AWAI Case Studies

Since 1997 AWAI has been helping writers live “the writer’s life” … a phrase that means something different to everyone. Meet some of our success stories by clicking the links below, and learn about their version of the writers life, see how they achieved it, and get their advice on how you can follow in their footsteps.

Case Study:
Nicole Piper

Nicole Piper

From Zero to a Full Slate in Six Months: Connecticut Mom Reinvents Career After Layoff

I wouldn’t be here today if not for AWAI, by any stretch of imagination. Career-making connections through AWAI were really the turning point for me.

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Case Study:
Bill Zoch

Bill Zoch

One Bootcamp Kicks Off Six-Figure Career in Natural Health Copywriting

For my first Bootcamp, I printed business cards and went to the Job Fair, even though I had never completed a paid copywriting project. Amazingly, a major online health retailer contacted me out of the blue after the event and hired me.

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Case Study:
Les Worley

Les Worley

From Writing Code to Writing Copy: Dallas Man Makes 180-Degree Career Pivot with Boost from Bootcamp

Whatever I needed, AWAI offered…It’s been one of the reasons I’ve been able to double and triple my income. When my client or employer needs something, I find the right program, learn, and add value.

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Case Study:
Steve Coombes

Steve Coombes

Father of Seven Finds
Flexibility, Full Income with Copywriting

“When I want to take time off with my family I can do it. I can do things spur of the moment. I don’t have to ask my boss. I just work extra hard the next day.”

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Case Study:
Pat McCord

Pat McCord

Author: Books Feed Her Soul, Copywriting Feeds Her Bank Account

“In truth, my first AWAI program introduced me to a world I knew nothing about. I soon realized I was buying a lifestyle as well, where I found expertise, activities and friends.”

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Case Study:
Mindy McHorse

Mindy McHorse

Corporate Refugee Finds
Six Figures as Copywriter

“AWAI is my American Idol. They put me on the stage and gave me everything I needed to live as a writer. They’re genuinely interested in helping people succeed at writing for a living.”

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Case Study:
Cindy Cyr

Cindy Cyr

Mom Maintains Six-Figure
Copywriting Income – and
Manages Son’s Music Career

“It’s amazing to be in a position to support my kids’ dreams, which is something I couldn’t do in the job I had before. If I had not gotten into AWAI, I would not have that opportunity.”

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Case Study:
Pam Foster

Pam Foster

Florida Copywriter
Unleashes Income
with Pet-Industry Niche

“I really immersed myself in my industry and started getting inquiries out of the blue and gaining momentum. With a niche focus, I saw a nice, steady increase in my copywriting income.”

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Case Study:
Chris Allsop

Chris Allsop

University Development
Officer Adds $2000 Extra
to Monthly Income

“It took me a little while but I woke up to the fact that I could use my business as a leverage to grow personally, advance my copywriting skills and supplement my income.”

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Case Study:
Roy Furr

Roy Furr

Big Risk Pays Off
for Nebraska
Copywriter

“I had set a date for when I wanted to launch my business, but the freelance opportunities were coming so fast that I quit my job even sooner than I planned.”

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Case Study:
Sean McCool

Sean McCool

Tennessee Copywriter Turns
Career Around,
Tops $200,000

“A huge a-ha moment was when we realized we had left a $2,500 royalty check on the kitchen counter for two week before we got around to taking it to the bank.”

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Case Study:
Toni Rockis

Toni Rockis

Former Educator,
Now Grant Writer,
Lands $68M for Schools

“Our world moves very rapidly these days, so I strongly believe in lifelong learning. I’ve advanced my skills by investing in myself. AWAI offers high-quality professional development that can catapult your career”

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Case Study:
Heather Robson

Heather Robson

In a Day’s Work for Idaho Mom:
Homeschooler, Freelancer, Novelist

“My kids are only this age for so long. Because of that, I’ve never been willing to put in more than a certain amount of work. One of the big things about freelancing for me is that I can homeschool my kids through sixth grade.”

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Case Study:
Peter Fogel

Peter Fogel

Copywriter by Day,
Touring Actor by Night

Copywriting is two thirds of my income. It’s my day job. My night job is comedy. Copywriting provides a solid reliable income while entertaining feeds my soul.”

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Case Study:
Guillermo Rubio

Guillermo Rubio

Former Barista
Conquers Fear, Triples Income

Figure out what you want to be. If you’re not there yet, it’s because of fear. The thing you are fearing is what you need to be doing.”

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Case Study:
Charlotte Hicks Crockett

Charlotte Hicks

Copywriting Keeps North Carolina Woman Near the Ocean

“When I realized I could do copywriting anywhere – and spend part of the year in Little Cayman if I wanted to, I said to myself ‘I’m doing this,’ and committed a hundred percent.”

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Case Study:
Joshua Boswell

Joshua Boswell

Kansas City Father of 10 Tops Six Figures Working Part Time

When I found copywriting, it really clicked for me. I thought that I could build any kind of lifestyle that I wanted. I could really do this without working full time and I could spend the rest of my time with my family.”

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Case Study:
Brian Whitaker

Brian Whitaker

Austin Marketing Manager Exceeds Corporate Income with Copywriting

I’m using my copywriting skills to start a small online magazine aimed at family travel – which gives me another excuse to enjoy the writer’s life wherever I want.”.”

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Case Study:
Krista Jones

Krista Jones

Atlanta Professional Ditches Heels, Hose For Freedom of Copywriting

I feel like in many ways that I am coming full circle, coming back to the idea and dreams I initially had when I was younger. But now, I am in charge of my own destiny.”

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Case Study:
Catherine Cairns-O’Keefe

Catherine Cairns-O’Keefe

From Housekeeper to Well-Paid Copywriter – at 23

Within six weeks, I had my first paying project. It was a very life-changing call to hear they wanted to work with me for amazing pay. I thought, ‘I don’t have to go back to a job.”

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Case Study:
Janet Grosshandler

Janet Grosshandler

Retired School Counselor Finds Extra Income Copywriting – from Costa Rica

When I can slip away to Costa Rica for months at a time and still easily keep up with my business and my writing, I know how wonderful life is.”

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Case Study:
John Torre

Roy Furr

New Jersey Man Turns Writing Sideline Into Full-Time Income

I made the transition from the daily commute and making money for someone else to making money on my own terms.

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Case Study:
Julie Hassett

Julie Hassett

Bootcamp: the Six-Figure Boost for New LA Copywriter

I’m the architect of my day and I can fit in all the pieces I want because I’m not just trading hours for money anymore.”

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Case Study:
Christina Gillick

Christina Gillick

Copywriting Skills Help Texas Woman Launch Profitable Web-Based Business

Copywriting has become so much more than a path to quitting my full-time job. AWAI gave me the tools I needed to turn my idea into a business.”

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Case Study:
Ed Gandia

Ed Gandia

Father Trades Sales Job for Flexible, Six-Figure Freelance Career

I’m able to work from home and see my wife and kids every day. That, to me, is the top priority. I want to see my kids grow up, because it’s going by so fast.

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Case Study:
Rae Robinson

Rae Robinson

Colorado Copywriter Approaches
Six Figures – at 25

I have a career that I’ve literally built for myself, with the help of a lot of wonderful people. I love what I do and I love life.

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Case Study:
Susan Nickerson

Susan Nickerson

Bootcamp Brings $100K
Starter Year for Florida Copywriter

Now I have the time and the income to travel. If I had to be somewhere during normal business hours, I wouldn’t be able to live this kind of life.

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Case Study:
Kammy Thurman

Kammy Thurman

Copywriting Career Frees Colorado Mom to Care for Special-Needs Son

Because of the needs of my family, I would not have been able to hold down a regular job outside of the home.

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Case Study:
Melanie Rembrandt

Melanie Rembrandt

Layoff Lands California Copywriter with her First Freelance Client

I realized I was finally in control of my career when I didn’t have to get dressed up on a Monday morning and drive to an office.

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Case Study:
Mike Klassen

Mike Klassen

Washington State Graphic Designer Designs His Own Successful Career

I have the lifestyle I want. I live where I want. I work with people I like. Nothing is dictated by someone else. In that regard, success for me is just being in control of my life.

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Case Study:
Christy Goldfeder

Christy Goldfeder

Copywriter Designs Life as Digital Nomad

“I can make as much money as I did while I was employed. I can choose if I want more free time or to make more income – on my own terms.

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Case Study:
Elizabeth Blessing

Melanie Rembrandt

Writer Carves Out New Career
by Taking on, and Winning, “Copy Challenges”

AWAI provided me with the tools to bounce back from things that happen in life. I found skills, support, and more connections than I could have made on my own

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Case Study:
Marcella Allison

Marcella Allison

Cincinnati Copywriter
Commands Wall Street Wages”

I kind of owe my whole career to AWAI. I've just been really blessed to have met some amazing mentors through AWAI. And Bootcamp is the one networking event that I go to every year. I can't think of another corporate event that has that same heart to it.

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Case Study:
Jon Stoltzfus

John Stoltzfus

Rocket Scientist by Day Pulls in Well Over $100K

“I will at some point retire early from engineering and make copywriting my full-time early retirement career. That’s something that excites me and motivates me every day. I have a future I’m more optimistic about and that I look forward to more than I ever did before

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Case Study:
Max Latimer

Max Latimer

Aussie’s New Copywriting “Superpower” Brings $33K in First Projects

“Since attending Bootcamp, I’ve secured 45,000 (AUD) in writing gigs, and AWAI was the sole reason it happened.”

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Case Study:
Jerry Bures

Jerry Bures

Wisconsin Engineer Takes 180-Degree Turn into Health Copywriting

“Job Fair kickstarted feeling comfortable with, and getting, clients. And with each new client, I have gotten better at networking and positioning myself.”

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Case Study:
Steve Maurer

Steve Maurer

Maintenance Tech Grows Income by 50%,with Writing Sideline

“My copywriting income has doubled every year because I’m getting better clients and better fees. And at this year’s Bootcamp I shared the ‘stage’ with some of my heroes! I only wish I’d started long ago.

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Case Study:
Li Vasquez-Noone

Li Vasquez-Noone

Former Cubicle Worker Swaps Job for Double the Pay

“I hadn’t even thought about it until someone asked me, but now I make about twice as much as I made in my corporate job. And I’m MUCH happier.

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Case Study:
Candice Lazar

Candice Lazar

Florida Attorney Finds Fulfillment – and Financial Gain – in Copywriting Career Shift

“Copywriting is much more than a source of income for me. I really like the work I’m doing. The days I spend working for me, rather than a boss, are way more fun.

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Case Study:
Sherri Caldwell

Sherri Caldwell

‘Rebel Housewife’ Reaches Full-Time Copywriting Income

“The first month’s check I received was for more than I made the entire year before. It’s like a Cinderella story! Earning as I learn from AWAI, I’m now making a full-time income years sooner than I would if I had gone back to grad school as planned. It’s pretty miraculous.

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Case Study:
Cyndee Davis

Cyndee Davis

Nurse-Turned-Copywriter Finds the Flexibility to Care for Family

“In the last year and a half, my daughter has been in the hospital about 25 times and I was still able to serve my clients. I can’t tell you how often I’ve sat in the ER pounding away at the keys. I’m thankful for AWAI, and this career, for allowing me to do that.

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Case Study:
Jeremiah Magone

Jeremiah Magone

California Man Finds Fulfillment, Unlimited Potential in Copywriting Career

“AWAI is a constant source of help and community. Throughout the entire journey, their courses and live events have always guided me to the next phase. That’s why I turned to AWAI when I was putting together my Hospitality Copywriting team, because I know their writers are trained in a winning formula.

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Case Study:
Holly Hanna

Holly Hanna

Austin Mom Turns Blogging into Six-Figure Venture

How to Write Your Own Money-Making Websites really gave me the marketing mindset and the foundation I needed — covering newsletters, SEO, social media, and more. It was a great platform for me to pull all of it together and start making money more quickly.

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Case Study:
Jake Hoffberg

Jake Hoffberg

Charlotte Copywriter Clears $140K
– in Year One

“One year after I got my first paid copywriting project, I had made $140,000. What other opportunity do you have in 90 days to learn a skill and make six figures your first year doing it?

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Case Study:
Mike Connolly

Mike Connolly

Colorado Man’s Winning Recession Recovery Plan

“My copywriting career has been like a snowball, gathering momentum and mass as it rolls to where I am now – close to six figures. AWAI has been essential in helping me really hone my chops as a communicator and serves as a wellspring of ideas.

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Case Study:
Marianne Foscarini

Marianne Foscarini

Retiree Makes MORE in Retirement than in Her Old Job, While Finding Purpose in Writing

I came back from the Web Copywriting Intensive loaded with ideas. I was so fired up and had gained the confidence to reach out to clients. Within a week, I got 2-3 good-paying customers.

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Case Study:
Susanna Perkins

Susanna Perkins

After Layoff, Orlando Woman Builds a Bustling Online Business
– from Panama

“After so many years of trying to find work, it’s a relief for clients to simply come to me. The income from my site allowed us to live very comfortably in Panama, and now that we’re back in the States.

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DISCLAIMER: To be clear, some of these results are not typical. Everyone on this page took action, followed the program, put in the work, and got terrific results. In no way, shape, or form, are we guaranteeing that you can do the same. But if you’re willing to put in the effort, we’re here to help!