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- Success Story Interview: Claudia Cesarotti: From Pet Groomer to Marketing and Writing Pro
- After more than 30 years running her own pet grooming business, Claudia Cesarotti was ready for a new chapter, one that would allow her to combine her love for animals with her growing interest in marketing and writing. In this episode of Inside AWAI, Claudia shares how saying “yes” to challenges, continuously learning, and leveraging her existing skills helped her...
www.awai.com/2025/08/success-story-claudia-cesarotti
- Success Story Interview: Cynthia Waine Brandt
- In this Inside AWAI interview with Executive Director Katie Yeakle, Cynthia shares how she transitioned from a structured, analytical career into creative nonfiction — and how she wrote her book while intentionally building an audience at the same time. She explains why this “one-two punch” helped her gain momentum before publication, and how it shaped both her...
www.awai.com/2026/03/success-story-interview-cynthia-waine-brandt
- PLAYBACK: The September Advantage — Finish Your Writing Year STRONG
- There’s a big secret about September that every writer needs to know. And in this recent Facebook Live, AWAI President Rebecca Matter breaks down what every writer should be doing right now to finish 2025 strong.
www.awai.com/2025/09/playback-the-september-advantage
- Member Spotlight: Valeria Collier-Vick - From Uncertainty to Impact: How Case Studies Opened the …
- After taking AWAI’s Case Study Mastery Certification, Valeria Collier-Vick shifted from running a travel agency to writing copy, using her knack for listening and storytelling to create powerful case studies that win over clients and make a real impact.
www.awai.com/2025/10/member-spotlight-valeria-collier-vick
- Embracing Entitlement and the Arrogance of Belonging
- Embracing entitlement can be hard to do as a new writer starting out. Learn how you can start with an easy first step.
www.awai.com/2024/03/embracing-entitlement
- Bob Bly on the Joy of Copywriting
- Bob Bly shares a list of seven reasons why he finds joy in copywriting.
www.awai.com/2024/05/joy-of-copywriting
- Success Story Interview: Lisa Christoffel
- B2B Writers International Managing Editor Lisa Christoffel joins AWAI Executive Director Katie Yeakle to share how she got her business off the ground and what helped her grow into the respected strategist and mentor she is today. She walks through the early decisions she made, how she positioned herself in the B2B space, and the marketing strategies that consistently brought her...
www.awai.com/2026/03/success-story-interview-lisa-christoffel
- The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief
- Pauline Longdon’s journey from Army nurse to respected Copy Chief shows how embracing continuous learning, investing in herself, and adopting the belief “If someone else can do it, I can too” transformed her from a complete novice into one of Australia’s most trusted copywriters.
www.awai.com/2025/08/success-story/pauline-longdon
- Monday Morning Jumpstart: Overcome the Fear of Starting
- Get ready to get off the starting block … and into the well-paid writing game … In this Monday Morning Jumpstart, AWAI President, Rebecca Matter, and Director of Training, Jade Trueblood, help you identify and overcome the fears that can keep you stuck on the starting block when pursuing new opportunities. From overcoming the paralysis of having too many tasks to...
www.awai.com/2025/05/watch-now-overcoming-fear
- PLAYBACK: How to Thrive as a Copywriter in 2026 and Beyond
- A new kind of writer is taking over in 2026, and it’s creating a massive opportunity for anyone smart enough to move fast. Listen in as AWAI Executive Director Katie Yeakle and A-level copywriter Guillermo Rubio walk you through what you need to know to become one of these new copywriters.
www.awai.com/2026/03/playback-how-to-thrive-as-a-copywriter-in-2026
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