Industry Spotlight: Catalog
February 06, 2008 (05:11:57 pm)
Learn about trends and statistics in the catalog market.
Quick Tip: 4 Simple Secrets to Energize Your Writing
February 04, 2008 (01:48:44 pm)
Will Newman offers four simple secrets for strengthening your writing.
Where does 1 + 1 = 10?
February 04, 2008 (01:47:49 pm)
AWAI Vice President Rebecca McEldowney explains yet another benefit of copywriting for the catalog market.
How the Secret of the “Chinese Finger Trap” Can Transform Your Copywriting Career
February 04, 2008 (01:47:27 pm)
AWAI staff writer Guillermo Rubio explains how he uses the “Secret of the Chinese Finger Trap” to keep his writing simple and conversational.
What Bob Bly Looks For in the Writers He Hires …
February 04, 2008 (01:46:42 pm)
Bob Bly reveals the qualities he looks for in the copywriters he hires. Keep these in mind the next time you approach a prospective client.
Words of Copywriting Wisdom “Romance That Lasts a Lifetime”
February 04, 2008 (01:46:18 pm)
Michael Masterson describes business with a client as a steadily improving romance that lasts a lifetime.