — very doable. By the time the course is done, you know how to work with a sales team (it’s definitely different than marketing), how to figure out what kind of content they need, and how to create content that makes a real difference for them. The work, at least to me, is more directly tied to a company’s future than many forms of writing I’ve done, and I like being part of that.”
Kammy Thurman