February 2014

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How to "Do Better" This Year

New year’s resolutions are usually centered around the same thing – doing better. If you would like to do better at something this year, start by setting goals.

Subheads: Now the Rest of the Story

Strong subheads should adhere to the 4 U’s: Unique, Useful, Ultra-Specific, and Urgent. Always check your subheads to make sure they guide your reader through the letter.

6 Steps to Being Unshakably Committed to Your Goal

How do you take those dreams – whatever they may be – and convert them to goals that are specific, actionable, time-oriented and realistic? Christina Gillick shows you how.

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