Arthur Johnson

Articles by Arthur Johnson

Quick Tip: Stress-Free (Well, Almost) Headlines

Arthur Johnson describes his nearly stress-free process for crafting the perfect headline.

Quick Tip: An Extra Step You Have to Take When Selling to the Alternative-Health Market

A copywriting tips for health writers from master copywriter Arthur Johnson.

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Interviews with Arthur Johnson

Michael Masterson Talks to Arthur Johnson About Writing for the Alternative Health Market

Michael Masterson interviews Arthur Johnson about writing for the alternative health market.

Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 2

Arthur Johnson reveals his secrets to writing successful copy.

Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 1

Arthur Johnson reveals his secrets to writing successful copy.

More About Arthur Johnson

Quick Tip: Arthur Johnson Answers the Question "How Much Research Is Enough?

Master copywriter Arthur Johnson helps you know when the research you've done is enough.

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