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Where You Can Earn $1,000 in a Single Day with More than Half a DOZEN Fun and Fast Writing Projects to Choose From…
- It’s BIG — part of a $35 trillion industry…
- It’s GROWING — online searches from companies wanting help are increasing by 51% a year…
- It’s READY — the number of prospective clients who are ready to hire qualified writers has quadrupled…
From the Desk of Rebecca Matter, President, AWAI…
Hi there,
Today, I want to show you how you can set yourself up to make $1,000+ per project — and give your writing career a HUGE head start.
It doesn’t matter if you’ve never been paid to write a single word before…
And it doesn’t matter if you’ve tried other kinds of writing and haven’t hit your stride yet…
Because what I’m about to introduce you to today is an entirely new “genre” of copywriting.
You’ve likely never heard of it.
Yet right now — the demand for writers who know how to do it is blowing up.
Every day, more and more companies are going online and searching for help with this. And the number of prospective clients for you to choose from has quadrupled.
Because of the high demand… and how easy it is to get started with this…
… you could be ready to start landing your first few clients in a matter of weeks — and kick off your writing career with a bang!
Because with this genre of writing, the projects are short and simple.
If you can follow a simple template and formula, you can do this.
What’s more…
With this genre of writing, you can choose from more than half a dozen fast and fun projects that pay $1,000 or more.
It’s why I believe this new genre of copywriting has the potential to launch thousands of new copywriting careers in short order.
And if you’re ready, I want yours to be one of them.
Ahead, I’ll share with you what this new genre of writing is…
Give you a glimpse into some of the fast and fun projects you’d write (and why they pay so well!)…
Show you the pent-up demand for this — and why oftentimes “landing clients” is as simple as telling them you specialize in this…
And explain how you can get started right away — and be ready to start charging $1,000+ per project in the new year!
This Is Growing by Leaps and Bounds
As I mentioned, what we have here is an entirely new genre of writing.
One that is now firmly cemented in what is part of a sure-and-steady $35 TRILLION industry.
One where clients are actively looking for help — and you can be the one to fulfill that demand.
Just in the last few years alone, we’ve seen a 343% INCREASE in adoption across the board.
That means the number of companies who are now making this a priority has more than QUADRUPLED. That’s a LOT of companies who could be your potential clients.
I can’t think of any other writing niche with that kind of growth.
And get this —
Google searches from companies looking for help with this is increasing by 51% a year!
That’s active companies that can use YOUR help!
Why?
Because writers like you play a key role in all this… and it’s why it’s become a writing genre unto itself.
And you want to know something that’s even crazier?
Hardly any writers specialize in this form of writing, simply because they don’t know about it!
THE MOST Beginner-Friendly
“Genre” of Copywriting EVER…
It’s called sales enablement copywriting.
I know — it sounds very formal and a little scary.
But I promise, it’s one of the simplest ways to make money as a writer available today.
It’s WHY I’m so confident you could be up and running in record time!
And despite the name — “sales enablement”…
… you won’t be doing any selling.
Let me explain…
Your Fast Track to High-Value Writing
Sales enablement is part of the business-to-business (or B2B) market.
If you’re not familiar with B2B…
It’s where one company sells its products or services to another company. Think consulting, technology services, training — anything designed to help a company cut costs and increase productivity and revenue.
In order to make that sale, though, a B2B company needs good marketing and a great sales team.
The marketing department is responsible for generating interest in the company and attracting prospective clients and customers, also known in the B2B world as leads.
Marketing departments traditionally do this with materials like white papers, case studies, brochures, ads, articles, and more. These are your bread-and-butter projects as a B2B writer.
Then there’s the sales department.
Their job is to get on the phone or travel in person to talk to the leads the marketing department generates.
Think of it like playing baseball.
You’ve got a pitcher and a batter.
The marketing department pitches the ball…
… It’s the sales team’s job to knock it out of the park, so they can run through the bases and score the sale.
Now, because in the world of B2B most products and services are often very expensive (in the hundreds of thousands or even millions of dollars)…
… closing a sale takes a lot more time than in the consumer world — where you simply find what you want and enter your credit card details, and stuff gets shipped to your house.
And because of the high product prices and complex B2B buying processes, these sales departments need a LOT of written materials to help them bring the prospect closer to a sale.
You: The Hero
A salesperson at a B2B company needs things like prospecting emails, call scripts, presentation slides, customer success stories, and more.
These are all materials they can use “in the field” while they’re talking to their prospects.
Traditionally, the marketing department created these materials for the sales department to use.
The only problem?
The marketing department is good at one thing — marketing…
They don’t do any one-to-one selling, so they don’t have that experience to guide them when creating materials for the sales team.
So that’s why oftentimes the materials they create for the sales team to use “in the field” can be ineffective — especially because a salesperson might find themselves in different situations the marketing department didn’t foresee…
As a result, salespeople are telling their managers:
And the managers and vice presidents of sales at these huge B2B companies are saying, “YES, we will.”
They want to give their sales team better tools, because the whole idea of sales enablement is to create the written materials that help the sales team SELL MORE.
The better tools the sales team has…
… the more they’ll sell.
Which is why…
Getting Clients Is Far Easier
Than in Other Writing Niches
The demand for sales enablement writers is only growing.
Over the last few years, we’ve been seeing the beginning of a massive shift toward sales departments actively looking to hire good writers.
They’re willing to pay good money if you know how to create these sales enablement materials. Because at the end of the day, it helps them make more sales.
And frankly, the projects are far simpler to complete than bigger projects like white papers, sales letters, or anything else like that.
Because the most commonly used sales enablement materials are short — often just a couple hundred words or at most, two pages.
It’s why it’s such a massive opportunity for any aspiring writer.
Once you learn how to create these “formulaic” pieces, the sky’s the limit.
And the great thing is — you DON’T need a background in B2B or even the corporate world to write these pieces. (If you do have that kind of experience, great… but it’s not a requirement at all.)
The materials you write will all be based on existing content your client has already created… and from any interviews you do to get what you need.
This is exactly why, with the right roadmap, you could be charging $1,000+ per project faster than you ever thought possible.
Now, to truly take advantage of this massive opportunity, it’s important to understand how sales enablement works…
The “Sales Game”
Each of the sales enablement pieces you’ll be hired to write serves a strategic purpose at each stage of the customer-buying journey.
That’s simply the journey a prospect takes from not knowing anything about the company’s products and services… to getting interested in them… to ultimately making the purchase.
And when it comes to the traditional B2B selling process, there are three steps every prospect goes through:
- Discovery
- Assessment
- Consideration
Going back to our baseball analogy, think of it like a baseball diamond:
The first base is discovery.
That's where the prospect is discovering the product or service the salesperson is offering, and they’re learning how it might solve their problems or challenges.
Second base is assessment.
The prospect is interested and is now reviewing a lot of information on how the product or service can benefit their company — and evaluating if the solution is a right fit.
Third base is consideration.
The prospect is very interested and is now wanting to know “How much will we have to invest in this product or service?” It’s at this stage the salesperson would present a proposal for the prospect to consider.
And of course, home base is the SALE.
This entire “B2B buying journey” can often take weeks, sometimes months before the prospect is ready to make the purchase. And it’s why…
Your Words Play a Pivotal Role
For example, let’s say a client is at first base — discovery.
During this stage, the salesperson NEEDS a lot of emails — to book initial meetings and follow up at each point in the process.
This is probably one of the most common projects you’ll get hired to write. And honestly, it’s a pretty easy project to tackle.
After all, you already know how to write an email — even if you’re just used to writing an email to a friend. The process is exactly the same here, you just have to know a few subtle differences that make it effective for this first stage of the B2B buyer’s journey.
Let me show you.
This is a “typical” example of the kind of email a salesperson might write to a prospect:
Jill,
I know you’re busy. This will only take a minute and could help you cut costs…
With insurance fees for warehousing operations going through the roof, leaders in e-commerce distribution are under enormous pressure to make cuts.
Our new line of forklift trucks, with COB technology, are so safe that distribution facilities can often negotiate better insurance rates.
To reserve a private, customized online demo:
- Use this Calendly link to schedule, or
- Reply to this email with three desired dates and times.
Lower insurance rates for your facilities are awaiting your response. Don’t wait!
Let’s talk soon,
Ranjeet
So at first glance, it’s not a bad email.
It’s polite.
It has benefits for the prospect.
And it has a nice call to action.
BUT…
The problem is that it sounds like hundreds of other emails this prospect has received from other sales teams.
So more often than not, this kind of email gets ignored.
When you’re a sales enablement copywriter, your job is to make sure that doesn’t happen.
So you just make a few tweaks here and there… and you end up with something like this:
Hi Jill,
I just read about your promotion to VP, Logistics. Congratulations!
If you’re like many new leaders in e-commerce distribution, you’re feeling the pressure to reduce insurance costs.
Did you know that safer forklifts can help?
In fact, our new line of forklifts (featuring our groundbreaking COB safety system) is cutting insurance costs for our clients by 12%-18%.
Would you be interested in finding out if you can get similar savings?
If so, here’s a suggestion: Let’s hop on a quick Zoom call where you can ask questions and get the answers you need.
Looking at my calendar, I have Thursday 2:15 p.m. and Friday 8:45 a.m. free. Or, use my handy Calendly link.
Ranjeet
Do you see how this is more effective?
It has a more personal touch. It shows understanding of the prospect’s challenges… and gives a solution with a simple call to action.
Now, one more thing I want to mention:
That entire email is just 113 words.
Tell me…
How long would it take you to write those 113 words?
And more importantly — would you like to get paid very well to write those 113 words?
This is why I’m SO excited about this opportunity — and can’t wait to show you how you could be up and running in record time.
Okay, let’s take a look at one other kind of project you could easily charge $1,000 or more to write:
BATTLECARDS!
Now, once the salesperson has passed first base (discovery), the next base they’re trying to secure is assessment.
As the name implies, it’s where the prospect is evaluating the product or service the salesperson is selling.
And one fun and well-paying project you might get asked to write for this stage is known as a battlecard.
I mean — even the name is fun.
What they are is a single sheet that contains ALL the key points a salesperson might need when on the phone or face-to-face with a prospect…
They need to know quickly, specifically, and easily exactly why their product or service is the best. Why the competition doesn’t hold a candle to them. Why their solution saves money and time… and more.
And they’ve got to be able to know all this “on the fly.”
That’s why on the day of the meeting, the salesperson will grab one of the battlecards created by a skilled writer like YOU.
It contains ALL of that great information in a single sheet — where it’s easy to read and understand.
Like this:
You can see how it’s broken up into small chunks of copy. Each section is a key point for the salesperson to use, depending on the situation they find themselves in.
And again — because this helps lead to a sale, writing these pays well too!
Plus — you can see it’s not a lot of copy here. You could write one of these in a few hours and call it a day.
You Could Probably
Write This in No Time Flat
Once the prospect has gone through first base (discovery) and second base (assessment), it’s now time to help close the sale.
That means the salesperson is on third base — consideration.
This is where the prospect wants to know “how much” it’ll cost and what exactly they get.
So to that end, your clients might hire you to write a pitch deck and a proposal.
A pitch deck is just that — a PowerPoint presentation with slides going over the main parts of the offer.
Something like this:
As you can see, it’s just a series of slides.
Oftentimes, you could get hired to write 50 or even 70 slides at once.
Now, a salesperson doesn’t need all those slides. Instead, what they’ll do is customize their final slide deck for that prospect. They’ll choose the slides that fit best for the situation.
And don’t worry — even 50 slides may sound like a lot, but it really isn’t. As the writer — all your client is expecting is the text for each slide, not the design.
Which as you know, isn’t very much text per slide.
So it’s a fun project that is highly valuable to your client and pays well.
Another project during this stage you’ll typically get hired to write is a proposal. Something like this:
Again, nothing fancy here.
What you’re creating is a nice template the salesperson can customize to their prospect.
But you’ll create it in a way that helps move the sale forward. Each section of the proposal flows as a subtle, yet powerful, sales pitch that ensures the prospect instantly understands why spending the money on this product or service is valuable to their company.
Which is why your client will hire you to create this kind of template, instead of just creating something on their own. Because it’s critical to closing the sale.
And yes, it can pay $1,000+ to write each one of these, even though it’ll just be a page or two of copy.
That’s how valuable all these materials are — because they’re used at every single stage of the buying journey.
In fact, once you dive into the world of sales enablement copywriting, you’ll have access to…
More Than Half a DOZEN Fast and Fun
Writing Projects That Pay $1,000 and Up
Sales enablement gives you access to a LOT of different projects you can write for your clients.
And the great thing?
The majority of these projects are formulaic. If you can follow a template, you can do this.
Which means even if this is your first encounter with B2B, or with sales enablement, this is DEFINITELY something you can get into.
Of course, you’ll need to learn the best practices and how to apply the formulas for the projects sales directors need written.
But once you learn them, it’s off to the races.
Clients are expecting to pay $1,000+ for projects like these:
$1,000–$2,000
Competitor battlecards
$500–$1,000
One-sheets
$1,000–$1,500
Sales proposals (two pages)
$2,000–$2,500
Call scripts
$2,000–$3,500
Sales decks and scripts
$1,500–$2,500
Templates for prospecting emails
$1,500–$2,500
Templates for follow-up emails
$1,200–$2,000
Customer success stories
Now, we’ve covered some of these already. And you’ve probably heard of a few of the others — like customer success stories.
But they are actually different in this context — for sales enablement — because they’re specifically written to move the sale forward versus offering content or educational information.
For example — a customer success story won’t be your run-of-the-mill customer success story.
Instead, you’d write it in a way that a salesperson can use in a specific sales situation to increase their chances of making the sale.
But again — if you know the frameworks and can follow a general template — finishing these projects in a way that benefits your client is pretty straightforward.
Remember — with sales enablement copywriting, the stuff you’re creating will get used and tested in real time, “in the field,” by these sales teams.
So unlike most other “genres” of copywriting, you’ll know right away if it works or it doesn’t — and then you can make tweaks for them.
It’s a great way to land clients that want to continually work with you.
One Just Isn’t Enough!
Another great thing about sales enablement writing is that you typically don’t get hired to write just one project.
Instead, your first assignment from a client will include a lot of materials they need you to write. So it ends up being more of a package.
Because of that, it's not unusual for these to be $3,000–$5,000 gigs because the client will want you to write all these different pieces — and have them be cohesive.
And if you think about it — it makes a lot of sense.
Why would the sales director want to go out and hire 10 different copywriters to write 10 different sales enablement pieces?
It’s much easier to hire one good writer and pay them well to write it all.
And when it comes to the really short projects like email templates — where each email is only 125 words or so — you don’t get hired to write just one email.
You’ll get hired to write 10 or 20 of them at once. And you could charge anywhere from $1,000 at the low end to about $3,500… just for this one project.
But of course, as we just saw, it doesn’t stop there…
You’ll also probably get asked to write a battlecard… a one-sheet… a few call scripts… and more.
Do you see the opportunity here?
And the great thing is — again — there is no having to come up with a Big Idea… be a creative genius… or anything like that.
Because you’ll typically have existing materials to work with so you can see “what” messaging needs to go into these sales enablement pieces.
And of course, you’ll interview your client to get any other information you need.
You do that once, and you can go ahead and write ALL of these sales enablement projects for your client. Which means writing fun, short copy and getting paid thousands of dollars to do it!
How to Get Started with
This Lucrative Genre of Copywriting — and Give Your Writing Career a HUGE Head Start
By now, you know what sales enablement is…
… why there’s such huge and growing demand…
… you’ve seen the kinds of projects you might be expected to write (and how much you could get paid to write them)…
… and how it all fits together into the bigger picture of the “sales game.”
Even better:
You understand that you’re well positioned to get in early on this — and become an authority in a space where good, qualified writers are hard to find.
That’s why to help you learn the best practices… the formulas… the templates to get you up and running…
We’ve created a fast and powerful way for you to learn the ropes and become a CERTIFIED Sales Enablement Copywriting Specialist.
Introducing…
AWAI’s Sales Enablement Copywriting Mastery & Certification Training!
This training is where you’ll get the keys to the kingdom.
You’ll get all the formulas for writing these sales enablement projects… all the templates… and all the “best practices” for completing these quick and fun projects like a pro.
This way, you’ll be able to work with any B2B company’s sales department and deliver sales enablement materials that get REAL results!
By the time you’re done, you will:
- Understand the world of sales enablement…
- Know the projects and how to write them…
- Sharpen your B2B writing style…
- Be able to apply the latest techniques in writing sales enablement content that gets results — including using AI…
- Have writing samples to show prospective clients…
- Know how to handle a sales enablement project like a pro…
- Know how to land sales enablement writing projects…
- And more!
And at the end of every session, there’s a practice assignment for you to apply everything you just learned, so you’re not just learning “theories” — but grasping the concepts and practicing how to apply them immediately.
Meet Your Sales Enablement Guide
To show you the ropes and get you client-ready, we’ve brought in one of the top sales enablement copywriters in the world.
His name is Steve Slaunwhite.
For nearly 30 years, Steve has worked as a B2B copywriter…
His clients, past and present, include some of the biggest names in the B2B world: UPS, Hewlett-Packard, and 3M, to name a few…
He’s been featured in Forbes, The Wall Street Journal, Direct Marketing, Writer’s Digest, The Globe and Mail — and is the award-winning author of multiple books on copywriting and freelancing. He was also honored as AWAI’s Copywriter of the Year in 2016.
More importantly for you, though, Steve is also one of the best copywriting teachers around.
Through his own programs and here at AWAI, he’s mentored hundreds of writers to more successful and profitable writing careers.
Now, despite all this success… and all this experience writing for his B2B clients…
He recently made the biggest “pivot” in his writing career…
Choosing to focus most of his writing efforts on sales enablement.
That’s how GREAT this opportunity is!
But there’s too much demand, and he needs your help.
Which is why he’s created a convenient, self-paced way for you to learn the ropes and become a CERTIFIED Sales Enablement Copywriting Specialist.
It’s all part of our exciting Sales Enablement Copywriting Mastery & Certification training.
Over eight on-demand sessions, you’ll get Steve’s entire process, from top to bottom, for creating the kind of effective sales enablement materials sales teams (and their sales directors) will love you for.
He’s structured the program so you end up learning how to tackle one specific type of sales enablement project at a time.
Then, you’ll learn how to “manage” a project from start to finish, so your clients see you’re a total professional at this.
Finally, you’ll learn how to find clients.
One more thing —
Once you’ve completed the program, you’ll have the chance to get certified in sales enablement copywriting.
Along with the final assignment that you’ll submit for personalized feedback, you’ll also take a test to make sure you’ve learned all the key concepts. Upon passing both successfully (don’t worry, Steve will make sure you’re well prepared!), you’ll be awarded your certification, along with a Badge you can display on all your marketing materials.
This will be your way of showing clients you take this seriously and have the skills to back it up.
More on that in a bit…
First, here’s how the training works:
Session 1
— Sales Enablement Overview —
Your Gateway to a Lucrative and Rapidly Growing B2B Specialty
In this first session, Steve wants to make absolutely certain you have the foundation you need for success as a sales enablement copywriter.
That’s why he kicks things off with a deep dive into the world of sales enablement.
You'll discover the key insights that have helped him succeed with this specialty over the past few years. And it will help to accelerate your success once you’re done with this training program.
For example, you’ll learn:
- What separates sales enablement copy from traditional marketing materials, and why it's such a fast-growing specialty across the B2B market…
- Why sales enablement clients are often less price-resistant than other B2B clients (and are happy to pay well for your services)…
- The biggest challenges facing B2B sales teams today (and how your writing can help solve them)…
- A breakdown of the most common sales enablement projects, and the key characteristics of effective sales enablement writing…
- And much, much more!
But perhaps most importantly, you'll see how mastering this in-demand skill set can open up a world of high-value opportunities for you as a writer.
Because when you can help a company's sales team close more deals and drive more sales, you become an invaluable asset — one they'll gladly pay top dollar for.
This session sets the stage for everything else Steve covers. So be sure to pay close attention and take notes.
“Before taking the Sales Enablement Copywriting Mastery & Certification program, I wasn’t fully aware of this type of B2B copywriting. Steve’s engaging teaching methods made the learning process not only enjoyable, but also highly practical. The real-world assignments he provided were instrumental in building a strong portfolio.
“After completing the program and receiving my certification, I feel fully equipped to take on various sales enablement projects.”
— Mike H.
Session 2
Mastering the Art of
Cold Prospecting Emails
(Sales Emails Part 1)
Now that you’ve got a good grasp on what sales enablement is and why your future clients absolutely WANT your help with writing these materials for their sales teams…
… it’s time to begin your deep dive into what is hands-down, the most common project you’ll get asked to write:
Sales emails.
These are the emails sales teams rely on to reach out to prospective clients and follow up with them until a sale is made.
In Steve’s experience, writing these emails will form the bulk of your income as a sales enablement copywriter.
That’s how critical they are for helping B2B sales teams make sales.
And the good news is, because these sales emails need to be short (usually less than 130 words), they’re very simple to write. Just follow the formulas Steve teaches you (the same ones he uses with his clients), and you could finish and invoice a sales email project in a matter of an afternoon.
You’ll discover:
- The top characteristics of a sales email and why it’s VERY different from traditional “email marketing”…
- 3 critical pieces of information you need, before you write a single email for your clients…
- The art of the "interest-building question" — a simple yet powerful technique for getting your prospects to lean in and want to respond…
- The six types of proven subject lines you can write to give your emails the best possible chance of getting opened…
- The "Rule of One" technique that can instantly make your emails more focused, compelling, and effective…
- And much, much more!
By the end of this session, you'll have what you need to begin writing cold prospecting emails that cut through the noise and help to build a genuine connection with prospects.
(Pro Tip: What you’ll be learning in this and subsequent sessions can ALL be applied to your own freelance writing business. Every sales enablement tool can be written to help YOU land more and better-paying clients!)
“I always thought the bulk of my B2B copywriting career would consist largely of things like web pages, case studies, and white papers because those are most familiar to me. However, I was shocked to discover how much I loved writing sales enablement copy. It was fun! The exercises, the assignments, the way everything we learned could be applied to our own businesses.
“It’s not just a certification that will allow you to provide more value to your clients. It’s also an incredible training that will help you better promote your own business.”
— Heidi B.
Session 3
Mastering the Art of Follow-Up Emails
(Sales Emails Part 2)
Last session, you learned all about crafting the perfect cold outreach email.
But what happens if the prospective client doesn’t reply back?
That’s when the sales team will need to be ready with a follow-up email series.
And it’s where you come in (and get paid very well… again!).
During this session, Steve teaches you everything he knows about crafting highly effective follow-up emails for your B2B clients’ sales teams.
You’ll discover:
- The "RAP" formula for crafting irresistible follow-up emails that get opened, read, and responded to…
- How to not be a pest when following up and instead become a valuable resource…
- How to sell the benefits of the next step in the sales process (rather than trying to sell your product or service outright)…
- The ideal length and frequency of follow-up emails (plus, how to know when it's time to stop following up altogether)…
- How to write compelling follow-up emails for specific scenarios, like after a webinar, after sending a proposal, or after a prospect requests more information…
- And much, much more!
After this session, you'll have a complete toolbox of follow-up email templates and techniques that you can “sell” to your clients as a packaged service for $1,500 to up to $2,500.
“I absolutely LOVED Steve’s program.
“I appreciated his delivery, patience, knowledge, and encouragement throughout the program.
“The program didn’t come easily to me, but it was so interesting and eye-opening that I am convinced what I learned will serve me well!”
— Anna P.
Session 4
Writing Killer Battlecards and
Engaging Video Scripts
In this session, you’ll kick your sales enablement skills up a notch.
Now that you know how to tackle the #1 project your clients will want to pay you for…
… it’s time to look at the many other sales materials you might get hired to write.
Because in order for a sales team to be truly well-equipped, emails are just the start.
That’s why you’ll learn about two more powerful tools in any sales team’s arsenal:
Battlecards and video scripts.
These are the two “secret weapons” that can help any B2B sales team have better conversations with prospects, overcome any serious objections to making a buying decision, and ultimately close more deals.
You’ll start by looking at the world of battlecards — handy “cheat sheets” that arm sales people with all the info they need to sell effectively. Then, you’ll move onto video scripts, specifically for product demo videos (which are becoming an increasingly important sales tool).
You’ll also learn:
- The four key components of a killer battlecard (and how to gather the information you need to create them)…
- The "BALI" technique for writing feature/benefit copy that's engaging, persuasive, and memorable…
- How to craft compelling elevator pitches that capture your prospect's attention and make them want to learn more…
- Proven formulas for addressing common objections and concerns in a way that builds trust and credibility…
- Why product demo video scripts are highly advantageous for your clients…
- The dos and don'ts of writing product demo video scripts (including examples of what works and what doesn't)…
- And much, much more!
At the end, you’ll get a practice assignment you can do to hone your skills and continue building your confidence that you CAN do this.
“Steve is very knowledgeable and well-versed. His teaching style is professional and his confidence in presenting the material made me feel comfortable and hopeful.
“My biggest takeaway is that I have what it takes to do sales enablement copywriting.”
— Joyce J.
Session 5
Crafting Compelling
Call Scripts and One-Sheets
This session, you’ll round out your “menu” of projects.
Steve shows you how to write compelling call scripts and one-sheets — projects you can get paid anywhere from $500-$2,500 to write.
You’ll discover:
- The simple, five-part formula for writing a winning sales script opening that gets prospects to engage…
- The art of the "if-then" close — a powerful technique for securing the next step in the sales process…
- How to anticipate common objections and concerns, so your script gives a salesperson different ways to address them…
- The different types of one-sheets and when to use each one…
- Proven formulas for structuring your one-sheet content for maximum impact and readability…
- And much, much more!
At this point, you have what you need to go out and make great money as a sales enablement copywriter.
But Steve’s not stopping here…
“My biggest takeaway is that I know the material and I can do the job! I know that with practice I’ll get even better. I feel proud of what I turned in, and I can’t wait to get feedback.
“I would absolutely recommend this program to anyone who wants to work in sales enablement. Steve made me feel confident that I know how to help a struggling sales team!”
— Jeff J.
Session 6 Writing Sales Decks and Proposals
With all the sales enablement materials you’ve learned how to write so far, sales teams can:
- reach out to prospects,
- follow up with them until they get a response, and
- meet with them via Zoom or over the phone, to discuss the benefits of their product/service or send over a product demo video (that you scripted).
Now it’s time to learn how to bring it all home with the last piece of the sales puzzle:
The sales deck and proposal.
This is where you make a compelling case for why your client’s product or service is the perfect solution to the prospect’s problem.
You’ll learn how to help sales teams accomplish this by writing their sales decks and the proposal for when prospects say, “Okay, we’re very interested. Please send over a proposal and our purchasing team will review it.”
Specifically, you’ll discover:
- The three essential parts of any pitch (and how to write each one for maximum impact)…
- How to use the "Before-Bridge-After" framework to craft a compelling story that takes your prospect from pain to pleasure…
- The secrets to writing features and benefits copy that's clear, concise, and persuasive (without being sales-y or pushy)…
- How to summarize the key benefits and expected results of your product or service in a way that makes saying "yes" a no-brainer…
- Proven techniques for presenting pricing information and overcoming objections in your proposal…
- Powerful “call-to-action” boosters that help increase urgency and the need for a prospect to “act now”…
- And much, much more!
At this point, you’ve done it…
You’ll now know how to write the lion’s share of sales enablement materials a sales team desperately needs.
Now it’s time to shift gears, and show you the “business” side of things, so you can get paid well, land repeat clients, and build a very lucrative sales enablement writing career for yourself!
“This has been an amazing class! I keep going back over the training sessions and find new nuggets every time.
“Thank you for sharing your knowledge and really digging into details to make sure we’ve got everything we need to move forward with these services.”
— Kammy T.
Session 7
— Working with Clients —
How to Manage Projects,
Deliver Results, and
Provide a Top-Notch Experience
Let’s face it —
You could be the best sales enablement copywriter in the world, but if you don't know how to manage projects, communicate with clients, and deliver results, you'll find it hard to build a thriving business.
So that’s why in this session, Steve focuses on what you should do, at each stage of the process.
You’ll discover:
- The three types of clients you'll work with as a sales enablement copywriter (and how to adapt your approach for each one)…
- A simple, five-step process for managing projects from initial contact to final delivery…
- How to gather all the information you need from clients up front, so you can do a great job and eliminate the chances you’ll have to do rounds of revisions…
- A three-part process for handling any revision requests you do get like a total pro (your clients will love you for this)…
- Six key reasons why clients LOVE copywriters (besides great writing)…
- The low-risk way to check in on your client and possibly end up with another paid project…
- And much, much more!
After this session, you’ll know how to provide your clients with a total quality experience that goes beyond just delivering great copy.
So get ready to take lots of notes, and most importantly… start putting these strategies into action in your own business!
“This sales enablement course did not disappoint one bit. In every session [Steve] presented [himself] as the real deal, showing and explaining the details of how to become successful sales enablement copywriters.
“It was, without question, the highest quality online course I have ever taken.
“The result: I feel ready to present myself to the world, confident that you prepared me for this next chapter in my life.”
— Don K.
Session 8
Finding Your Ideal Clients and
Building Your Business as a
Sales Enablement Copywriter
Congrats! You've made it to the final session and are almost ready to get certified.
By now, you've learned all the key skills and techniques you need to write highly-effective sales enablement copy. But there's one more thing you’ve got to learn…
How to get sales enablement clients.
That’s why in this final session, Steve shares his very best strategies for landing high-value sales enablement clients.
He holds nothing back. You’ll get all his best strategies and tactics for both finding and landing your ideal clients.
You’ll discover:
- The characteristics of companies that are most likely to hire sales enablement copywriters (and which ones to avoid)…
- How to make it crystal clear that you offer sales enablement copywriting services, even if you still want to offer other types of copywriting…
- The three most effective ways to attract clients to you…
- The "50 Coffees" technique for getting clients referred to you on a regular basis…
- How to use LinkedIn to get clients on a consistent basis…
- Simple-but-effective content strategies you can use to position yourself as the “go-to” expert…
- Pricing guidelines for common sales enablement projects (so you can get paid what you're worth)…
- And much, much more!
By the end of this session, you’ll have a step-by-step blueprint for finding and landing your ideal sales enablement copywriting clients.
“Even though this course teaches us the skills to write sales enablement copy, the skills taught in this program are instrumental for launching our own businesses. It has been a standout course, offering the whole package.
“Thank you so much for providing us with the real pieces of the ‘launch puzzle’ that I haven’t found anywhere before.”
— Melinda N.
BONUS SESSION How to Use AI to Make Things Go Faster
One of the interesting things that’s happened recently is that B2B companies are embracing AI.
They understand it’s an advantage.
And they sure don’t want to be without something that could help them boost their productivity and revenue.
In fact, many clients Steve’s worked with now expect the writers they hire to understand how to use AI and are more than happy with you using it to write the sales enablement materials they need — faster.
Which is why Steve’s spent the last year or so learning how to use AI to help him with his own client work.
As a result, he’s developed a unique process for completing sales enablement projects using tools like ChatGPT.
And as a bonus with this program, he’ll be sharing all the details of that process with you.
Now, I want to be clear: AI is not a magic wand that will write ready-to-turn-in copy for you.
It's a tool that can help you work faster and more efficiently, but it will still require your input and oversight, while applying the concepts you learn from Steve.
That said, AI can be a HUGE asset to you as a sales enablement copywriter.
It can help you generate ideas on the fly… suggest different angles for your emails or one-sheets… and can even draft entire sections of your copy that you can then refine and polish.
That’s why Steve tells you which AI tools he uses and recommends… he shares how he gets AI to “judge” his copy on its effectiveness… how he keeps it “on brand” with his client’s voice… and more.
By the end of your time together, not only will you know how to write sales enablement projects like a pro…
… you’ll have Steve’s proven, repeatable process for using AI to work faster and more efficiently.
You’ll Have a Complete
Sales Enablement Portfolio
By the time you’re done with this training, you’ll have a polished sales enablement portfolio.
That’s because each step of the way, Steve has you writing and implementing what you just learned.
If you follow along, you’ll end up with a number of sales enablement pieces you can proudly post on your site or provide to clients when they ask if you’ve got any experience.
And speaking of clients…
Landing Paid Assignments Will Be Easier with The Sales Enablement Specialist Promotional Tool Kit!
One of the most important things you can do after going through this certification training comes down to this:
Taking action!
You’ve got to connect with prospective clients to start landing assignments and making money.
The good news is that now it’s far easier with the Sales Enablement Specialist Promotional Tool Kit.
This kit contains what you need to set yourself up as an expert. You’ll get a complete guide on what to write on your LinkedIn profile, to make it as compelling as possible for prospective clients…
You’ll get an expertly written “lead magnet” you can tweak and use as your very own — a great way to give value to your future clients and show them you know your stuff…
And, you’ll get two beautifully designed sales decks you can tweak and customize as your own to send to your prospective clients once they’re interested and you want to move the sale forward.
In all, it’s everything you need to get set up and ready to start landing sales enablement clients!
Oh — and once you get certified, feel free to add your AWAI badge to all these materials, too, for added credibility (so clients know they’re dealing with a true professional)!
Everything You Need to Become
a CERTIFIED Sales Enablement PRO!
With what you’ll learn from this training, you’ll be ready to step in and meet the insatiable demand for sales enablement content… and make a great living as a writer.
Remember, you’ll have Steve in your corner.
He’ll guide you, step-by-step, and show you the ropes so you can completely master this all-new kind of writing.
You’ll learn what sales enablement is and why it’s one of the fastest-growing business trends in the universe…
You’ll understand who the players are and why they need you so badly…
You’ll learn who does the hiring and gain a thorough understanding of why your writing skills are critical to helping these companies ramp up their sales in record time…
And of course, you’ll gain the skills:
- You’ll know how to write eight of the most in-demand sales enablement projects that can pay $1,000+ and can be completed quickly and formulaically…
- You’ll know how and where to find clients who will say “YES!” when you tell them you specialize in sales enablement copywriting…
- And you’ll know what to charge, how to handle the entire client relationship from start to finish, and so much more.
With the Sales Enablement Copywriting Mastery & Certification, you’ll gain everything you need to be a go-to sales enablement copywriter for the huge sea of businesses that desperately need your skills NOW.
Here’s a Recap of
What You Get Access to Today
When you get access to this exciting training, you get all this:
- A total of eight on-demand training sessions with Steve. You’ll learn how to meet the rapid and growing demand for sales enablement content that helps companies around the world increase their sales.
- A Quick Course in B2B Copywriting, to give you a solid foundation in writing for the B2B market (even if you’re a total beginner).
- You'll get to “zero in on” (and quickly master) the specific knowledge you need to build a strong foundation as a sales enablement copywriter.
- You’ll learn the EIGHT PROJECTS you can offer right away to your prospective clients (at premium fees).
- BONUS — How to Use AI to Make Things Go Faster. Steve’s developed a unique process for completing sales enablement projects using tools like ChatGPT, and in this bonus on-demand session he’ll be sharing all the details of that process with you, including what tools he recommends, how he gets AI to “judge” his copy on its effectiveness, how he keeps it “on brand” with his client’s voice, and more.
- You get access to the private, members-only Facebook group. This is your chance to connect with your fellow Sales Enablement Copywriting Mastery & Certification trainees and share your wins!
- The opportunity to be certified as an AWAI Verified™ Sales Enablement Copywriting Specialist as soon as you pass your certification test and final assignment. You’ll want to “wear” this badge proudly, because it’s a serious accomplishment. It’ll put you on the path to earning better fees, having more confidence, and giving your clients confidence in your ability — even before they’ve hired you.
- The Sales Enablement Copywriting Specialist Promotional Tool Kit. This contains your complete set of tools, templates, and resources you can use to begin attracting high-quality clients. It’s all set up to just “plug and play” with a minimal amount of tweaking, so you can hit the ground running!
In all, you get what amounts to a “franchise in a box” — where you’re given everything you need to get up and running as a sales enablement copywriter.
By the time your certification training is complete, you’ll have a financially valuable skill that’s highly in demand and part of a huge industry (B2B).
One where each sales enablement “package” you get hired to write could mean a $3,000… $4,000… or even $5,000 payday.
Imagine what that could add up to over the course of a few weeks… months… or even a year or two!
So it’s easy to see why we could have easily charged $5,000 for this experience, and it would have been a bargain…
And why those who attended this training live raved about the value, which is no small feat considering some paid as much as $2,500 to join us.
After all, you can earn that back with maybe one or two sales enablement projects.
But because you’ve made it this far, you’ve shown that you are serious about your success.
That’s why today, through this limited time deal, you can get access to everything…
For just $495!
Considering the income potential here…
It’s truly a no-brainer.
But it gets better!
I’ve also arranged for you to be able to PAY OVER TIME — and get access to the entire program right now for just $99… followed by four additional monthly payments of $99.
No Risk to Try It Out
In addition to making it super easy for you to enroll today…
… I also want you to know I’ve got you covered if you decide to change your mind…
So here’s what I propose:
Sign up now and secure your access to the Sales Enablement Copywriting Mastery & Certification training.
Go through the first few sessions… really get a feel for what’s possible when you become a sales enablement copywriter…
If, at any point in the next 30 days, you decide sales enablement copywriting isn’t for you — for any reason or no reason at all — just let AWAI’s Member Success Team know and they’ll give you a full AWAI credit in the amount of what you’ve paid for this training.
Act Now and Take Advantage of
What Is Part of a Burgeoning $35 Trillion
Opportunity for Writers
Sales enablement copywriting is here — and it’s BIG.
This is an all-new and exciting must-have skill for writers who want a sure and fast path to high-value writing.
The demand is only getting started, in what is part of a burgeoning $35 trillion B2B market.
So if you are serious about becoming a successful writer in the fastest time possible…
… with writing projects that are easy to learn, short, and fun…
… and in an exciting and relatively new niche where clients are desperate to find good writers and are actively looking for qualified writers…
I invite you to learn from one of the best in this area of expertise.
Remember — at today’s lowest-ever pricing — just one sales enablement project could easily pay for your training.
What’s more, getting clients to say “YES!” to hiring you is very simple, since there’s practically zero competition from other writers who know how to do this well.
So if you’re ready… and you want a fast path to becoming a well-respected, highly successful writer…
And you want to get in early on this new genre of writing — where you can become an early adopter and pioneer…
Then the time is now.
To your success,
Rebecca Matter
President, AWAI
P.S. BONUSES! Enroll now through today’s special offer and get the following bonuses to help you succeed with sales enablement writing even faster!
- The Sales Enablement Content Questionnaire. You’ll use this pretty much every single time you land a project. These questions are vetted and have been meticulously crafted for maximum impact. Get the answers to these questions and you’ll have ALL the information you need to write sales enablement content that significantly BOOSTS your client’s sales!
- The Sales Enablement Copywriting Fee Sheet. Know exactly what to charge for more than half a dozen sales enablement projects. Use this as a guide as you’re starting out, and then increase your fees as you gain confidence!
- An Example Battlecard. Since this is such an important piece that can help make or break the sale, you’ll get a fully fleshed-out example of a battlecard. Feel free to use this as a template or guide when your client hires you to write a battlecard for them.
- An Example Call Script. Any time you land a call script project, just open up this example — all the hard work’s been done for you. Use this as a guide and template to writing call scripts that actually work to increase appointments and sales.
P.P.S. We recently got this AMAZING story in from Jeff Stasiuk, who has had a ton of success since becoming a certified Sales Enablement Copywriting Specialist:
“I thought I'd send you an email and fill you in, about how I've used your suggestions and a particular tool, to complete a recent project. As before, I figure you'd like to hear some feedback about how your training is working out, oh great Jedi (sorry, too much airplane movie watching during a lot of recent travel…) In short… your training works AWESOME.
“I just finished a massive (for me) sell sheet project for a client. 31, 2-page sell sheets for an industrial b2b company… I was able to work at it part time over 2 months, fitting it into my other project schedules.
“The company needed a serious revamping of their sales tools… most of their existing stuff was created by various salespeople on an ad hoc basis. Some was pretty good. Most was horrible.
“So to the point of my reaching out…
“a) Your sell sheet creation methodology worked great… they loved the result. In fact, there wasn't a single re-write or edit needed.
“b) That MS Word based table-formatted form you provided… was efficient AND super professional (their words, as well as mine).
“c) I had to interview SME's and others in the company to get what I needed, and your drill-down methods worked really well ("So What?" and "Sell it to me").
“That's it, no more to say but Thanks.”
There’s also this from Brad Dunse:
“When the class began, I put up a quick LinkedIn profile focusing on Sales Enablement, and very soon after, this request from a ‘not so small’ company shows up in my connections request: ‘Brad — I see you work with companies on Sales Enablement and Battlecards. Are you open to discussing helping our team create the collateral needed to close deals?’”
And Christine C. has similar success:
“Well… how’s THIS for timing? I do work for an agency in my niche, and they just gave me a project for sales enablement! A one-sheet, a battlecard, and an email series for sales for a new product launch. Who would have thought?”
These are just a few more of the many success stories we’ve seen come out of this training.
So if you’d like join him and his fellow certified Sales Enablement Copywriting Specialists, seize this opportunity today!