Articles by Hallie Mummert
Five Tactics to Study From Self-Help Controls
September 30, 2008 (09:12:49 am)
Hallie Mummert from Inside Direct Mail shows you what’s working in the self-help niche, by analyzing recent controls found in the Who’s Mailing What! Archive.
Perfect Copy for an Imperfect World
October 03, 2007 (04:28:08 pm)
Hallie Mummert reveals secrets to writing self-help copy that gets read.
Picking the Best Testimonials
March 14, 2007 (03:34:58 pm)
Target Marketing's Hallie Mummert weighs in on how to select the best testimonials for your health promo.
A Copywriter’s Master Class
July 05, 2007 (04:09:11 pm)
Hallie Mummert reveals the details that make a difference in the success of your next direct response package.
Business-to-Business Prospects are People Too
April 11, 2007 (03:41:54 pm)
Hallie Mummert shows how you can make your B2B promotion stronger by making it more personal.