Bootcamp 2026 Speaker Spotlight: Heather Robson
How to Quickly Build a High-Quality Social Media Following — for You AND Your Clients!
Attract the RIGHT People, Build Your Authority, and Help Clients Do the Same
Everybody wants more social media followers.
But attracting thousands of people who have little or no interest in what you're offering won't do you — or your clients — much good!
And chasing trends or trying to create viral posts isn't the answer either.
The real opportunity is building a following of the RIGHT people … who genuinely care about what you have to say.
As managing editor of AWAI's Digital Copywriter, Heather Robson keeps a close eye on what's working in digital marketing — and how writers can put it to work.
You'll discover:
- How to attract the RIGHT followers … by connecting your unique positioning with what your ideal audience needs and wants.
- How to create a manageable social media plan … that builds your following and authority without taking over your day.
- Why you can stop chasing trends and viral posts … and what to focus on instead for sustained success.
- How to use these same strategies for paying clients … helping businesses reach their ideal audiences and strengthen their online presence.
With social media playing an increasingly important role in marketing …
Heather's session is ideal if you're ready to grow your own following … earn more by helping clients grow theirs … or BOTH!
Published: October 31, 2026
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