Living the Writer's Life: Michael J. Thompson Stroll along the streets of New York City, and you may come across Michael J. Thompson taking a midday walk with his camera. This web content auditor has built his business around the idea that websites should be accessible to all users. His story illustrates how someone can find quick success by applying skills learned from AWAI
Make Your B2B Copywriting "Lean" into Persuasion B2B copywriting has a unique challenge… it has to persuade people with different roles and different goals. That’s why it’s important to understand what drives both an operations manager and a CEO to make a purchase decision. And to create copy that speaks to each one.