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Fear and Greed: Two Overrated Emotions - How to Become a Smarter and More Powerful Copywriter
July 11, 2011 (05:47:51 am)
Michael Masterson tells you to break one of the oldest “rules” of copywriting… and shows you what to do instead.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
Using Daily Task Lists to Accomplish Your Goals
January 04, 2010 (10:29:45 am)
Michael Masterson explains how a daily task list can help you achieve your goals.
The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
Secrets of a Master: Why This Headline Works
August 20, 2007 (10:39:34 am)
Michael Masterson shows you one small change that gives your headlines more power.
Boost Your Sales by Having a Contingency Plan
February 10, 2003 (03:52:46 pm)
Michael Masterson shows you how a contingency plan can boost your sales.
Marketing Insight: Michael Masterson on Fear and Greed
May 13, 2002 (09:08:19 pm)
Michael Masterson tells you why fear and greed aren't the most powerful motivating emotions in your copy.