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Interview with a Pro: John Carlton Reveals the Secrets Behind His Letter for "Sex: A Man's Guide"

John Carlton joins AWAI for an interview on how he's found big success writing edgy copy.

What You Don't Know About "Readability" Stats Could Be Killing Your Copy

Scott Haines shows you how to gauge the readability of your package.

How to Use Free Reports to Increase Response Rates

Professional copywriter Scott Haines weighs in on the power of the free report.