Jeff Trewhella

Articles by Jeff Trewhella

Email Expert Jay White: “My Biggest Copywriting Goof”

Email writing has been expert Jay White’s specialty for over a decade. But when he first started as a writer, he made his “biggest mistake ever.” Here’s his advice on how you can do better.

B2B Expert Steve Slaunwhite: My Biggest Copywriting Goof

B2B writing has been expert Steve Slaunwhite’s specialty for 25 years. But when he first started out, he made a mistake he’s never forgotten. Here’s his advice on what you should do instead.

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