March 2005

From The Golden Thread Mailbag … Saving Monthly Copywriting Genius

Scott Rempe talks about Monthly Copywriting Genius and saving it to your computer.

7 Key Principles for Writing Riveting Reactivation Letters

Sandy Franks gives you strategies for writing better reactivation letters.

From The Golden Thread Mailbag … The Member Forum

Scott Rempe talks about the AWAI Member Forum.

Quick Tip: Words to "Actually" Avoid

Discover two empty words that you should leave out of your copy.

Success Story: Jeff McGeary Tells Us How He Went From Disaster to Full-Time Copywriter

In an interview, Jeff McGeary reveals how he went from a failed business venture to copywriting success.

From The Golden Thread Mailbag … The Difference Between Promise and Picture

Scott Rempe talks about the difference between Promise and Picture.

Quick Tip: When to Use Endnotes on a DM Letter

Advice on documenting your next direct marketing package.

Designing for the Internet, Part 1: Making the Sale With "Ugly" Web Design

Guidelines for designing a website that sells.

From The Golden Thread Mailbag … Direct Marketing Continues to Grow

Scott Rempe shares some statistics from Michael Masterson about the growth of the direct marketing industry.

Quick Tip: Proofreading for Perfect Copy

Discover five ways to become a better proofreader.

What My Speech Coach Taught Me About Success

Michael Masterson shares success tips from his speech coach.