Quick Tip: Make Your Copy LOOK Easy to Read
May 31, 2004 (04:40:54 pm)
Whether or not your copy looks easy to read affects whether or not it gets read.
Crafting Unquestionable Proof to Seal Your Sale, Part
May 31, 2004 (03:51:44 pm)
Will Newman explains the final four steps to making your direct response package's proof compelling and motivating.
Avoid Clichés Like The …
May 24, 2004 (02:01:54 am)
How your copy will benefit if you avoid clichés.
Crafting Unquestionable Proof to Seal Your Sale, Part 1
May 24, 2004 (02:00:30 am)
Will Newman explains three simple steps to making your direct response package's proof compelling and motivating.
Quick Tip: Make Your Copy More Professional by Avoiding This Common Mistake
May 17, 2004 (02:05:05 am)
How to avoid misusing it's and its.
There's Power in Numbers: Strengthening Your Copy Through Peer Review
May 17, 2004 (02:01:54 am)
Find out how peer review can help you write stronger direct marketing packages.
Quick Tip: Create Your Own Website – Quickly and Inexpensively
May 10, 2004 (02:08:47 am)
Krista Jones gives you a quick guide to creating your own website.
Promote Yourself for Pennies With Postcards
May 10, 2004 (02:01:54 am)
Discover how to put a low-cost marketing tool to work for you.
Quick Tip: Arthur Johnson Answers the Question "How Much Research Is Enough?
May 03, 2004 (02:12:11 am)
Master copywriter Arthur Johnson helps you know when the research you've done is enough.
Create More Compelling Copy by Going Beyond Features and Benefits
May 03, 2004 (02:05:24 am)
Bob Bly shows you how to write benefits with greater emotional impact.