The Long and Short of the Long Copy vs. Short Copy Debate
August 26, 2008 (09:03:43 am)
Master copywriter, Lee Marc Stein weighs in on the great debate of long copy vs. short copy and how to be a valuable asset to your copywriting clients.
Giving Your Prospect Choices May Damage Response
January 09, 2007 (09:00:49 am)
Lee Marc Stein shows how including too many choices in your copy may kill your response.