The Proving Ground For Copywriters!

Hi writer,

When it comes to copywriting, there are numerous ways to learn the skills needed and slowly build up your expertise.

But there’s one way that covers ALL the bases right out of the gate…

The only way that ensures you master the fundamentals of effective copywriting and at the same time gives you the skills you’ll need to write anything and everything a client will ever ask of you…

And that’s a traditional sales letter.

I know, I know…

It’s not the most popular choice (which is crazy when you consider the earning potential, thanks to royalties!), but hear me out…

Because if you learn to write a simple letter — a letter much like this one — you’ll have all the skills and expertise you’ll need to be a successful copywriter.

You’ll know what big ideas are, which ones resonate, and how to find them.

You’ll know how to write captivating headlines… and leads that connect with your readers and keep them engaged.

You’ll learn the power of storytelling…

How to effectively communicate solutions to the problems, wants, and needs your readers have.

You’ll understand the power of deep research… and how it’s crucial to giving your reader the all-important proof they need to hear…

You’ll know how to create compelling offers…

Powerful closes…

And “call to action” copy that turns readers into buyers.

In short, all the skills, all the elements of persuasive writing a copywriter needs to succeed…

All in a single sales letter.

It’s why virtually all the top writers in our industry got their start learning and writing sales letters FIRST.

And many of them learned — directly or indirectly — from the direct-response legend I’m going to introduce to you in a moment…

The copy chief and editor who played a role in helping to transform a small but ambitious information publisher…

Into a company whose revenues topped as much as a billion dollars in a single year — all of it generated by the kind of sales letters she’s standing by ready to teach you.

Now, it’s true…

Not all writers want to reach the pinnacle of the copywriting world.

Not all copywriters want to earn the highest fees our industry pays… or be a part of “royalty deals” where you get to share in the revenues and profits every letter you write earns.

But for those who do…

The invitation I have for you today is one you do NOT want to pass up.

Ahead, I’ll tell you all about it — and how it will help you master this foundational skill that is the “proving ground” for all great copywriters.

But first, let me address one of the biggest concerns I get from newer copywriters about writing sales letters…

“The Thought of Writing an 8+ Page Sales Letter Is Terrifying!”

I get it — sales letters can seem intimidating at first.

They’re long. They require deep research. You need to know how to keep the reader’s attention and gently move them toward making a decision without feeling pushy.

And for new writers, that feels like a lot of pressure.

But here’s the thing…

Sales letters are simply a conversation you’re having with your reader.

Just like we’re doing here.

It’s writing like how you would talk to a good friend.

You’re writing to connect… to build a relationship.

This is why — when asked what project he would choose if he was starting from scratch as a copywriter — legendary copywriter Bob Bly said he’d choose sales letters.

According to Bob…

This is a huge part of what makes sales letter writing so effective… but also such an enjoyable project to write.

Now, I know… easier said than done, right?

But the truth is, sales letters only seem overwhelming when you don’t understand the formula behind them.

In reality, there’s a structure.

There’s a flow to good sales letter and a set of guidelines that — when you understand and master them — makes writing sales letters feel like second nature.

This is why even though on the surface writing such a long letter may seem intimidating, it’s really not.

All you need to do is follow a proven structure.

One that acts like a GPS, guiding you through every section…

From the headline… to the lead… to the body, all the way to a powerful call to action.

And it’s this structure you’ll learn in a unique mentorship opportunity we’ve created to help you master the important skill of writing sales letters.

One where you’ll learn directly from the copy chief who’s taken dozens of “newbie” copywriters and turned them into top-level, in-demand pros. She’s helped launch careers — and her track record speaks for itself.

She’ll guide you through her step-by-step process for mastering sales letters. She’ll teach you the same structure and framework she’s taught to some of the most successful copywriters in the business today.

Plus —

You’ll have the opportunity to write a real sales letter for AWAI, with the chance to win a $5,000 prize and potentially earn ongoing royalties if it performs well!

But before I give you all the details…

I want to make one more thing clear about learning to write sales letters.

A “Bonus” Writing Income Stream

A sales letter is the only type of copywriting project that typically offers a “bonus” income stream.

The reason is simple:

Sales letters bring in sales!

And that’s why, in some of the most popular niches, it’s often standard practice to incentivize copywriters to do their very best… with royalties.

Royalties are additional payments you receive based on the performance of your copy.

Essentially, you’re getting a slice of the pie for every sale your words generate.

Here’s how it typically works:

You write a sales letter for a client.

They pay you your project fee. And with most writing projects, that’s the end of it.

You did the work. You got paid. On to the next project.

But with sales letters, many clients will also pay you a 2% royalty on top of your project fee.

So, using some easy math to illustrate…

If your sales letter generates $100,000 in sales, your royalty would be $2,000.

That’s “bonus” money for you since you’ve already done the work.

But the real beauty in royalties is how they can add up…

Because if your sales letter continuously brings in sales, your client will keep using it, sending it to prospects for years.

That means a single sales letter can keep generating royalties for you long after you’ve finished writing it.

And this goes for EVERY letter you write that continues to be mailed…

Meaning you could be getting royalties on numerous letters at any given time.

So how can you tap into this “bonus” income stream?

You’ll need to get good at writing sales letters.

Fortunately for you, the copy chief we’ve arranged for you to learn from is among the best at helping you do just that.

And once you do get good at writing sales letters, it’s like having…

Compound “Interest” for
Your Writing Career

I’m sure you’ve heard the term “compound interest,” right?

It’s what Albert Einstein called the “eighth wonder of the world.”

Reason being…

Compound interest has the power to take something small… and turn it into something HUGE.

For example, if you start with a penny…

Then double (i.e., compound) it every day, for 30 days…

Like this:

• Start with $0.01 on day one.
• On day two, it becomes $0.02.
• On day three, it becomes $0.04.

… and so on, doubling each day…

Can you guess how much you’d have by the end of those 30 days?

$5,368,709.12 (!!)

As a copywriter, you can take advantage of the same kind of “exponential” growth.

All by mastering the skill of writing sales letters.

How?

First, by learning to write a sales letter, you’re mastering the all-important art of persuasion.

You’re learning how to research and understand your prospect, discovering how to connect with them emotionally…

And you’re seeing the best way to craft offers and tell stories in a compelling way, and learning how to structure long-form content for maximum effect.

Then, every time you write a sales letter, you’re deepening your understanding of all those elements.

Yes, every time. Like the penny, doubling every day.

But that’s not all…

Over time, as your mastery of sales letters grows, so can your career.

Because if your letters start performing better and making more sales, your clients will take notice and perhaps even seek you out, knowing you can deliver the results they need.

Some of those clients may even sweeten the pot with BIGGER royalties than the standard 2–3%, so you’ll say “yes” to writing for them.

That gives you the potential to earn more, long after the initial work is done.

And just like compound interest…

What started out as small wins… can turn into bigger wins that keep building up over time.

Each successful sales letter builds your portfolio, reputation, and confidence.

All of which can lead to bigger opportunities, potentially higher fees, and a thriving copywriting business.

And the longer you keep at it, the more it continues to compound.

So if you’d like to unleash the “compound interest” effect in your own career…

If you want “bonus” income from the projects you take on for your clients in the way of royalties…

And if you want to master the one skill that will help you write every other kind of project a client may ask you for, then I’m thrilled to say…

You’re INVITED to Train with a LEGENDARY Copy Chief

You’ll be treated as if you’ve just been hired as a full-time writer at a top direct-response company. We’ll assume you’re starting from scratch, even if you have some copywriting experience under your belt.

Why? Because this approach ensures everyone learns the proven nuanced techniques that separate good copy from great copy.

Then, you’re going to learn how to write a sales letter — from start to finish — from a copy chief who’s trained more “A-level” copywriters than anyone else I know of.

But here’s where it gets even better…

Because we always need more copy, you’ll get to work on a sales letter for one of AWAI’s most popular programs.

In fact, because you’ll need full access to this program to write the strongest sales letter possible, you’ll be getting it absolutely FREE as part of this training. More on that in just a bit.

Now, don’t worry if the thought of writing a sales letter is frightening or overwhelming.

We’ll train you from the ground up, step-by-step, showing you how to write high-converting sales letters that you’ll feel confident offering to clients.

And then, we’ll even give you a chance to earn a certification to show prospective clients you CAN do this. That you’ve trained among the best and know what it takes to write powerful and persuasive copy.

So please know…

We don’t take this opportunity lightly.

And because of the intensity of this experience, and the time commitment required by Sandy, we’re not sure when she’ll have the time to do this again.

In fact, let me introduce you to one of the “legends” in our industry, who you’ll be learning from…

Meet YOUR Copy Chief

Her name is Sandy Franks, and she has more than 30 years of experience in direct marketing, copywriting, and, more importantly for you — training writers.

In fact…

Sandy’s gained a reputation in our industry for her unique ability to turn aspiring, “green” writers into seasoned, control-busting “A-level” copywriters.

One writer she hired and trained is now among the most successful financial copywriters in the industry, writing for some of the biggest direct-response companies in the world.

Others, like Brian Bottarelli, Ryan Cole, Andrew Snyder, Ted Leinbach, Nick Rose — are all very successful direct-response pros now as well, either as freelance copywriters or as publishers in their own right.

And others, such as Blair Morse and Wayne Ellis, have gone on to become copy chiefs, working at multimillion-dollar publishing companies.

And through this rare and exclusive training experience, you can participate in the kind of high-level, one-on-one training that has produced some of the most successful copywriters our industry has ever seen.

Let me tell you more about it.

Introducing… AWAI’s Sales Letter Writing
Mastery & Certification

Like I mentioned earlier, it will be as if you’ve just been “hired” as a junior copywriter at a big publishing company…

You’ll be given a product to write for.

Then, instead of having to come to an office each day, you’ll meet with Sandy regularly online and then have the chance to communicate directly with her.

Aside from that, everything else will be virtually the same. Just as if you were an “A-list” copywriter-in-training at one of the legendary copy teams in our industry.

And just like in that sort of environment, you’ll receive detailed, constructive feedback on your work.

This way, should the opportunity arise to work with another firm, you’ll know what to expect working under the guidance of a copy chief.

You’ll meet once per week, online, for eight consecutive Tuesdays at 2 p.m. ET, starting October 15, as you work on your sales letter for an AWAI program.

And your last week together with Sandy will be dedicated to showing you how to parlay your newfound sales letter writing skills into high-paying assignments (that pay royalties) working with premium clients.

Plus — before you even get started, Sandy’s prepared a series of “foundational” trainings designed to get you up to speed and give you a rock-solid base from which to build.

Let’s take a quick look at what’s in store for you:

Your “Pre-Training” Think Like a Copywriter

To TRANSFORM you into an “A-level” sales letter writer, you’ve got to *think* like one.

That’s why Sandy created this first training for you — which is an orientation and foundation in what it means to be a successful “A-level” copywriter and how to think like one.

You’ll get a good understanding of our industry… who the players are… what you can expect in terms of fees and royalties… how to build your confidence, no matter where you’re starting from… and more.

Then, you’ll get into what makes for a GREAT copywriter, including why you need to “forget” everything you think you know about writing in general… from wanting to have perfect grammar and logical sentences… to letting go of the need to use big words and complex ideas.

After this first “initiation,” as it were, you’ll dive into the “pre-training” sessions, so you’re ready for your first “official” session with Sandy:

Which brings me to what you’ll learn in each and every single one of your full-immersion copy training sessions…

Very Few Writers Ever
Get a Chance to Do This…

Consider this YOUR personal invitation… your chance to experience a full-fledged, “in-house” training with one of the most influential and decorated copy chiefs in our industry.

This is something VERY few writers ever get to experience.

And the ones who do are the ones you typically end up hearing about through the grapevine, and how they wrote a monster of a control and are now booked solid for the next year.

Remember —

This is your chance to train directly with Sandy Franks — a “living legend” in our industry.

She’ll use her proven process for taking “green” writers and whipping them into shape, making sure you’re ready and have the confidence to go out and land premium clients.

You’ll be shown the “way” — how to do the research… how to find a great big idea that can blow the socks off the competition… how to prove your claims… how to close the deal… how to literally transform your client’s business through the copy you write… the whole enchilada.

Then, as mentioned earlier —

You’ll get direct feedback and constructive critiques on your copy so you can polish it and make it as strong as possible.

By the time you’re done, you’ll have a finished promotion that you can use as your first portfolio piece to show prospective clients just how amazing you really are!

But more than just having a stellar portfolio piece…

You Could Win
$5,000 + Receive 3% Royalties

Let me explain:

As part of this training, we want to reward you for all your hard work.

So we will be reviewing ALL the sales letter submissions.

We’ll choose the one we feel best reflects the standards we have here at AWAI for GREAT copy.

If that’s yours, you’ll be awarded a check for $5,000!

Not only that…

If we decide to TEST OUT your sales letter…

We’ll pay you a 3% royalty on the “net sales” it makes (net sales is sales AFTER refunds).

Make no mistake about it:

This will be an intense experience.

But by the end of it, you’ll emerge a new, more confident copywriter, knowing you’ve been trained by one of the most elite copy chiefs in our industry…

With the chance to win a $5,000 check from AWAI — and potentially even more in royalties if we decide to test your letter to our audience.

Oh — and there’s something else I want you to know.

As soon as you enroll as part of this rare training experience, you get…

🎁 EXTRA BONUS! 🎁
Full, Unrestricted Access to AWAI’s Popular Blogging Program

Since you’re going to write a sales letter for our highly popular How to Write Blogs for Yourself and Clients…

It only makes sense that we give you access to it!

So beginning immediately…

You’ll receive full, unrestricted access to our How to Write Blogs for Yourself and Clients program!

This is a step-by-step guide to blogging success. And it’s perfect for anyone who would like to have a blog but doesn’t know where to start.

It gives you everything you need to…

• PLAN your blog,
• make smart choices about the SETUP of your blog,
• WRITE blogs at a very high level,
• ensure a jam-packed hopper of IDEAS TO WRITE ABOUT for your blog,
• build an AUDIENCE for your blog, and
• turn your blog into a never-ending stream of PASSIVE INCOME…

It’s all in the program!

How to Write Blogs for Yourself and Clients is nothing short of a MASTER CLASS in great blog writing.

You can have ZERO knowledge about blogs and blog writing and be an expert by the end of it.

Not only that, but you also get bonuses to make writing and earning money from your blog faster and easier.

All in all, this is the most comprehensive program you’ll find on how to get up and running with your blog!

— Plus —
You’ll Also Have the Chance to Get CERTIFIED as a Sales Letter Copywriter

Now, what really makes this “in-house” training experience special is that at the end of it all…

… you’ll have the chance to be certified as an AWAI Verified™ Sales Letter Copywriting Specialist.

This is our highest level of learning… and tells prospective clients you can “walk the talk.”

But don’t worry — Sandy is getting you ready for this. If you attend the sessions, pay attention, and do the work… you’ll have what it takes to receive this prestigious certification.

Upon passing the certification test and passing the final assignment, you’ll receive an AWAI Verified™ badge you can use in all your marketing materials.

“Wear” this badge proudly, as it’s a serious accomplishment. It’ll put you on the path to earning better fees, having more confidence, and giving your clients confidence in your ability — even before they’ve hired you.

Which means you’ll be on a VERY short list of writers who can claim to be trained by one of the best copy chiefs in the business and have the badge to prove it!

How Confident Will You Feel
After Going Through This Intensive,
In-House Training Experience?

Before moving on, I just want to quickly address a concern I hear among newer copywriters.

Many of them are intimidated by the thought of landing clients and having to “prove” themselves.

I get it.

That can certainly be scary.

It’s why this training is an absolute must if you want to experience that confidence in your skills and abilities as a copywriter.

What’s more, we designed this training for ANYONE.

You don’t need to know anything about writing sales copy. You can be a complete beginner and walk away after your eight weeks with Sandy having an amazing grasp on what it takes to write blockbuster copy for your clients.

And truth be told…

A certain amount of “ignorance” can work to your advantage here.

Mainly because it leaves you open to new ideas and able to do things the RIGHT way instead of having to let go of too many preconceived notions.

Plus, being new at this means you’ll develop the BEST habits from the very start. You won’t have to “unlearn” any bad habits at all.

So take comfort in the fact that you don’t need a ton of prior experience or writing “education” to do this.

You just need a great attitude and a hunger to LEARN.

If you have that and put in the effort, Sandy will take it from there… and help you master this valuable skill.

And after this training experience, you’ll have a newfound confidence that you CAN do this.

It’s Time to Leapfrog Your Way to Mastering Sales Letter Writing

There’s no question:

Working in-house for a big direct-response company is the most effective way to sharpen your skills and boost your income as a writer.

And that’s exactly the kind of “simulated” opportunity you have here in a condensed, eight-week format.

This “in-house” training experience will be as if you’d been hired by a large publisher to start working with them.

You’ll learn how to write a promo from start to finish, using the methods taught by Sandy — a copy chiefing legend.

Truth be told, this is the kind of “real-world experience” that normally can’t be “bought” at any price.

The only way to get access like this has been to get hired on as a staff writer at one of these big publishers.

But now, you have an opportunity to skip the hard part and get straight to what matters to your success.

And even though this kind of training experience is, in my opinion, priceless…

You won’t be paying $15,000 or even $10,000 to be a part of it.

Remember, you’re getting…

• THREE powerful “prep” trainings that will give you a strong and solid foundation from which to build your long-term success and career…
• EIGHT LIVE training sessions with Sandy online, where you’ll sharpen your sales letter writing skills at an accelerated pace…
• A BONUS training session on how it’s possible to get paid for a sales letter even if you don't write it…
• DIRECT ACCESS to Sandy, via the private, trainees-only Facebook group. This is where you can get your questions answered and meet your fellow “A-list” copywriters-in-training…
• A chance to be awarded $5,000 for your sales letter (and get royalties if we decide to test it)…
• The opportunity to earn the prestigious AWAI Verified™ Sales Letter Copywriting Specialist badge, which you can proudly display in all your marketing materials and communications with prospective clients…
• Complimentary access to How to Write Blogs for Yourself and Clients (a $497 value…).

This is your rare chance to get a complete education and experience in joining the ranks of the highest-earning copywriters out there.

Even at $7,500, this would be a steal, I think…

But because AWAI is serious about training a new generation of in-demand “A-list” writers… where we can find writers to work with us or recommend to fellow marketers who come to us asking for help finding good copywriters…

I talked with Sandy and we both agreed that we should make this as affordable as possible for anyone serious about their writing career.

So even though $5,000 is fair for this kind of training (and is the price we agreed on)…

You won’t even pay that.

If you enroll today, attendance at this exclusive training event is only $2,500.

Your Satisfaction Is Guaranteed

If this mentorship calls to you… and you’re ready to make your writing career a reality, then secure your spot now.

This is an investment in your career… in your future.

And because it’s a serious commitment — when you enroll, you’ll be covered by AWAI’s ironclad guarantee:

If, after attending the first live training session on Tuesday, October 15, at 2 p.m. ET, you decide that this isn’t for you for any reason, simply let AWAI’s Member Success Team know before the second session and they’ll close out your registration and refund every penny you’ve paid.

No questions asked.

One more thing I should mention…

It’s Your Time to Shine!

This is truly a once-in-a-lifetime kind of opportunity to train as an “in-house” writer would.

You get to learn from one of the best in the business.

And, you’ll have the kind of training under your belt that only a very small percentage of writers in our industry ever get the privilege of going through.

That’s because you’ll build a solid foundation.

From having a deep understanding of our industry… to learning how your copy affects your client’s business… to how to do research the RIGHT way… to how to find winning BIG ideas… to how to write compelling leads…

… and so much more.

By the time you’re done, there won’t be any kind of sales letter project you can’t take on.

And let’s not forget — you’re committing eight weeks of intense focus to master a skill that could help grow your freelance copywriting business — for life.

Oh — and please remember —

I’m serious about the assignment for AWAI with a start fee of $5,000 and royalties.

If you impress us, you’ll be receiving an email letting you know and asking you where we should send your check!

So I highly recommend you secure your spot now, if you want to train like an “in-house” writer.

As soon as you sign up, you’ll get immediate access to the “pre-trainings” that will give you a solid foundation on which to build your coming success.

This way, you can begin your journey right away and start working on the kind of copy that could turn you into a superstar.

And remember, we’re not sure when Sandy will have time to do it again!

Click here to get started!

To your success,

Rebecca Matter,
President, AWAI

P.S. If you’ve ever found yourself feeling a little “envious” when you’ve heard about a copywriter who wrote a multimillion-dollar promotion and was compensated with royalties, then this is your moment.

It’s your chance to even the playing field and train like the top writers do…

Remember — this is the same process that’s taken people from ALL walks of life — grocery clerks, CPAs, and even former limo drivers — and turned them into copywriters capable of producing one winning control after another.

Just think what experiencing this “in-house training” can mean for you… and how confident you’ll feel in your ability to tackle any copy project that comes your way.

After all, you’ll be trained by literally one of the BEST copy chiefs in the industry (frankly, Sandy’s ability to produce top-notch writers is legendary).

But you’ve got to take that first step.

Grab your spot today, before it’s too late.

P.P.S. If you’re unsure whether this is right for you, remember, we’ve got you covered…

You can “test the waters” with AWAI’s Sales Letter Writing Mastery & Certification completely risk-free.

Here’s how it works:

Sign up right now and grab one of the available spots for this exclusive “in-house” training.

Go through all the “pre-training” modules.

Then, attend your very first session with Sandy on October 15 at 2 p.m. ET.

Get a “feel” for everything, see what’s in store for you, and get an idea of what you can expect as a sales letter writer.

If for any reason by the end of this first session you don’t feel this is right for you, no worries.

Just let us know before the start of the second session on October 22, and you’ll get a full and immediate refund of every penny you’ve paid.

But truthfully, I don’t think that will happen.

This is one of the most exciting trainings we’ve created.

And could be one of the most significant things you’ll ever do for your writing career.

So, what are you waiting for?

You’ve got nothing to lose…

And a highly successful copywriting career to gain!

Click the button below to get started.