Articles by Mac Bull
B2B Copywriting is Open to All
July 07, 2016 (06:14:12 am)
Mac Bull explains why there is an opportunity for you in B2B copywriting, even if you have a disability.
Are Start-Up Companies Good Prospects or a Waste of Time?
November 06, 2014 (06:14:20 am)
Start-up companies are an untapped resource for B2B copywriters. They can help you start or grow your business — as long as you avoid a common pitfall.
Your Next “Breakthrough”: By Not Writing Linearly
January 07, 2016 (02:02:18 pm)
If you’re struggling to get a piece of copy written, try breaking away from writing linearly and watch your writer’s block vanish.
3 Strategies When You Don’t Have a Creative Brief for a Project
March 23, 2017 (06:40:50 am)
What do you do when your client doesn’t give you a creative brief before you start a writing project? Here are three options to consider.
Creating Your Own Luck
July 23, 2015 (03:04:07 pm)
Are successful people just lucky or can you create your own luck? Mac Bull examines the source of one person’s “luck.”