Ready to Turn Your Writing Skills into a Booming Business, But Don’t Know How to Get Started?
Let the experts from our proven Virtual Business Building Intensive give you the confident edge of a seasoned pro with…
- a niche you love and are excited about…
- a marketing message you can’t wait to share…
- a high-quality LinkedIn profile that brings clients to you…
- a powerful sample portfolio that moves clients to hire you…
- a professional freelance website that demonstrates your value…
- a proven method for contacting and closing clients…
- your exact fee schedule, and the confidence to charge what you’re worth…
- a strategy for expanding your client relationships and profits…
- every copywriting and business template you’ll need to get up and running fast — just download, quickly personalize, and send…
All in less than 30 days!
Dear Writer,
If you’re not yet making the money you want as a writer, you’re in luck, because all that is about to change…
What I’m about to share with you is the exact eight-step process for turning your writing skills into a thriving business.
Even if you’re just starting out, you’ll be able to get your business up and start connecting with paying clients in less than 30 days.
Now, that might sound like a big promise, but I’m confident it can happen for you.
How can I be so sure?
Because we’ve already guided hundreds of writers through this same eight-step process and received incredible feedback like this:
“I was able to launch my business pretty much in real time by following along with the program. The step-by-step format cuts through the clutter and keeps you moving in the right direction.”
— Thomas Damon
“Probably the best investment in my copywriting career thus far. I'm truly grateful that I made the decision to take the course. My confidence level has risen to a point that I can hardly describe. I will be a good copywriter.”
— Jim MacDonald
“This is the one I’ve been waiting [for] without realizing I needed the pieces of our business to be integrated, to be connected. And this Intensive did exactly that. I’ve loved it and it’s the most practical thing I’ve done with AWAI. Thank you!”
— Jeri Burgdorf
“Whether you're brand-new to copywriting or are experienced, you will find a wealth of information to launch your business or take it to the next level. I got much more than my money's worth out of this course. I think it's the most valuable one I've taken in a long, long time!”
— Merikay Noah
And, that’s not all…
Why are these writers so excited about this program?
Because we put together an all-star team of business building experts to walk them (and now you!) through every step needed to build a profitable freelance business.
I’m talking about real, working experts like…
Pam Foster, AWAI’s learning chief, who’s a Certified SEO Copywriter and award-winning web content consultant. She has 30+ years of experience in marketing communications.
Nick Usborne, a digital copywriting and site optimization expert with over 20 years of experience online (and more than 40 total years of experience in marketing). He’s also internationally recognized as a leading expert on writing for the web.
Ilise Benun, a master networking and self-promotion consultant with 30+ years of experience. She’s the author of seven business books for the “creatively self-employed” and a national speaker.
Michael Katz, an expert at developing email newsletters for professional service firms and helping new writers drum up a flood of new business through powerful (but simple) marketing methods even introverts can do. He’s also been quoted in The New York Times, Business Week, Forbes.com, The Wall Street Journal, and other media outlets.
Jen Adams, a highly sought-after direct-response copywriter with multiple controls running at the same time for her clients. The only way to get on her calendar now is through a referral! She’s also the director of The Professional Writers’ Alliance (PWA).
Myself, Rebecca Matter. I’m the president of AWAI and have two decades of experience training freelance writers how to build successful writing businesses.
Rachael Kraft, a successful freelance copywriter who specializes in creating lead magnets. She’s also an expert blogger. Rachael went from being a teacher making $85 to $115 per day to making that much per hour with copywriting!
Now, the thing that makes this team of seven experts so special — besides their years of combined experience — is that this is the first (and only) program where they have come together to help you build your business fast!
When you’re finished, you’ll have a complete system in place to attract clients, persuade them to hire you, AND get paid the fees you deserve…
Best of all, it takes only 30 days for this all to happen.
“AWAI tells the truth. You can build a business in 30 days no matter how overwhelming it seems.”
— Robyn F. Travis
I’ll explain how it all works shortly, as well as how you can claim one of the spots. But first, I want to share something that will change how you look at getting paid for your writing abilities — forever…
The reason some writers are so successful — and consistently booked with high-paying projects — is that they approach writing as both a creative opportunity and a strategically crafted BUSINESS…
More precisely, they follow the eight detailed steps I’ll share here today…
Your Shortcut from $0 a Month to a Thriving Business… Even If You’re Just Starting Out
I’m Rebecca Matter. As president of AWAI, I often hear from AWAI members who learned how to write, but now want to “make it work”…
You know what I mean?
They have the skills… or they’re well on their way, learning and studying the fundamentals of persuasive writing.
The only problem? They have no idea how to turn their writing skills into a steady income.
And, I totally get it!
If you’re not from a marketing or sales background, the words “build a business” might make you break out in a cold sweat.
So, let me put your mind at ease…
No matter your writing specialty — digital copywriting, business-to-business (B2B), or any other type…
And, no matter how much experience you have (or don’t have)…
Our business experts will guide you step-by-step (and piece-by-piece) to a complete freelance writing business that easily attracts serious clients who expect to pay you professional fees for your services…
All in less than 30 days.
We call this proven program the Virtual Business Building Intensive.
Yes, it’s completely virtual.
But, this isn’t a “sit-back-and-listen” type of thing…
As a matter of fact, the Virtual Business Building Intensive isn’t like other trainings at all…
For example, you can rest assured that we won’t hand you a list of stuff to do and simply tell you to “Go for it.”
Instead, during the live sessions, you’ll discover how to develop all the tangible pieces of your business, including…
- an automated system specifically designed to attract the kind of paying clients you’re looking for.
- professional-grade marketing materials that showcase your writing talents (even if you’re still learning)… and persuade clients to hire you on the spot.
- negotiation skills and deal-closing techniques for even brand-new writers to easily land rewarding projects and impressive fees!
- and much more.
With our guidance, you’ll accomplish in less than 30 days what would normally take a full year (or longer) on your own…
It All Starts a Few Days from Today
Our first session of the Virtual Business Building Intensive kicks off May 28 at 1 p.m. ET.
During each live session (eight total), one of our experts will teach you step-by-step how to create a key piece of your business…
I’m talking about identifying your niche (don’t overlook the importance of this one!), crafting a marketing message, building a solid LinkedIn profile, assembling your freelance website pages, and much more…
We’ll even help you determine your exact fee schedule, so questions like, “What should I charge?” will be a thing of the past.
And, you won’t be starting from scratch! You’ll get professional, real-world templates so you can quickly go from zero to full-blown business…
Each session will begin with 90 minutes of proven “in the trenches” training and advice offered by one of our expert presenters. You’ll love the step-by-step detail and exact steps they’ll share with you — saving you years of “trial and error”…
Then, we’ll wrap up every session with at least 30 minutes of live question-and-answer time with the professionals.
Don’t worry if you need to miss one of the live sessions. Everything will be recorded, posted to your Member Page within 24 hours, and available to you whenever you’re ready…
Plus, we’re including plenty of ongoing support, so you can build your business around any of your current obligations…
You’ll have access to our private Facebook group. Stop by anytime to get an impromptu peer review, network with other writers, or compare your prices.
Previous Virtual Business Building Intensive attendees were active nearly every day of the Intensive… getting personalized feedback on pieces of their business… sharing advice on writing tools… and talking about experiences with clients!
By the time the Virtual Business Building Intensive wraps up, you’ll have a network of friends and supporters you can rely on for advice and feedback for years to come.
And, there’s more… which I’ll tell you all about in just a moment.
But first, here’s the eight-step process for turning your new writing skills into a thriving business…
These 8 Vital Steps — Presented by Our Experts — Make Building Your Writing Business MUCH Easier Than You Think…
The following plan works so well because the order is completely strategic… Each step builds on the one before it.
So, by the time you complete five or six steps, you’re already “in business,” marketing your skills, and attracting quality clients…
And, once you finish all eight steps? You’re unstoppable!
Our speedy and simplified approach to building your freelance writing business starts with choosing (and properly defining) your writing niche…
Step 1 “Choose Your Niche Focus” with Pam Foster
It’s the question we get asked most often: “Do I need a niche?”
The answer is always “YES!” if you want to launch in the fastest way.
Whether you write digital copy for the web, B2B, or any other type of copy, your business will grow more quickly if you focus on a specific industry or niche.
Some example industries (or markets) are fitness, financial newsletters, accounting software, farm equipment, wine, travel… You name it.
Your options are unlimited. Which leads to the next most common question I hear: “How do I choose a niche?”
It’s an important question, and the foundation of the next seven steps…
Choose wisely and you’ll accelerate your progress and set yourself apart from all the “generalists” out there. Because once you become a specialist, you’ll get paid more than a “Jack (or Jill)-of-all-trades.”
So, yes — it’s a big choice, but it doesn’t have to be overwhelming…
In this sure-to-be-lively session, Pam Foster (an expert when it comes to niching yourself) will teach you how to properly choose your perfect niche by combining your individual passions, background, and income goals.
Her proven approach will help you quickly make a confident choice, declare your niche, and start attracting clients in an industry you enjoy.
Together with Pam, you will…
- discover the biggest benefits of choosing a niche… most of which are completely overlooked by today’s marketers.
- dig into five exciting clues on what makes a great niche (in the eyes of your potential copywriting clients).
- take real-world tours of niche copywriter websites and LinkedIn profiles to get ideas on how to market yourself.
- learn how to find great clients in your new niche by looking over Pam’s shoulder as she investigates three potential niches, right before your eyes!
- explore the absolute BEST niche for you. Using Pam’s handy (and proven) Personal Inventory Worksheet, you’ll review potential niches and make a niche decision with complete confidence.
- choose your niche once and for all!
Plus, there will be plenty of time to ask Pam your niche questions…
Whether you’re trying to narrow down your options or discover today’s hottest niches, Pam knows the answer…
That’s because, over the years, she has coached hundreds of AWAI members on how to choose a copywriting niche… and she will do the same for you.
And, get this — just by completing Step 1 (choosing a niche), you’ll be well on your way to completing Step 2…
Step 2 “Create a Powerful Marketing Message” with Nick Usborne
Our next expert, Nick Usborne, says there are three words that will completely transform how you promote your freelance business and how you feel about marketing…
What are they?
“Love your message!”
And, that’s exactly what Nick will show you how to do…
Instead of pitching your skills to potential clients, you’ll craft a powerful marketing message that will be easy (and fun!) to share.
This is how Nick started writing copy for the web back in 1998. He literally had nothing… No website… zero clients… and not a single writing sample.
But, he had a message he loved.
You see, he noticed that companies were “writing” their website copy by cutting and pasting from their print material. At the time, they didn’t realize how ineffective their approach was… but Nick did.
So, his message became: “Writing for the web is different.”
When potential clients heard his message, they were immediately curious and didn’t even ask about his qualifications or experience.
Why?
Because they believed his message.
Now he’ll show you how to do the same…
During his live session, you’ll learn how to…
- uncover a message that gives you a clear direction, sets you apart from other writers, and increases your value.
- deploy your new message across all your marketing materials — from your LinkedIn profile to your website.
- use your message to start conversations with key prospects who want to work with you (and only you) based on what you say.
- remove all pressure of “selling yourself” by making your value clear in your message.
- build your marketing message into an asset that offers true “brand value.”
When Nick is finished, you’ll have the opportunity to ask any questions and even get live feedback on your new marketing message.
With your marketing message solidified, it’s time to proudly display it for future clients to see…
Step 3 “Perfecting Your LinkedIn Profile” with Ilise Benun
With LinkedIn, it takes only a few hours to create a professional presence on the internet… where more than 1 billion LinkedIn users can view your profile, connect with you, and contact you for their next big project.
Best of all, because LinkedIn is used mainly for professional networking, it’s the perfect tool for bringing clients to you. Here are real-life examples…
“LinkedIn has been huge for me. I have thousands of companies at my fingertips. The clients on LinkedIn seem to be very direct and clear in what they want or don’t want, which is nice for me,” explains Lacey Jackson, who began her alternative health copywriting business in March 2016.
“To me, LinkedIn connections, and the potential there, feels like opening up a fire hydrant. There is tremendous potential for any number of copywriting projects from any number of sources,” adds Sherri Caldwell, who launched her copywriting career in January 2016.
“LinkedIn is 100% business. Armed with a good profile and effective networking skills, a freelancer can get good clients there. I've had several contact me because of my profile,” says Steve Maurer, AWAI success.
To navigate and master the power of this “client-attracting magnet,” you’ll work with Ilise Benun, self-marketing and LinkedIn expert extraordinaire.
You’ll learn…
- how to put together a professional LinkedIn profile to promote your copywriting business.
- the three most important elements of your profile.
- how to use your profile to be found when clients search for your services.
Here’s an added bonus: Just by completing your LinkedIn page, you’ll create a valuable sample of your writing!
And, after Ilise’s session, we’ll take any questions you have and answer them live.
Don’t forget: When you’re finished setting up your LinkedIn profile, send it in. We’ll give it a solid review and suggest anything you can do to improve your profile.
With your LinkedIn profile ready to go, it’s time to start finding clients…
Step 4 “Leveraging Your Personal Network — The Fuel of Your Marketing Machine” with Michael Katz
In this session, Michael Katz shows you how to build your very own client “pipeline” using his tried-and-true system.
Best of all, it doesn’t require any kind of networking events, cold calling, paid advertising, or anything like that.
If you want to launch your writing business with confidence…
If you’re tired of being overwhelmed, confused, or intimidated by the prospect of having to “hunt” for clients…
If you want a writer’s life that’s smooth and steady and easy to manage…
Then there’s no better way for you to start than right now with the “pipeline” method Michael has developed for attracting the perfect clients right to you.
You’ll discover…
- how to determine who your ideal clients are and how to build a marketing machine that works to bring them right to you (and ready to hire you).
- the exclusive (and simple) 4-Step Stay-in-Touch Plan that can hand you multiple paying clients who might be hiding in plain sight.
- why “touting” yourself and your services is the worst thing you could do (and what to do instead).
- and much more.
By the time you’re done, you’ll have the know-how to set yourself up with a pipeline of paying clients coming to you on a regular basis.
Now we’re halfway through our eight steps… and — because each step builds on the one before it — the rest will seem quite easy.
You already confirmed your niche, developed your message, built your LinkedIn profile, and started building your marketing engine.
Now let’s set up your home on the internet…