Success Story Interview:
Kammy Thurman
You Don't Have to Start Over to Build Your Next Chapter
After more than two decades as a successful freelance copywriter, Kammy Thurman discovered there was still an entirely new direction her career could take. What surprised her wasn't that she needed to learn an entirely different kind of writing—it was realizing that many of the skills she'd developed over 26 years could be applied in a new way.
In this conversation with AWAI Executive Director Katie Yeakle, Kammy shares how a career that began after attending AWAI's Bootcamp in 2001 eventually grew to include more than 300 clients across 24 industries. Although travel copywriting remained her primary focus for years, taking AWAI's Sales Enablement Copywriting program in 2023 opened her eyes to a different opportunity: helping sales teams navigate long, relationship-driven buying processes through practical, conversational content that supports real sales conversations—not just marketing campaigns.
Today, Kammy combines her copywriting experience with a lifetime of familiarity with agriculture, horses, and rural communities to help agribusiness, equine, and veterinary companies simplify complex products and build trust with customers. Along the way, she shares practical lessons about specialization, client outreach, trade show marketing, and why some of the best business opportunities come from recognizing the expertise you've quietly been building your entire life.
What You'll Learn
- Why sales enablement copywriting was a natural next step after years of writing traditional marketing copy.
- How one training program helped Kammy recognize a new direction for her business without starting over.
- What sales enablement copywriters actually create—from CRM email templates and follow-up campaigns to case studies, sales sheets, ROI calculators, and call scripts.
- How Kammy used her personal background in agriculture and horses to develop a highly specialized B2B niche.
- The trade show follow-up system that helped one client generate more than $500,000 in new sales after years of disappointing results.
- How Kammy continues to attract clients through referrals, cold outreach, trade publications, and industry associations.
Kammy shows us that successful writing careers aren't built by standing still. They're built by continually learning, recognizing new opportunities, and having the confidence to evolve. Whether you're just getting started or have been writing for decades, her journey is proof that your next chapter may be much closer than you think.
Recommended Resources:
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »
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