News
- BIG ANNOUNCEMENT: Now Open — Five $10,000 Bright Future Scholarships for AWAI Members To celebrate The Year of the Writer, AWAI is excited to announce the Bright Future Scholarships program for AWAI members interested in advancing their copywriting careers.

The Writer’s Life
- The One Person Whose Good Opinion You Need When you’re stepping outside your comfort zone, you benefit from having someone show you that you’re on the right path. Here’s how to find the validation that helps you build self-trust and confidence.
- How to Give and Receive Writing Feedback While working toward your writing goals, feedback is essential to learn, grow, and improve. Follow these tips to make feedback more useful for your writing process.
- What Our Writers Will Accomplish in 2021… Expanding what you know makes you a better writer and increases your confidence. Our writing team shares what they’re planning to accomplish this year, to encourage you to make progress too.

The Golden Thread
- 2 Ways a Writer Can Gain a Competitive Advantage Give yourself a competitive advantage by learning all the crucial copywriting projects marketers need done these days. You’ll easily land more clients.

Wealthy Web Writer
- Create an Ideal Buyer Persona for Your Business Do you know who your ideal buyer is? When you create an ideal buyer persona, you’ll give yourself a number of marketing advantages.

B2B Writing Success
- How to Get That Coveted Conversational Tone in Your Writing You’ve heard of the ugly first draft… which you never want to turn in to a client. Especially if the sentences are formal, stilted, and (yawn)… Boorrrinng. Here’s how to make sure you get the coveted conversational tone.

Bios Roberta Rosenberg

Roberta Rosenberg

Articles by Roberta Rosenberg

Discover five strategies for landing more work from your existing clients.

Copywriter Roberta Rosenberg explains how and why to keep your ego in check when you write.