From The Golden Thread Mailbag … Saving Monthly Copywriting Genius
March 28, 2005 (02:16:57 pm)
Scott Rempe talks about Monthly Copywriting Genius and saving it to your computer.
7 Key Principles for Writing Riveting Reactivation Letters
March 28, 2005 (02:16:21 pm)
Sandy Franks gives you strategies for writing better reactivation letters.
From The Golden Thread Mailbag … The Member Forum
March 21, 2005 (02:11:31 pm)
Scott Rempe talks about the AWAI Member Forum.
Quick Tip: Words to "Actually" Avoid
March 21, 2005 (02:10:59 pm)
Discover two empty words that you should leave out of your copy.
Success Story: Jeff McGeary Tells Us How He Went From Disaster to Full-Time Copywriter
March 21, 2005 (02:10:42 pm)
In an interview, Jeff McGeary reveals how he went from a failed business venture to copywriting success.
From The Golden Thread Mailbag … The Difference Between Promise and Picture
March 14, 2005 (02:10:13 pm)
Scott Rempe talks about the difference between Promise and Picture.
Quick Tip: When to Use Endnotes on a DM Letter
March 14, 2005 (02:09:57 pm)
Advice on documenting your next direct marketing package.
Designing for the Internet, Part 1: Making the Sale With "Ugly" Web Design
March 14, 2005 (02:09:38 pm)
Guidelines for designing a website that sells.
From The Golden Thread Mailbag … Direct Marketing Continues to Grow
March 07, 2005 (11:21:38 am)
Scott Rempe shares some statistics from Michael Masterson about the growth of the direct marketing industry.
Quick Tip: Proofreading for Perfect Copy
March 07, 2005 (11:21:17 am)
Discover five ways to become a better proofreader.
What My Speech Coach Taught Me About Success
March 07, 2005 (11:20:40 am)
Michael Masterson shares success tips from his speech coach.