How YOU Can Write the Most Valuable “Copy Project”
in the World — in Just 5 Days
(Even if you’re just getting started as a copywriter.)
$5,000 Project Fee and Ongoing Bonus Payouts
— From the Very First One You Write
Hi Reader,
President, AWAI
I’m practically BOUNCING in my chair with excitement as I type this…
Because one of the top writers in our industry…
… agreed to something I honestly wasn’t sure he’d ever say yes to.
Something that could help YOU take a giant leap forward as a writer…
In your confidence…
In your status in this industry…
And in how much money your writing can earn from this day forward.
I’m talking about the chance to go after the biggest paydays in all of copywriting…
Where a single project can pay as much as five or six “typical” copy projects — combined…
And where that same project has the potential to keep paying you over and over for years to come…
Long after the work is done.
All without needing years of experience…
A fancy portfolio…
Or some rare “gift” for writing.
Now, I know that may sound a little hard to believe.
And in the past, it would have been.
Because the big paydays these projects offer have always come with a catch:
A steep learning curve… and a long, demanding writing process.
Even to this day, most pros take weeks — sometimes a month or two — to complete just one!
And that’s what makes what I’m about to share with you today so extraordinary…
One of the top copywriters in the business — a writer at the very peak of his game — has spent years perfecting a private system that changes all of that…
And lets him write this “king of all copy projects” not in weeks… not in months…
But in just FIVE DAYS.
In fact, he recently PROVED it’s possible…
With over 100 writers walking away equipped with his exact system for writing this type of project…
The very system that transformed him into one of the most successful and in-demand copywriters I know.
The response was so overwhelmingly positive that we knew we had to make it available to you and any AWAI members who missed out the first time around…
So YOU can join them and reach the pinnacle of our industry.
Honestly, I was surprised when this writer agreed to reveal his system. Given how many winners he’s written for us here at AWAI and for his clients — and how many sales records he’s broken along the way…
I figured he’d want to keep it all to himself.
Which is why this is such a rare “second chance” opportunity for you.
Because once you learn it, you’ll have what I believe are the keys to the copywriting kingdom…
The ability to write the most valuable project in all of copywriting…
Take on the very best clients to write it for…
And charge some of the highest fees in the business.
Not only that, but you’ll be able to write it in a fraction of the time it takes most writers.
So while they’re still grinding through ONE of these projects…
You could be collecting on your second… drafting your third… and lining up your fourth.
All while being in complete control — choosing who you work with, what you charge, and when you work.
In a moment, I’ll introduce you to this remarkable copywriter… and even hand you the three-step system he uses to write this project in record time.
But first…
What IS this “king of all copy projects”?
What could possibly pay so much — and keep paying you for years after the work is done?
Out of every project you could ever write… emails, case studies, video scripts, content marketing, all of it…
One “copy project” stands head and shoulders above the rest.
It’s the one project that helped writers live the writer’s life long before the internet… before social media… and definitely before AI…
It’s helped build billion-dollar businesses like American Express, GEICO, Reader’s Digest, L.L. Bean, and many others…
It’s played a role in rescuing companies from the brink of collapse…
And it’s turned unknown writers into some of the highest-paid names in our industry.
Writers like Stefan G., who didn’t even know what copywriting was in 2010…
… and now reports charging as much as $100,000 for this one project.
Or Paul H., who says it took his income from $40,000 a year to $250,000 and beyond.
It’s why here at AWAI, we’ve always highly encouraged anyone serious about the writer’s life to learn this one project ASAP.
The reason?
Not only does it give you the most income potential (including getting paid over and over… loooong after you finish the work), but…
It’s also the only project that contains the “persuasive DNA” behind nearly every other kind of copy you’ll ever be asked to write!
Which is why when you learn this skill…
You don’t just add “one more” service to your list.
You learn the very foundation every other project you can get paid to write is built on.
Now, it may surprise you to learn this…
But despite how valuable this project can be…
Most writers never learn how to write it!
They’re intimidated by it — ironically, because of the very things that make it so valuable.
Because it’s one of the projects businesses pay the most for…
Because it’s tied directly to leads, sales, revenue, growth, and business survival…
And because, historically, it could take weeks — sometimes months — just to learn how to write it.
So the project that could make the biggest impact on a writer’s career…
Has often become the one they put off.
It’s the one they tell themselves they’ll tackle “someday”… when they get more experience or feel more confident in themselves.
Well, that changes… TODAY.
I’m about to show you a faster, far more modern way to learn this high-value, high-paying project.
It’s a new approach…
One that removes the usual sticking points that have kept SO many writers from ever attempting it.
Which means…
What used to take some writers weeks, months, or even years to learn…
Is something you’ll be able to understand and know how to write — in just FIVE focused days.
The Highest-Paying Skill in Copywriting?
By now, you may have already guessed what it is…
I’m talking about writing a sales letter.
Specifically, the kind of long-form copy businesses rely on to take someone from “I’ve never heard of this before” to “Yes, I want this.”
Now, before you think…
I could never write one of those long sales letters…
Or…
That’s for seasoned pros — not someone at my stage…
Or even…
I wouldn’t have the first idea where to begin with a long project like that!
Let me stop you right there…
Because the breakthrough you’re about to see was built to eliminate every one of those fears.
You see, with this new approach…
You never sit down to write a “long sales letter” at all.
You just write 100, maybe 200 words…
Run them through a simple back-and-forth with AI…
Make them stronger…
Then write the next 100 or 200… go back to the AI…
One small, manageable piece at a time — each one clicking into place in a clear, proven order.
And before you realize it…
You’ve written the kind of project businesses gladly pay $5,000… $10,000… even $20,000 to have done right.
That’s why I’m so excited about this.
Because instead of the weeks, months — even years — it used to take just to learn how a sales letter works…
You’ll be able to write a complete one in just five focused days.
And here’s where it gets really exciting…
Once You Know How to Write a
Sales Letter, a Whole New World
Opens Up to You
Writing a sales letter isn’t like other writing projects.
With most copy, you write it… turn it in… get paid once…
And that’s the end of it.
But a great sales letter has the potential to pay you again and again and again — for months, sometimes even years after you’ve written it.
It’s called earning a royalty.
Just like bestselling authors can receive royalties on the sales of books they write…
Copywriters can earn royalties on the sales their long-form copy generates.
Here’s how it works…
When you write a sales letter for a business, you collect a flat fee.
But you may also be able to arrange to get a small percentage of every sale your letter generates.
So the harder your letter works…
The more it sells…
The more you can get paid.
Even while you sleep.
Even while you’re writing your next project.
Even long after the work is done!
How Some Writers Make a
“Full-Time Salary”…
Without Lifting a Finger
Let me show you how the money actually works…
Imagine you write your very first sales letter for a client.
As a newer writer, you might charge a modest fee to write it — say, $5,000.
That alone is a nice payday for a single project.
But here’s where it gets interesting…
Along with that one-time fee, you may also be able to arrange a small royalty — let’s say 2% of sales.
Now…
Let’s say your client sends your sales letter to their list… and it brings in $100,000 in sales.
Your 2% royalty on that?
An extra $2,000.
You wrote the letter once…
But now, in addition to your up-front fee, that letter has generated another check for you.
And remember…
A good sales letter doesn’t necessarily get used once and tossed.
If it works, the business may mail it again…
And again…
And again.
So the next time they send it out, and it brings in another $100,000…
There’s another $2,000 royalty.
Maybe the client decides to send your letter to a bigger list…
Now the numbers can climb even faster.
A $250,000 mailing?
At 2%, that’s $5,000 in royalties from that single mailing.
Now imagine that same letter keeps getting mailed once a month…
And each time, it averages $250,000 in sales.
That’s $5,000 a month in royalties your letter is generating…
Which means you could receive $15,000 in royalties every quarter…
Or $60,000 over the course of a year…
From one letter you already finished.
That’s the power of royalties.
The checks — or direct deposits — can keep showing up long after the writing is done.
And here at AWAI, I can tell you from experience…
We pay royalties to our top writers every single month.
And yes, we’ve paid out six figures in royalties to individual writers… in a single year!
Truth be told, I’m happy when we do…
Because the more we pay our writers in royalties, the more sales their copy has generated for AWAI.
And it’s the same across our industry…
It’s why with much bigger clients, these royalties can add up to small fortunes.
Just look at Gary Bencivenga — widely considered one of the greatest copywriters of all time.
He famously earned a royalty check large enough to buy a home in the Hamptons.
The late, legendary Clayton Makepeace once wrote about earning $1.4 MILLION in royalties in a single month.
And Paul Hollingshead, one of AWAI’s co-founders, started out as a grocery clerk…
And later received royalty checks of $50,000… $70,000… and more from sales letters he had written long before.
Now, I want to be very clear…
I’m not promising you a mansion in the Hamptons.
I’m not promising you $70,000 checks.
And I’m certainly not saying every sales letter you write will generate royalties like that.
Those are examples from the very top of the industry.
But you don’t have to be anywhere near that level to benefit from royalties.
Because as you just saw…
Even a modestly successful sales letter — mailed month after month — can add up to meaningful income over time.
Income from work you already completed.
That’s the difference between writing a sales letter…
And writing almost anything else.
And it’s one big reason this project has always been worth the time and effort to learn.
REVEALED: The Secret to Writing a Sales Letter
in Just 5 Days
So how does someone go from “I could never write one of those” to a complete, professional sales letter in just five days?
It comes down to a breakthrough one of our top writers calls The Modular Method.
And once you see the idea behind it, the whole project stops looking so intimidating.
Let me explain…
Most writers look at a sales letter and see one HUGE, daunting task in front of them.
And if they dare attempt to write one…
They sit down at a blank page…
And think they’re supposed to summon eight, 10, or even 16 pages of flawless, persuasive copy out of thin air.
No wonder it can feel out of reach!
And no wonder so many writers take one look and decide it isn’t for them.
But here’s the secret…
A sales letter isn’t one big, giant persuasive piece of writing.
It’s actually a series of smaller pieces — building blocks — each with a specific job.
One block might be there just to grab attention and draw the reader in.
Another one might build desire for the product.
Another might make the offer.
One might explain the reason WHY this product or service is so important.
And so on and so forth.
Every great sales letter ever written — for supplements, newsletters, financial services, anything — is built from these same blocks (or modules)… including this one!
And once you know what these copy modules are… and their purpose… and the order they generally go in…
Writing sales letters becomes genuinely doable and is no longer the impossible mountain it once seemed to be.
And it’s because you’re just writing one 100–200-word module at a time.
Before you know it…
You’ve written eight, 10, even 16 pages’ worth of copy or more.
(And the process goes even faster when you use AI to help you out!)
Now, you might be wondering what that actually looks like — sitting down and building a letter this way, one copy module at a time.
It’s simpler than you’d think.
In fact, the entire Modular Method comes down to just three steps.
How It Works: The 3 Steps of The Modular Method
Whether you’re writing your very first sales letter or your 50th, the process follows the same three steps every time.
Let’s walk through each one.
STEP 1Gather Your Ingredients
The culinary world has a specific term for this: mise en place — “everything in its place.”
Before a chef ever turns on the stove, every ingredient is chopped, prepped, measured, and laid out within arm’s reach.
So when it’s time to cook, there’s no scrambling to find what’s needed.
They can focus on the part that matters — making a delicious, expertly cooked meal.
Writing a winning sales letter with The Modular Method works the same way.
Before you write a single line, you gather your “ingredients” — the research, the product’s benefits, the reader’s challenges, the objections you’ll need to overcome, the proof that makes it all believable, and more.
This is the part most writers skip… and it’s a big reason why writing a sales letter seems so challenging…
They don’t have the ingredients they need to work with in the first place!
So they end up stuck, struggling to put even just a few words onto the page.
But when you have everything laid out in front of you first, the writing gets dramatically easier.
And nowadays, AI can help you gather and organize these ingredients faster than ever before — pulling research together, helping you uncover benefits or objections you may not have thought of, and more…
STEP 2 Assemble Your Letter
One Module at a Time
Now that your ingredients are prepped and laid out…
It’s time to cook.
And here’s where The Modular Method makes everything easier — because you’re never sitting down to write “a sales letter.”
Instead, you sit down with your prepped ingredients and write a single module — just 100 to 200 words, with one specific job to do.
Then you move to the next module. Then the next.
And before you know it, you’ve written copy that moves your reader closer to the sale.
Because you’re only ever focused on one small module at a time…
The writing comes faster, more easily — and the whole process is far more enjoyable.
Think about it…
Which of these sounds scarier:
“Write me a 5,000-word sales letter, please.”
Or…
“Can you write 100 to 200 words telling the reader a story about why we developed this product?”
For most writers, the first one feels practically impossible.
The second feels totally doable.
And the great thing is, just like in Step 1, AI can “ride along” with you… improving a module, suggesting an angle you hadn’t thought of, even helping you get unstuck when the words won’t come.
You repeat this a handful of times… and by the time you look up, every module is in place, and you’ve got a complete sales letter.
STEP 3 Put On the Finishing Touches
Once your modules are all in place, you have something most writers never thought they’d be able to write…
A complete first draft of a real sales letter.
Now comes the final step…
You refine it.
Think of it like a chef tasting the dish before it leaves the kitchen — adding a pinch of salt here, wiping the edge of the plate there, until everything’s just right.
That’s what you do now.
You tighten a line… maybe smooth a transition… or cut any words that aren’t pulling their weight.
Or, maybe you move a module up higher in your letter, so the whole thing flows better.
This is where AI becomes one of the most useful tools you have — acting as a second set of eyes, helping you catch the weak spots you’ve gone blind to after staring at your copy for too long, so you can fix them before anyone else (i.e., your client!) sees them.
By the time you’re done, you’re left with a finished, professional sales letter.
That’s the entire Modular Method…
You gather your ingredients… assemble it module by module… then polish it until it shines.
It’s why you don’t need previous experience to do this… or some amazing writing talent…
And it’s why you don’t have to memorize dozens of “copy formulas” or anything like that.
You just follow the three steps…
And before you know it, you’ve got a complete sales letter!
You’re Invited…
If you’re still with me here…
And everything I’ve shared so far has you thinking, Yes — this is the skill I want…
The high fees that sales letters can command…
The royalties that have quietly made some writers not-so-small fortunes…
The control over your life and schedule that comes from being able to sit down and write the one project businesses value most…
If you’d love to finally get this skill under your belt — once and for all…
Then I’d like to personally invite you to something groundbreaking we built to help you do exactly that.
We’ve put together an exclusive experience — where the top copywriter who developed this proven Modular Method walks you through it… in just FIVE days.
You’ll be guided through all three steps in real time…
How to gather your “ingredients” and map your letter… how to write it module by module… and how to refine it into finished, professional copy…
So that you can start on a Monday — and if you follow along and do the work — you’ll have written your very first sales letter by Friday.
And once you’ve written one — with someone showing you exactly how, start to finish…
You’ll have the confidence to do it again… and again… getting faster and stronger each time.
Let me introduce you to him right now…
Meet Your Guide
His name is Guillermo Rubio — though around here, everyone just calls him “G.”
He’s one of the most in-demand copywriters we work with here at AWAI.
And yes — you can bet he earns the kind of royalties I told you about earlier.
In fact, we’re still paying G for letters he wrote for us years ago… and we’re happy to do it, because those letters are still doing their job: introducing important training to writers just like you… and helping our business grow.
But it’s not just great copy that makes G so valuable to us…
It’s how FAST he delivers it.
We hop on a call to brief him on a project…
And just a few days later, he comes back with a complete, polished 20-to-30-page sales letter.
Work that takes most writers weeks — sometimes two or three months — G delivers in days.
For the longest time, we figured he just had some freakish, God-given knack for writing fast.
But that wasn’t it at all.
Sure, like a lot of top writers today, G uses AI to help him move quickly.
But plenty of people use AI — and they’re not turning around winning sales letters in a matter of days.
G’s real secret is the method underneath.
The same Modular Method I’ve been showing you today.
Now — G didn’t develop this in a vacuum.
He learned the craft the hard way, in the trenches — working under mentors like Mark Ford, Paul Hollingshead, and the late, legendary Clayton Makepeace.
And he went on to write for some of the most respected names in the direct-response industry — financial publishers doing hundreds of millions of dollars a year, major supplement brands, and more.
In fact, it was a recent blockbuster sales letter G wrote for us that started all of this.
It performed so well — and came together so fast — that Paul Hollingshead, one of our co-founders, pulled me aside and said what we’d all been wondering for years:
“How does G do it so quickly? Maybe we should have him do a training where he shows us.”
That’s when we realized something: If G could bottle his process and teach it to other writers… it could change careers.
So for a few months, we were after him to do exactly that — to step away from his client work for one week and walk a group of writers through his Modular Method, live.
For a while, he resisted. (His plate, as you can imagine, is always full.)
But finally… after a little convincing…
He agreed to teach a small group of writers his method live…
Once.
But because I know how powerful G’s Modular Method can be first-hand through working with him…
And because I knew how transformative learning this system can be for writers — like you! — who are actively working on building thriving writing careers…
We made sure to record every single second of the training.
Introducing AWAI’s Write a Complete Sales Letter in 5 Days
This is a comprehensive, build-it-as-you-go experience — unlike anything we’ve ever offered.
Because G isn’t just going to teach you The Modular Method…
He’s going to show it to you by building a complete sales letter from scratch for one of AWAI’s own products — start to finish, module by module — narrating exactly what he’s doing and why at every step.
You’ll look over his shoulder as The Modular Method comes to life in real time…
Watching a blank page become a finished, professional sales letter — the same way he does it for his top clients.
And here’s the best part:
You’ll be building your own letter right alongside him.
As G writes his, you’ll write yours.
Module by module.
And if you pace yourself and follow along with G…
You could have an entire sales letter DONE in FIVE days.
Of course, unlike those who attended the live version of this training, you could have your sales letter done much sooner (if you so choose!).
Either way…
Here's the important thing you should know:
Once you’ve finished your letter — and you feel it’s ready… you can submit it to us.
If we choose your letter for testing, we’ll pay you $5,000.
And if it performs well enough for us to keep mailing it, you’ll also earn 3% royalties on the sales it generates for as long as we continue using it.
I’ll explain exactly how that works in a minute.
But first, let’s look at what your time with G looks like.
SESSION 1 Gather Your “Ingredients”
& Map Your Letter
Every great chef knows the secret to a flawless meal isn’t talent or speed — it’s mise en place. That means everything needs to be in place before the cooking ever starts.
A great sales letter works exactly the same way.
Before you write a single word, you gather your ingredients — and once they’re laid out in front of you, the actual writing gets dramatically easier. (It’s the step most writers skip… and exactly why they end up stuck, staring at a blank page.)
That’s why in Session 1, G walks you through the exact sequence for gathering everything you’ll need to write your letter fast… including how to use AI to do it in a fraction of the time it used to take.
With all your ingredients “prepped” you’ll then learn how to use them to create a complete blueprint for your letter…
So you know what modules or sections to write, and where they should go.
You’ll discover…
- the handful of elements every winning letter is built from — lay these out first, and the writing almost takes care of itself…
- what the “mise en place” secret actually looks like in practice — the exact sequence G walks you through in Session 1 to prepare every ingredient before the writing begins…
- the secret to researching your prospect so thoroughly, you’ll know exactly what they fear, what they secretly want, and what will most likely tip them from “maybe” to “yes”…
- three signs your research is ready to be used… including the simple Session 1 checklist G runs to confirm every ingredient is in place before moving a single step toward the writing…
- the “reference letter compass” — G’s system for selecting, studying, and using a proven winning letter as your guide… so every section you write is anchored in what already works and never built on guesswork…
- and much more…
By the end of Session 1, you’ll have…
- a complete picture of the one person you’re writing to — what they want, what they fear, and what’s stopping them…
- every key ingredient you need for a winning sales letter, laid out and ready to use…
- a proven reference letter beside you as your “guardrails” to ensure you write a GREAT letter, and…
- a complete, section-by-section map of your entire sales letter, ready to be filled in with G’s Modular Method.
SESSION 2 Write Your Letter’s Core Module
Here’s something you may find surprising…
With The Modular Method, you don’t start a sales letter at the beginning.
You start in the middle — with the core module, the part of the letter that does the actual selling.
(This is possible only because of what you did in Session 1. With your map already drawn, you’re free to write the sections in the order that’s easiest — not the order in which they’ll finally appear.)
This makes it SO much easier than starting from the top, agonizing over a “big idea” and your headline and lead.
Starting at the core gets you “into” the writing immediately, and makes it far easier later to create your headline and lead.
To that end…
You’ll come into Session 2 with everything you gathered in Session 1 — your ingredients prepped, your reference letter beside you, your section-by-section map already drawn.
So in this session, you just cook.
G walks you through writing the core of your letter — the blocks that build desire, present the product, and make your reader lean in and think, I want this, before they’ve even seen the price.
You’ll discover…
- how to write the most powerful sections of your sales letter first — and why The Modular Method’s counterintuitive starting point makes writing the rest of the letter feel like it’s already half done…
- the “feature-to-fascination flip” — G’s move for taking a dull, ordinary product fact… and turning it into a line that drives desire for what you’re selling and makes it so a reader stays glued to every word…
- how to present what your reader “gets” so it stops feeling like a list… and starts feeling like a future they can already picture stepping into…
- G’s method for stacking desire block by block — so by the time your reader reaches the offer, saying yes feels less like a decision and more like a foregone conclusion…
- how to use AI to make this entire process seamless and quick…
- and much more…
By the end of Session 2, you’ll have…
- the core of your sales letter written…
- a real grasp of how desire actually gets built in copy — the difference between writing that informs and writing that sells, and…
- undeniable proof that you can write sales letter copy using a proven, repeatable method.
SESSION 3 Write the “On-Ramp” into
Your Letter’s Core
In Session 2 you wrote the core module of your letter… the part that does the selling.
Which means in this session, you’re no longer guessing where your letter is headed.
And that changes everything about how you write the opening.
It’s like knowing the ending to a story before you sit down to write it.
That’s why with your core already written, you have a “target” to aim at… and that makes writing a headline, lead, and body copy dramatically easier.
So in Session 3, G walks you through writing the full “on-ramp” into your core — the headline that stops your reader, the lead that pulls them in, and the body copy that carries them, line by line, right up to the moment they’re ready to buy.
You’ll discover…
- the two questions G asks the moment the sales letter core module is finished — and how to use it to build your headline, lead, and body copy…
- how to use AI to help you write an opening that grabs your reader’s attention instantly…
- the art of turning a reader’s own thoughts of This could never work for someone like me into the very reason they keep reading…
- why you want to be “ringing the bell” at the end of each module to keep your reader engaged and wanting to know more. (So many writers FAIL to do this, and it’s why their copy doesn’t convert as well!)…
- how to link each copy module you write to the next so smoothly, the reader never feels a seam — just an effortless pull from the first line straight through to the offer…
- and much more…
By the end of Session 3, you’ll have…
- the complete “on-ramp” into your core module, which includes your headline, lead, and every line of copy in between…
- a near-complete sales letter, sitting right there in front of you, and…
- one of the rarest skills in copywriting — the ability to get someone to keep reading (and it’s a skill you’ll now be able to use again and again!).
SESSION 4 Finish Out Your Sales Letter
with a Bang!
By now, you’ve done the hard part.
Your letter’s core module is done. The on-ramp to it is built.
Now your reader’s hooked and there’s only one thing left to do:
Make the offer and close the sale.
And here’s the good news:
Nearly every sales letter out there follows the SAME proven pattern, every time.
There’s no need to get creative or reinvent the wheel.
Just follow the dependable structure G gives you — and reuse it on every letter you write from here on out!
You’ll discover…
- G’s go-to structure for the offer and close — the same dependable pattern the pros reuse letter after letter, so this part gets faster every single time…
- how to present your offer so the price feels like a total bargain and a no-brainer “yes” to buying…
- how to write a compelling “reason why” that makes an offer feel urgent without a fake countdown clock or a single drop of hype…
- the reason why how you write your offer MUST speak to “both sides” of your reader’s brain — and how to ensure you craft it that way…
- the secret to writing a great “P.S.”… This is one of the most-read parts of any sales letter, and you’ll learn how to use it to win a reader who’s still sitting on the fence…
- and much more…
By the end of Session 4, you’ll have…
- a completed offer that speaks to “both” sides of your reader’s brain…
- the know-how to write a closing argument that drives your reader to say “YES!”…
- and a complete first draft of a sales letter, written by you… which is the kind of thing that you weren’t even sure you could pull off. Now, it’s finished and sitting right in front of you!
SESSION 5 The Real “Secret Sauce” to
Writing a Winning Sales Letter
You’ve now got a COMPLETE sales letter YOU wrote — woo-hoo! 🎉
Now it’s time to make it great.
Because here’s something almost every new writer gets backward…
They think the magic is in the writing.
It isn’t.
The real secret sauce… the thing that separates a letter that’s merely good from one that actually wins… is the rewriting.
This is where your sales letter gets polished and becomes a true work of “persuasive art.”
It’s where you smooth out clunky transitions, delete “speed bumps” on the way to making the offer…
… and cut out anything that sounds even slightly “off” or could be “boring” your reader into moving on with their day.
In many ways…
This is the truly FUN part!
You get to play “copy chief” and put the finishing touches on copy that’s already written.
And in Session 5, G walks you through HIS process for taking this first rough draft and polishing it into finished, professional copy you can feel confident charging for.
You’ll discover…
- how to read your own letter the way a buyer will — so you catch the exact spots where their attention would drift, and fix them before they ever get the chance to see them…
- how to put AI to work as your sharpest second set of eyes, so you can detect any other weak spots or blind spots in your copy…
- the “layering” process of tightening up your copy, cleaning it up, and truly making it shine…
- how to deal with any copy that sounds like it was written by AI…
- when (and how) to move your copy modules around for better flow — so the letter builds, beat by beat, toward the sale…
- the final polish pass that takes your letter from “pretty good” to “ready to send”…
- and much more…
By the end of Session 5, you’ll have…
- a complete, polished, professional sales letter that’s ready to be used as a portfolio piece, and…
- the confidence you can do this again — with almost any client and practically any product, anytime you want.
In Just Five Days…
You Can Have Done What Most Writers Spend Weeks, Months,
or Even YEARS Trying to Do!
Stop and think about where you could be five days from now.
- On Day 1, you sat down with nothing but a blank page… and walked away with every ingredient for your sales letter prepped and everything mapped out.
- On Day 2, you wrote the core — the part that does the actual selling — and proved to yourself you could write in a way that builds desire.
- On Day 3, you built the on-ramp to your letter’s core module… which is the headline, lead, and body copy that leads readers straight to the benefits of what you’re selling and why they should care.
- On Day 4, you made the offer, wrote the close, snapped every module into place, and finished out with a completed draft of a sales letter.
- And on Day 5, you polished it until it shone and became a professional sales letter, ready for the real world.
Plus — you learned how to use AI to make the process go smoothly and in a fraction of the time it would normally take!
Think about what that means.
You just wrote the highest-paying project in all of copywriting… the very same project most writers avoid or feel overwhelmed by (so they never give it a shot)…
… and you did it in just FIVE DAYS!!!!
Can you see why I’m SO excited about this training??
And let’s not forget…
FOUR Chances to Land a $5,000 Project Fee + Royalties!
Remember — the whole point of this experience is to get you writing the single most valuable copy project there is.
And here at AWAI? We’re a company that lives and dies by the strength of our copy.
Sales letters are how we grow, how we reach new writers, and ultimately how we keep the lights on.
So when it comes to recognizing a sales letter that can really perform…
You’d better believe we know one when we see it. And we pay good money for it.
Which is exactly why we’re putting our money where our mouth is.
We’re not going to have you write a “pretend” letter for a made-up product that goes straight into a drawer.
You’ll be writing a real letter, for a real AWAI product — one we genuinely need copy for.
That’s why when you’re finished…
I want you to go ahead and SUBMIT IT to us, as part of a special spec challenge.
And you’ll have FOUR separate opportunities to write for us — each offering a shot at a $5,000 project fee plus ongoing royalties.
Here’s how it works…
For each spec challenge, we’ll read every letter that comes in. And if yours is one we choose…
We’ll pay you $5,000 for it.
Then we’ll put it to work — testing it in the real world, in front of real buyers.
If it performs well and reaches the minimum standard we have for ALL our sales letters…
You’ll earn 3% royalties on every sale it generates — for as long as we keep mailing it.
Pretty awesome, right!?
Which means…
You could start this training having never written a sales letter in your life…
And finish it with a real shot at a $5,000 check and ongoing royalties… from the very first letter you ever wrote.
(Remember: You’ll also have three more opportunities to put what you’ve learned to work — each offering another shot at $5,000 plus royalties.)
Just Imagine Where You Could Be
a Few Months from Now
Picture this:
It’s a few weeks from now.
Your phone rings. It’s a client — one you wrote a sales letter for not long ago.
They’re practically talking over themselves, they’re so excited…
The letter you wrote is crushing it.
Sales are pouring in faster than they expected, and they wanted to call you personally to tell you about it.
Before they hang up, they ask, “When can you start on the next one?”
You let them know, and end the call in disbelief.
It wasn’t that long ago you weren’t even sure you could ever write a single sales letter…
And now a client is asking YOU if you can write another one.
Now fast-forward about 90 days.
You’ve been out — dinner with friends, time with family — and your mind wasn’t on work at all.
You get home, glance at your phone, and see a notification from your bank.
It’s a deposit you were NOT expecting at all… for $6,000!
You rack your brain trying to figure out how this money got there… Maybe you should call the bank to see if everything on their end is okay?
But then it hits you…
It’s that letter you wrote… the one you wrote months ago and your client called you about.
Turns out it generated around $300,000 in sales last quarter… and your slice of that just landed in your account.
You didn’t have to do anything extra beyond the initial work to write that sales letter…
And now you just got paid again from it.
In this moment, you realize just how “real” this skill is… and the potential it has to change your fortune.
You’ve got a skill that is financially valuable… one you can keep using for as long as you want.
You’re now officially living your version of the writer’s life!
Want to Make This Your Reality?
Then take advantage of this rare “second chance” opportunity…
Where you’ll get the proprietary system Guillermo uses to write the “king of all copy projects” — sales letters — in about a week instead of a month or more…
The same system that sets him apart from other copywriters in our industry…
And the same one behind letters we’re still paying him royalties on, years after he wrote them.
Imagine if Warren Buffett sat down, opened his private investing playbook, and showed you exactly how he thinks through every move.
That’s what G is handing you here…
But for the most valuable project in all of copywriting.
Now do the math with me…
Say you get his system and write just one sales letter a month.
A relaxed and doable pace, considering G teaches you how to write one in about a week.
That’s 12 sales letters a year.
And even if you charged at the lower end of what these projects can pay… say, $5,000…
You’re looking at the kind of year most working writers struggle to get close to.
(And that’s before a single royalty check enters the picture.)
And all it takes to get started is just five focused sessions with G — a writer who’s spent 20 years writing for some of the biggest names in the direct-response industry.
Here’s What You’ll Walk Away With
Session 1 — Gather Your “Ingredients” & Map Your Letter
You’ll use AI to gather every ingredient your letter needs — the research, the benefits, the objections, the proof — then build a complete, section-by-section map of your entire letter.
Session 2 — Write Your Letter’s Core Module
You’ll write the heart of your letter first — the core that does the actual selling — and turn dull product facts into lines that make a reader ache to own what you’re offering.
Session 3 — Write the “On-Ramp” into Your Letter’s Core
With your core as the target, you’ll write the headline, the lead, and every line in between. This is how you create copy that hooks a reader and pulls them, line by line, straight toward the sale.
Session 4 — Finish Out Your Sales Letter with a Bang!
You’ll write the offer and the close in a way that speaks to both sides of your reader’s brain and ultimately, makes the sale… Then you’ll snap all the modules into place so they form one complete and cohesive draft.
Session 5 — The Real “Secret Sauce” to Writing a Winning Sales Letter
You’ll learn the pros’ secret of rewriting and take your rough draft and transform it into a polished piece of copy that’s ready for prime time.
Which means by the end of Session 5, you’ll not only understand how to write a sales letter, but…
You’ll have actually WRITTEN one!
And more importantly…
You’ll have the skill, the system, and the confidence to write a hundred more.
Now, you might be assuming…
That the chance to learn this skill — directly from a copywriter who has made top dollar doing exactly what he’s teaching you — must cost a small fortune.
And I won’t mislead you…
This won’t be cheap.
After all…
This is five comprehensive, hands-on training sessions with G — walking you through his proven method to writing the single most valuable, highest-paid project in all of copywriting.
And if you follow along and put in the work…
You’ll have written one yourself!
Just think about what that could be worth…
Working copywriters routinely charge $5,000 to $20,000 to write a single sales letter.
And 2% royalties can quickly add up!
Especially when your sales letter sells $100,000… $200,000… $300,000 or more.
You’d potentially be looking at $2,000–$6,000+ EXTRA from that one letter!
That’s why I believe charging $5,000 for this training experience would be a bargain.
But here’s the thing…
Because of the nature of this training and the fact that you’ll be learning such an important project that drives everything in our industry…
I want this training to be accessible to as many copywriters as possible, so they can benefit from it.
Which means even if you’re brand-new to this world of paid writing or have experience with a different kind of project…
This will be the perfect way for you to quickly learn how to write a sales letter.
And it’s why I think you’re going to see that the price we’ve attached to this experience is more than fair.
But before I get to your special price today, there’s something else I want to share with you…
Setting You Up to WIN
Writing your first sales letter in five days is a big deal on its own.
But here’s the thing…
We really, really, REALLY want great letters coming out of this — the kind we’d genuinely want to pay $5,000 for and put to work in the real world.
So it’s in our best interest to set you up to win in any way we can.
That’s why we went back to G and asked,
“What else could we put in these writers’ hands to give them every possible advantage?”
The result is a set of powerful bonuses — each one designed to lock in what you learn and make your finished letter that much stronger when you submit it.
Take a look…
BONUS #1
The Sales Letter Swipe Vault
During Session 1, you’ll learn the pros’ secret of working from a “reference letter” — a proven, winning letter you keep beside you as a guide, so you’re never guessing what “good” looks like.
But where do you find those winning letters?
That’s exactly what this bonus hands you.
Instead of hunting around the internet hoping you’ve stumbled onto something good, you’ll get a curated vault of proven, high-performing sales letters.
Inside, you’ll be able to…
- pull up a proven letter to model anytime you sit down to write — so you always have a roadmap beside you…
- see exactly how the pros handle each block… including the headline, the lead, the close, and more… in letters that really worked in the marketplace…
- study winning letters across different products and markets… That way you know you’ve got the right model for what you need to write, and…
- build your own “swipe” habit, so you can continue using one of the single most powerful shortcuts many top copywriters rely on.
With the Swipe Vault, you’ll always have a proven letter to steer by, making the sales letter writing process even easier.
BONUS #2
The “Context” Codex
Once you learn The Modular Method, you’ll know how to write a sales letter fast.
But here’s the secret that separates writers who can write a letter from writers who write letters that win:
Knowing which kind of letter the moment calls for.
Because not every sales letter is the same.
The approach changes a bit, depending on who your reader is and how aware they already are of the problem, the product, and your client.
If you get that right, your letter has a far better chance of knocking it out of the park.
But if you get it wrong…
Even technically “good” copy will fall flat.
That’s why this Codex is so valuable. It gives you the strategic eye that usually takes writers years of trial and error to develop.
Inside, you’ll discover…
- the crucial difference between “front-end” and “back-end” letters — and why writing the wrong one for the situation can tank your results…
- how a reader’s level of awareness changes everything about your approach (and how to instantly tell which kind of reader you’re writing to)…
- when to be very direct with your reader (and even BOLD)… and when you MUST be “artfully” indirect if you want to win the sale…
- how to handle the ultimate challenge… selling to stone-cold traffic that’s never heard of your client, and how to come out the other side with a “yes”…
- and much more…
With the “Context” Codex in hand, you’ll know how to write the right sales letter for the right situation, every single time.
BONUS #3
The “Is It Good Enough?”
Self-Edit Checklist
Here’s something that trips up almost every new writer:
You finish your letter… and then the doubt creeps in.
Is this actually any good? Would a real client pay for this? What am I missing?
That’s why in Session 5, you’ll learn to refine your letter like a pro.
Then, this checklist makes sure you can do it on your own, long after the training ends.
It’s the same kind of pass/fail checklist professional copywriters run every letter through before they ever hit “send” — turned into a simple, do-this-then-that list you can follow line by line.
With it, you’ll be able to…
- catch the weak spots where you’d lose a prospect’s interest…
- pressure-test every copy module against one simple question…
- spot the most common rookie mistakes and fix them in minutes…
- know — with real confidence — when your letter is finished and ready to send…
- and much more…
No more second-guessing. No more wondering if your copy is “good enough.”
With this checklist, you’ll be able to judge every letter you ever write with confidence.
To Recap: When You Get Access to Write a Complete Sales Letter in 5 Days Today, You’ll Get…
The Complete “On-Demand” Training Experience with G — where, over the course of five action-packed sessions, you’ll go from a blank page to a finished sales letter.
- Session 1: Gather Your “Ingredients” & Map Your Letter — You’ll use AI to gather every ingredient your letter needs, then build a structured, section-by-section roadmap of the entire thing.
- Session 2: Write Your Letter’s Core Module — You’ll write the core of your letter first — the part that does the actual selling and builds desire for what you’re offering.
- Session 3: Write the “On-Ramp” into Your Letter’s Core — You’ll write the headline, the lead, and every line in between, so it hooks a reader and pulls them, line by line, straight toward the sale.
- Session 4: Finish Out Your Sales Letter with a Bang! — You’ll write the offer and the close that turn a “yes” into a sale, then snap every module together into one complete, finished draft.
- Session 5: The Real “Secret Sauce” to Writing a Winning Sales Letter — You’ll learn the pros’ secret of rewriting until you’re left with a finished, professional sales letter.
PLUS — You’ll Also Get…
- BONUS #1: The Sales Letter Swipe Vault — A curated collection of proven, high-performing sales letters to use as models — so you’re never writing alone or guessing what “good” looks like.
- BONUS #2: The “Context” Codex — The strategic playbook that turns a competent letter into a converting one: front-end vs. back-end, reader awareness, when to sell direct vs. when to go indirect, and more.
- BONUS #3: The “Is It Good Enough?” Self-Edit Checklist — A professional’s pass/fail checklist, so you can judge your own copy with confidence and know exactly when it’s ready to send.
And don't forget…
Your FOUR Shots at $5,000 + Royalties!
When you’ve finished going through all five sessions, you can submit your finished letter to our spec challenge.
If yours is one we choose, we’ll pay you $5,000 for it… then put it to work in the real world, where it can earn you 3% royalties for as long as we keep mailing it.
Plus, you’ll have three more opportunities — each offering another shot at a $5,000 project fee and ongoing royalties!
The only question now is, what does it take to get in?
As I said earlier…
I want this training to be within reach for writers at every level — because I believe learning to write a sales letter is the single most powerful step a writer can take toward their version of the writer’s life.
And when you consider everything you’re getting…
The complete Write a Complete Sales Letter in 5 Days experience with G — a working copywriter who commands top dollar for the exact work he’s teaching you…
Plus all three bonus resources…
Plus your shot at a real $5,000 paycheck and ongoing royalties from your very first letter…
And add it all up — it’s easy to see why we could justifiably charge $5,000 for this complete experience and it would still be a steal.
And why those who attended live raved about the value, which is no small feat considering some paid as much as $1,995 to join us.
But you won’t pay that today.
If you’re ready to commit right now…
All you’ll pay is the special sale price of $987!
That includes everything I just mentioned:
- The five complete, action-packed sessions with G…
- All three powerful bonus resources…
- And your shot at $5,000 plus royalties through the spec challenge.
Think about it…
Land just one sales letter client after this — at the going rate of $5,000 or more — and this training pays for itself many times over.
And that’s before a single royalty check.
Considering the income potential here…
I believe it’s truly a no-brainer.
But it gets better!
Through this exclusive offer you can PAY OVER TIME — and get access to EVERYTHING right now for just $329… followed by two additional monthly payments of $329.
What’s Really at Stake Here
Let’s be clear about the choice in front of you.
You could learn to write emails… or social media posts… case studies… or any of the dozens of smaller projects out there.
And for the record:
There is NOTHING wrong with that!
Plenty of writers make a great living with those.
BUT…
If you want to be able to write any kind of project…
Because you’ve learned the skill that literally is the persuasive DNA behind any writing project a client might ask you for…
AND…
If you want to write the kind of project with the potential to pay you the MOST for the time you put in (both from the initial project fee and the royalties that can come in long after the work is done)…
… then there’s really only one project to learn.
The sales letter.
Again — it’s the one skill that gives you the rock-solid foundation to take on ANY other project…
And is the project businesses in our industry live and die by…
It’s why businesses will pay $5,000… $10,000… $20,000… and even $100K+ (to elite writers) to write a single letter…
It’s also why they’ll often pay royalties to boot!
Not only that, but…
Sales letters have withstood the test of time.
Over 200 years ago, Benjamin Franklin himself wrote letters to sell his almanacs and his ideas… long before any of us were around.
And the sales letter has survived every form of technology that has come since: the internet… email… blogging… social media… smartphones… video… and now, even AI.
Because even though the technology changes…
Human psychology doesn’t.
And that’s why I believe sales letters will be around for a loooong time to come.
So while other “hot” opportunities may come and go…
The ability to write a letter that sells is a skill that keeps paying writers, decade after decade.
And once you know how to write one…
You’ve got a skill that has the potential to pay you for years and years on end.
Best of all…
You don’t need to wait months or even weeks to learn how to write one.
You just need to experience Write a Complete Sales Letter in 5 Days.
Here’s What to Do Next
By now, you know what one really good sales letter can do.
You’ve seen how it can pay you not just once, but again and again through royalties…
And you’ve seen how, with G’s Modular Method, you can finally learn to write one yourself — in just five focused sessions.
This is your chance to learn that skill directly from one of the top writers we work with here at AWAI…
A writer who’s penned many winning controls — for us and for his clients.
Who’s broken sales records here at AWAI…
And who walks you through his exact method, one module at a time, until you’ve written a complete sales letter of your own.
So if you’re ready…
If you want to learn how to quickly write a sales letter step-by-step with his guidance…
Click the button below and lock in your access to this training program now.
To your success,
Rebecca Matter
President, AWAI
P.S. Remember — the skill you’ll learn in this program never goes out of style.
Sales letters have paid writers well for decades, and I believe they will always continue to do so.
However, this chance to learn G’s method at today’s special pricing… with him walking you through every step… is here just this once.
When enrollment closes, it’s gone for good.
P.P.S. And don’t forget what’s waiting at the end of these five sessions: a real shot at a $5,000 paycheck — plus ongoing royalties — from the very first sales letter you ever write.
Where else can you learn the most valuable skill in copywriting and get the chance to be paid for it?
Click the button below and grab your deal, before it’s too late!
Frequently Asked Questions
What if I’ve never written a sales letter before?
That’s exactly who this experience was designed for.
You don’t need to come in already knowing how to write a sales letter. In fact, the whole point of G’s Modular Method is to make the process simpler, clearer, and far less intimidating.
Instead of trying to write one long letter from scratch, you’ll build it one small module at a time — with G showing you exactly what to do each step of the way.
Do I need to have clients already?
No.
You can come into this without a single client and still get tremendous value from the experience.
By the end, you’ll have written a complete sales letter you can use as a portfolio piece, proof of your ability, and a major confidence builder as you begin talking to potential clients.
What if I’m not “good enough” yet?
You don’t need to feel ready before you begin.
That’s the beauty of this process.
G walks you through the same repeatable structure he uses himself, so you’re not relying on raw talent, guesswork, or staring at a blank page hoping inspiration strikes.
You’ll have a method to follow.
Can I really finish a sales letter in five days?
If you can commit to going through one session a day for five days straight, follow along, and do the work, yes — the goal is for you to have a complete sales letter draft by the end of the week.
Of course, your final polish may take a little longer, depending on how much time you put in outside the sessions.
But by Friday, you should have the full structure in place and a real sales letter sitting in front of you.
Will G be writing the same kind of letter I’m writing?
Yes.
That’s one of the most exciting parts of this experience.
G writes a complete sales letter for the same AWAI product you’ll be writing for.
So you won’t be watching a random demonstration that has nothing to do with your own work.
You’ll be able to take what he shows you and immediately apply it to your own letter.
Do I need to use AI?
G shows you how he uses AI to make the sales letter process faster and easier.
But AI is not the “magic.”
The real breakthrough is The Modular Method — the structure, sequence, and thinking behind the letter.
AI simply helps you gather ingredients, improve modules, spot weak points, and move faster.
Do I need any special AI tools?
You can use any free AI tool of your choice.
What happens after I finish my letter?
Once your letter is finished and you feel it’s ready, you’ll have the opportunity to submit it to AWAI as part of the special spec challenge.
We’ll review the letters submitted and choose ones we believe have the strongest potential for testing.
How do the four $5,000 spec challenges work?
If AWAI chooses your letter for testing, we’ll pay you $5,000.
Then, if the letter performs well enough for us to continue using it, you’ll also receive 3% royalties on the sales it generates for as long as we keep mailing it.