Articles by Erica Bartlett
5 Pitfalls to Avoid in B2B Copywriting
August 08, 2019 (08:21:31 am)
You probably know the common pitfalls to avoid in your B2B copywriting, but do you know to steer clear of these better-disguised pitfalls?
The Buyer’s Journey: Lessons from Trail Building
March 07, 2019 (03:00:27 pm)
Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.
Your First B2B Writing Project: 10 Success Tips
November 08, 2018 (07:45:17 am)
Congratulations! You’ve landed your first B2B writing project. Here are 10 tips to help you complete it successfully so your client sings your praises.