Meet AWAI-Trained Writer:

Lisa Strull

Lisa Strull

Location: Venice, FL
Professions: Copywriter, Researcher
Specialties: Catalog

Professional Background:

I have studied copywriting and research for a year through courses developed by the experts that belong to AWAI. I have devoured books and other material offered by these top ranking copywriters such as Herschal Gordan Lewis, Bob Bly, Jay White and Nick Usborne to name a few. I have tremendous business management experience in restaurants, construction and healthcare. I believe that by knowing your customers and their wants and needs and providing that to them honestly, with integrity and enthusiasm, you can be a great sales person and leader. Being able to put into words what you have to offer in a way that dynamically affects their emotions and motivates them to buy, makes an expert copywriter. I have developed those skills and will continue to hone in and add to them in the catalog industry.

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