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- BIG ANNOUNCEMENT: Now Open — Five $10,000 Bright Future Scholarships for AWAI Members To celebrate The Year of the Writer, AWAI is excited to announce the Bright Future Scholarships program for AWAI members interested in advancing their copywriting careers.

The Writer’s Life
- The One Person Whose Good Opinion You Need When you’re stepping outside your comfort zone, you benefit from having someone show you that you’re on the right path. Here’s how to find the validation that helps you build self-trust and confidence.
- How to Give and Receive Writing Feedback While working toward your writing goals, feedback is essential to learn, grow, and improve. Follow these tips to make feedback more useful for your writing process.
- What Our Writers Will Accomplish in 2021… Expanding what you know makes you a better writer and increases your confidence. Our writing team shares what they’re planning to accomplish this year, to encourage you to make progress too.

The Golden Thread
- 2 Ways a Writer Can Gain a Competitive Advantage Give yourself a competitive advantage by learning all the crucial copywriting projects marketers need done these days. You’ll easily land more clients.

Wealthy Web Writer
- Create an Ideal Buyer Persona for Your Business Do you know who your ideal buyer is? When you create an ideal buyer persona, you’ll give yourself a number of marketing advantages.

B2B Writing Success
- How to Get That Coveted Conversational Tone in Your Writing You’ve heard of the ugly first draft… which you never want to turn in to a client. Especially if the sentences are formal, stilted, and (yawn)… Boorrrinng. Here’s how to make sure you get the coveted conversational tone.

Article Search

Put Your Prospect in the Mood to Buy
By Roger C. Parker
December 15, 2005 (09:56:43 am)

Roger Parker reveals how design choices can turn a direct mail piece from okay into a control.

Roger Parker shows you how to be more productive as a designer by using design templates.

Discover how graphic design choices affect the success of your copy.