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Power Words to Make your Promo Succeed

The verbs you use in your copy can make or break promotional writing. Here are some tips on how to effectively use verbs to paint a vivid picture for your reader.

You’re Nowhere in Direct Marketing Without This

Good copywriting succeeds on a number of different levels. But getting your prospect to give you money (or sign up, donate, support your cause, or act) is just the end result.

8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 2

We’re visiting with Clayton Makepeace again this week, so he can reveal the last 4 of his 8 secrets for pinpointing your prospect’s dominant emotions.

8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 1

How do you know what your prospects are feeling? Clayton Makepeace starts answering this frequently-asked question.

The Myth of the “Road to Success”

Feeling stuck during our quest for success can keep us from starting up again. Use this metaphor as motivation to help you continue on your path to success.

The Triumph of Hope Over Experience

Clayton Makepeace says the most powerful motivator for your prospect is belief. Read this article to learn why.

Good Ideas in Your Ears

New, creative ideas can be found almost anywhere. Keep your eyes and ears open at all times, and you might be surprised where your next big idea comes from.

The “Evolutionary Imperative” for a Great Headline

Attention-grabbing headlines that stir curiosity and receive a good response are important to your copy. Here are examples of headlines that do just that.

A Low-Tech Strategy for Strengthening Copy

Is your copy disorganized? Use the cut-and-tape method to edit your copy and make it stronger. Learn about this simple strategy here.

How to Write Better Sales Copy Faster My Proprietary Secret for Cranking out Multi-Million-Dollar Sales Copy in Less Time than Most Writers Take to Plan Their Strategy…

Here's how to get your first draft done in a fraction of the time so you can spend more time polishing your copy before you show it to your client.

New Year’s Eve Disasters and a New Outlook

The copywriting industry can sometimes be a stressful one. Learn about the technique that can help you reduce stress, remain focused and increase energy.

Who Do You Believe? And Why?

The success of every bit of promotional copy depends on how believable your words are. But, what makes the words you write believable?

A Hidden Source of Easy Copywriting Practice

In order to become a great copywriter, you must write every day. Here are some tips for using email crafting as a source of practice.

Bob Bly’s 25-50-25 Rule

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

Golden Opportunity for “No Portfolio” Copywriters

Have a thin portfolio? Read this article to learn about the service you can offer to potential clients that doesn’t depend on an extensive portfolio.

Turning Lemons into Lemonade

Master copywriter Clayton Makepeace explains why copywriting can be a “lemon-proof” profession.

The Power of a Companion

Having a companion to guide you through copywriting can help accelerate both your learning and your success.

The Easiest Resolution to Keep (And Save Money)

With winter officially upon us in the Northern Hemisphere, Will Newman is thinking warm thoughts of sunshine and palm trees that he experiences every year at Bootcamp.

Mid-flight Adjustments

The journey to success is never a perfectly straight line. You need to adapt and adjust. But, if you have the commitment and willingness to adapt, you'll get there.

Clayton Makepeace on the Astonishing Power of Fear

Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.

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