Hallie Mummert

Articles by Hallie Mummert

Five Tactics to Study From Self-Help Controls

Hallie Mummert from Inside Direct Mail shows you what’s working in the self-help niche, by analyzing recent controls found in the Who’s Mailing What! Archive.

Perfect Copy for an Imperfect World

Hallie Mummert reveals secrets to writing self-help copy that gets read.

Picking the Best Testimonials

Target Marketing's Hallie Mummert weighs in on how to select the best testimonials for your health promo.

A Copywriter’s Master Class

Hallie Mummert reveals the details that make a difference in the success of your next direct response package.

Business-to-Business Prospects are People Too

Hallie Mummert shows how you can make your B2B promotion stronger by making it more personal.

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