The $3K Writing Weekend
- Learn 3 Simple Writing Projects in 3 Days…
- Turn Them Into a $3,000 Package, and…
- Write It All in a Single Weekend.
Hi Reader,
In the next few minutes, you’re going to see how three simple writing projects could add up to a $3,000 payday.
And before you finish reading…
I’ll even show you five kinds of businesses to look for…
And the specific signs they need your help right now.
All for FREE.
It’s all because we’re on a mission here at AWAI unlike anything we’ve done before.
You see…
After nearly 30 years of training writers…
And documenting more than 300 success stories…
We’ve helped countless members go from “someday” to their very first paying clients.
Like Derek Coleman…
He was 30 and broke…
Flipping signs on a street corner for a cell phone store in Compton, California.
Then he discovered copywriting…
And dove into AWAI’s training, studying it like a full-time job.
Soon after, he landed his first client for $700.
Within nine months of starting…
He had the freedom to move out of Compton…
And went on to earn three times his old income, while working from home.
Or take Sherri Caldwell…
She was raising three kids… homeschooling them… and caring for her ailing mother.
Somehow, she still found time to write articles and even a book of her own on parenting.
But it never paid the bills.
She even joked that she’d spent years as a “nonprofit” writer.
Then she found AWAI…
And eventually landed a client who kept her on retainer.
Her first monthly check was more than she’d made the entire year before!
So…
If you’ve been wanting to make a great living as a writer…
But you’re not sure how to get there, still waiting for that first paycheck…
This is for you.
Because today…
Today, we’re taking things to the next level.
We’re opening the invitation for YOU to join us in what we’re calling… The $3K Writing Weekend
A mission to help YOU go from “someday” to your first paying clients…
All by learning three simple writing projects in just three days…
Then turning them into a $3,000 package you can write…
… in as little as a weekend!
It doesn’t matter if you’ve never written a word of copy…
Or if you’re starting from scratch.
All you need is three days to learn these three simple projects…
And a single weekend to…
Start on Saturday… ✅
Deliver on Monday… ✅
Invoice Up to $3K. ✅
Say a dog-grooming business hires you.
They’re opening a second location…
And want dog owners in the neighborhood to start booking appointments.
ON SATURDAY…
You write four short pieces, about 100 words each…
Giving local dog owners a reason to stop and check out the new location.
Then you write three quick 300-word pieces that get them excited to book a grooming appointment.
ON SUNDAY…
You write one 1,000-word piece…
That answers every question a first-time customer has before they walk in the door.
You then do a quick read-through… make a few final tweaks…
AND ON MONDAY…
You send over the finished package… along with your invoice for up to $3,000.
And all it takes is a cup of coffee at the kitchen table on Saturday morning…
Then maybe a couple more hours on Sunday… with plenty of time to spare for spending time with the family…
I can’t think of a simpler way to earn up to $3,000 over a weekend.
And the great thing is…
These three simple projects are needed in just about EVERY industry.
Maybe you’re more interested in business-to-business (B2B) writing…
Because it lets you leverage your past experience…
Whether that was in tech, healthcare, construction, sales, or any other line of work.
So, let’s say you land a software company as a client.
Their software helps factory managers schedule jobs and track orders so they can get shipments out the door 30% faster.
But they need help communicating that to their prospective customers.
So you offer them a package of three simple writing projects worth up to $3,000.
And then…
ON SATURDAY…
You write six short pieces, about 100 words each…
These get plant managers and operations directors to request more information.
Then you write three quick 300-word pieces that deliver the information requested.
ON SUNDAY…
You write one 1,000-word piece…
It walks a potential customer through how the software saves companies money by cutting shipping times by 30%.
AND ON MONDAY…
The $3K writing package is “signed, sealed, and delivered” to their inbox…
Along with your invoice.
Groceries, gas, rent… everything costs more than it did just a few years ago.
And according to Moody’s Analytics…
High inflation costs the average household an extra $1,100 per month.
A single $3K Writing Weekend covers that in spades…
Giving anyone who learns these three simple projects what could be some much-needed breathing room.
And you could even keep your full-time job while you do it, too…
So you have time to build your writing business until you feel ready to go full time.
Plus, when it comes to finding businesses to do this for…
Finding a client for a $3K Writing Weekend can be as simple as living your everyday life.
Say you’re at your dentist for a routine cleaning.
While you’re in the chair, the hygienist mentions they offer teeth whitening…
And says patients ask about it all the time… but most of them never book.
That’s your opening.
When the dentist comes in for your checkup, you mention you’re a writer…
One who could help turn all that interest into appointments.
Your dentist is interested and asks you to send over some details.
That same evening, you put together a proposal:
A package of all three simple projects… worth up to $3,000.
A few days later, you get the green light.
And by now, I bet you know what comes next…
ON SATURDAY…
You write two short pieces, about 100 words each, to let patients know about the whitening service…
And one 300-word piece that answers questions like “Is it safe for my teeth?” and “Will it make them more sensitive?”…
ON SUNDAY…
You finish two 1,000-word pieces…
One walks patients through exactly what happens at a whitening appointment…
The other explains why professional whitening is far better than the whitening strips you can use at home.
AND ON MONDAY…
Before the first patient of the week even sits down in that chair…
The finished $3K package is waiting in the dentist’s inbox.
Your invoice is right behind it.
Pretty Cool, Right?
Now, I know having prospective clients all around you…
And being able to write a $3,000 package for them in a single weekend might seem like a pipe dream.
Especially if you’re a newer writer…
Or you’re completely “green” and starting from scratch.
But thanks to an all-new approach to learning these three projects…
One we’ve developed here at AWAI in partnership with a top copywriter…
It’s never been simpler.
That’s why even if you’re brand-new…
A $3K Writing Weekend is well within your reach.
I’ll tell you more about this breakthrough approach in a moment…
Including how YOU can start using it to have your own $3K Writing Weekend…
But first, let me tell you more about the three projects you’ll be learning in just three days.
The 3 Simple Projects Behind Every
$3K Writing Weekend
Project #1
The Shortest Path From
“Trained Writer” to
“Paid Writer”
About 100 words
Typical fee: $150 per piece
It’s only about 100 words long.
And yet, it does one of the most important jobs in any business…
It helps customers discover that business in the first place.
Without it, even a great product can sit there, waiting for buyers who never show up.
That’s why businesses need these written constantly, in just about every industry you can think of.
And because they’re so short… and needed so often…
They’re one of the easiest ways for a new writer to land that very first paying assignment.
Project #2
The Closest Thing to a
Steady Paycheck in
Freelance Writing
About 300 words
Typical fee: $100–$500 per piece
Your second project builds on the first.
It’s a little longer…
Usually no more than 300 or 350 words…
And while Project #1 earns a reader’s attention…
This one helps you build a relationship with them.
Now, because building a relationship is an ongoing process…
Businesses need these week after week… month after month.
That’s why businesses pay $100 to $500 for each one…
Or they’ll pay a writer $2,000 to $5,000+ a month to be “on call” and write them on an ongoing basis.
Get this one under your belt, and a single client could turn into a steady paycheck.
Project #3
Tap Into the
BIGGEST Marketing Trend
of Our Lifetime
About 1,000 words
Typical fee: $400–$1,200+ per piece
Your third project is the longest of the three…
About 1,000 words.
And it taps into something businesses everywhere have figured out…
The more genuinely helpful you are… the more customers you win.
Meaning, with this project you’re not selling at all.
You’re just educating and giving readers what they WANT to know.
And since these 1,000-word pieces give prospective customers so much value…
They typically pay the most.
It’s why businesses pay $400 to $1,200 or more for each one.
Put All Three Together… and One Client Could Be Worth $3,000 (or MORE!)
Each one of these projects pays well on its own.
BUT…
Since they COMPLEMENT each other…
If you package them together (like, in a $3K package, for example! 😉)…
You’re creating HUGE value for a business.
- Project #1 helps the right prospective customers find them.
- Project #2 builds a relationship with them.
- Project #3 earns their trust… and helps turn them into paying customers.
For example…
A local spa might need six short pieces (project #1), three medium ones (project #2), and one long one (project #3)…
That’s a $3K Writing Weekend right there.
Or maybe you get to know a successful real estate broker who needs two short pieces (project #1), one medium one (project #2), and two long ones (project #3)…
That’s another $3K Writing Weekend too.
Or maybe you get hired by an e-commerce store that sells skin care products.
They need 10 short pieces (project #1) for the holidays…
As well as one medium piece (project #2) and a long one (project #3).
Guess what?
You’ve found yet another way you could end up with a $3K Writing Weekend!
“This Sounds AWESOME!
But I’m Just Starting Out…
“How Could I Write an Entire Package
in a Single Weekend?”
You see, traditionally, we’ve taught writing projects individually…
Including simple projects like the three you’ll be learning in just three days.
It’s a great way to dive deep into a particular project and master it.
But there’s another way to learn these skills…
By seeing how a client uses them TOGETHER.
Usually, a client hires you with a goal in mind.
For example, it might be to…
- launch a new product…
- get more appointments booked, or…
- bring in new customers.
And achieving that goal often takes several pieces of writing.
You might need something to get a prospective customer’s attention…
Something to build a relationship with them…
And something to answer their questions and earn their trust.
Each piece has a job.
And each helps the others do theirs.
Which got us thinking…
What if we taught you these
three projects together…
… the way a client would
actually use them?
This way, you could see how each piece of copy works…
How it supports the others…
And most importantly…
How to write them all
using ONE basic process.
That’s what led us to partner with a top copywriter we work with…
And develop a brand-new way to teach even complete beginners how to take a single client brief…
… and turn it into three finished projects that work together toward a client’s goal.
We call the writing approach behind it…
“Write It Short, Write It Long.”
It gives you a simple way to turn a basic idea into a complete piece of writing… whether you need 100 words, 300, or 1,000.
So you can use the same basic process for all three projects in your package.
And the easiest way to explain it…
Is to look at something Hollywood does remarkably well…
Take the blockbuster hit
Jurassic Park, for example.
You can capture what makes the movie so compelling in a single sentence:
A theme park brings dinosaurs back to life… then loses control of them.
You immediately get what the movie is about.
You can picture the danger… and imagine what might happen…
Or take Star Wars:
In a galaxy ruled by a ruthless Empire, a young adventurer joins a band of rebels to rescue a princess… and destroy a battle station capable of blowing up entire planets.
Or Iron Man:
An arrogant billionaire weapons maker is held captive in Afghanistan… builds a suit of armor to escape… and returns determined to stop the destruction his own weapons have caused.
In fact…
There’s an old saying in Hollywood:
“If you can’t write your idea
on the back of a business card,
you don’t have a movie.”
That’s why many top scriptwriters START with this short description.
It’s called a “logline.”
And it captures the heart of the movie, in one or two sentences.
Look again at our Jurassic Park example:
In the movie, that becomes the visitors arriving at the island…
Seeing living dinosaurs for the first time…
And touring the park.
That becomes the power going out… the electric fences failing…
And a T. rex escaping its enclosure.
The short version gives you the central idea.
Then the full (i.e., long) version develops it — with specific details that bring it to life.
And that’s how we’ll teach you to write three simple projects in just three days…
So you can turn them into a package worth up to $3,000…
And write it all in a single weekend.
First, You Write It Short.
You capture the core idea.
This is the central message of your piece.
And just like a logline for a movie…
You write your core idea in just one or two sentences.
And you do this no matter how long the piece of copy you’ll write is.
It could be an ad, an email, a piece of content…
… or even a 10,000-word sales letter…
The length of the project doesn’t matter.
You’ll still write down your core idea.
Because it will save you a TON of writing time (even if you’re using AI, too).
This core idea now gives you a starting point and something to build on.
Then, You Write It Long.
Now that you have your core idea…
You develop it into the finished piece.
This is where you draw on the relevant details you uncovered in your research…
All in service of that core idea.
That might mean explaining how something works…
Giving an example that makes a benefit easier to picture…
Or adding a piece of proof that makes your point more convincing.
Each detail builds on your core idea…
Until you have a complete piece of copy.
For your 100-word project…
You’ll keep it tight…
Giving only the key details you need to earn attention and get the prospect to take the next step.
For your 300-word project…
You have a little more room to develop your message…
So you might share a short story… offer a useful tip… or explain how a benefit helps the reader in their everyday life.
For your 1,000-word project…
You have room to explore the idea in greater depth.
You might walk the reader through how something works… answer their questions… and use examples to make your explanation clear.
Now, if you’re wondering whether this could work for someone with your background and experience…
YES! You Can Learn to Write
a $3,000 Package…
Even If You’re Starting From Scratch.
Once you get the hang of it, writing these three projects is a lot simpler than most people think.
It doesn’t matter if you’ve never been paid to write…
What kind of work you’ve done before…
Or how much copywriting experience you have…
You just have to know a few key moves.
How to zero in on your core idea…
How to open so the right reader stops and pays attention…
Which details to include… and which to leave out…
And which proven structure to follow for each project.
And we’re going to show you all of it… LIVE.
Then give you the chance to put it into practice…
So you can get comfortable using the process yourself.
To guide you through it, we’ve tapped one of the top copywriters we work with…
The same one who helped us develop this new “Write It Short, Write It Long” approach.
Together, we’ve put everything into a step-by-step training…
Designed to help you learn ALL THREE projects in just three days.
YOU’RE INVITED! The $3K Writing Weekend 3 Days to Learn the Three Projects Businesses Pay For Again and Again… and How to Combine Them Into Packages Worth Up to $3,000
This is a FIRST in AWAI’s history…
We’re upping our game in our mission to help everyday people live their version of the writer’s life.
Now you can learn three of the simplest writing projects for someone just starting out…
And discover how to earn MORE from each client…
By stacking those projects into a $3,000 package that helps a business owner accomplish a goal.
Here’s how we’ll do it:
- You’ll get a simple process that leads you straight to the “core idea” for each of the three projects…
- You’ll get proven structures and step-by-step instructions for expanding that core idea into 100 words, 300 words, or even 1,000 words…
- And you’ll learn how to combine all three into a package worth up to $3,000 you can write in a single weekend (with the help of AI, if you choose).
I’ll give you the full details in a moment.
First, let me introduce you to the top copywriter who’ll be showing you this all-new approach…
Meet Your Mentor
His name is Guillermo Rubio.
He’s been a full-time copywriter for 19 years now…
You may have seen or heard his name when he was interviewed by The New York Times when AI first came onto the scene…
Or perhaps you saw him on CBS Evening News, talking about the impact AI could have on freelance writers.
Guillermo started right where so many of our members do…
As an AWAI member, with a dream of living the writer’s life.
At the time, he was working as a barista.
Using what he learned, he significantly increased his income…
And went on to build a thriving writing business.
Along the way, he trained with some of the best writers in our industry — including AWAI co-founder Paul Hollingshead, Mark Ford, and Clayton Makepeace.
He’s broken many sales records for us with the campaigns he’s written.
And today, Guillermo is one of a small handful of “go-to” writers we turn to when we need copy written.
But perhaps more important for YOU…
Guillermo has developed and taught his own workshops here at AWAI…
And has become one of our most popular instructors for his ability to break things down into simple steps you can apply immediately.
“I want to thank you, Guillermo Rubio. You are a great mentor and have taught me well. Thanks to you, I am now able to live my dreams.”
— Niv A.
“Thank you!! Wow! Just wow! The first session with Guillermo alone is pure gold! I'm beyond excited to use what I learned today.”
— Carolyn S.
“I’ve been an AWAI member for 20 years. A staff member for 10. And I can honestly say it’s one of the best programs we've ever offered. Guillermo’s approach is clear and extremely helpful.”
— Pam Foster, AWAI’s learning chief
“The intensive with Guillermo was one of the best courses I've taken at AWAI.”
— Cindy H.
“Big thank you to you G for this class. It opened up a whole new way of writing copy for me.”
— Andrew J.
“Guillermo Rubio… The available words to show appreciation for your care and the extent of that care for us in this course are just not enough. They should be put to pasture. So I can think of no words. I know words are a copywriter’s currency, but they all fall short. In other words, I wish I had other words to do justice to what you brought to this amazing program.”
— Lorna M.
“Thank you G — an exceptional experience! But the BEST part was how you gave us so much of your time and attention, always being attentive and answering questions. We really appreciate it!”
— Ralph M.
That’s exactly why we partnered with him to develop this training.
He’ll show you how to use the “Write It Short, Write It Long” approach on all three projects…
Walk you through complete examples…
And help you see how the pieces work together as a package a client can use.
So you can put the approach into practice and…
Build the Skills for Your First $3K Writing Weekend… in Just 3 Days
We’ve designed this training to be hands-on from the start.
You’ll join Guillermo LIVE for three sessions…
And work from a client brief we’ll provide.
You’ll see what the business needs… who you’re writing to… and what your writing needs to accomplish.
Then, each day, Guillermo will walk you through one complete project.
You’ll watch him find the core idea…
Choose a structure…
And use “Write It Short, Write It Long” to develop it into a finished piece.
Then it’s your turn.
You’ll put the process to work on an assignment of your own.
Starting with the shortest project…
And building on what you’ve practiced as you move through the next two.
By the end…
You’ll have three complete writing samples you can show prospective clients…
And firsthand experience writing the projects that can make up your $3K package.
Plus, each project comes with its own Spec Challenge…
Giving you three separate chances to submit your work for a shot at getting PAID (more on that in a bit!).
Here’s a sneak peek at what’s waiting for you…
Your Pre-Training
Earlier this year, Guillermo led a group of writers through a foundational training called…
The 5 Master Keys of Persuasive Writing.
It covers the five elements you’ll use again and again in client work…
Headlines… benefits… stories… proof… and calls to action.
And when you join us for The $3K Writing Weekend…
You’ll get the recordings of that entire training.
Make sure to go through it FIRST!
It walks you through Guillermo’s “Think First, Then Write” approach…
You’ll learn how to masterfully write each of the persuasive elements…
And discover the questions to ask and decisions to make BEFORE you start typing…
So you can work out WHAT to say — and WHY it belongs in your copy.
Then, during your three live days together, you’ll put that foundation to work…
Starting with the shortest project in your $3K Writing Weekend package.
DAY 1 Monday, November 16 Your First Project:
The Shortest Path From
“Trained Writer” to “Paid Writer”
Your first project is, hands-down, one of the SIMPLEST you’ll write…
Making it a PERFECT “first project” for anyone wanting to jump into the world of paid writing.
I’m talking about writing a short online ad.
You see these ads every day as you scroll through social media or search online…
Your job is to give your prospect a reason to stop… get curious… and click.
And businesses need them constantly.
Say a local gym wants new members in January.
They might need four ads to get the word out…
At around $150 each, that’s $600 for a few hours of writing.
And on Day 1, Guillermo will show you how to write ads that can get you paid.
We’ll hand you a client brief…
And then he’ll show you how to use the “Write It Short, Write It Long” approach to choose the core idea… and develop the ad using a proven structure.
You’ll discover…
- the first thing to look for when a client hands you an ad brief… Get clear on this, and choosing the core idea for your ad becomes a whole lot easier…
- how to spot an attention-getting angle in a seemingly ordinary product… so you can give the right reader a reason to stop — even when competing ads all seem to say the same thing…
- a proven structure that makes a 100-word ad surprisingly manageable to write… Use it to develop your core idea into a complete piece, without guessing what should come next…
- how to turn one promising core idea into several ads a client can test… so you can offer a paid set — and increase the value of the assignment…
- the simple way to check whether your ad gives readers enough reason to respond… so you can spot what’s missing and strengthen it before sending it to your client…
- and much, much more…
After today’s session, you’ll walk away with your first complete ad… a process for reviewing and improving it… and hands-on practice writing the short project you can include as part of your first $3K Writing Weekend.
DAY 2 Wednesday, November 18 Your Second Project:
The Closest Thing to a Steady Paycheck in Freelance Writing
With your first ad written, you’re ready to add your SECOND valuable service to your $3K Writing Weekend…
One that could have a client asking…
“Can you write these for us every month?”
Can you guess what it is?
I’m talking about EMAILS!
Businesses use them week after week to welcome new customers… promote offers… and keep people coming back.
Take that same gym that wants new customers in January.
Once your ads bring in curious prospects, the gym needs a way to stay in touch… and turn them into members.
Which means you can offer to write four emails at about $300 each… that’s another $1,200.
Your package is now worth $1,800.
And if the gym likes them?
They could ask for four more next month… and the month after that.
That could mean $1,200 a month… from a single client.
So now in Day 2… you’ll BUILD on everything you learned in Day 1.
You’ll work from the same client brief and use the “Write It Short, Write It Long” approach to develop your core idea into a 300-word email.
You’ll discover…
- the decision to make BEFORE choosing your email’s core idea… Get this right, and your message can feel like exactly what the reader needs to hear next…
- how to write subject lines that get noticed… even in a crowded inbox…
- a proven structure for turning your core idea into a complete email… so you can keep the reader interested from the opening line through the final click…
- how to build desire for what your client offers without making every email feel like a sales pitch… giving readers a reason to keep opening — and your client a reason to keep hiring you…
- where to find fresh email topics when your client has nothing “new” to announce… so you can keep coming up with messages worth sending week after week…
- and much, much more…
After today’s session, you’ll have written a complete email using the “Write It Short, Write It Long” approach… and have practiced a process you can use to write many, many more.
Even better: You’ll now have two projects you can offer a client… And know how to use them together to attract attention and build a relationship.
Meaning…
Your $3K Writing Weekend is taking shape!
Where you’ll be able to start on a Saturday… finish up on Sunday…
And invoice on Monday! 🎉
Now it’s on to…
DAY 3 Friday, November 20 Your Third Project:
Tap Into the BIGGEST
Marketing Trend of Our Lifetime
You’ve written an ad that gets attention…
And an email that helps build a relationship.
Now you’re ready to add the project that typically commands the highest fee of the three…
A long-form content piece.
Think of a helpful article… an in-depth blog post… or a guide that answers the questions prospective customers ask before buying.
These are HIGHLY valuable because once the piece is written, it works 24/7 for your client to help them move prospects closer to the sale.
That’s why clients pay writers $400 to $1,200 or more for a single piece.
Think back to that local gym that wants new customers in January.
Your ads got prospects curious. Your emails kept them interested.
Now some of them are almost ready to join… and they have questions.
Will it be too crowded? Do I need experience? What if I’m out of shape?
That’s where your article comes in… one in-depth piece that answers every question a first-time member has.
At about $1,200… that completes your package.
$3,000.
And today is when you’ll learn to write one!
Once again…
You’ll work from the same client brief…
And use the “Write It Short, Write It Long” approach to develop your core idea into about 1,000 words of helpful content.
You’ll discover…
- the FIVE types of long-form content you could write for a client… and how to know which to use…
- a proven structure that makes a 1,000-word assignment far more manageable… so you can see how the piece will come together before tackling the full draft…
- how to arrive at your “core idea” when it comes to a longer piece of copy… and why it’s important you get it right…
- how to recognize which research details deserve a place in your content piece… and which ones could send you — and your reader — wandering away from the point…
- how to use AI to make long-form content writing go a LOT faster… and STILL ensure high quality…
- and much, much more…
After today’s session, you’ll have written your third complete project… and practiced using “Write It Short, Write It Long” at all three project lengths.
You’ll know how to write each project individually… and how they work together for the same business.
Now you can choose the mix that fits a client’s needs…
And put those skills to work building your own package worth up to $3,000.
Get Recognized for Your New Skills… and Get Feedback to
Make Your Writing Even Stronger!
You’ve spent three days learning the projects you can combine into a $3,000 package…
And write in a single weekend.
Now we want you to feel confident going out there and landing your FIRST $3K Writing Weekend!
That’s why, as part of this live training, you’ll get TWO very important things…
FIRST…
You’ll Have the Opportunity to Earn an AWAI Certificate of Achievement in EACH of the Three Projects!
This is your chance to truly EARN our newest Certificates of Achievement in Ads… Emails… AND Long-Form Content.
These are THREE separate credentials that SHOW prospective clients you KNOW how to write the services you’re offering.
You can put them on your website… feature them in your portfolio… or use them anywhere else you think they might help you.
Either way, they give clients another reason to take you seriously…
And give YOU more confidence when landing your $3K Writing Weekend.
NEXT…
You’ll Also Get FEEDBACK
on Your Assignments!
You’ll use everything you learned over the three days to write all three projects the “Write It Short, Write It Long” way.
Then, as part of earning your Certificates of Achievement…
You’ll submit all three pieces for review.
And you’ll receive feedback from professional writers who are in the trenches every single day, working with clients…
Telling you exactly what you did great…
Where it could be stronger…
And what you can do to improve and polish it even further.
This way, you’ll be excited to show prospective clients what you can do… and ready to talk about your first $3K Writing Weekend.
And I’ve saved the best part for last…
Three Projects…
Three Shots at Getting PAID!
Each project you work on during the $3K Writing Weekend training comes with an AWAI Spec Challenge.
It’s your chance to land AWAI as your very first client… and get PAID.
Here’s how it works…
Each Spec Challenge uses the same client brief you’ll work from in the training…
So every project you write is ready to submit.
Once you’ve completed your piece, you’ll submit it to our Review Team for consideration.
And if AWAI selects your work to use…
You’ll get paid for it.
In fact, the AWAI member I told you about earlier, Sherri Caldwell, landed her very first paid writing gig by winning a Spec Challenge… worth $1,000.
That means the projects you write while learning could also become your first paid assignments.
And no matter what, you’ll walk away with three finished samples… feedback from working pros… and everything you need to go after your first $3K Writing Weekend.
Where you can start on Saturday…
Put the finishing touches on Sunday…
And invoice up to $3,000 on Monday!
Imagine Where You Could
Be Just Three Days From Now…
Three days may not sound like much…
And yet, a LOT can change in that time.
Think about it…
You’ll come in… maybe brand-new to copywriting, or perhaps you’ve taken a few trainings here and there but still haven’t gained much traction.
And right away, you’ll experience what it’s like to work on real-world projects.
You’ll start with a client brief…
And with the simple “Write It Short, Write It Long” approach…
You’ll end up with three complete projects:
An ad. An email. A long-form content piece.
Don’t let their simplicity fool you…
These are valuable projects businesses pay writers to create every single day.
That’s why I’m SO excited about this training.
Because as you follow along with Guillermo and do the assignments…
You’ll be learning by doing…
You’ll watch the projects YOU write take shape…
And by the end, you’ll have…
- three writing services you know how to deliver… individually or together in a package.
- a process you’ve practiced on all three… so you have a way to tackle the next assignment.
- three pieces you can polish and show prospective clients… as examples of what you can write for them.
Which means…
The next time you hear a business owner say, “We need to book more appointments”…
You could be the person who says, “Actually… I can help with that.”
You can suggest the pieces they need… explain how those pieces work together… and land your first $3K Writing Weekend.
Save Your Spot and Get These
FREE Bonuses to Make Your First
$3K Writing Weekend Even Easier
The live training gives you a process for writing the three project types… and hands-on practice creating each one.
But we also want to help you put those skills to work for paying clients…
From deciding what to offer and presenting your package…
To sitting down on Saturday with a clear plan for getting it written, polished, and ready to deliver on Monday.
That’s why we’re including two practical tools you can use every time you take on an assignment.
When you claim your spot today, you’ll get both FREE:
BONUS #1
The $3K Package Builder:
Turn Your Three New Writing Skills
Into an Offer You Can Present to a Client
Imagine a prospective client asks…
“So, what could you do for us?”
You know how to write the three projects.
So which ones should you recommend? How many should you include? And how do you explain why the package is worth paying for?
That’s where your $3K Package Builder comes in.
It helps you take what a business wants to accomplish…
Choose the pieces that would help…
And put together a clear offer your prospective client can consider.
Inside, you’ll get…
- three example packages built around real business needs… See how you could combine your skills to help promote a new product or service… follow up with interested prospects… or keep customers coming back…
- a simple package-planning worksheet… Work through what the client wants to achieve, which pieces belong in the package, and how many of each to include…
- a scope checklist to help you spell out the assignment… Make the deliverables, turnaround, revisions, and information you’ll need clear before the work begins…
- a fill-in-the-blank proposal template… Present your recommended package, explain what it helps the business accomplish, and quote your fee.
So when someone asks what you can do for their business…
You’ll have a way to turn that conversation into a specific proposal… with a clear scope of work and a price of up to $3,000 attached.
Yours FREE when you register!
BONUS #2
The Saturday-to-Monday Writing Plan:
Know What to Do First, What Comes Next, and What to Check Before You Hit “Send”
You’ve agreed on the package.
The client is ready for you to begin.
Now it’s Saturday morning… you open your laptop… and it’s time to get to work.
Where do you start?
Your Saturday-to-Monday Writing Plan gives you a sequence to follow, from preparing for the assignment to sending over the finished pieces.
You’ll get…
- a before-you-start checklist… Know what to collect from your client ahead of time, so you can begin your writing weekend with the brief, product information, and expectations in front of you…
- a shared research worksheet… Gather the reader insights, benefits, and supporting facts you’ll draw on throughout the package, so you can use what you’ve uncovered across several pieces…
- a practical writing sequence… Write your core idea short first, map the individual pieces, write them long, and revise them, with a clear next step each time you sit down…
- a final delivery checklist… Check your facts, make sure the pieces work together, and confirm you’ve covered the client’s requirements before you hit “send”…
- a simple delivery-message template… Send over the finished package professionally, explain what’s included, and make the next step clear.
Keep it beside you as you work.
You’ll know what you’ve completed… what still needs attention… and what to tackle next.
So you can work toward the finish line you set out to reach:
A completed package, checked and ready to send to your client… along with your invoice for up to $3,000.
Yours FREE when you register!
To Recap…
When you save your spot today, you’ll get…
- Three LIVE Training Sessions to Build Your $3K Writing Weekend Skills… Follow along with Guillermo Rubio as he shows you how to “write it short, then write it long,” with three projects businesses need again and again… and how to combine those skills into packages worth up to $3,000.
- The 5 Master Keys Pre-Training to Get You Ready ($495 value)… Get the recordings of Guillermo’s complete 5 Master Keys training. Learn the “Think First, Then Write” approach to headlines, benefits, stories, proof, and calls to action, so you can get more out of every live session.
- Hands-On Practice Writing All Three Project Types… Write an ad, an email, and a long-form content piece as you complete the training assignments. Revise and polish them into professional samples, then use those skills to offer clients the mix and quantity of pieces they need.
- Feedback From Working Pros on All Three Projects… See what you did well, what could be stronger, and exactly how to polish each piece before you show it to a prospective client.
- The Opportunity to Earn THREE AWAI Certificates of Achievement… One each for Ads, Emails, and Long-Form Content. Display them on your website, in your portfolio, and on LinkedIn.
- Three Spec Challenges That Give You Three Shots at Getting PAID… Each one uses the same client brief you’ll work from in the training, so every project you write is ready to submit. If AWAI selects your work to use, you’ll get paid for it.
- Recordings of All Three Live Sessions to Revisit Whenever You Need Them… Miss a session? Watch the recording. Want another look at how Guillermo organizes a piece or strengthens a draft? Go back and follow along as you put the process to work.
PLUS, you ALSO get…
- FREE BONUS #1: The $3K Package Builder — Turn your new skills into a clear offer with example packages, a planning worksheet, a scope checklist, and a fill-in proposal template.
- FREE BONUS #2: The Saturday-to-Monday Writing Plan — Know what to gather before you begin, what to work on next, and what to check before sending over the finished package.
How Much Is It Worth to Land Your First $3K Writing Weekend?
Think about it…
When you consider the value of knowing how to write projects businesses need over and over…
And being able to combine them into a package worth up to $3,000…
We could easily charge a BIG premium for this live training experience.
After all…
Writers have paid up to $2,500 for Guillermo’s LIVE intensives and certification trainings.
The $3K Writing Weekend brings you that same kind of hands-on, over-the-shoulder instruction.
You’ll see how he thinks through an assignment…
How he decides what belongs…
And how he turns those decisions into a finished piece of writing.
Then you’ll practice doing it yourself, with feedback from working pros to help you improve.
The good news is…
Unlike our intensives…
You won’t pay $2,500 to take part.
In fact… you won’t even pay half of that.
Through this letter today…
You can lock in your spot and get it ALL:
- The 5 Master Keys pre-training
- Three LIVE training sessions
- Hands-on assignments
- Feedback from working pros
- Recordings of all three sessions
- A chance to earn Three Certificates of Achievement
- Three Spec Challenges
- Both FREE bonuses
For Just $996!
For that, you can attend ALL three sessions LIVE and get everything I’ve described.
Think about it…
Land just ONE $3K Writing Weekend, and you could invoice up to $3,000.
You’ll pay a fraction of that to learn how to do it LIVE, with over-the-shoulder training.
And if you did just ONE $3K Writing Weekend a month?
That’s up to $36,000 a year.
Isn’t that worth saving your spot today for just $996?
Can’t Make the Full Investment at Once? No Problem! Secure Your Spot Today for Just $249
If you prefer to spread out your investment, I’ve made that easy too.
You can secure your spot right now for just $249, followed by three monthly payments of $249.
No extra fees… hidden costs… or contracts.
Just complete access to everything you need to start writing the three projects businesses pay for again and again.
Either way, you’re getting incredible value for an investment that could change your entire writing career for the better.
A Few Questions You May Be Asking…
“I’ve never written copy before. Can I do this?”
Absolutely! The $3K Writing Weekend was designed with newer writers in mind. Just go through your 5 Master Keys pre-training first… and you’ll be ready to hit the ground running on Day 1.
“What if I can’t make the live sessions?”
No problem. Every session is recorded, so you can catch up and follow along.
“Do I need a client before I start?”
Nope! We’ll hand you a client brief to work from… the same one you’ll use for your Spec Challenges with AWAI. That’s THREE shots at getting PAID… before you’ve even landed your first client.
“Can I use AI?”
You bet! In fact, Guillermo will show you how to use AI the right way… so you can write faster without sacrificing quality. And because you’ll write it short first, you’ll know exactly what to ask it for.
“Will I really be able to write a package in a weekend?”
That’s exactly what you’ll be working toward. Your first package may take a little longer… and that’s normal. Your bonus Saturday-to-Monday Writing Plan is there to help you get faster every time.
So Here’s Where You Stand Right Now…
You can join Guillermo LIVE for three training days…
Monday, November 16… Wednesday, November 18… and Friday, November 20, at noon Eastern.
Where you’ll learn three simple projects in just three days…
Discover how to turn them into a package worth up to $3,000…
And write it all in a single weekend.
You’ll practice writing one of each project… giving you three samples to polish and the skills to build packages around a client’s needs.
You’ll get feedback from working pros to help you improve…
A chance to earn Three Certificates of Achievement to show prospective clients…
And three shots at getting PAID through AWAI’s Spec Challenges.
Plus, you’ll get both FREE bonuses to help you plan, write, and deliver your first package.
I should also note…
This is the ONLY time Guillermo will teach The $3K Writing Weekend live.
So if you want in, click the button below and save your spot.
At the beginning of this letter, I told you about Derek… who went from flipping signs on a street corner in Compton to earning three times his old income, working from home.
And Sherri… who went from a “nonprofit” writer to earning a full-time income as a copywriter.
Writers who once wondered whether anyone would actually pay them…
And now have a story to tell.
I’d love for the next story to be yours.
Click the button below to get started:
To your success,
Rebecca Matter
President, AWAI
P.S. Your first live session with Guillermo is Monday, November 16.
Save your spot today, and you’ll get your 5 Master Keys pre-training right away… so you’re ready to hit the ground running.
And remember… even if you’ve never been paid to write, we’ll hand you your first client brief… with THREE shots at getting PAID.
P.P.S. As promised, here are five kinds of businesses that could use a $3K Writing Weekend right now… and the signs to look for:
- Local service businesses with pricey packages, like remodelers, med spas, or dentists. For them, landing just one or two new customers could more than pay for your package.
- Online stores already running ads in your social feed. They’re paying for attention… and need copy that turns it into sales.
- Software companies offering a free trial. They need to turn trial users into paying customers.
- Coaches and consultants selling high-ticket programs. Every new client they land is worth thousands.
- New businesses with a “Coming Soon” sign in the window. They’ve already sunk a fortune into opening their doors… and need customers from Day 1.
Every one of them needs to get noticed… build interest… and answer customers’ questions.
That’s exactly what the three projects you’ll learn to write in three days do.
Spot just one of these kinds of clients, and you may have just found your first $3K Writing Weekend.