“Client-less”
Copywriting!
Yes, It’s as Amazing as It Sounds…
A Proven Method for Earning Five… Six… Even Seven Figures as a Copywriter — with ZERO CLIENTS!
And once it’s set up, 10 minutes a day is all it’ll take to keep it humming like a finely tuned race car, feeding you week after week, month after month — with no limit to how much you can earn.
As an AWAI member, you already know…
The life of a copywriter is a sweet one.
No time clocks to worry about…
No bosses breathing down your neck…
No place to be every day…
And the freedom…
Copywriters can write from anywhere in the world… during the hours you choose… and about most any topics that interest you.
The money’s fantastic…
And as far as demand goes — with digital commerce booming…
Growing by double digits year after year…
There’s no doubt we’re smack-dab in the middle of what is sure to be seen by future generations as the “golden age” for copywriters.
But…
There is one thing that freaks out a lot of people:
Clients!
Having to find them.
Having to call them.
Having to work with them.
Having to ask them for money.
Now, just to be clear…
Clients are nothing to fear. If you know how to choose the right ones, you may need only three or four to make a great living.
And if you write copy that helps their business — they’ll love you…
But hey…
If you’re more of an introvert — a very common trait among writers…
If you’d rather not deal with clients or have to rely on them for your income…
If you want a writing business where you have complete control over your day, how much time you put in — even what you write about…
If you want an income structure where you’re never trading your “time for money”…
And where there’s absolutely zero upside limit on the amount of money you can make…
Then there’s a gentleman I’d like you to meet.
Reader, Meet Ben
His name is Ben Settle…
And if you want to talk about the ultimate life as a writer, he’s got it in spades.
Imagine:
You wake up… pour yourself a cup of fresh coffee.
Grab your laptop… find a comfortable spot.
Write a simple email.
Might take you all of 10 minutes… 30 minutes tops.
That’s it.
That one email can generate all the income you’ll need for that day.
And your day is DONE.
What you do with the rest of the day is entirely up to you.
Ben loves going for long walks and spending time with his dog. He might work on his novel or other writing businesses he has going.
And here’s the crazy thing about it…
That ONE new email Ben writes each day now generates over $1 million a year for his writing business…
And it grows with every email he writes.
And notice…
All this money… All this freedom…
ZERO clients!
My name is Paul Hollingshead, by the way.
I’m one of the founders of AWAI, but I make my living as a copywriter.
If you’re in the business like I am, you’ve probably heard of Ben Settle by now.
If you haven’t, it’s high time you did.
All the greats admire Ben’s amazing email skills…
Including Brian Kurtz, the man who helped build Boardroom Publishing, who says Ben’s email writing skills are “as good as it gets.”
Nick Usborne calls Ben “an email poet.”
Bob Bly, also well known for his own client-less email business, calls Ben’s email writing style “stunningly effective.”
Copywriting legend Mark Ford says he’s “one of the most original and captivating writers in our industry.”
And the best of the best — master copywriter Gary Bencivenga — once said to Ben, “Good copy intoxicates me. Yours is high proof!”
I met Ben a few years back at one of AWAI’s Bootcamps. We’d invited him to speak to attendees about how he writes such captivating emails.
But I was interested in much more than that.
Namely, I wanted to learn how this email writing skill he’s famous for turned into this seemingly effortless six- — and now seven- — figure writing business.
So, I invited him to meet me in the bar area of the Marriott Hotel to talk about it.
I gotta tell you…
He didn’t hold back anything.
He told me EVERY detail.
And very quickly, it all made perfect sense to me.
I realized right then and there that you didn’t have to rely on clients to make money as a freelance writer…
And that the easiest way to make even more money as a writer — and enjoy even more freedom — is to structure your writing business like Ben’s…
Where you have no clients at all!
Furthermore…
I could immediately see how anyone who loves to write and enjoys helping people can do what Ben does.
All you have to do is follow his simple plan.
By that, I mean — set up the same kind of writing business “model” Ben uses…
And do it yourself!
And that’s what I’m going to share with you today — with Ben’s full blessing.
I’m going to give you the step-by-step details on how Ben makes a million dollars a year… writing short emails…
That take him LESS time each day than it takes to get a pizza delivered to your house!
Now, just to be very up front with you…
You won’t be generating the million dollars Ben generates now from the very start.
After all, this is a writing business that grows week by week, month by month, and year after year.
And there is some setup involved, so you will be spending more than 10 minutes a day — at least to start — getting everything in place.
But the payoff potential is staggering.
Because once you have a writing business where your income isn’t tied to your time… how much you can write in a day… or what your clients need in any given month…
A writing business that’s scalable…
With unlimited upside…
That’s when you can have a business capable of generating millions of dollars — just like Ben’s.
It’s a simple plan that works on the principle of exponential growth…
Which means that once you’ve set it up, it has the power to generate increasing amounts of passive income for you month after month.
It might be modest at first… say, $200 a day.
I say “modest” — but even $200 hitting your bank account every day adds up to more than $73,000 a year.
Pretty nice money when you consider you’re generating it by writing and sending ONE email a day.
But it doesn’t stop at $200…
Like a snowball rolling down a hill of packing snow — it keeps growing… and growing… and growing!
So that $200 soon turns into $300 a day… then $500 a day… then $1,000… then $2,000…
Well, you get the idea…
Suddenly you’re looking at the potential for hundreds of thousands of dollars moving into your bank account each and every year…
And you didn’t have to “work” any harder to earn $2,000 in a day than you did to earn $200!
Who wouldn’t want that?
When you have a writing business like Ben’s — YOU are in control.
And with Ben spilling all his secrets and allowing me to pass them on to you — you’ll avoid many years of costly, frustrating, and downright embarrassing MISTAKES like Ben made early on!
All the time wasters… all the trial and error stuff that “didn’t work” — gone!
Just lean, clean efficiency.
By the end of this letter — you’ll know exactly how to do it yourself…
And if you want Ben’s help — we’ve arranged it so that he can be standing by to guide you.
Now, before I get into the details, you might think you can’t do what Ben has done…
That he’s some kind of “gifted” writer…
A “brilliant” businessman…
Or one of those “overachiever, workaholic” types that most people will never be able to emulate.
Fact is, the complete opposite is true.
He told me flat-out — the less work he can get away with doing, the better for him.
That doesn’t mean he doesn’t love making money…
But in Ben’s world, it’s always about the shortest and easiest path to the cash, as you’ll see in a minute.
So that’s “number one” about Ben.
Jobless and Aimless
The other part of Ben’s story is something I can relate to…
He graduated college with no real career in mind.
He’s also something of a loner… an introvert.
He didn’t fit the mold of corporate ladder climber. He knew from the get-go that he was virtually “unemployable.”
He bounced from job to job. He tried door-to-door sales and multilevel marketing, only to go $50,000 in debt buying leads and products he couldn’t sell.
As he told me,
“I was a terrible face-to-face salesman. The minute I’d try to talk to someone about buying my stuff… I’d be at a loss for words. I dreaded it. I hated it. It just wasn’t for me and I was miserable at it.”
Ben was so down on his luck at one point that he had to sleep in a tiny office he rented for $250 a month because it was “cheaper than a real apartment.”
But it was during those “dark times” that the seeds for his current success were sown.
A Writing Revelation
While researching businesses he could start on his own, he came across a book called The Seven Lost Secrets of Success by Joe Vitale, a self-help and copywriting expert.
It was in Joe’s book that Ben learned about copywriting for the first time ever.
It was a revelation to him, because it dawned on him that as a copywriter, you can make great money selling to customers — without ever having to see or meet them!
So he bought books and collected articles by all the masters — Bob Bly, Gary Halbert, Gene Schwartz… and read each of them over and over again.
And just like you’re doing now, he learned to write.
Soon he had clients lining up to hire him to write ads selling everything from golf gadgets to self-defense programs.
It was all wonderful…
He was making a six-figure income writing multimillion-dollar ad campaigns.
He was getting accolades from copywriters and marketers like David Deutsch, Brian Kurtz, Richard Armstrong, Russell Brunson, and others…
He was paid handsomely to fly in and help multimillion-dollar companies develop their copy and marketing strategies.
In fact, he was so good at it that he started writing out “marketing tips”…
Little emails he’d send out to his growing list of online fans based on his own experience and everything he’d read over the years from all those direct-marketing and copywriting legends…
And it was all good — but hard work.
And remember what Ben told me about himself?
When all is said and done — he’s lazy!
It Was “All Too Much”
After a while, the deadlines… the demands from clients… all the reading and research… the 20-hour days from taking on too many projects…
Well — he’d had enough.
So he asked himself a question:
With everything I know now about marketing and copywriting — how can I make good money without having to deal with clients or work nearly as hard?
And that’s when it dawned on him:
Those emails he was writing every day! People loved the marketing insights he was giving out.
They were fun.
They were informative.
They were edgy.
And most of all, he enjoyed writing them!
What if he kept writing those emails — only instead of doing it as a “hobby,” really… he’d sell something useful to his readers each day?
Didn’t have to be something huge.
Maybe just a $39 marketing report that his audience would find useful. He was a writer, after all, so it would be easy to write.
He did the math…
If just 10 people out of thousands were to buy that report every day… for, say, $39…
That would be $390 a day…
$142,350 per year.
Better still, what if he could also create a monthly subscription product, like a simple newsletter he could write in a day… that sold for $39 per month…
If just two people each day bought it… he could be generating an additional $341,000 per year.
And what if he could include a more expensive — say, $795 — “back-end” type of product that just three people a week ended up buying…
That would be another $124,000…
Well, you get the idea.
Suddenly you have the potential for a business with more than $607,350 in sales!
Year after year, new customers pile on — all paying monthly for your product…
Next thing you know, your revenues climb to $750,000… $800,000… $900,000, and ultimately, you surpass the $1 million mark.
And you’re still making this money by writing. Just no clients… no deadlines to deal with.
And here’s the beautiful part:
You can use this approach to sell ANYTHING.
It could be something related to a unique expertise you have… a hobby you’re interested in… a sport you’re passionate about.
Maybe you love gardening… have a passion for fine wine… gourmet food and cooking… golfing… starting businesses… motivating people…
Maybe you love to talk about stocks, or you’re into alternative health care…
Whatever your interests, you can be assured there are tens, hundreds of thousands — even millions — of people who share the same passion…
People who want what you have to offer them.
Once you create your products — all you have to do to generate that income is write a simple email to your “fans” once a day!
That’s why I’m so excited to be able to share Ben’s business model with you today.
It’s a fun and rewarding way to make a great living as a writer — with a fraction of the effort traditional copywriters (like me) have to put in.
Fact is, there are thousands of people doing it…
“Introverts” like Ben who prefer not to meet face-to-face with customers… deal with clients… sit in a cubicle… work to a schedule… be overwhelmed with deadlines.
People who, quite frankly, really don’t like to work!
They’d rather be doing other things… like training for a marathon, playing golf, traveling the world, writing poetry, sailing a boat to some sun-soaked island far away.
And the way to have it all boils down to five simple words:
Build a list, send emails!
That’s it.
It’s that simple.
This Is What I’ll Show YOU How to Do — Today
And the exciting thing is, AWAI and Ben Settle have joined forces to show you step-by-step how you can create an email business of your own…
It’s a program modeled after Ben’s very successful business…
You’ll learn everything you need to know…
- How to choose among the thousands of “markets” you can write about…
- How to create products you can sell…
- Easy ways to build the list of names you can email to each day…
- The secret structure to writing highly effective “10-Minute Emails” that’ll have your readers begging to buy your product…
- You’ll even learn how to structure your “10-Minute Email” business in a way that has money “flowing” to your bank account automatically…
So all you have to do is wake up each morning… log in to your account… and see how much money has been deposited over the past 24 hours!
It’s practically a turnkey business that you can create with ZERO investment.
Just the right idea… Ben’s guidance… and — in time — you can build a writing business as hands off and successful as Ben’s…
One that can start generating $200… $300… $500 — even $1,000 a day very quickly…
And, over time, grow into the $1 million per year income generator people like Ben now enjoy.
We call it the 10-Minute Workday program… but it’s really about how to make great money as a writer with ZERO clients.
And this I promise you…
It’ll be fun…
It’ll be rewarding…
And you’ll learn a ton about writing, marketing, and online business building.
So let’s get down to it…
Here’s the very simple step-by-step process Ben revealed to me about starting up your own “10-Minute Email” business:
Step 1: Find Your “Starving Crowd”
There’s an old adage from legendary copywriter Gary Halbert that Ben likes to tell…
Gary once asked a group of aspiring copywriters he was teaching,
“If you were going to start up a hamburger stand and you could have any one, single ‘advantage’ in the world starting out, what would it be?”
“The best Grade A beef,” one student replied.
Another said, “A prime location.”
A few said, “An irresistible secret sauce.”
“Good answers,” said Gary. “But I’d put you all out of business with my choice…”
What did Gary want for his hamburger stand?
A starving crowd.
When you have tens of thousands of people starving for a solution that only you have — you’ve got a huge advantage over everyone else.
And let’s face it… There are hundreds, if not thousands, of needs and wants that beg for solutions.
People want to be richer, thinner, more attractive…
They want to look younger, feel healthier…
Athletes want to be stronger, runners want more endurance…
Golfers want longer, more accurate drives and lower scores…
Businesses want more customers, higher sales…
Baby boomers want to travel, stay active, lead productive lives…
Collectors want to know where to find “rarities” and hidden gems…
Parents want their kids to be happy, smart, “kind” people as they grow up…
As a baby boomer myself, I’ve tried in vain to find an “authority” on the kind of workouts I should be doing at my age.
When I search the internet, I get a lot of “bits and pieces” of highly conflicting information. I’ve yet to come across a single resource that specifically addresses my concerns and makes me think, Hey… this person is an expert… understands my problem… and has a solution for me.
I would love nothing better than to get a daily email from this person… with new information and a motivational message…
Someone I believe is 100% focused on my problem and wants to see me succeed.
But more importantly…
I’d happily pay for a well-researched, comprehensive, age-specific fitness program that will help me lose my excess “baby boomer flab”… make me stronger… and increase my endurance, month after month.
Another thing I’ve been interested in lately is collecting fine wines.
I realize that conflicts with my “losing weight” interests, but nevertheless… it’s an interest I have!
And I would love nothing more than to find a completely unbiased (read: not sponsored by someone else interested in selling their wine) monthly subscription letter telling me the best available wines to invest in that month!
And oh yeah…
I’m one of the millions of people interested in having a nice scotch and bourbon collection I can share and taste-test with friends.
How about someone who knows about that industry putting together a monthly — again, unbiased — subscription letter educating me and telling me the best to collect and sample?
I think you’re getting my point…
Anything YOU are interested in… you can be sure hundreds of thousands of other people are interested in, too.
You may have an idea already. Something you’re passionate about…
But don’t worry if you don’t…
Ben will help you find the one that’s perfect for you.
In fact, he’ll show you more than a dozen methods for identifying the most pressing needs, wants, and desires in the market today…
The best free resources you can research for ideas…
Television shows you can watch that will uncover literally thousands of pressing and urgent needs you can address with your email business…
And why AM radio is one of the best sources for learning about the deeper wants of millions of Americans…
Amazon’s another great source, if you know where to look. Ben will show you.
And he’ll tell you about a well-known website where you can go, sign up for free, and gauge the demand for literally thousands of “in-need” markets.
“I use email to run three small businesses — two different gyms and an online business, where I sell various fitness programs.
“Using Ben’s methods has helped me build a better relationship with my clients and potential clients — and with just one email a day, it gives me so much freedom.
“An email usually takes me 30 minutes to write and it allows me to keep everything going. It is the foundation of my business.”
Darragh H.
Monaghan, Ireland
There is no shortage of niches and special interests to write for. And Ben will guide you directly to the one that’s perfect for you.
Next comes the fun part:
Step 2: Create “Solutions”
Once you’ve chosen your “starving crowd,” your job becomes very simple…
Feed them!
Give them solutions to their problems.
Help them get what they want.
Fill their needs.
In short — be their guide!
It’s simpler than you think.
There are dozens of ways you can provide solutions — and make great money at the same time.
But the most powerful by far:
Subscription products.
Of course, by subscription products, I mean something your customers pay a monthly fee to get.
Could be a consumable product…
Some form of monthly coaching…
A membership site someone pays to belong to and access anytime…
Or Ben’s favorite…
Subscription newsletters.
Let’s go back to my wine- or scotch-collecting hobbies.
Would I be willing to pay $29 or $49 or even $79 for a newsletter that added to my knowledge and guided me to the best case or bottle a collector could buy that month…
Without having to scour the internet and risk buying something that other people want me to buy?
Of course!
Would 500… 1,000… even 2,000 wine or scotch enthusiasts just like me be willing to do the same?
I’m almost certain.
So now we’re talking between $14,500 and $158,000 per month… depending on what you charge and the subscribers you have.
And the beauty of it all — you have to research and write only ONE newsletter each month… about a subject you’re already passionate and knowledgeable about!
So, if you’re passionate about something… or eager to learn about something and share your knowledge with others — subscriptions are the way to go.
If you’re unsure — not to worry.
In the “Perfect Product” section of his program, Ben shows you more than 20 unique types of subscription products you can offer your growing list of readers…
Products you have to sell only once to your buyer…
Products that keep paying you money, month after month…
Even while you sleep!
For instance, Ben will show you
- how to create, deliver, and charge for monthly or weekly digital training subscriptions that are all the rage now…
- five of the most profitable categories of consumer products ideal for your email business — products people buy, use, and reorder on a timetable — and where to find them for a fraction of retail…
- how to offer your product or service on Facebook — and have people pay you to access your private page…
- how you can use your email business to sell tens, even hundreds of thousands of dollars in MLM-like products month after month — without the fuss, expense, or “stigma” of traditional multi-level marketing…
- how to create paid membership sites where your readers get “private access” to your knowledge and research… and are happy to pay you hundreds of dollars for the privilege…
- all the ways in which the gourmet food and drink category can open up an entire world of opportunity to you and your email business…
- why the health niche is ideal for your email business — both in terms of all the material you can write about and all the high-profit natural health solutions you can offer your readers…
- and much, much more.
In fact, the subscription model is so key to Ben’s own client-less copywriting business model that he recently added even more training for you…
A “deep dive” into creating the ultimate subscription business for yourself…
Plus an all-new and ingenious way to grow your client-less copywriting business without having to find, create, or sell any products… all in literally seconds per day…
Plus TWO MORE recently added bonuses aimed at getting a product to offer quickly and at as little cost as possible!
More about that in a minute…
“The legendary copy chief Vic Schwab always urged copywriters to make their ads so compelling that they are ‘easier to read than to skip.’
“Fast-forward to today, and I don’t know anyone who does this better than you. For example, today I was going through my inbox in a hurry, trying to clear it out. I came upon several emails from you. I noticed myself thinking, Wait, slow down. These are from Ben. No way will I get through these with a few quickie deletions.
“Why is that? Because your subject lines invariably provoke such intensely strong curiosity, I must immediately open and read your emails. You make them easier to read than to skip!
“Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.”
— Gary Bencivenga
Universally considered the world’s greatest living copywriter
But for now, you’ve got the first half of Ben’s exclusive strategy under your belt.
Now the fun part:
Time to start making money…
STEP 3: Write Your Two Sales Pages
The great thing about modeling your email copywriting business after Ben’s is this:
You need only two webpages!
Ben will show you how to create both of them — fast!
The first is a very simple “opt-in landing page” where people in your market can find you, meet you, get a free report, and sign up to get your daily emails…
The second is a very short “sales page” that promotes what you’re selling… the straightforward (short) sales letter that the email you send to your list every day will link to.
Both are simple to create.
Your “opt-in” page, for instance, is less than 100 words of copy and delivers three things:
- A strong benefit to your reader…
- An “ethical bribe” in exchange for your reader’s email address and the right to email them daily…
- And a few endorsements to bolster your credibility…
You can see the simplicity of one of Ben’s opt-in pages here:
Ben’s Opt-in Page
And Ben will show you how to create, design, and write one just like it, tailored to your market and your readers’ needs.
Next up is your sales page — the last “prep step” before you launch your email writing business.
Your sales page is the more traditional sales letter that sells the “solution” to your reader’s problem…
Whether it’s a monthly product, like a cream that erases wrinkles around your eyes — or a newsletter, like the one that shows baby boomers (like me) how to lose fat and build muscle.
But here’s the thing about your “Ben Settle Email Business” sales letters versus sales letters you’ll write for traditional clients…
They’re much shorter and a whole lot simpler!
And the reason for that is easy:
When you build your email copywriting business the “Ben Settle way,” your daily “10-Minute Emails” do most of the “selling” work.
Now — I’ll tell you more about the secret to writing those emails in a minute…
But how are Ben’s techniques for writing a sales letter different from what you’re learning now through AWAI?
In a nutshell — you don’t have to write the “perfect” sales letter!
Why?
Because — given the relationship you have with your readers… the trust you’ve built by being completely transparent… and the credibility you’ve established with your daily email communications…
Your readers are ready to buy. All you have to do is reaffirm their need for a solution — and deliver the goods!
That’s why Ben’s exclusive “Slacker Proof Sales Letters” session is such a valuable part of our exciting program, the 10-Minute Workday.
In five simple steps, he shows you how to write a highly effective sales letter that’s “as good as it needs to be”…
A simple sales page that will turn your growing list of “hungry” buyers into a “perpetual money machine” capable of generating hundreds, even thousands, of dollars in sales every day!
And the best part is — it won’t take weeks and months to write it…
With Ben’s “drill-it-down, five-step Slacker Guide to Writing ‘Good Enough’ Sales Letters,” you’ll learn how to write a highly effective sales page for any product in a single day or two!
“I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.”
— Russell Brunson
Founder of ClickFunnels
and New York Times bestselling author
“Ben Settle–style”!
Okay…
- You’ve chosen your “starving crowd” — also known as your market… a subject that interests you and you are excited to learn more about. (Time frame: Give it a good week — it’s important.)
- With Ben’s help, you’ve sourced (or created) your product(s) — those “solutions” to problems your starving crowd needs and wants. (Time frame: a few days if you’re sourcing… two weeks if you’re creating your own.)
- You see how a subscription business model is the best way to keep the revenue flowing month after month.
- Following his very simple five-step strategy, you’ve written your six-to-eight-page sales letter. (Time frame: four days… including editing and polishing.)
- You’ve set up your very simple “opt-in page” based on Ben’s proven model. (Time frame: Give it a solid day or two.)
- Ben even helps you set up payment acceptance and product fulfillment systems so you don’t have to worry about delivering any of it. (Time frame: a few hours.)
Congratulations!
Up and Running in as Few as 30 Days!
You’ve got all the crucial components of your email business written, ready, and in place…
All in as little as a month’s time!
Plus, as part of this AWAI program, Ben has assembled a swipe file of more than 100 ads that he’s either written or that have greatly influenced his ad writing over the years…
You’ll also get in-depth video analysis of seven of his own ads, so you can know the thought process behind every line of copy.
But that’s not all.
YOURS FREE:
Ben’s Private Swipe File
For a limited time, Ben has agreed to include his personal compilation of ads and sales letters he’s written over the years…
Forty-three sales letters — “Ben Settle–style”…
Dozens of product types and price points…
More than 457 pages in all!
Between Ben’s step-by-step instructions and the hundreds of samples you can study and use for inspiration, you’ll have a sales letter for your “10-Minute Email” business in no time.
Plus — as you’ll see in a minute…
It’s one of many special perks and bonuses you’ll get only through Ben’s and AWAI’s 10-Minute Workday program.
Of course, there’s one more thing Ben needs to show you… the one thing that’s central to his amazing 10-Minute Workday email business…
And that’s how to Write and Structure Your Daily Emails in 10 minutes or less.
But before I get to that, there’s a question that may have crossed your mind by now…
What if I don’t have a list of “names” to send any emails to… Will Ben help me there too?
Absolutely he will!
In fact, “building your list” is a crucial component of Ben’s 10-Minute Workday program.
Why? Because a constantly growing list of “hungry” buyers allows you to scale your business in a way that lets you make more and more money — without any added effort.
In other words…
Whether you have 300 people paying $39 a month for your product… or 1,500 people paying $39 — you don’t have to “work” any more or any harder…
Yet it’s the difference between $140,400 a year — and $702,000!
That’s why Ben goes to great lengths to show you how to constantly add new potential buyers to your list… 24/7 — day in and day out.
So how do you get your list started… and then grow it exponentially?
STEP 4: Start (and Grow) Your List
There are dozens of zero- or very low-cost ways — and Ben will share them all with you.
For instance…
- He’ll show you how to turn writing you’ve already done… your sales letters… any articles you’ve written for your newsletter — even all those “10-Minute Emails” you’ll be writing… into valuable content that drives thousands of new potential customers to your “opt-in” page…
- He’ll show you how to “barter” with other relevant people and organizations with large lists of names…
- You’ll learn the one thing you can (and should) start doing right away to “build your brand” and get exposure… so that other list owners with big audiences endorse you and send their readers to you…
- He’ll share his exclusive “6X Multiplication Method” with you — an astonishingly effective name accumulation strategy that can expand your list the way a snowball grows when you roll it over wet snow…
- He’ll show you how to use social media to drive people to your splash page — Facebook… Twitter… LinkedIn… Pinterest… and more…
- There are likely thousands of bloggers and websites about subjects related to your market — and they’re all dying for great, new content they can run in addition to their own. Ben will show you how to “repurpose” material you’ve written so they can use it — and add copy that drives readers directly to your opt-in/splash page.
That’s just a taste…
And because Ben is “in the trenches” each and every day, he’s constantly learning.
When he discovers something new that works for his client-less copywriting business — he makes sure you know about it by adding it to his program!
Like the brand-new audio bonus where Ben shares his recently discovered fail-proof method for growing a list of potential buyers using social media… that doesn’t cost you a single penny!
Which is one of the amazing things about the 10-Minute Workday…
There’s lots of information floating around out there about how to set up an online subscription-based business…
But NOBODY spends as much time showing you how to build a thriving and relevant list of hungry, paying customers as Ben does.
These are techniques Ben has learned through over 20 years of writing and 15-plus years of growing and mastering his email writing business each and every day.
Most of them requiring no more effort or writing than you’ve already done!
Because remember what I told you about Ben…
He’s a slacker!
He doesn’t want to work any harder than he has to. And he doesn’t think you should work any harder than you have to either.
“The genius of my system,” he told me… “is in its simplicity.”
There’s no easier way to earn so much money as a writer than sending out a simple little email every day… that people look forward to seeing… that you were able to write in 10 minutes (or less).
How to Write “Ben-Style” Emails
You’re seeing how this is all coming together, right?
Your “opt-in” page is up, and you’re building a “hungry” list… Your products are ready… Your sales page is written.
With Ben guiding you through every step — everything’s in place.
Now comes the fun (and easiest) part!
Writing your “10-Minute Email.”
“It’s not unheard of for the so-called student to surpass the so-called teacher. It happens. I’m the student. I’m not being facetious, and I’m not blowing smoke, ‘Master, tell me how you produce these subject lines!’”
— Ken McCarthy
“Founding father” of email marketing and online advertising, and pioneer of banner advertising, PPC advertising, and mobile marketing
Of course, Ben will show you how… everything from the subject line… to the sign-off just a few hundred words later.
And fast…
After this detailed, targeted 107-minute tutorial, “The Email Player’s Crash Course,” you’ll be primed and ready to start mastering the Ben Settle email writing methodology.
Rule No. #1 when it comes to writing emails “Ben-style”?
Write emails your readers can’t wait to get, open, and READ every day!
And after 15-plus years, and with more than tens of thousands of emails under his belt, nobody’s better at it than Ben Settle.
He’ll show you step-by-step how to write them… along with a swipe file of his most successful emails… and five templates you can use… plus an in-depth “video analysis” of a trio of his all-time best.
You’ll learn how every successful “Ben Settle” email begins with…
Attention-Grabbing Subject Lines — those all-powerful email “headlines” that guarantee with near 100% certainty that your readers will open your email and read it from top to bottom.
Something worth noting:
I know multimillion-dollar companies that have flown Ben in and paid him as much as $5,000 for a single day — just to teach their copywriters how to write subject lines as effective as his.
NOBODY writes subject lines like Ben.
And when you sign up to learn Ben’s business — he shows you all his most powerful “subject line” techniques along with live examples, including
- the “Rack the Shotgun”: the subject line that makes your reader sit up and pay attention, no matter how busy or distracted they are…
- the Nuclear Option: the subject line that shocks people into reading your email (or wakes up a list that’s become complacent)…
- The “Unleash the Inner Weirdo”: the fun subject line that gives you free rein to be as crazy as you want to be… keeps people on their toes… and is highly entertaining…
- the “Black and White”: the one that gets your emails opened and read because they wreak neurological havoc on your reader, acting like a psychological stop sign…
- the “50 Shades of Pop Culture”: highly effective eye-grabbers that play on common quotes, phrases, TV and movie characters, movie titles, books, and songs…
- the “Sacred Cow Tip”: the subject line that goes against common wisdom and things that “everyone knows” in your market. It gets the “double take” every time…
- and many more “Ben-exclusive” techniques.
This is life-changing knowledge for you as a copywriter.
Because when you write “engaging” subject lines like Ben does, that one little line at the top of your email will do 80% of the work for you…
Which makes writing the actual “10-Minute Email” a breeze… and a lot of fun too.
As a Ben Settle email-writing disciple you’ll learn
- how (and why) you should create a unique voice and persona as an email writer — so that you and your messages stand apart — and above — everyone else on the internet…
- the “60 Minutes news show” rule of email success — Use it in your products, videos, articles, podcasts, and even in your products, and your audience will love you…
- the “warts and all” approach — why no email you write should be “perfect,” which explains why you can get started on your email-based business even if you don’t consider yourself a “great writer” or have a lot of writing experience…
- the “classic approach” — the easy, never-out-of-style email that allows you to sell without selling and drives people to take action immediately…
- the “Dear Abby” email that looks more like content than advertising… practically writes itself… and builds your position as the “go-to” expert for your market…
- the “1-2-3 email” that reads like a shopping list and takes minutes to write, but brings tons of value to your reader…
- the two-part trick Donald Trump often uses that makes you stick out of an inbox like an orange thumb… gives you confidence… and makes you a great, honest leader…
- the “heartstrings” email that can bring tears to your readers’ eyes, motivate them to take action, and ultimately better their lives.
- the four-minute “forum” secret that gets your market to write your emails for you…
- how to be an obnoxious tease in your emails. (It’ll drive people crazy, but it will make you sales!)
- a syndicated sitcom you can watch every day for endless ideas for new “10-Minute Emails”…
- how to get a world-class education in storytelling without setting foot in a classroom. (Cost? One penny!)
- Ben’s 30-Day “Get Great at Email” Game Plan… The ultimate email calendar that shows you EXACTLY what emails to write during your first 30 days.
He’ll also share with you some counterintuitive secrets he’s learned over the years for boosting readership response and strengthening the relationship with your reader, like
- why you should encourage people to “unsubscribe” to your emails every so often…
- how to automatically “prune” your list to keep it healthy and full of hot buyers…
- the Ken McCarthy secret of building trust and creating an “unbreakable bond” with your list…
- how long your emails should be and how they should look on the page…
- the A-pile vs. B-pile rule that’ll help you determine how to format your emails…
- the only time “too long” is a problem…
- how to train your brain to condense ideas, write pithily, and write faster…
- why (and when) it’s okay to recycle emails — and how to get recycled emails to bring you more sales than when you ran them the first time…
- need those 10 minutes a day off once in a while? How to give yourself a vacation from daily emails anytime you need it…
- why spending more time writing your emails will not necessarily bring you more sales…
- what to do about “internet trolls” who live to complain… and how to turn any negative feedback you might get into positive energy, goodwill, and more sales…
- why it’s important to highlight “flaws” with your product — and how you can increase sales doing it…
- the Ben-o-Nomics 101 auto-responder series — the exact sequence of emails to send to introduce people to your list after they sign up on your “Optimum Opt-In Page”…
- what to do when you’re tired or rushed…
- why it’s your moral and ethical duty to start your email-based business immediately…
- and many more Ben Settle writing and business-building techniques learned from writing and measuring the impact of more than 100,000 emails in his lifetime!
And not to be ignored:
Ben’s five “Email Commandments” — never-to-be-broken “golden rules” that will ensure your readers know you, like you, trust you, and can’t wait to hear from you.
Fact is, when you see the massive amount of pinpoint content Ben has assembled for this AWAI-members-only 10-Minute Workday program, you’ll be amazed…
And you might be tempted to feel overwhelmed.
But please don’t…
Because remember: Ben and his business model are all about simplicity:
- You pick a “hungry” market that interests you…
- Find (or create) subscription-based solutions they need and want…
- Write a simple ad and “opt-in” page, and…
- Start writing your “10-Minute Emails”…
And you do it one element at a time, with Ben guiding you every step of the way.
Remember: This is a serious writing business where you never have to find or deal with clients…
A simple “5-Word Business Plan” — build a list, send email — that can generate a passive income in any economy.
You’ll be offering real and useful solutions to people with needs and desires they want filled, thereby bettering their lives.
It’s a writing business that’s “scalable,” which means there’s absolutely NO LIMIT to how much you can make once you’re set up — just from that one email you write every day!
Think about it:
As a copywriter working for clients, you can take on only so many projects before you’re swamped and just can’t take on any more…
With the 10-Minute Workday program, Ben will show you how to grow your mailing list exponentially every day… and make more and more sales every day… without any extra writing or added effort.
Let’s Talk About the Money One More Time!
With Ben’s help, you will create a continuity product that can (and should) bring in anywhere from $29… to the $97 a month Ben charges for one of his products.
So let’s take the low end of that scale…
“Just want you to know I get great advice and at least one chuckle… or a slap on the forehead ‘duh’… every time I read your emails!”
— Carline Anglade-Cole
AWAI’s Copywriter of the Year award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative-health direct marketing companies
Let’s say in your first six months of sending out daily emails, you’re able to attract 100 subscribers at $29 per month…
Right off the bat — you’re earning a very respectable $34,800.
Now, let’s say you’re growing your list and you’re able to add just one new subscriber each day.
One year later, you have 465 subscribers paying you $29 per month.
That’s $161,820 per year!
But remember — with Ben’s help you’re constantly growing your list.
Add just two subscribers a day and you have a $288,840 business…
Add three subscribers a day and you have a $415,860 business…
Grow your list to the point where you’re able to add five new subscribers a day — and you’re earning a whopping $669,900 per year!
And remember — that’s charging just $29 a month…
If you’re able to charge more for your continuity product — say, in the $49 per month range — those numbers skyrocket even higher…
To more than $1,131,900 a year!
All from writing one “10-Minute Email” a day — and spending a few hours a week growing your list!
And I’m not even talking about higher-priced “back-end” products you can sell to your biggest fans — yet another strategy Ben will help you with later on in his exciting 10-Minute Workday program.
As an example, Ben told me he once created a “hard product” he knew his list would like… and that he was going to sell it for the very fair price of $350.
He had 30 sets printed up…
Turned out his customers more than “liked” it — they loved it!
In one weekend of sending his patented “launch emails” — the same ones you’ll learn to write… he sold 170 copies!
That’s nearly $60,000 in sales… in a single weekend.
And here’s the kicker…
A lot of people who bought it told him they didn’t even bother to read the sales page…
They were sold by Ben’s “10-Minute Emails” alone — and the tremendous “bond” he has built up with his readers through his daily communication!
Same is true for a new book he was selling a few weeks later…
In one weekend, he sold more than 500 copies — just from emails. No sales page!
Getting to know the secret behind successes like these is why I’m so excited that Ben is willing to reveal all his secrets to you today.
Unlimited “Scale” and Income Potential
Now, naturally, I can’t guarantee you’ll make this kind of money from the start.
It’ll all depend on the market you choose… the size of your “hungry crowd”… the product (or products) you offer… and how seriously you apply Ben’s strategies…
But I’m showing you these numbers to illustrate just how much upside there can be to this opportunity…
And how when you have a writing business that can grow month by month with very little added effort — there’s no limit to the money you can make!
In a minute, I’ll tell you how you can access Ben’s 10-Minute Workday program at the very low “AWAI-exclusive” price.
But first, let me quickly recap everything you’ll get with this program…
Now, I’ll warn you… the list below? It’s a lot of stuff.
Just remember…
You focus on the “core program” elements initially. That’s where you put all the pieces of your business in place, start growing your list… and learn to write “10-Minute Emails.”
Everything else helps you grow your business over time and broaden your understanding of the business…
Resources you can use while your “10-Minute Email” writing business is “up and running” and earning you money.
So here’s everything you get:
The “Core” Program —
Everything You Need to Start Your 10-Minute Workday Business
This is the meat of it right here…
Twelve “deep dive” instructional webinar courses from Ben on all the aspects of setting up and launching your 10-Minute Workday “no-client” email business.
Session 1 — “Like a Bum Who Gets Paid” — Ben’s introduction to the program and the “10-Minute” lifestyle… and why anyone who loves to write can have an email business like Ben’s…
Session 2 — “Be a Master of Markets” — Ben’s step-by-step instructions for this crucial step: identifying the ideal “starving market” for you to write about…
Session 3 — “The Perfect Product” — Every “10-Minute Email” you write will sell a product that’s valuable to your market. That’s your income stream. Ben will help you find or create it — a product you can sell once and have it pay you forever… that’s scalable… and that your market craves…
Session 4 — “The Stupid Simple Funnel” — The great thing about the 10-Minute Workday program is its simplicity: People find you, they opt in, you send them an email every day that links to a sales page, they buy, and you make money. The Stupid Simple Funnel shows you how it all works…
Session 5 — “The Optimum Opt-In Page” — Again, a model of simplicity: one page, a strong promise, some lines of credibility, and an ethical “bribe.” Ben shows you how to put it all together — in a day or less.
Session 6 — “Slacker Proof Sales Letters” — Ben’s very own, highly tested, extremely effective method of writing “not-so-perfect” sales letters broken down into five easy steps.
Session 7 — “The Email Player’s Crash Course” — The three-part, in-depth training session that teaches you how to write edgy, engaging, memorable, and highly effective daily emails just like Ben — plus an invaluable 30-day “Get Great at Email” Game Plan.
Session 8 — “List-Building Lovin’” — Growing your list of readers is crucial to the success and growth of your 10-Minute Workday business. In this session, Ben shows you more than 50 ways to drive thousands of eager, starving buyers to your opt-in page each and every day…
Session 9 — “The Painless Product Launch” — The more products you have, the more things you can sell, and the more money you have flowing to you. Ben is a master at the “new product launch” and reveals his surefire four-step process for making sure every new product launch is a huge success…
Session 10 — “Unbaffling the Backend” — Your best buyers are people who have bought from you before. They love you and want to buy more. Ben will show you how to turn this “love affair” into a source of even bigger income…
Session 11 — “Obey Operation Money-Suck” — Ben’s #1 business strategy of focusing only on things that make you money — and leaving all the other stuff (fulfillment, product delivery, payment processing, web design, web hosting, and other “administrative” tasks) to others…
Session 12 — “Wrapping It All Up” — Ben’s tips for “getting it done”… how to stay on track… and ways to make sure you’re optimizing every aspect of the 10-Minute Workday program so you can start enjoying the 10-Minute Workday life as quickly as possible.
It’s all here.
A “soup-to-nuts” strategy on how to build and launch your very own six-figure email copywriting business — modeled after Ben’s very own.
And to make sure you don’t miss one single word of it — you’ll get access not only to each full webinar… but also to an audio version… a transcript of all the sessions and printable versions of every webinar slide for easy “anytime” viewing.
But that’s not all you’ll get…
There’s also
Your Complete Library of Business-Building “Power Bonuses”
Naturally, Ben and AWAI want to give you everything you need to succeed — and then some.
So we’ve assembled a very long line of special bonuses — interviews, essays, reports, and special learning tools designed to broaden your knowledge of the business and “drive home” the basic strategies you’ll need to know to be successful.
Here are just some of the special “added perks” you’ll get:
“BEN BONUS” #1
In “Emails Analyzed” you’ll get three powerful videos where Ben breaks down and analyzes in incredible detail three of his most successful “10-Minute Emails”:
- Video One: “Going to the Dark Side” — an analysis of one of the most “controversial” emails Ben has ever written… and how “rattling” your reader can make your email stand out in even the busiest of email inboxes…
- Video Two: “Assault Their Insecurities” — Here, Ben explains why the counterintuitive idea that readers want you to expose and address their insecurities can make you a more successful email and copywriter than 99% of the writers working today…
- Video Three: “A Lonely Place of Buying” — how, by focusing on this seldom-addressed but powerful emotion, you can not only win your reader’s loyalty, but use this unique “bond” to double and even triple your sales whenever you use this approach.
“BEN BONUS” #2
You’ll get Ben’s Private Swipe File I mentioned earlier…
A very limited, AWAI-only collection of Ben’s latest and greatest, all-time “winningest” sales letters and ads — 43 examples of pure marketing gold that you can use as a guide to writing your own great copy… each one written and published by Ben himself.
“BEN BONUS” #3
One of “Ben’s Rules” for writing fast and effective sales pages is extensive use of intriguing and captivating bullets — also known as teasers or “fascinations.” And because they’re crucial to the success of your subscription sales promotions — those bullets must be great.
The good news for you is that Ben’s one of the BEST bullet writers in the industry. And to help you join him there, Ben has agreed to share over 350 of his best “bullet templates” — actual copy you can modify and adapt to your own promotions…
It’s all in Ben’s third free gift to you: The Ultimate Ben Settle “Bullet Template” Guide!
“BEN BONUS” #4
“The Lost Tapes” — Backroom interviews with three of the legends of copywriting. The sound’s not so great… but the content? It’s not to be missed. (We’ve included a transcript so you can catch every single word.)
- “Lost Tape” Interview #1 — Ben talks with copywriting legend Doug D’Anna about a secret not one in 1,000 writers knows: why a properly written “boring” headline will outperform “exciting” headlines a majority of the time. Also: why people don’t buy “benefits” (and what they buy instead)… the secret to making people want to buy from you and you only… what football legend Joe Montana can teach you about copywriting… how to constantly sell throughout your ad without even mentioning your product… and more!
- “Lost Tape” Interview #2 — One of the most successful and respected copywriters on the planet, David Deutsch, reveals his “Hey Mitch” secret for knowing if the copy you just wrote is “great copy” or not — without guessing or testing. Also: how to make “technical” facts about your product sound fun and fascinating… four things every copywriter MUST know about design… a secret “back-door” way to break into the direct-mail industry… when you should NOT write in a smooth, “conversational” tone (and instead use stilted, boring “corporate-speak”)… plus the “Copywriting Secret ‘A‐List’ Copywriters Privately Talk About with Each Other… But Almost Never Discuss Publicly”… and more.
-
“Lost Tape” Interview #3 — Ben and his longtime copywriting mentor Ken McCarthy discuss a wide range of “hot topic” writing and marketing ideas, including
- how to write moneymaking ads right out of the gate — without needing any copywriting books, formulas, or swipe files.
- a scientifically proven way (recently discovered by neurologists) to transform your frustration with writing ads into boundless creative energy.
- a $13 book (not even about copywriting) that can teach you more about writing irresistible bullet points than most advanced copywriting seminars.
- why tossing your order forms on the street can increase your response by as much as 30%.
- how to use your telephone to double your sales without doing any telemarketing or even dialing any numbers.
- an “almost foolproof” way of knowing if the market is going to respond to your ad before testing it or showing it to anyone.
- what Ken learned from corresponding with the late (great) copywriting genius Eugene Schwartz.
- how to create professional-looking internet video ads on a “shoestring” budget.
- a single, “magic word” (often used with CNN newscasts) that will have your prospects glued to your ads — even with a hundred other ads competing for their attention.
- a secret way to use your TV set to raise your IQ by 10 points (without even turning it on!).
- how the legendary copywriter Mel Martin wrote ads so powerful, people would order from them without even knowing what the price was!
But that’s not all…
“BEN BONUS” #5
Ben’s Guide to “Letting Other People Handle the Boring Stuff” — As a “10-Minute Email” writer, your focus should be on two things: growing your list and selling through your emails.
The last thing you want to be worried about is processing payments, sending out products, setting up websites, and any of the other “pedestrian” chores involved with the operational side of running a business.
In this invaluable guide, Ben and AWAI show you how to “offload” all that stuff to other people — at a remarkably low cost. That way, all you’ll have to do is log on to a single website to see how many sales you’ve made — and rest comfortably, knowing that when you make a sale, the product’s being sent to your buyer quickly and seamlessly.
Plus — Ben’s Always Adding New, Valuable Content!
(Here’s Bonus #6!)
Every time we get ready to offer 10-Minute Workday to AWAI members, Ben emails us with more stuff he wants to give away.
Last time it was a video he’d just recorded (on the beach!) about a “tactical” email approach that had helped a client of his go from $0 in sales — to $100,000 in a month…
Then, $213,000 the following month!
In true “Ben” form, he calls it the “benevolently offensive” emailing method, where you send two emails in a given day — a morning email that reminds your readers of their deepest fears and worries… and a second email in the evening that “erases” them.
The structure, the length, the timing — you’ll get all the details on this important strategy in Ben’s bonus, which he calls More “High Level” Insights on List-Building, Offer Creation, and Email Strategy.
Then he “threw in” what many Ben fans say is his most powerful bonus yet:
“BEN BONUS” #7! Subscription Biz Secrets:
What Ben Has Learned After 15+ Years Building His Million-Dollar-Plus Subscription Business!
You already know Ben swears by the subscription model when it comes to having a client-less copywriting business.
It’s a model that’s been proven time after time:
Identify a hungry audience…
Offer them what they crave — through a membership page, subscription e-letter, or even a printed-on-paper newsletter you send in the mail…
Collect money every month — with NO LIMIT to how much you can earn.
And don’t forget — ZERO clients!
It’s at the very heart of Ben’s success and what the 10-Minute Workday is all about.
But Subscription Biz Secrets is like a “program within a program.”
With even more and deeper insights into how to start and grow a subscription business that brings you consistent month-after-month revenue… for years and decades into the future.
Here’s some of what you’ll learn, in Ben’s own words:
- An ingenious strategy that can potentially pay your subscription business hundreds of thousands per year… with as few as 11 customers
- Four truly no-brainer (and in some cases totally overlooked) monthly subscription coaching models for creating a safe, secure, and super-profitable business
- Options for finding, securing, and leveraging merchant accounts for your subscription business
- The world’s easiest way to create and start making money with a subscription membership site in as little as 30 minutes
- The 1,000+ year-old trick used today by certain famous jazz musicians “in the know”… that can all but make price irrelevant while also quickly making your business the gold standard to buy from
- A secret “twist” you can put on your content that can have customers practically fiending for more of what you teach each month
- 18 ways to painlessly pump out outrageously high-quality content for newsletters or membership sites practically “on demand”
- The six-figure napkin secret designed to potentially take a new subscription business from zero to four figures… from four figures to five figures… and from five figures to six figures as fast as possible
As you can see — this is exciting “deep dive” stuff…
New and powerful insights into how you can create any of the four best subscription offers that go perfectly with your client-less copywriting business…
And a prime example of the kind of “over-delivering” that Ben Settle is famous for.
But that’s not where it ends…
Because as I mentioned earlier, Ben’s added TWO brand-new bonuses…
“BEN BONUS” #8! Social Media List-Swinging
In this powerful bonus, Ben walks you through how to take the long-standing principles of email “list swinging” and apply them to social media.
It’s as simple as going to people you know, like, and trust… in an industry related to what you are selling… with customers who are likely to have a natural interest in YOUR product…
And offering to promote their product to your list… if they promote your product to their list!
How simple is that!
By doing this, you’ll be able to boost the number of potential buyers on your email list — without spending a single penny on advertising!
And in this all-new “Social Media List-Swinging” bonus… Ben shares the ins and outs of making it happen…
Including the kinds of lists you should be targeting… how to approach list owners with an offer… the No. 1 thing you should do to guarantee a never-ending stream of list-building opportunities like this one… and more.
But there’s another NEW bonus Ben wants to share with you that I touched on earlier:
“BEN BONUS” #9! The “10-Second” Revenue Secret
This second new bonus is all about reviving a strategy that’s been around since the printing press was invented — and making it work for your business.
Only in today’s digital arena — it’s even easier and faster…
We call it the “10-Second Revenue Secret”…
Because quite literally, with about 10 seconds of “copying and pasting” you can generate anywhere from $2,500 to $10,000 a month in “bonus” revenue… WITHOUT having to find, create, or sell any products of your own.
It’s all about taking advantage of a secret Ben learned from Dan Kennedy involving “unused capacity”…
And in this 20-minute audio tutorial, he shows you the most effective way to integrate this “extra income” secret with your 10-Minute Workday email writing business!
Everything You Could Possibly Need (and Way More) to Launch and Grow Your Client-less Writing Business in 30 Days!
As you can see, this comprehensive program comes jam-packed with a ton of amazing information…
But it’s also been designed so you can absorb and “digest” everything quickly — all in your own time and at your own pace.
There’s nothing “academic” about it.
Ben has a real knack for “visceral teaching” — where you experience “deep learning” through stories and anecdotes. It’s an amazing talent.
It’s also the kind of “step-by-step” program where you’re encouraged to get down to business right away.
For instance, if you don’t already have a market in mind, Ben will show you how to find one on the very first day!
Within a week, you’ll be writing your sales and opt-in pages and sourcing and creating products you can sell.
All while gaining a deeper understanding of the business than you ever thought you could have in such a short time.
And with Ben’s help… you’ll know exactly what to do at every moment.
What’s It Cost?
Now, as you can imagine, the price of Ben’s program is not cheap.
After all, only through this program does Ben reveal his entire “10-Minute Email” strategy — something that’s taken him 20 years to perfect…
And with his recently added Subscription Biz Secrets bonus — where he does a deep dive into the all-powerful secret of building your business around subscription offers that bring you consistent month-after-month revenue…
And his brand-new bonuses on social media list-swinging and the 10-Second Revenue Secret…
This program is more comprehensive and powerful than ever.
It’s like getting the keys to a turnkey business or buying a $100,000 franchise… only you don’t have to spend hundreds of thousands of dollars to get started.
You just follow Ben’s steps… start writing… and you’re in business!
And when you factor in the six-figure income your successful client-less copywriting business can pay you year after year — well, the value of this information becomes immeasurable.
Now, as you’re probably aware — you can pay $100,000 to $250,000 just for the blueprint to a successful business.
And with Ben’s email business — all you need is a desk and a laptop to get going!
But of course, you won’t pay $100,000…
Or $50,000…
Or even $25,000…
At the regular price of $2,500 — I think Ben’s program is one of the best business investments you will ever make.
You not only get inside the brain of one of the most successful internet marketers in the world… learn all his secrets for writing some of the most effective sales letters, emails, subject lines, landing pages, and more…
But you’re also getting what amounts to a business strategy that can generate tens, even hundreds, of thousands of month-after-month dollars… for the rest of your life!
“Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.”
— Dr. Glenn Livingston
But for AWAI Members, the Deal Is Even Better…
But the news gets better…
Through this exclusive offer, Ben has agreed to allow a handful of AWAI members to participate in his program at a $1,000 discount…
Which means the price most members pay today is just $1,500.
That’s a tremendous value — especially considering that some of the most successful direct-response companies in the world have been known to pay Ben thousands of dollars a day to work with their writers…
Yet, with 10-Minute Workday, Ben’s not only showing you how to write killer headlines, sales letters, emails, and subject lines…
He’s actually taking you by the hand and showing you how to build a subscription-based writing business that can give you millions of dollars in income over your lifetime!
Now, something to keep in mind…
10-Minute Workday represents Ben’s lifetime of work. It contains EVERY secret and technique Ben’s learned through 20 years of testing, trial and error, and even costly mistakes.
And you’ll be getting access to all of it — up front.
For that reason, there are no refunds on this resource.
Ben feels — and I agree wholeheartedly — that it’s not fair to an independent operator like him to have someone buy in, gather up all his hard work — then ask for a refund. (Believe it or not, there are people who do this!)
Another reason for no refunds is something Ben has discovered working with others over the years:
It better assures your success.
That’s because when you have a financial stake, you’re far more committed to the program and making it work…
And Ben’s even more excited to work with you, because if you buy the 10-Minute Workday knowing there are no refunds, it’s very clear you’re serious about succeeding!
So my advice: Whether you want to start a business like Ben’s — or just want to learn how to write better emails…
Don’t agree to this partnership with Ben unless you’re serious about using and applying the amazing skills you’re about to learn.
I know from working with Ben and watching this program develop — it’s worth every penny of the price and more.
Because even if you decide not to build a six-figure email writing business… the lessons you learn about effective emails and persuasive communication from this “master of the art” will serve you in all aspects of your life — forever!
Are You Ready for This?
Frankly, with all the new bonuses… Ben’s “deeper dive” into building a successful subscription-based writing business… the social media list-swinging approach… and his 10-Second Workday strategy…
I’ve never been more excited about the limitless possibilities of a writing program since I helped start AWAI 26 years ago now…
10-Minute Workday is unlike any other program or business AWAI offers…
It’s perfect for people who love to write but don’t want to be bothered finding or working with clients…
Unlike freelance copywriting, it’s a chance to own a serious business you can really sink your teeth into… rather than moving from one project to another as a hired-gun copywriter…
It’s a way to help people who are “hungry” for answers and solutions to real problems in their lives…
But here’s the most exciting benefit:
Few writing businesses are this scalable — which means that once you get the ball rolling, there’s no limit to how big it can grow or how much money you can make…
And last but not least, you couldn’t have a better, more qualified, more sincere, more “eager to help you” expert guiding you every step of the way than Ben Settle…
Ben is clearly one of the “pioneering legends” of the email business world. And through this program, he’s offering to reveal all his secrets to you.
To get started, please click here.
It’ll take you to a page where you can review everything you get one more time before you place your order.
To assure you get this exclusive offer and your discount — order today.
You’ll get access to the full program within a few minutes of placing your order — so you can literally get started right away.
But please hurry.
As I mentioned, Ben’s able to accept only a handful of new members into his program today at this deeply discounted price.
To your success,
Paul Hollingshead
Co-Founder, AWAI
P.S. WARNING: Normally when we make you an offer, you have several days to mull things over and decide.
In this case, TIME IS SHORT!
Ben’s authorized us to make this offer available only for a limited time — so if you don’t get in by the deadline, you WILL NOT see this offer again.
If you’re looking for a lifetime of client-less passive income from your writing — and you want to learn from the best — do not pass up this offer to have Ben guide you every step of the way.
P.P.S. Remember I told you Ben’s forever adding new resources to his 10-Minute Workday program? Well, he did it again with the two new bonuses on ingenious ways to build up your business and readership faster.
Get 10-Minute Workday now and they will be waiting for you on your myAWAI Member Page, with all the other amazing stuff!
Click here to get 10-Minute Workday NOW!
Still have some questions?
Here are a few common ones Ben says he gets all the time:
Q: 10 minutes a day? Is it really possible?
After you’ve followed Ben’s step-by-step instructions for setting up your 10-Minute Workday business — absolutely!
Remember, Ben’s entire business strategy is like the Nike slogan says: Just Do It.
Don’t labor over every word.
No need to be “perfect” or “pretty.”
Just come up with your message and write it up.
And remember, Ben’s emails are short. We’re talking a few hundred words — about a page of copy.
And you’ll have hundreds of examples to follow.
Q: I’m excited to do this, but I can’t think of a market or a product. Is that a problem?
Not to worry.
Ben’s 10-Minute Workday program puts a lot of its focus on just that — steering you toward the perfect market suited to your interests, your experience, and your talents. As you’ll quickly discover, there are literally thousands of markets to choose from. So many, in fact, that your biggest challenge will be choosing the best one!
Same with products…
There is no shortage of products to offer any “starving market.” Products you can create yourself… products you can source and sell for high margins… products you can offer as a “joint venture” with others. Ben will show you where to find them… how to create them, and/or how to set up deals where you get paid on everything you sell (and never have to buy, store, ship, or even touch the product!).
Q: I’m not a copywriter. I haven’t even bought or finished the AWAI copywriting program yet. Can I still do this?
The great thing about Ben’s course — besides “mapping out” his very lucrative 10-Minute Workday strategy — is that he teaches you how to write copy “Ben-style” through his very own “Copywriting Crash Course,” which is included in your program.
And the great thing about “Ben-style” copy is — it’s very simple… very basic.
No 20- and 30-page letters (more like six to eight pages — max!)…
No back-and-forth with clients…
No struggling over “Big Ideas” or having to beat long-standing controls.
No need to be “perfect.”
And the reason is simple:
When you set up your business the “Ben Settle way,” your readers know you. They like you. They see your daily emails… and they’re “predisposed” to buying the solutions you’re selling.
So all you need to do is tell them what you have… how it will benefit them… show the value… and ask for the sale — all of which Ben shows you how to do in five easy steps.
Q: What about the “technical” stuff — website hosting, accepting payments, sending out email? I have no idea how to do any of it.
Frankly, neither does Ben!
“Nobody’s more computer-illiterate than I am,” he told me.
That’s why he lets simple shopping cart programs, fulfillment software, and hosting companies handle all that stuff — either at no cost at all or for a very small fee, depending on the market you choose and the products you sell.
And we’ve included a very special bonus that shows you how to take care of all that stuff… once and for all with a simple phone call or by going online.
That way, the only “contact” you’ll have with that part of the business will be to log in to your account each day to see how much money came in!
Of course, you can handle all the technical stuff if you know how and you want to. But why? The whole idea of your 10-Minute Workday program is to write a simple email and have the rest of the day to yourself!
Q: Can I do this and keep my job… or do “regular” copywriting?
Of course!
In fact, the 10-Minute Workday is the ideal part-time business for anyone who loves to write — but doesn’t want to have to deal with finding or working with clients.
Q: I already have a business where I sell products. Can I apply Ben’s strategy and create a new revenue stream?
Yes!
If you sell a product that appeals to a specific market, whether it be gardening enthusiasts, automobile collectors — or anything else where your customers can benefit from daily tips and insights — the 10-Minute Workday business model is perfect for you.
And, if you have a business that sells products to “multiple markets” — there’s no reason why you can’t send daily emails to each one!
Q: Do I need employees? Will I ever need them?
Absolutely not.
Ben is a “one-man show,” and he wouldn’t have it any other way.
Q: Must I write an email every day?
Nope. You can write as often as you like. Ben writes every day (sometimes two, three, and four times when he has a new product launch) because he loves doing it and it makes him more money.
But you can take a few days off if you like…
That said, Ben recommends at least four emails a week — so you stay “front of mind” with your readers.
Q: What if I’m traveling… or away for the weekend?
No problem. Laptop… tablet…
More and more, Ben runs his client-less copywriting business from his smartphone!
Q: How quickly can I get started?
In a word: immediately.
You’ll have access to the full program within a few minutes of placing your order.
All you have to do is click on the link in the “confirmation email” we’ll send you the moment we process your payment.
Then, you’ll be able to access the full program on your myAWAI Member Page anytime you want. (Full instructions for accessing your page will also come to you by email.)
Meanwhile — why not start thinking about the ideal market for you right now… and let Ben take you the rest of the way the instant you access your program!
Any Other Questions?
Be sure to call the AWAI Member Success Team toll-free at
866-879-2924
(between 9 a.m. and 5 p.m. Eastern Time).
They know the program well and can answer any questions you might have… even take your order over the phone if you prefer.
American Writers & Artists Institute
220 George Bush Blvd, Suite D
Delray Beach, FL 33444
(561) 278-5557 or (866) 879-2924
www.awai.com