Hallie Mummert

Articles by Hallie Mummert

Five Tactics to Study From Self-Help Controls

Hallie Mummert from Inside Direct Mail shows you what’s working in the self-help niche, by analyzing recent controls found in the Who’s Mailing What! Archive.

Perfect Copy for an Imperfect World

Hallie Mummert reveals secrets to writing self-help copy that gets read.

A Copywriter’s Master Class

Hallie Mummert reveals the details that make a difference in the success of your next direct response package.

Picking the Best Testimonials

Target Marketing's Hallie Mummert weighs in on how to select the best testimonials for your health promo.

Build On What Is Already Working

Target Marketing’s Hallie Mummert demonstrates how an ING Direct envelope campaign successfully uses graphic elements to help their prospect figure out the offer more quickly.

View All …