A Wildly Profitable Copywriting Niche — Fueled by the Explosive Growth of the “Giving Economy” — Is Creating Unprecedented Demand for Writers
Hi Reader,
It doesn’t matter if you’re a beginning writer or an experienced pro…
The massive (and growing like wildfire!) “giving economy” is creating very lucrative and rewarding opportunities for writers.
All in an arena where there’s practically zero competition to go after the 10 million clients that could be available to you…
… and where your writing skills are desperately in demand — as they’re critical to the day-to-day operations of this $2.62 trillion a year (!!) “market.”
Which means, with some training under your belt, you could launch yourself straight to “expert status,” with eager clients seeking out your services.
That’s why in the next eight minutes…
I’ll share with you the three key things you need to succeed in this space.
I’ll also tell you who the players are…
The surprising amount of money that can be available to writers who seize this opportunity and dive in…
And why it just may be the ideal path that gives you a perfect balance of “pay, purpose, and play.”
However, before I do, you need to understand…
There Are Almost No Words to Describe the Enormity of This Opportunity
As AWAI’s President, it’s my job to thoroughly research EVERY well-paying writing opportunity out there…
If there’s a way you can make a great living with your words, I want to know all about it!
And then I want to share the best ones with you and your fellow AWAI members…
Like I’ve done with blogging… email writing… writing for the Web… sales enablement… AI… content marketing…
Make no mistake:
These are all great, BIG opportunities.
There are writers making great livings in every single one of those areas of focus.
But this “giving economy?”
It eclipses all of them.
More Money Flows in a Single Day of the
“Giving Economy” Than Does
in Many Established Countries!
Take a look:
- Thailand’s Gross Domestic Product (GDP) — the most common measure of a country’s total economic activity — was $495 billion in 2022.
- Sweden’s was $591 billion.
- Saudi Arabia’s was $1.1 trillion.
The “giving economy?”
It’s bigger than the GDPs of all three of these countries — combined…
$2.62 TRILLION.
It’s why I’ll go as far as to say…
I haven’t seen this much opportunity since writing for the Web was still just getting started.
And look how that turned out —
Millions of writers are now making a GREAT living working on all kinds of digital marketing projects — whether it’s web pages, sales letters, emails, blogs, white papers, case studies, and more.
This is promising to be just as big — or likely even bigger (!!).
With PLENTY of lucrative projects to go around to the writers who get in now.
Let me explain…
The MAJOR Shift Happening in Business and
Why It’s Putting Writers at the Center
of the “Giving Economy’s” Surge
There’s nothing new about the “giving economy.”
It’s been around for ages.
But what is new are the record amounts of money entering the space.
And it’s because of a big shift happening in the business world…
You see, more and more businesses are getting clued into the “giving economy.”
It helps them generate more sales, keep customers loyal to them, and boosts their bottom line.
One study found 91% of consumers are more likely to buy from a company that’s part of the “giving economy.”
And more than eight out of 10 consumers will see a company or brand more favorably, when these companies make it clear they're part of it.
It’s why almost 90% of big company executives report that to have a competitive advantage in today’s day and age, a company needs to be actively involved in the “giving economy.”
And why as many as 90% of Fortune 500 firms include their financial participation in this massive market in their public annual reports.
This is why the “giving economy” is seeing incredible growth.
And based on my experience studying these kinds of trends, this means more and greater opportunities for writers like you than ever before.
Because frankly, the “giving economy” has always historically been “short” of good writing talent.
Mainly because writers have often thought there’s no money to be made — and could make better money serving other markets and niches.
But as you’ll see in a second, that’s far from the truth.
Which is why I’m so excited to show you how to tap into this mega-market… quickly set yourself up as an expert (since there’s almost zero competition from other writers)…
… and start making a great living with your writing skills.
And speaking of making a great living…
The Money Is BIG
As a trained writer in the "giving economy," you have the potential to earn surprisingly generous fees for your writing services.
Depending on the project you get hired to write, it's possible to make $2,000… $3,000… $5,000 or more.
This is on par with pretty much any other writing opportunity out there — whether it’s white papers, emails, content marketing, or even sales letters.
But here’s where it gets interesting.
In this “giving economy,” you can choose to do freelance work… or instead, land one of the many available work-from-home positions that could pay you a retainer or give you a salary.
According to ZipRecruiter, it’s possible to land full-time positions that pay up to $100,000+ per year, where you get paid like clockwork.
If you go the freelance route, your income potential may go higher depending on the specific clients you land.
And if you’re currently working a job, you don’t especially love…
Writing for this market could mean no more bosses breathing down your neck.
No more crazy commutes.
No more wondering if you have the financial cushion to pursue your passions and live life on your own terms.
As great as all this is, there’s something else you should know.
Before You Read Any Further…
Unlike many other writing opportunities, writing for the “giving economy” does NOT mean you have to learn an entirely new skill set.
Which makes it perfect if you’ve already spent time and effort learning a specific kind of project, like sales letters or ads.
That’s because the clients in this space…
They need it ALL!
So, if you’ve already learned how to write emails…
Great! You could start offering that right away.
If you’ve already learned how to write web copy — things like homepages, About Us pages, and more?
Perfect!
You could start charging for that.
The same goes for social media posts, blog articles, case studies, video scripts, and just about any other type of content you can think of.
It’s the perfect way for you to “monetize” those skills by helping and working with clients in this space.
Because like I said earlier:
They are in dire need of writers like you.
And what if you’re just starting out, totally “green” as a writer?
This could be the perfect way for you to get started.
Because at the end of the day, there are just…
Three Things You Need
to Succeed in This Market… (And Why You Probably Already Have Them)
You don’t need special qualifications to succeed in the “giving economy.”
In fact, aside from a few specific techniques and best practices you’ll learn along the way…
… there are three “core skills” unique to this market that are needed for you to succeed.
The good news?
You likely already have them (at least to some degree!).
You need:
Skill #1
The Ability to Tell a Story
As a writer in this market, your chief mission will be to transport your readers into your client’s “world”…
… and make them see things through a new lens and feel powerful emotions as a result.
And guess what?
I bet you’ve been practicing this skill your whole life!
Every time you've shared an experience with a friend, recounted a memorable event, or even just told a joke — you’ve been honing your storytelling chops.
Storytelling is a fundamentally human trait, and one that's key to succeeding in this market.
Skill #2
A Strong Sense of
Empathy and Understanding
To write effectively for the “giving economy,” you need to be able to put yourself in the shoes of your audience and understand what motivates them.
What are their hopes, fears, and desires?
What kind of language and messaging will resonate with them on a deep level?
And don’t worry — this isn’t about manipulation. It's about genuine empathy and a desire to connect with others in a meaningful way.
The writers who really succeed in this space have this ability.
So if you've ever found yourself naturally attuned to the needs and feelings of those around you…
Or if you have a “knack” for seeing things from other perspectives…
You’ve got a huge head start and have the potential to make it far writing for this market!
Skill #3
Seeing the “Bigger Picture”
When you write for clients in the “giving economy,” your writing is often one piece of a much larger puzzle.
So it’s important to have the ability to zoom out and see how things connect, so you can ensure what you write “fits” in seamlessly with everything else.
And here's the good news…
If you've ever planned a vacation, or even just put together a playlist, you already have experience with this kind of “holistic” thinking.
For example, when you planned your vacation, you didn’t just focus on booking the flights to get to your destination or reserving the hotel room. You likely also planned out the transportation, the activities, a few of the meals, and more — all to create a seamless experience.
And when you created a playlist, you had to use this kind of holistic thinking too.
You didn’t just throw together a random assortment of songs. You thought about the “mood” you wanted to create — and likely how each individual song, played one after another, helped to create it.
In the same way, when you're writing for the “giving economy,” you need to be able to step back and see how your writing will fit into the larger ecosystem your client is in.
One last point I want to make before I tell you what the “giving economy” is and how you can start writing for it (and making money!)…
Your Fast Track to Expert Status
In most other markets and niches, copywriters face the uphill battle to gain recognition.
This is because there’s a lot of competition.
That’s NOT the case in this market.
Your prospective clients are starved for talented writers.
Which means opportunity knocks much louder for you in this space.
Because with so little competition from other copywriters, you have the opportunity to quickly establish yourself as a sought-after expert and command great fees.
- Instead of constantly hunting for clients, they are far more likely to come to you.
- With less competition, you have pricing power. You can charge on the upper end of fees, especially once you’ve gained some traction.
- And because not many writers focus on this market, your reputation as a great writer can spread quickly. Do outstanding work on one project, and you could find yourself getting one referral after another — keeping you as busy as you’d like!
That’s why this is perhaps one of the few markets where you can achieve “expert status” in record time.
So you can be living your version of the writer’s life that much faster.
But the rewards of writing for the “giving economy” go far beyond just financial gain.
It’s also the only market where you can have a real sense of purpose and fulfillment — knowing your work is literally making a real and positive impact on other peoples’ lives.
You'll also have the satisfaction of knowing your words are making a real difference in the world.
Let me explain…
The “Giving Economy”: Your Doorway to Meaningful and Lucrative Writing
So what exactly is this “giving economy” I’ve been talking about?
You may have already guessed it —
The “giving economy” is the world of nonprofit organizations and not-for-profit trade associations.
These are the groups that are dedicated to making a positive difference in the world, whether it's through charity work, advocacy, education, or professional development.
And here's the thing —
These organizations rely heavily on effective communication and expertly written grant proposals to raise the funds they need to achieve their missions.
And to do that, they need compelling copy that captures the hearts and minds of their donors.
The only problem?
Most of these organizations don’t have the in-house writing talent to create all the copy they need.
So they often rely exclusively on freelancers or marketing agencies dedicated solely to creating nonprofit communication and marketing campaigns.
Which is why this market is rife with opportunity — and it’s where you’ll come in to “save the day!”
Your copy will be instrumental in helping organizations raise funds for critical causes, from fighting poverty and disease to supporting education, the arts, and environmental conservation.
Ultimately, you get to choose to wield the power of your pen for the cause of your choice.
A Perfect Balance of Purpose and Profit
By focusing your writing skills on the “giving economy,” you have the opportunity to fill a critical gap for these organizations.
You can become their go-to resource for many, if not all, the written materials they need to thrive.
And believe me — there is a LOT to be written!
By writing for this market, you'll not only be tapping into a vast and underserved market — you'll also be making a real, tangible difference in the world.
Your words could be the spark that inspires someone to make a life-changing donation to a charity, which then helps to save a life, or feed 10 children for a day…
Your words could be what convinces a legislator to support a crucial piece of advocacy work… save a tract of land from development… or even help a struggling professional take their career to the next level through their industry association.
Truly, there’s no limit to the good and impact your words can help create in the world.
And the best part?
You can do all of this while also enjoying the kind of financial stability, creative freedom, and professional satisfaction that comes with being a sought-after expert in your field.
Because despite what most writers might think — the nonprofit space can be very profitable for you as a writer.
$10,000 (!!) for Writing a Newsletter to Help Veterinary Professionals?
Take AWAI’s Learning Chief Pam Foster, for example.
She had become a top copywriter for the pet industry before she came to work for us, and had an existing engagement she continued to honor with a huge trade association for veterinarians.
The association holds an annual conference and trade show, and tapped Pam to write the daily newsletter for a few years (which would talk about what happened each day, what was coming up the next day, etc.).
Here’s what it looked like:
Pam got to write about something she’s passionate about — and got paid $10,000 for each four-newsletter project!
Chances are, like Pam, there’s something you believe in.
Something you’re passionate about.
And with over 43,000 trade associations in the U.S. alone and around 10 million nonprofits around the world, you can find the right cause to champion with your writing (and get paid well to do so!).
This means the ability to not just make money from your writing — but to also choose the projects that truly align with your values and goals.
That’s why if you’d like to tap into the enormous $2.62 trillion nonprofit and fundraising market, here’s how you can do it, step by step…
Self-Paced Training Program:
The “giving economy” is exploding, and with it, the demand for skilled writers who can craft compelling, meaningful copy.
Organizations NEED talented people who can win over the hearts and minds of donors, by writing emotionally compelling copy.
That's why we created this training program… to introduce writers like you to this extraordinary path to living your version of the writer’s life.
It's a chance to gain skills that make you incredibly valuable to clients, while doing the kind of work that resonates with your values.
Guiding you on this journey is AWAI’s Learning Chief, Pam Foster, who has years of experience writing for the nonprofit sector.
She’s also brought in many “guest instructors” — top fundraising copywriters working today — to give you their tips, insights, and best practices.
For example, you’ll hear from Mary Guinane, who’s been using the power of words to help raise millions of dollars for nonprofits.
Today she’s the Associate Creative Director and leads Creative Staff Development at RKD Group — the largest nonprofit fundraising agency in the world.
As a result, she has her “fingerprint” on about 72 million pieces of fundraising mail that goes out every year!
By the time you finish this program, you’ll be well equipped to go out and start writing for nonprofit clients.
Here’s a small taste of what you'll learn:
- The astonishing size and scope of the "giving economy" — and why it's the biggest opportunity for copywriters since the invention of the internet…
- The crucial difference between nonprofit copywriting and other specialties (miss this and your copy will fall flat)…
- The #1 emotion you must evoke to inspire donors to give generously (and how to do it authentically and effectively in every appeal)…
- The surprising truth about nonprofits and money (and why even small, local charities are eager to invest in great copy)…
- The four types of nonprofit copy that are always in demand…
- The secret to finding and landing your first nonprofit clients, even if you have zero experience or samples…
- How to use your new skills to make a real difference in the world (and wake up every day excited to write copy you can feel proud of)…
- And much more…
Whether you're a total newbie looking to break into this exciting market… or an experienced writer wanting to add a lucrative and fulfilling new niche to your skill set… this program will give you everything you need to start making a real impact and a great income, fast.
You'll also get a chance to put your new skills into practice with real-world exercises, assignments, and even a chance to get personalized feedback on your copy.
I’ll tell you more about that in just a moment.
First, let’s take a closer look at what you get in the full training program.
Here's What You’ll Learn…
Lesson 1 The Many Opportunities and Meaningful Rewards Writing for Nonprofit Organizations
You’ll hit the ground running by learning why the “giving economy” is so vast and diverse, spanning everything from charities to trade associations…
And why it offers endless opportunities for skilled copywriters like you to make a great living while making a profound difference.
You’ll also discover:
- The key differences between nonprofit charities and not-for-profit trade associations (and why both are excellent markets for your writing services)…
- The surprising truth about nonprofit budgets — and why "nonprofit" definitely doesn't mean "non-paying"…
- Why the nonprofit space can offer infinite opportunities and rewards (you’ll be shocked when you see this!)…
- Real-world examples of the kinds of projects and campaigns you could be working on as a nonprofit copywriter…
- And much more!
By the end of this lesson, you'll have a crystal-clear understanding of what nonprofit writing entails, and why it could be the most lucrative and fulfilling path for your copywriting career.
But we're just getting started —
In the next lesson, you'll dive into one of the most critical aspects of succeeding as a nonprofit writer…
Lesson 2 Writing for Nonprofit Clients —
What They're All About and
What They Need From You
Now that you have a good handle on why writing for nonprofits can offer you infinite opportunities and rewards…
It’s time to get clear on what your prospective nonprofit clients NEED from you (so you can get paid!).
So to that end, you’ll discover:
- The key to becoming an “indispensable partner” to your nonprofit clients…
- The four critical stages that prospects go through on their way to becoming loyal donors or members…
- Two main ways nonprofits can use content to draw in prospects unfamiliar with their cause…
- Real-world examples of nonprofit copy and content at each stage of the journey…
- The core projects that virtually every nonprofit needs on a consistent basis…
- And much more!
By the end of this lesson, you'll have a clear, actionable framework for meeting your nonprofit audiences' needs and deepening their engagement at every touchpoint.
You’ll also have a good “feel” for the specific skills and techniques required to master each of the projects your future clients will likely need you to write.
With this newfound understanding, it’s time to move onto one of the main projects you can start offering to write for your clients…
Lesson 3 Writing Websites for
Nonprofit Organizations
A nonprofit's website is often the first point of contact with potential donors, members, and other key audiences.
Think of it as the virtual “front door” to your client’s organization. The copy on their pages can make or break whether visitors want to step inside or move on to something else.
That’s why in this lesson, you’ll discover how to write highly-engaging web content that gets results.
You’ll learn:
- The "5 C's of Content That Works" — a time-tested framework you’ll want to use for ALL of your future website copy for your nonprofit clients…
- How to apply the "Instant Impression Success Formula" to capture attention and interest as soon as a visitor sees your client’s website…
- How to see when nonprofit websites “hit the mark” with their copy and when they don’t, by looking at real-world examples…
- Tips for writing copy that resonates with different audience segments, from potential donors to event attendees…
- The crucial role of calls-to-action (CTAs) in guiding visitors toward a desired outcome…
- And much more!
You'll also have a chance to put your new knowledge into practice with a hands-on exercise, where you'll evaluate two real nonprofit websites and identify opportunities to enhance their copy.
Now it’s time to turn your attention to one of the best-paying projects in the nonprofit world…
Lesson 4 Writing Direct Mail
Fundraising Campaigns —
"The Biggest Engine of Giving"
Direct mail may seem like an old-school tactic in today's digital age.
But for nonprofits, it remains the most powerful and profitable way to reach donors and inspire them to give.
In fact, as A-list fundraising copywriter Tom Ahern says, direct mail is still "the biggest engine of giving" — and the marketing channel that raises the most money for charities year after year.
That's why in this critical lesson, you'll discover the best practices for writing winning direct-mail fundraising campaigns that get opened, read, and bring in a flood of donations.
You’ll learn:
- The five essential elements every successful fundraising letter MUST include (miss even one and your response could plummet)…
- How to craft an irresistible offer that makes donors feel like their contribution will make a real, tangible difference…
- The secret to writing a P.S. that hooks readers and calls them to action (even if they don't read anything else!)…
- Proven formulas and templates for structuring your letter, from the salutation to the signature…
- One thing you’ll want to “suggest” to your client that could make a HUGE difference in the amount of donor response…
- And much more!
As you’ll see, the direct mail fundraising letter is just the start.
There are many other elements you can use and include, to boost response even further (and making you an even BIGGER hero in your client’s eyes)…
Lesson 5 Other Popular, Powerful
Direct Mail Package Elements
Used for Fundraising
You've mastered the art of writing a compelling fundraising letter.
But that's just one piece of a successful direct mail campaign.
To really maximize your results (and your value to clients), you need to understand how all the different elements of a package work together to drive donations.
That’s why in this lesson, you’ll learn all the best practices for the many other elements you can use in a direct mail campaign, like:
- The Outer Envelope: Learn how to craft teaser copy that practically forces your reader to open the letter and see what’s inside…
- The Reply Device: Discover proven techniques for making it effortless and irresistible for donors to send in their contribution…
- The Reply Envelope: See how even this seemingly minor element can be optimized to boost response…
- Buckslips, Lift Notes, and Inserts: Find out how these "extras" can reinforce your message and add tangible value to the package…
- Brochures and Informational Pieces: Understand when and how to use these elements to educate and engage donors (without overwhelming them)…
- Freemiums and Premiums: Master the art of incorporating gifts and incentives that can dramatically increase response…
- And much more!
By this point, you’ll know a LOT about crafting complete, successful direct-mail fundraising appeals.
But your education doesn’t stop there.
Next, you’re going to dive into…
Lesson 6 Beyond Mail:
Additional Fundraising and
Donor Communications Projects
Even though direct mail pulls in the lion’s share of a nonprofit’s donations, online marketing is still critical.
This is why nonprofits of all shapes and sizes ALSO need many other projects, like case statements, newsletters, emails, and more.
To that end, in this lesson you’ll learn all about these projects, plus:
- What a case statement is (and isn't), and why it's so crucial for major gift fundraising and capital campaigns…
- The key questions your case statement MUST answer in order to inspire six- and seven-figure gifts…
- The key components of a typical multi-channel campaign…
- The role of landing pages, online donation forms, and other digital elements in driving conversions…
- And much more!
Now that you’ve flexed your writing “muscles” in the traditional nonprofit space…
… it’s time to turn your attention to an entirely NEW stream of prospective clients (who have plenty of money to pay you!)…
Lesson 7 The Wonderful, Lucrative World of Writing for Trade Associations
When most people think of nonprofits, they picture charities and foundations.
But there's another HUGE category of nonprofits that often gets overlooked — and it's ripe with opportunities for skilled copywriters like you.
I'm talking about trade associations. Just one or two of these types of clients could keep you busy and making a great living!
That’s why in this lesson, you’ll discover:
- The key differences between trade associations and other types of nonprofits (and why they're a copywriter's dream client)…
- The wide range of projects trade associations need help with…
- Why having some B2B writing experience could give you a massive leg up when it comes to writing for trade associations…
- How to craft compelling copy that resonates with trade association audiences…
- And much more!
As big as the nonprofit space is…
As numerous as your potential trade association clients are…
We’re not done!
Because there’s still more opportunity for you in the “giving economy”…
Lesson 8 Writing for Companies that
Support Charities — The Principles of
Cause Marketing
Most writers don’t realize it, but many “for profit” businesses engage in efforts to donate to causes they stand for.
First, it shows the company isn’t just about their bottom line.
Second, it actually ends up boosting sales (because consumers want to know their purchase is also helping to do good in the world).
That’s why in this lesson, you’ll learn all about “cause marketing” — the strategic partnership between nonprofits and for-profit companies to bring awareness to certain causes and create a win-win scenario.
You’ll discover:
- The key differences between cause marketing and traditional fundraising (and why this matters for your copy)…
- The four most common types of cause marketing campaigns — and how to write for each one…
- Proven copywriting tactics for engaging consumers and inspiring them to take action…
- The MORAL approach to defining your Unique Selling Proposition (USP) and building trust with your audience…
- Real-world examples and case studies of cause marketing done right — from companies like Jockey and Microsoft…
- And much more!
Cause marketing is a rapidly growing field that offers huge opportunities for copywriters like you.
So whether you choose to specialize in cause marketing or add it to your toolkit as a nonprofit generalist, this is a skill that can set you apart and boost your income.
But you guessed it! We’re not done yet.
There’s one more project you need to know about. And it could be one of the most lucrative you’ll EVER take on in the “giving economy”…
Lesson 9 Writing Grants — A Primer on This Major Source of Nonprofit Funding
For many nonprofits, grants are the lifeblood of their programs and services.
These vital funds can support new initiatives, sustain ongoing work, and help organizations scale their impact.
The only challenge?
While nonprofits are often eager to pursue grants, they rarely have the time, expertise, or bandwidth to craft compelling proposals.
That’s where you can come in and help (and get paid a LOT of money).
To help you do that, in this lesson you’ll learn:
- What your mission is, as THE grant writer for your client…
- The key elements of a winning grant proposal — from the executive summary to the evaluation plan…
- How to uncover the "golden nuggets" that make your client's case for support irresistible to funders…
- Proven copywriting techniques for crafting clear, compelling, and persuasive proposals…
- And much more!
By the end of this lesson, you'll have a very good overview of what it takes to write winning grant proposals for your clients.
Lesson 10 Follow Your Heart to
Well-Paying Nonprofit Clients
Woo-hoo — you made it to the last lesson!
By this point, you’ve gained a LOT of valuable knowledge that will help you take advantage of the growing “giving economy.”
And whether you choose to focus on charities, trade associations, or a mix of both, you now have the tools and confidence to make a real difference (and a great living) as a nonprofit copywriter.
The only thing left at this point is to help you find clients!
That’s why in this lesson, you’ll learn:
- How to position yourself as a go-to specialist in the nonprofit niche (even if you're just starting out)…
- Proven strategies for finding and approaching your ideal clients (including email examples you can copy and paste)…
- Tips for showcasing your skills and building a portfolio that wows prospects…
- Insider advice from successful nonprofit copywriters on building relationships, getting referrals, and keeping your pipeline full…
- And much more!
There you have it!
10 lessons that will quickly get you “up to speed” and ready to write for the “giving economy.”
You’ll learn all the best practices…
You’ll know how you can help your clients boost their donations…
And so much more.
You also get to:
Practice with Real-World Exercises…
A Final Assignment…
… And Personalized FEEDBACK!
One of the BIG things that makes this training program stand out isn’t just all the carefully designed lessons, designed to give you YEARS of knowledge in just days or weeks…
… it isn’t all the real-world examples you’ll see…
… and it isn’t even all the insights we’ve brought in from top writers who are actively working in this space.
No, what truly sets this program apart — and gives you an unbeatable edge as a nonprofit copywriter — is the hands-on, learn-by-doing approach woven throughout every lesson.
You won't just be passively absorbing information. You'll be putting your new skills into practice with a wide variety of exercises, writing prompts, and even a final assignment that simulates a real nonprofit copywriting project.
And that’s not all…
Because once you've completed your final assignment, you'll have the opportunity to submit it for personalized feedback and critique from one of our expert instructors.
That's right — a professional nonprofit copywriter will review your work, offer detailed suggestions for improvement, and give you the constructive feedback you need to polish your copy so you can add it to your portfolio and show prospective clients.
We do it this way because it’s essential for mastering the art of nonprofit copywriting.
Because the truth is, you can read all the theory and study all the examples in the world.
But it isn’t until you put the proverbial “pen to paper” (and get pro-level feedback) that you’ll know for sure if you’re on the right track and making the progress you need.
So now that you’re fully caught up on how you’ll take advantage of this huge opportunity (and soar to the top, since there’s practically zero competition!)…
You may want to know what kind of investment it’ll take to get access to How to Make Money and Find Meaning Writing for Nonprofits…
So you can start learning and be up and running as a “giving economy” copywriter in record time.
That’s why I wanted to make sure this training program was as affordable as possible for anyone who wants “in.”
And considering the huge demand for skilled nonprofit writers to help raise money…
… I think you’ll find today’s price is a bargain — especially since just a single project or two could very well cover the full investment.
But before I reveal the special deal I have for you — there are a few “perks” you’ll be getting access to…
Your “Giving Economy” BONUS Library
In addition to the 10 core lessons…
And in addition to the personalized feedback you’ll get on your final assignment…
You’re also getting access to this powerful bonus library that will ensure you have everything you need to succeed as a new writer in the “giving economy.”
Take a look…
Bonus #1 Your “Giving Economy” Swipe File
This will be your secret weapon for writing winning fundraising copy.
We've handpicked 13 winning controls from top-performing fundraising campaigns, giving you an inside look at what works in this lucrative and rewarding market.
By studying these home-run samples, you'll quickly learn the techniques and strategies that make fundraising copy irresistible to donors so you’ll never be out of ideas.
Bonus #2 Your Rolodex of Potential Clients
Finding clients is one of the biggest challenges for any freelance copywriter. But what if you had a comprehensive directory of over 500 nonprofit organizations actively seeking talented writers like you?
That's precisely what you get with our List of Major Fundraising Mailers.
We've done the legwork for you, compiling a detailed database of potential clients spanning a wide range of categories, from healthcare and education to politics, animals, the environment, and beyond.
Whether you're passionate about children's welfare, women's rights, or any other cause, you'll find plenty of opportunities to put your skills to work for organizations making a real difference in the world.
Bonus #3 Your "Lifesaving" List of Priceless Links and Resources
As a fundraising copywriter, you know that research is crucial to crafting compelling, persuasive appeals. But sifting through countless websites and blogs to find the information you need can be a time-consuming and frustrating process. That's where our List of Priceless Links and Resources comes in.
We've scoured the Web to bring you a curated collection of 57 key blogs and websites you'll turn to again and again, no matter what the focus of your fundraising projects.
From industry news and case studies to donor psychology and storytelling techniques, this ultimate research toolkit puts a wealth of knowledge at your fingertips. With these resources by your side, you'll be able to write faster, smarter, and with greater insight into the unique challenges and opportunities facing nonprofits today.
Bonus #4 Your Quick-Reference Guide to Fundraising Lingo
Every industry has its own unique language, and the world of fundraising is no exception. As a copywriter new to this niche, you may find yourself stumbling over unfamiliar terms and acronyms that can make you feel like an outsider.
But this bonus gives you fingertip access to all the essential fundraising terms you'll encounter in your work. From "acquisition" to "carrier route presort," you'll have clear, concise definitions at your fingertips, helping you navigate the jargon with ease and confidence.
You'll also be able to communicate effectively with clients, colleagues, and industry professionals from day one.
Bonus #5 Mal Warwick's Fundraising Copywriter's Toolbox
Imagine having a legendary fundraising expert as your personal mentor, guiding you through the ins and outs of writing high-impact appeals.
That's essentially what you'll get with Mal Warwick's Fundraising Copywriter's Toolbox.
This comprehensive resource is packed with invaluable tools, advice, and insights from one of the most respected names in the business.
You'll receive Mal's "8 Steps to Writing a Powerful Fundraising Appeal," a step-by-step guide to crafting appeals that resonate with donors and inspire action.
You'll also get a handy checklist for assessing direct-mail fundraising packages, a recommended reading list, and the "Nonprofit Email Marketing Guide" published by Network for Good.
Bonus #6 Jerry Huntsinger's 21 Keys to Creating Successful Fundraising Letters and Packages
Jerry Huntsinger, the "Dean of Direct-Mail Fundraising," shares his top 21 lessons for writing outrageously successful fundraising packages in this game-changing bonus.
This "if-you-remember-nothing-else" list is a distillation of Jerry's lifetime of experience in the trenches of fundraising copywriting.
You'll discover why some appeals get ripped open while others go straight to the trash, 23 ideas for keeping your reader engaged, and how to cut your letter-writing time in half. These are just a few of the priceless insights you'll gain from this extraordinary collection of tips and techniques.
So now that you know how you’ll quickly transform into a nonprofit copywriter, ready to take on clients…
… let me tell you what it will cost for you to get your hands on How to Make Money and Find Meaning Writing for Nonprofits.
Get Started Today
You now know how huge the “giving economy” is…
You know there are literally millions of prospective clients out there…
You know they have the money to pay you well for your work (because it’s valuable and drives donations)…
And you know this is your perfect opportunity to balance purpose and profit.
That’s why I’m committed to making this program accessible to anyone who wants to align their writing work with their values.
So your price today…
Is just $497!
Which means you could easily make back your investment (and a lot more) with your very first assignment.
We’ve made it so you have every opportunity to dive into nonprofit copywriting right away!
As soon as you place your order, you’ll get immediate access.
This way you can begin on your journey to making money as a writer, while making a positive impact on the world.
On top of that, you risk nothing…
You’ll LOVE this Training Program (Or Get Your Money Back!)
Grab your copy of the training program and dive right in…
See for yourself how massive the opportunities are right now in the “giving economy.”
Pick a cause (or two, or three!) you want to help move forward…
Learn the different kinds of projects you can start offering right away (along with the best practices you’ll want to follow)…
Maybe even take on a few assignments…
And take a full month to totally immerse yourself in this world.
If you’re not thrilled with the training program — or you decide nonprofit writing isn’t a way you want to “monetize” your writing skills — no worries.
Just let us know before 30 days have passed and you’ll get back every penny.
That’s how confident I am that you'll LOVE the program…
The skills you’ll be building through all the exercises…
And the positive difference you’ll be helping to make in this world.
Pretty awesome, if you ask me!
Here’s Everything You Get
Starting today, you can dive into the exciting and massive “giving economy”… and set yourself up as a major player that organizations want to work with.
Because the truth is, when it comes to the world of nonprofit writing, the writing competition is scarce.
Most writers don’t understand just how much money flows every year through this market.
And sadly, they miss out on what could have been a highly lucrative and rewarding writing career.
But not you.
With How to Make Money and Find Meaning Writing for Nonprofits, you can learn what you need to get out there and start helping causes you believe in (while getting paid very well to do it!).
And, you can help any cause that moves you — whether it’s helping villages in poor areas get access to clean drinking water…
… helping to feed hungry children… helping to support our veterans who put their lives on the line… helping fund research to find cures for some of today’s most devastating diseases…
… to helping plant more trees… get more music education in schools… help cats and dogs find good homes… and so much more.
There are endless possibilities.
You, as a writer, wield the power of words to help make change happen.
All while living the writer’s life of your dreams — with total location and time freedom.
And all it takes to get started today is just $497.
Click here now and here’s what you’ll get access to:
- The 10-part learning program, How to Make Money and Find Meaning Writing for Nonprofits…
- Plenty of real-world examples that bring every lesson and key concept to “life” so you can see how it’s done…
- Exercises and resources throughout the program that will dramatically speed up your learning curve…
- Tips from top pros on how to get started and finding (and landing!) clients…
- A quiz at the end of every lesson to ensure you’re mastering the most important concepts…
- Written feedback and direction on your final assignment so you’ll have a polished portfolio piece…
PLUS…
- Bonus #1 — Your “Giving Economy” Swipe File
- Bonus #2 — Your Rolodex of Potential Clients
- Bonus #3 — Your "Lifesaving" List of Priceless Links and Resources
- Bonus #4 — Your Quick-Reference Guide to Fundraising Lingo
- Bonus #5 — Mal Warwick's Fundraising Copywriter's Toolbox
- Bonus #6 — Jerry Huntsinger's 21 Keys to Creating Successful Fundraising Letters and Packages
Again, you can access the order page by clicking here.
To your success,
Rebecca Matter,
President, AWAI
P.S. Opportunities like this don't come around often.
This is your chance to tap into a gigantic “writer’s market” — and write with deep purpose, attracting high-paying clients who will truly value your expertise…
… and build a profitable career around your passion and values.
It's even rarer to find a path like this where there is very little competition from other writers.
So if you’re ready to dive into what has to be one of the biggest (and potentially lucrative) markets for writers who want purpose and profits…