Lee Marc Stein

Articles by Lee Marc Stein

The Long and Short of the Long Copy vs. Short Copy Debate

Master copywriter, Lee Marc Stein weighs in on the great debate of long copy vs. short copy and how to be a valuable asset to your copywriting clients.

Giving Your Prospect Choices May Damage Response

Lee Marc Stein shows how including too many choices in your copy may kill your response.

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