Maureen Lauder

Articles by Maureen Lauder

You Know More Than You Think…

The fear of being under-qualified holds many copywriters back. Learn how to beat that fear, so you can interact with clients professionally and confidently.

How to Create Instant Authority…

Having clear policies and expectations can help you demonstrate your authority, allowing you to establish fruitful partnerships with your clients.

Are You Feeling Comfortable?

You may be nervous about working with your first client, but, as Maureen Lauder explains, the best stuff happens when you’re just outside your comfort zone.

Do This to “Wow” Your Clients…

When you ask good questions about your client’s business, you’re demonstrating that you know how to identify (and solve) their most pressing problems.

When a Good Plan Goes Wrong…

During a client inquiry, you don’t need to prepare exactly what you’re going to say. But you do need to prepare enough to sound confident and professional.

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