Interview with a Pro: John Carlton Reveals the Secrets Behind His Letter for "Sex: A Man's Guide"
May 19, 2003 (04:41:25 pm)
John Carlton joins AWAI for an interview on how he's found big success writing edgy copy.
What You Don't Know About "Readability" Stats Could Be Killing Your Copy
March 10, 2003 (04:01:34 pm)
Scott Haines shows you how to gauge the readability of your package.
How to Use Free Reports to Increase Response Rates
February 24, 2003 (03:54:33 pm)
Professional copywriter Scott Haines weighs in on the power of the free report.