Articles by Hallie Mummert
Five Tactics to Study From Self-Help Controls
September 30, 2008 (09:12:49 am)
Hallie Mummert from Inside Direct Mail shows you what’s working in the self-help niche, by analyzing recent controls found in the Who’s Mailing What! Archive.
Perfect Copy for an Imperfect World
October 03, 2007 (04:28:08 pm)
Hallie Mummert reveals secrets to writing self-help copy that gets read.
A Copywriter’s Master Class
July 05, 2007 (04:09:11 pm)
Hallie Mummert reveals the details that make a difference in the success of your next direct response package.
Picking the Best Testimonials
March 14, 2007 (03:34:58 pm)
Target Marketing's Hallie Mummert weighs in on how to select the best testimonials for your health promo.
Build On What Is Already Working
June 10, 2008 (11:54:14 am)
Target Marketing’s Hallie Mummert demonstrates how an ING Direct envelope campaign successfully uses graphic elements to help their prospect figure out the offer more quickly.