Imagine The Sheer Joy
of Certain Income
As A Freelancer,
From A Wholly Reliable
The “NEVER OUT OF WORK” Program
I have assembled the two things that you need most for a happy, productive and profitable life as a freelance copywriter – that hardly any writer ever creates for themselves or even understands, and that is the foundation of my own freelancing business … which has provided no less than $1-million a year for the past 12 years, no less than $500,000 a year for the dozen or so years before that. It took me 10 years of groping around before I put the right pieces together in the right way, but others I’ve personally taught this to have gotten their own versions in place and fully functioning in as little time as a year, and begun seeing clients and income from it in just the first few months. My earlier trial and error and what I think of as expensive experience can be your shortcut. These two assets I want you to have working for you are: one, a Client Feeder System, and two, Consultant-PLUS-Copywriter Positioning. They go hand in hand.
This is a fairly long letter, to walk you through both of these things, but it’s worth the time required to read and consider it because -
Virtually every pain-point in most freelancers’ businesses
is ended with these two assets.
For example, Income Uncertainty is relieved. Income Uncertainty keeps many freelancers stuck in day job jails, never confident enough to go full-time as an independent copywriter. For those who are entirely on their own, this erases the ever-present anxiety about next month’s needed income, about where the next client or work might come from. This flattens out the abrupt ups and downs. It steadies everything.
Most freelancers live by feast and famine. They get fully absorbed in a client’s work, then, when it’s done, there’s no next client waiting. They may go weeks or even months essentially unemployed, draining down the fee just earned while looking for another assignment. The individual freelancer basically hunts for work like a caveman went out hunting for food – and just like the caveman, he often comes home empty-handed, to huddle by the fire for the night, to go out the next morning and do it again.
Income Uncertainty is a cancer to your mind, in your personal relationship or family life, and for your finances. It creates tension on the home front, needlessly worries spouse and family, creates self-doubt and anxiety, makes you take a client you know is trouble or compels you to negotiate fees and do too much work for too little money, and requires you to do a lot of things other than writing that are time-consuming and unpleasant.
Many freelancers, for example, spend a ton of time “networking,” a time-consuming, often unproductive activity many writers are ill-suited for and have to force themselves to do. Working the phones, kind of reminding people they exist, going to meetings and striking up conversations with strangers, handing out business cards – hustling.
I am an anti-social hermit. I detest “networking” and “cold prospecting,” don’t do it, and haven’t done it in decades. I don’t hang out at Direct Marketing Association meetings, I don’t attend any business gatherings in my home city, I don’t call people and chat, I don’t haunt LinkedIn or Facebook. I don’t do any of this. I don’t have to – because I have a Feeder System that brings clients to me, for me. It works at client-getting so I never have to.
(If you happen to love “networking,” having a Client Feeder System in place guarantees it’ll be more productive. But if you’re more like me, and would rather be writing than hustling to get a chance to write, you will find yourself in love with the Ultimate Client Feeder System.)
Let me “demonstrate” what this System does. The week I started work on this letter, my Feeder System brought forward two brand new clients. I’ve never met either one or, before this, spoken to either one, by phone or in person. Neither knows me through “networking.” Nor did I pay to advertise to get them, do free critiques for them, or even speak to them on the phone for free. My Feeder System brought them forward entirely on its own, and brought them pre-determined to hire me if possible.
Each one spoke with my assistant, Vicky. She gave them the bare-bones description of how I work, had them each submit a written memo about their perceived needs and their business, I responded to each with a letter (using my best skill: writing). Then they each contacted Vicky again and booked an initial consulting day, each at a fee of $19,400.00.
One of these is a specialty manufacturing company in an industry I do not usually work in, but its needs fit my methods. The other is an information-marketer that you might well know by name, from their radio or TV advertising. Both are good-sized businesses that can afford good-sized fees and have good-sized opportunities I can assist with.
Fast forward about 8 weeks. Both have come and gone, so I can tell you the result of these days … .
The manufacturing firm’s founder and owner, and his web marketing guy, came to my home office for the day. Toward its end, they raised the issue of a handful of things I might write for them and if I had wanted to, I could have successfully guided them into a few copywriting projects, with fees from $35,000 to $50,000 each plus royalties, but I chose not to. I explained to them things they could and should do on their own, without me, first, to be in a better position to fully profit from the work I could do for them. We set up a 6-month timetable and to-do list, and I sent them home.
I want you to stop and think about that carefully. I hope you envy me this – but more, I hope you lust to put yourself in the same position.
First, I felt perfectly fine with advising them not to hire me as a writer at this time. I passed on at least $35,000 to $100,000. Being able to do that is a grand luxury. Few freelancers could bring themselves to do it. They’d be ill. But I have so much work in house and I have Income Certainty from my Feeder System, so I can do the right thing for this client with no angst or remorse or worry about my own income needs. Second, I was paid $19,400.00 for the day that led nowhere for now. I did not gift an hour, hours. There are worse days. Third, there’s a reasonable chance they’ll be back.
The other one: its President plus his three top lieutenants came. With them, there was easily identifiable, immediately valuable writing for me to do. They came convinced of that in advance, and it became clearer as the day progressed.
By early afternoon, they were asking for ‘The List’ and the costs. (This is important: you need a process that results in your would-be client asking you for ‘The List’ and the costs. You being asked to make that list comes from Consultant+Copywriter Positioning.)
We agreed to a “package” of four copywriting projects to be delivered sequentially over four months, totaling $150,400 in fees, paid $50,400.00 down, then $25,000.00 a month for four months, plus back-end royalties. This, by the way, is four months of certain income. But they also joined my Private Client Group, taking a monthly one-to-one strategy consulting call locked in for 12 months, and bundling in another consulting day, for $34,000.00 for the 12 months – paid by $10,000.00 fee plus $2,000.00 a month auto-charged to their credit card on the first day of each month. This provides certain income each month for 12 months.
This, as Martha Stewart says, is ‘a good thing.’
You will be thinking:
“easy for you, Kennedy. But …”
Bad thinking! And false. My Consultant+Copywriter Positioning has definitely improved over years, but it is not significantly changed from 25 years ago when I was not as known, celebrated or established as I am now, and when my Feeder System was much weaker than it is now. I began with half-day initial consultations at $1,800.00 way back when. I went to full days required, at $3,400.00 very soon. The fee has moved up, obviously, over the ensuing years, but the modus operandi hasn’t changed much. It is absolutely RELIABLE. Once you fully understand it, YOU can use it.
The Rest of The Story …
Now, a bit more about how these two clients came to me. Both were literally delivered to my doorstep by my Feeder System. They entered it by two different means. Because they were “prepped” by things they had “found,” read, learned from, they were pre-determined to hire me – so there was no resistance to my process, to traveling to me, or to paying for the day because my Feeder System established my Consultant+Copywriter Positioning. ANYONE can replicate this entire “thing,” and online media has made it easier, faster and cheaper to do than ever before.
This can erase Income Uncertainty and replace it with a very high degree of income predictability. My Feeder System serves up good, new prospective clients at a very steady pace, not in surges separated by dark voids. Yours can too.
So there are “ladies in waiting” – in fact, some years back, a client, an entrepreneur, and a single guy who saw himself as a “playboy” took my entire Client Feeder System and re-purposed it as a Hot Women To Date Feeder System. He utilized online media almost exclusively. He soon had a pipeline with women at various gestation points, readying themselves o come forward and ask to go out with him, so that even as he went on a first date with one he didn’t like and wouldn’t ask out again, two or three were at the doorstep ready for their first dates, two or three more were very predictably 2 to 3 weeks away, and two or three more a month to 6 weeks away. He never did any “networking” or “prospecting” in bars, grocery stores, concerts, etc. Never needed “fix ups” by friends. He never even asked a woman out on a date – they asked him. And he never had famine. This thing of my invention works. Period. For us freelancers, but for other purposes too.
Please think about not just the practical benefit – a predictable income from steady client flow that gives you a very fine living and lets you devote most of your working hours to what you really want to do: write – but also think about how differently and more confident you will feel about living as a freelancer.
Imagine never feeling “out on a limb” again. Imagine never having that sick feeling in the pit of your stomach again: the one you get when you take on a client, after weeks of famine, because you have to, knowing the client is going to be painful to work with and impossible to satisfy, and knowing you are being under-paid. It is incredibly reassuring to know that you have a Client Feeder System working for you 24/7/365, that will bring you clients, served up on a silver platter.
Further, the kind of complete Client Feeder System that I’m going to show you in full and show you exactly how to clone for yourself not only erases Income Uncertainty and serves up steady client flow – it delivers better and better behaved clients. Besides the security of knowing you will be fed, you’ll be fed well.
Pre-determination is a wonderful thing.
I usually illustrate this with the story of this car …
Short version. Carla and I are walking the car museum at Imperial Palace in Las Vegas when we come to this car – Dean Martin’s 1986 Rolls-Royce convertible. Never titled to anyone but Dean. It so happens I’m a big Dean Martin guy. We read the signs, examine the car, Carla takes a photo of me by the car. She then says: “You’re going to buy this car, aren’t you?” Not in a disgusted tone of voice. More resigned. And all-knowing. Truth is, that thought had not (yet) occurred to me. We were in a museum, not at a car auction. I would never want a Rolls just to have a Rolls. I’m not a showy guy. I said, “No, of course not.” But 5 minutes later, I went “just to,” out of curiosity, see if it was for sale and if so, how much. Now I own it.
The Feeder System you’ll put in place and put to work for you has exactly the same effect:
It erases considerations of price or other alternatives. I did not want any other Rolls-Royce. I only wanted this one. The “who” was far more important than the “what.”
Therefore, price, resale value, competitive prices – none of that mattered. It creates urgency by scarcity and exclusivity (with Consultant+Copywriter Positioning used in concert). It pushes the “buy now – before it’s too late” button. As I walked up that aisle to the front desk of the museum, I became PRE-determined to buy this car if I could. As potential clients move through your Feeder System, they become pre-determined to hire you if they can.
As you consider investing in and using this System, weigh the two alternatives: the experience you now have in finding and getting and getting paid by a client versus the different experience it is easy to imagine correctly that you will have with a client coming to you pre-determined to hire you. Play a mental movie of the client-getting experience as it is now. Stop. Play a mental movie of client-getting when the client comes to you pre-determined to hire you. Which way do you want to conduct business? THAT is the choice now before you: not whether or not to buy my Program. It is: which way do you want to live as a freelancer?
I would think: no contest.
So, let’s get into the specifics of what I have organized for you, for your Client Feeder System:
You get a clear blueprint. An architectural framework. Sort of a secret: success is more certain when you operate inside a framework for success. Most freelancers’ client getting efforts are random, erratic, roaming around like wild buffalo in search of a water hole or a place with edible grass that hasn’t been used up. You will set up a very specific kind of Personal Media Platform, into which prospective new clients come, in which clients make themselves ready to be clients and become pre-determined to hire you, and from which they emerge and walk to your doorstep and then behave as you want them to behave. This works for you. You do not work at client-getting. You get to work at and start your real work at client handling.
You get an interconnecting system. Not loose and separate parts. It is complex and sophisticated yet it is perfectly understandable and practically doable. It can be started and made operable with little or no out of pocket cost. As your income and income certainty grows, you can invest in making your Client Feeder System bigger, better, more powerful.
You will own a fleet of fisherman. This is so cool! Imagine, owning the fishery. Every morning, a few dozen hard-working men go down to the pier at the crack of dawn. Each climbs into a boat and they all row hard, out to sea. They take up positions, encircling a prime place rich with very fine fish. They suffer rain, wind, heat, cold and hard labor. You enjoy a leisurely breakfast, then wait in comfort for their return. They come in at different times all day, each with their own catches, delivered to your fishery.
This is what you will create and own with my Feeder System. Your own fleet of fishermen. I will show you all the different kinds of fishermen you may want to put to work for you. I’ll introduce you to some that can be hired very cheaply. Even a few that work for free. I’ll show you others worthy of investing in as you can. I’ll show you the evolution from small fleet to big fleet. And beyond that, I will even show you how to borrow and benefit from other peoples’ fleets of fishermen. You will never again need to personally put bait on a hook, cast, and sit waiting and hoping.
Next, you get clear instructions for organized new client intake. You will see why and how to craft your own exact procedures and rules for your relationship with the potential new client, from first step toward you to contract signed and retainer check deposited into your bank account.
You will also see exactly how potential clients are attracted into the Feeder System’s media place, where they gestate and ultimately emerge pre-determined to hire you.
On my backyard deck, in prime bee and wasp times – like end of autumn, when they know winter is near, and they become intolerably aggressive, I have beehive shaped yellow plastic devices, half-filled with fruit juice. The bees or wasps are drawn in through the hole at the top, then drown in the juice. You might think this is cruel. But the winter is coming to end their lives anyway. There is also a very nice woods only a couple dozen steps away. It is my deck. Well, forget the wasps. The Client Feeder System is the plastic beehive – but nobody has to die! It needs the fruit juice attractant. And it needs to be made known and seen, just like the fake beehive has to be good-sized, bright yellow and placed in a spot the wasps and bees see it.
The most important thing is that, with your Feeder System working, you will stop presenting yourself as a ‘will work for food’ copywriter. You will stop saying; hire me. Hire me. Hire me. You will stop trying to get possible clients to call you, get free critiques from you, take up your time with nothing but hope in play. You will do whatever you do and everything you do to, instead, direct possible clients into your Feeder System and into your Personal Media Platform. You will leave them there to gestate. Only pre-determined, prepared potential clients will exit alive and come to your door and take up your time.
There is a night ‘n day difference between a possible client and a potential client. When you stop dealing with possible clients and deal only with potential clients, you will thank me profusely. From my trusty dictionary and thesaurus … Possible means: (a) able to happen but far from certain – like, say, your house being hit and destroyed by a wayward asteroid. (b) speculative. Potential means: (a) likely, (b) probable, (c) able to be developed … to future success or usefulness. Which would you rather have?
This changes your life – as a freelancer.
Now, let’s talk about your Personal Media Platform. It is fueled by what I call ‘The Five C’s’:
I described these in the video, and I don’t want to be redundant here. Let me just hit a few quick points.
CONTENT. You will discover how to make your Content magnetic to your desired clients and Authority-Establishing, so that they determine they need and want to hire you. A lot of Content fails one or both of these tests. A lot of content informs, educates and informs, but is vague, not specific, and not engineered to bring a potential client from it to your door. And a lot of content distribution is a giant waste of time. Just “exposure” or, worse, having it “liked” by peers, is a masturbatory exercise. We have to get it right and get it in front of good potential clients.
CONTROL. From the minute people arrive at your Personal Media Platform, you need to exert firm control over where and how they move about, what they must give you for pass-keys to different doorways to different content, the ways in which they move forward – ultimately to whatever you decide is your First, Next Step for the client ready to engage you. That might be completing a questionnaire in advance of a diagnostic call. It might be a call. It might be a paid consultation. The idea is to have hallways with confining walls and doors, not wide open spaces in which visitors can roam free. One of the smartest things I’ve heard recently about online media; specifically web sites came from Guthy-Renker’s Chief Marketing Officer, who said: “The three things you need for web site design are a legal pad, a pencil and a knowledge of how to sell.”
CONSTANCY. Engineered into your Media Platform will be constant and frequent follow-up with appropriate Content to the possible and potential clients identifying themselves but not immediately moving forward. Much of this gets automated, thus fail-safe and automatic, but some is also personal, involving some direct, individual outreach on your part. One of the many personal things I’ll reveal in The Feeder System is the non-public, individual follow-up I do with potential clients as well as clients who should be coming back for more. I’ll take you inside my Private Client Program, the only ways I use Copy Critiques, and the ways I stimulate business without ever overtly asking for it. You’ll even see redacted correspondence and other documents that show you exact wording I use in this kind of communication.
COMMUNITY. There are cautions, but, here, just conceptually, it can be extremely useful to create a sense of community, society or membership, membership levels and membership language. While not essential, a true ULTIMATE Feeder System has this, full-bore. You will see exactly how this is done.
CURRENCY. One of the most exciting by-products of having your own Media Platform is your ability to use it in barter with other influencers who have populations of possible clients for you organized, for access to that population and/or use of their media platforms. It’s an analogy, not a direct copywriter example, but I was just hired to speak at an event in London, England, at a princely fee and with royal opportunities for sales of resources from the platform and for client whale-hunting. I got it and the compensation I demanded because I’m a good speaker, have some ‘star power’ in the entrepreneur marketplace in the U.K., but also because the company hiring me wanted access to the GKIC member and customer lists in the U.K. and to my centers of influence in the U.K. My media platform was undoubtedly the deal-maker here.
These Five C’s, integrated, working for you in concerted harmony, place you above and apart from just about everybody else saying “Let me write copy for you.”
Next, in The Ultimate Client Feeder System, we’ll examine all the different Media Items that can be successfully used as client attraction magnets, as authority-establishment, incorporated in your Personal Media Platform – and as replacements for the normal material every freelancer has and shows to the market. There are SEVEN such items. I’ll show you examples; my own and others’. I’ll explain how to get them done as quickly as possible. I’ll show you how to use them. I’ll also show you how they can be used as Currency, as I’ve described above. There are THREE Vital Rules for converting the activity of creating these Media Items into cash-paying clients, and I end Module #4 of the System with the Rules.
When You Show Up –
Get Respect, And Get Paid
Module 5 can create an earthquake-size change in the way you approach freelancing as a copywriter or writer.
I hate the “order-taking” freelancer model. You should too.
To me, it is punishing. Self-diminishment. When you want a pizza, you know you want a pizza, you call Dominos, you give them the order and they take the order. This is very common in commodity businesses and low compensation vocations. If you are going to pay somebody to build a brick wall around your yard, that job is easily defined by you, and easily price shopped as a commodity, so it is severely price suppressed by competition. If, however, you are going to build a mansion, you are going to choose and use an architect. Architects (who are good self-marketers) make a whole lot more money than builders, and even more than brick-layers. The most important reason for this is often misunderstood:
The reason is the architect tells the customer what he wants and needs. The architect defines the project. The brick-layer takes an order, just like the pimply-faced kid answering the phone at the pizza joint does.
My ‘Consultant+Copywriter Positioning,’ makes you an architect, not a brick-layer. It puts you on even footing with or above your client in defining the project, not taking an order and quoting a price. I am forever astounded at copywriters who publish set fees per item, like a pizza shop price menu. For a 4-page sales letter, order form, buck slip and envelope: $2,250.00. For an extra large, thin crust, 2-topping pizza: $6.50.
Get out of the pizza business!
1: Show up ALONE
2: Show up DIFFERENTLY
Those are the two “gold rules” for being treated differently!
With the Ultimate Client Feeder System, I arrange for you to SHOW UP ALONE. You bring your possible clients into your own protected place and develop them into potential clients alone and separated from all the hub-bub of the chaotic, confusing and competitive marketplace. Then, with Consultant+Copywriter Positioning, you SHOW UP ENTIRELY DIFFERENTLY. This lets you make all the rules of the game you are going to play.
I have long refused to play any card games with my wife and daughter. I believe they make up the rules as they play.
With my Consultant+Copywriter Positioning, I’m the one making up my own, entirely different rules.
Not only will you fully understand and appreciate this via Module 5, you WILL understand how to make this positioning your own. Not a mere copy of mine: that would be impossible and ill-advised. Your own. But structurally just like mine.
There are many breakthrough benefits. Remember that song: R-E-S-P-E-C-T? Order-takers don’t get a lot of respect. Writing by assignment is order-taking. When you show up with Consultant+Copywriter Positioning, you get RESPECT. You can also get paid sooner and for more steps. You can be paid for doing things ordinary copywriters do for free in hope of moving a possible client forward. You can enlarge and expand projects, so you need fewer new clients throughout a year to meet your income goals. You avoid getting trapped in poorly conceived projects – and getting the blame for pre-destined failure.
But, What If You’re NOT ‘Qualified’?
To many, the idea of ‘Consultant’ is intimidating. I hear:
“Maybe okay for you Kennedy, but I’m not you, and what right do I have to advise a multi-millionaire entrepreneur or the CEO of some company about their business? They’re a lot richer than I am and they know it. And, what if I’m actually not up to the task?”
Well, really, what right do you have to do anything? To have the audacity to write copy and declare it good and have clients invest their money in its use? If you are going to dis-qualify yourself, go all the way. Curl up in a ball.
For starters, about half MY clients are richer than I am. A few are a whole lot richer. One owns a company doing a billion dollars a year in business. He owns three jets, two mansions, and employs servants. I fly private, but by pay-as-you-go charter. I empty my own wastebaskets and even occasionally do a load of laundry. I have clients with giant, fancy offices filled with busy-bee employees and assistants to assistants to fetch their coffee. I work in my basement. I have a little coffeemaker on the counter I operate all by my lonesome. SO WHAT??
I make a lot more money than the expert mechanic who cares for my four collector cars, more per hour than my CPA firm bills, more per hour than my massage therapist, etc. – but I need and value their specialized knowledge and I gladly pay what they ask. And don’t tell ‘em – I’d pay more. (Each one of them is welcomed by the Ocean of Money whether they come to the beach with timid teaspoon or bold bucket. It says: please, take what you will, by your own appraisal of your worth.)
And what if you’re really not up to the task of dispensing ‘marketing strategy advice’ as a consultant?
Frankly, if that is the case, you shouldn’t be writing marketing or sales copy. You’ll probably commit malpractice. If you don’t have a very good understanding of its use, you probably can’t create it effectively either. But listen, this just isn’t that hard. First of all, you get help from me in this Module.
Second, most clients will be much smarter about the operation o f their businesses than they will be about feeding it with customers, clients, patients or donors. That’s just the way it is.
I just “taught” a big, major name charity the “secret” of using Val-Pak. It was like showing fire to cavemen. I just sat with the President of a company already generating $10-million a year based on sales copy, a web site, and direct-mail who did not know about list segmentation or message to market match or niche and sub-culture markets. He suddenly saw six vertical-market versions of his present business, probably tripling its revenues as fast as I could write the copy. He turned to his three-person marketing team, all deer in headlights, and said “Why wasn’t I told about this before?” I said: “That’s why I get the big bucks.” I did not say: gee, if you just read a couple very basic books on the direct marketing industry you’re part of – say Bob Stone’s Direct Marketing, maybe my own book co-authored with list wizard Craig Simpson, The Direct-Mail Solution, you would already know this. Of course even if he did, my knowing it would brand me well, and I’d still get the copywriting projects.
It’s really surprising What They Don’t Know – that you do know but don’t give yourself enough credit for.
It works a lot like surviving the sudden emergence of a huge, hungry bear while you and a couple friends are out for a hike. You know this answer. You don’t have to out-run the bear. You just have to out-run one of your friends. Visiting with the manufacturer of a small handgun sold to hunters and campers, I asked if it would stop a bear. He said, “Maybe. Maybe not. But if you shoot the guy with you in his knee, it’ll slow him up enough.”
In the land of the blind, the one-eyed man is King Shit, admired by all. Women want him and men want to be him. Power is his for the taking.
Please, don’t disqualify yourself. There are four keys – just FOUR – to your success with Consultant+Copywriter Positioning. None of them require you to be smarter about lots of things than your clients. You can be smarter AND MORE ORGANIZED in your thinking about just a few things, and do fine. I even provide checklists to insure that for you.
So, let’s detail everything you get in this Program:
There are FIVE online Modules, with my voice guiding you through samples, examples and power points slides, and directing you to web sites where you can see even more examples
Module 1 is an Overview Module, a video dialogue with me and Katie Yeakle from AWAI. It lays out the territory we will cover and take.
Module 2 is Development of a Client Feeder System. I define it, so you clearly understand it. I describe how you feed it so it feeds you. I also dissect it, presenting each of a Feeder System’s five key elements. You are also provided with Think-Pages, to guide you in laying out your own Feeder System. And, of course, examples so you can see and even experience a fully functioning Feeder System.
Module 3 is Development of Your Personal Media Platform. Here, we go into depth and detail on the Five C’s. Today, most freelancers have their own web site but 90% are seriously flawed and 99% are imitative of other freelancers’ sites that are seriously flawed. They may be stocked with content, but it is not strategically purposed. And web sites represent only one piece of a fully functioning Personal Media Platform. Today, many freelancers use social media, but nearly all are making a very serious mistake with it. I’ll reveal these mistakes, and describe how to use and integrate all Media so that it is strategic and purposed to attract possible clients and convert them into prepared, potential clients who are pre-determined to hire you. I also reveal ‘The Batman Secret’ for your content. There are 10 elements to incorporate in Content you write and distribute on our own behalf. You get notes on all ten. We will look at the issue of Control of the client established by your Media Platform. And finally we’ll discuss how to leverage your media platform as Currency, to get yourself actively promoted by key influencers who have potential clients for you.
Module 4 is all about the Media Items that populate your Personal Media Platform. I will tell you how I used these early in my freelancing life, when I was unknown and poor as a church-mouse, and how I use the same kinds of items now. You will see great examples of such Content and of various Media Items from actual, effective Personal Media Platforms, and you’ll be directed to individuals and web sites to see more. This is the most example-rich Module in this Program. In total, you’ll learn how to create and use SEVEN Media Items. As a little bonus, I’ll tell you how to use one of them to provide non-fee income from an automated marketing system. The week I was finishing this, I heard from a consultant and writer I’d given this strategy to a few months ago – she is averaging $700 a week in entirely automated income robot-deposited in her bank account by this use of one of the seven Media Items. It takes her about an hour each week to make this happen, with e-mail. No, it’s not caviar ‘n diamonds money. But it is $36,400.00 a year. Pays the rent. Relieves a little income anxiety. If it intrigues you, I’m including it in this Module as a little bonus. Finally in this Module, I’ll reveal the #1 mistake most freelancers make with these Media Items, and the three ironclad rules for your Media Items that prevent this problem.
Module 5, the last Module, switches from your Feeder System to Consultant+Copywriter Positioning. I call this the ‘Change Your Life Module.’ It lifts you out of the worker-bee-for-hire, will-write-copy-for-food crowd and crowded space. It changes the way possible clients take notice of and become interested in you, and the way potential clients relate to you. It is also a closed loop: it makes your Feeder System work better.
Here are three promises about this Module that I can make to you with zero hesitation:
One: this Module will cause you to at least modify and improve, maybe dramatically change the way you position yourself to possible clients. You WILL decide on AND MAKE real changes. You will NOT just “consume” this information.
Two: this Module will increase your income – by more clients or better clients or higher fees, even more referrals. It will also give you more ways to be paid. It WILL have a profound, positive financial impact.
Three: this Module will enhance your personal self-image, sense of self, level of confidence, ability to assert yourself and put your ideas across, and you will have a better time of it in this field. I know that “feeling better about yourself” is a bit soft and ethereal and vaporous, and can’t be weighed on a scale or measured in fee dollars. But as a guy who once stuttered almost uncontrollably and drug around a big collection of self-doubt baggage behind him, and who was almost universally under-estimated by others, who did not attend college, who is entirely self-taught at ALL of this, I know how liberating the strengthening of self-image and self-confidence can be. It became such a fascination of mine that student-became-teacher, and I co-authored several different Psycho-Cybernetics* books and audio programs with the late Dr. Maxwell Maltz, including the book The New Psycho-Cybernetics. Recently, I had a new copywriting client reveal that he first began paying attention to me because of that book, not any of my marketing books – and, in fact, gave a copy to all his salespeople as mandatory reading. There’s an odd, little lesson in that. Anyway, this Module will lift your own self-appraisal, confidence and power in influencing clients and others.
*Well over THIRTY-MILLION COPIES of Psycho-Cybernetics books have been sold worldwide since the first publication of the original in 1960. Many contemporary companies and entire professions have their origin roots tied to Psycho-Cybernetics, from Weight-Watchers International to sports psychology. The great copywriter Gary Bencivenga recently told me personally it is one of the most important books he’s ever read and ‘sciences’ he’s ever encountered.
I know what it is like to worry you might be “inadequate” for the task, for this business … to wonder if you can break through to earning a good living at it. I erased all that fairly early and quickly, but I understand why and how it lingers, as, incidentally, did Dr. Maltz from his own experience with starting his own private plastic-surgery practice with ‘The Phone That Refused To Ring.’ This is NOT a “personal growth” Module. It is a very business-like, pragmatic Module with important things to do, not think or meditate on. My friend, the late, great copywriter Gary Halbert had this right when he said “Motion beats meditation.” But I want you to know that a by-product of this positioning is practical personal growth.
Module 5 also gives you Five Keys to Implementation of Consultant+Client Positioning.
In the Consultant+Copywriter Positioning Module, I have some extremely valuable sample material from people who’ve used this Positioning as I’ve shared it with them, to establish themselves as high income copywriters. For example, you’ll see the entire start-up case history from the owners of a retail store in Pennsylvania who, as a 2nd business, made themselves Consultants+Copywriters and did over $100,000.00 in fee business in their first 6 months, part-time. You’ll even see a copy of their very first actual proposal, which brought a 5-fgure fee.
More importantly, I’m going to use their actual experience to teach you a business model for copywriters that most copywriters do not know or understand but that any copywriter can use, to create a competition-free zone for themselves in which to obtain clients, and to create at least a $5,000 to $10,000 monthly income within 4 to 6 months … with the same absolute certainty as placing a glass under a faucet and turning on the faucet produces a drink of water. This alone is worth the entire price of admission because it liberates you from all the difficulties of getting clients. It eliminates fee resistance or negotiation. It has been proven by those I’ve directly coached on this hundreds of times. You will see it laid out as it actually happens.
I also have a sample of one of the most unusual self-marketing tools you will ever see used by a freelancer, along with my instructions for replicating it for your own use.
In addition to these Five Online Modules – each lengthy and loaded with resources – I’m going to send you copies of two of my most relevant books, as gifts when you complete the Five Module Course, with notes about certain pages in them and their direct application to Consultant+Copywriter Positioning.
And the fee is … . (drumroll, please) … .
No kidding, it is significant, at least for a number of people. But I’m not going to go through a lot of gyrations to justify it in terms of number of Starbucks stops skipped (about 1 a day for 7 months) or number of days’ vacation at a Disney resort and the parks with 2 kids (using Disney’s disclosed daily average, about 5 days) … or going through tortured analysis of how many good clients you’ll need (well, that’s easy: one) or how much money and time you may lose by continuing on the commonly traveled paths of freelancing instead of this far superior road less traveled. (Average life expectancy is 72. Deduct your age. How many of those years left do you want to hand over to getting little respect, low compensation, scrabbling and hustling for the next job?)
Let’s just set all that aside.
Be adult and sensible and straightforward about it.
The fee is $2,995.00, but there may be fast response or AWAI status discounts you qualify for, marked on the Enrollment Form. Whatever it is, right to the $2,995.00 … …
I don’t think you can argue against the fairness of this fee. EITHER the Client Feeder System OR Consultant+Copywriter Positioning is clearly worth the fee. You are, in a very real sense, getting a great “2-fer”. Like buying clothes at Jos. A. Bank.
The questions in the way won’t be about worth or value.
There can only be two. One: personal and timely relevance. Is this of keen importance to YOU, at THIS TIME? Obviously I can’t answer it for you. You have read all the way to this point. There are a lot of other entertainment choices. My bet is: this has made a great deal of sense to you. It has been motivational and exciting. You can see how your Freelancer’s/Writer’s Life would be made measurably better by having clients served up to you on a silver platter by your own Feeder System, built to mimic mine. Whether a bit nervously or not, you can see how Consultant+Copywriter Positioning is better than your present positioning. You’ve kept reading because you’d like to be able to describe YOUR freelancing business the way I describe mine. If you feel you should wait – when? There’s never a perfect time for positive change. If you wait – for what? Please don’t make that be about yet another writing skill course completed! A lot of people think they need more knowledge when what they really need is MORE INCOME!!!! A lot of people endlessly accumulate knowledge that is never monetized! This is a business. You need a business plan, a business system, business tools.
The other question might be about affording the investment. If you swallowed hard, I get it. Been there, done that. Although long ago, the memory has never dimmed – of the frustration and shame of being in bad financial condition. I hated it, and didn’t much like myself for the situation. I easily figured out I couldn’t conserve my way out of it. Saving zeroes adds up to little. I knew I couldn’t “timid” my way out and up. I had to invest my way out and up. I had to swallow very, very hard to invest in what I needed to craft my escape route. My helium balloon.
If this investment is a big, bad obstacle for you – please honestly ask yourself: what will change that? If not now – when? For the record, things don’t change. Go get a book about the 1960’s. We’re in the same wars plus new ones. We have the same societal problems. Both war on drugs and war on poverty, dismal failures. Things do NOT change. Only people taking action change things. Success is very personal. You either invest in it or you don’t. You either take action to get it or you don’t.
I was recently asked what my greatest “super-hero power” was. It’s a provocative question. It presumes you have one. It presumes you are sure enough of yourself to claim such a thing. I had and have an answer. My greatest super-hero power is creating income, business and life breakthroughs for people.
That’s what this Program is built to do. For you.
If it fails to live up to my promises – after going through Module 1 and getting the overview of the Program – you are welcome to opt out and claim a full, 100% refund of your fee, no hassle, no questions asked. I stand behind this as do your friends at AWAI.
P.S. For the first enrollment group ONLY, I will be holding TWO “live” Q&A Calls … one about The Feeder System, the other about Consultant+Copywriter Positioning. These calls will give you opportunity to get your questions answered and learn from my answers to other Program participants’ questions. These calls will occur in January and February 2015. ONLY IF YOU ENROLL NOW – NO LATER THAN DECEMBER 5TH, 2014 – will you be invited to these two Q&A Calls.
P.P.S. I've also included a Free Bonus Info-Kit, including …
A fast-paced 20-minute audio, on which real clients who hire copywriters and actively look for new talent are interviewed by me on the way they assess and hire copywriters. You eavesdrop on my candid discussion with them of why copywriters fail to get them as clients, what they look for, and how they work with copywriters. This is “real insider stuff” available only in this special bonus found in Module 5.
Also, transcript of a roundtable discussion with top pro and relatively new copywriters – including people you probably know like David Deutsch and John Carlton, and others you won’t know … answering my questions about their ‘evolution’ as writers and as freelancers. This is an out-of-print classic from my archives.
HOW TO ENROLL:
IMPORTANT NOTE FROM
KATIE YEAKLE AT AWAI:
THE OFFER THAT FOLLOWS ON THE ENROLLMENT FORM IS STRICTLY LIMITED, BY OR BEFORE DECEMBER 5, 2014.
After that, when another Enrollment Period is offered, discounts and/or bonuses will be taken away and a higher investment will apply.
Also, there will be no ‘live’ Q&A calls with Dan.
American Writers & Artists Institute
220 George Bush Blvd, Suite D
Delray Beach, FL 33444
(561) 278-5557 or (866) 879-2924