Success Story Interview:
Candice Lazar
The Experience You Already Have Could Be Your Biggest Advantage as a Writer
When Candice Lazar discovered copywriting through AWAI, she already had experience in marketing and law. But it took time for her to recognize that her professional background wasn't something to leave behind — it could actually help her build a successful writing career.
After becoming a Wealthy Web Writer Reality Blogger, winning AWAI's $10K Challenge, and spending five years working on Jeff Walker's Product Launch Formula team, Candice now uses her copywriting skills to build and market her own business, 44 Breathwork. Along the way, she's discovered how her previous experience, professional relationships, and copywriting training continue to open new doors.
In this conversation with AWAI Executive Director Katie Yeakle, Candice shares the lessons she's learned about finding clients, managing major launches, creating new opportunities, and building a business around her interests.
What You'll Learn
- How Candice landed her first paying client through someone she already knew.
- What her early AWAI successes gave her — and how they led to bigger opportunities.
- The most valuable lessons she learned working on Jeff Walker's Product Launch Formula team.
- How she's using copywriting to grow a business around a personal passion.
- Why consistent outreach and follow-up are essential to keeping opportunities coming.
- How to turn your existing knowledge and professional experience into an advantage as a writer.
Candice's story is a reminder that you don't have to start over to pursue something new. The experience you've already earned may be exactly what helps you succeed.
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »
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