Candice Lazar

How to Avoid 7 Common B2B Copywriting Mistakes
March 14, 2019 (03:01:57 pm)

New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.

Your Path to The Writer’s Life Is Filled with These Stepping-Stones…
December 13, 2018 (06:24:44 am)

An ultimate magic from AWAI helps you go from one success to another. Discover how you can make forward progress on your journey to the writer’s life.

10 Places to Start Researching Your Next Copy Project
June 06, 2018 (06:28:54 am)

Successful promotions are built on rock-solid credibility. How do you build credibility? Start with research. Here are 10 tools to make research easier.

5 Ways to Move on Your Goals Before the Year Ends
November 14, 2018 (08:18:28 am)

How are your goals coming along for the year? Follow these 5 steps to achieve your end of year business goals and fast-track next year’s success.

How to Write a Strong P.S.
May 02, 2018 (11:43:24 am)

The second most important part of your sales letter is the postscript. Learn how to write a strong P.S. and maximize your sales letter results.