AWAI Senior Copy Chief
Sandy Franks has more than two decades of publishing, marketing and copywriting experience. She spent many years with Agora Inc., the world’s largest privately own newsletter publishing company where she climbed the ranks, starting as a marketing assistant and taking over the highly coveted publisher position of the Taipan Publishing Group. She retired from the company in 2015.
Sandy has hired and worked with a countless number of copywriters including the best of the best: Mike Palmer, Chip Biggs, Arthur Johnson, Paul Hollingshead, Bryan Bottarelli, and rising stars Blair Morse and Ted Leinbach to name a few. She’s also overseen numerous multi-million dollar campaigns and successfully launched a wide variety of products that are still in existence today.
In addition, she's worked along side well-known authors such as Dr. Atkins, Matthew Lesko, Larry Crane, Pamela Yellen, Addison Wiggins, and Bill Bonner. She co-authored two books published by John Wiley & Sons: Barbarians of Wealth and Barbarians of Oil.
Sandy now serves as Senior Copy Chief for AWAI.
She is also the founder of the Women’s Financial Alliance, a small publishing company she started with her husband and daughter. Several of her articles have been featured in USA Today, The Huffington Post, IndyStar, and StreetAuthority.
Sandy Franks Articles
- Sandy Franks on How to Get Your Name in Your Best Clients' "Golden Rolodex," by Will Newman
- 8 Secrets for Impressing Clients and Potential Clients
- 7 Key Principles for Writing Riveting Reactivation Letters
AWAI Programs with Sandy Franks
An Entirely New Type of Training … One That Can Virtually Guarantee your Success as an A-Level Copywriter.
Introducing “Advanced Training” – A Landmark Collaboration Between AWAI and the Direct Response Industry’s Most Accomplished Experts … .
In Advanced Training, you’ll Work Closely with a “Copy Chief” and Actual Industry Insiders – On 12 Copy Projects Every Copywriter Must Master in Today’s Marketplace
Using technology that exists now … and in collaboration with some of the most successful copywriters and marketers working today …
AWAI has created a way to replicate this same learning experience without you having to “know someone” or uproot your life in any way …
One, you’re exposed to a much wider range of skills and techniques … not just those that work within a certain publisher’s niche … It’s modeled after the way top information publishers – multi-million dollar companies like Agora, Weiss and others – are now grooming their new writers (many of whom are AWAI members) in light of this “new reality
Two, once you master these skills you’re free to write for any marketer in any market niche you choose, not just the one who trained you …
And three, where as direct marketing companies only have so much time and resources to commit to your success …
AWAI’s Advanced Training
For Aspiring Copywriters: A Resource So Potent It Turns Average Copywriters Into Great Ones and Great Ones Into Legends …
Copywriting Genius: The Master Collection uncovers the secrets behind the strongest direct-response promotions in the mail, in space advertising, and on the Internet today.
Each and every month you’ll get:
- A copy of a blockbuster letter … one that blew the doors off the existing control. A letter that’s bringing in hundreds of thousands – even millions – of dollars mailing after mailing. They’re what are known in the industry as “grand-slam homeruns.”
- A thorough analysis of precisely what it is that made the letter great. The Copywriting Genius team will break down the featured promotion section by section for you. You’ll get their critique of the format, headlines, subheads, product positioning, bullets, offer, false close, actual close, order device … every element that goes into a winning package.
- An in-depth and revealing interview with the writer of the letter. You’ll get inside the heads of the greatest copywriters of our day and hear firsthand the deep, powerful, and useful insights from the copywriter himself.
- A new “ $20K Secret” Report … a monthly report which talks not only about the "subtle technique" the writer used, but shows you precisely how to use it in your next letter to increase your earnings by at least $20K!
You’ll also have unlimited access to all the letters, analyses, and interviews previously featured in past months. It’s like having your own private library of the world’s most successful promotions – along with all the secrets that make them work so well!
The secrets of how master copywriters conjure up promotions to bring in millions of dollars could hold critical answers for you in your own career.
Don’t miss a single issue.
Copywriting Genius: The Master Collection