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- Understanding the Five Stages of the Customer Journey and How to Match a Copy Style that Reflects …
- Learn how to understand the five stages of the customer journey and how to write in a way that matches how your prospect is feeling.
www.awai.com/2024/02/five-stages-of-the-customer-journey
- The “Boring” Market Where Good Writers Are in High Demand
- Big-ticket B2B products offer a high-paying, low-competition niche for writers who can craft clear, compelling content—despite the false perception that it’s boring or too technical.
www.awai.com/2025/07/the-boring-market-where-writers-are-in-high-demand
- A Note To My Younger Self: The True Backbone Of Copywriting Success Lies Beyond Knowing The Right …
- Cindy Cyr shares what she wishes she knew when she was younger about copywriting.
www.awai.com/2024/03/note-to-my-younger-self
- How to Find Your Writer’s Niche with Ikigai
- Find your writer’s niche by using Ikigai, a Japanese word for a universal concept that every human craves… a life worth living. Answer these four questions to get started…
www.awai.com/2024/04/how-to-find-your-writers-niche-with-ikigai
- B2B Writers: 4 Ways to Use ChatGPT as a Tool (Not a Crutch.)
- ChatGPT didn’t write this article. That’s important. Because as a B2B writer, you should never surrender control of your work to an AI. That’s akin to a home improvement contractor handing over the renovation plans to a drill, saying, “Take it from here.” AI is a powerful writing tool that can help you in a myriad of ways. But if you treat it like an...
www.awai.com/2024/03/use-chatgpt-as-a-tool
- Why the Payoff in Copywriting Is Bigger Than You Think (Plus 4 Tips to Get Started)
- Mindy McHorse shares a slew of AWAI success stories that illustrate lots of other benefits that come along with the money.
www.awai.com/2024/04/payoff-in-copywriting
- She Almost Gave Up, Then This One Writing Skill Saved Her
- Mindy McHorse suspected that learning one simple skill would change her life, and she was right. Here’s how she broke into the world of well-paid writing, and how you can too.
www.awai.com/2024/10/she-almost-gave-up-then-this-one-writing-skill-sa
- 3 Reasons Why We’re in a Golden Age for Digital Copywriters in the AI Era
- Nick Usborne shares three reasons we are in the golden age for digital copywriters (even with AI).
www.awai.com/2024/08/golden-age-for-digital-copywriters
- How to ‘Fail’ Your Way to More Freelance Copywriting Jobs
- As a copywriter, there will be times when you ‘fail’ — or at least you’ll feel like you did. You may fail to get the clients you want, write effective copy, increase your open and click-through rates, and so on. This can be very discouraging, especially if you’re new to copywriting. But you can’t let the fear of failure hold you back. Remember...
www.awai.com/2024/12/how-to-fail-your-way-to-more-copywriting-jobs
- How I Used AI Tools to Create a High-Value Sales Piece
- The AI toolset is growing… have you added any new tools to your own kit. Take a look at how using AI tools in sequence can help you produce high-value work faster.
www.awai.com/2024/07/use-ai-to-create-a-high-value-sales-piece
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