Meet AWAI-Trained Writer:

John Batson

John Batson

Location: Ottawa, Ontario Canada
Professions: Copywriter
Specialties: B-to-B, Financial

John Batson has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:

AWAI Verified™ Online Ad Copywriter Badge

John Batson has earned the AWAI Verified™ Online Ad Copywriter Badge. The AWAI Verified™ Online Ad Copywriter Badge indicates that a copywriter has learned to write small, 50 to 100-word ads meant to grab reader’s attention by arousing curiosity and interest so he or she “takes action”.

AWAI Verified™ Editorial and Content Marketing Copywriter Badge

John Batson has earned the AWAI Verified™ Editorial and Content Marketing Copywriter Badge. The AWAI Verified™ Editorial and Content Marketing Copywriter Badge indicates that a copywriter has learned to write “news” stories that quietly promote client products, help with search rankings, and serve as an informational “landing page” when readers click from such ad platforms as Facebook, Google, and other ad networks.

AWAI Verified™ Email Copywriter Badge

John Batson has earned the AWAI Verified™ Email Copywriter Badge. The AWAI Verified™ Email Copywriter Badge indicates that a copywriter has learned to write short one to two page personal “notes” — stick letters that reaffirm a reader’s decision to buy … emails that encourage my reader to click to a sales letter … and more.

AWAI Verified™ Lead-Gen Copywriter Badge

John Batson has earned the AWAI Verified™ Lead-Gen Copywriter Badge. The AWAI Verified™ Lead-Gen Copywriter Badge indicates that a copywriter has learned to write landing pages where the reader is encouraged to submit his or her name and email address in exchange for something of value.

AWAI Verified™Video Script Copywriter Badge

John Batson has earned the AWAI Verified™ Video Script Copywriter Badge. The AWAI Verified™ Video Script Copywriter Badge indicates that a copywriter has learned to write short, fun two to three minute “intro or informational” videos.

Professional Background:

Financial Industry(Investments and Insurance). Travel Industry (Leisure and Business Travel) in senior management with Fortune 500 companies in Canada and the USA. Previous Notary Public in the USA.

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