September 2005

From The Golden Thread Mailbag … Directory of Direct-Mail Companies

Scott Rempe answers a member question about finding a directory of direct-mail companies.

Quick Tip: Use Simple Fonts for Greatest Effect

Understand what fonts work best and why.

Finding a Winning Tone for Your Copy, Part 3

Paul Hollingshead on how punctuation and the flow of copy affect the tone of your copy.

Quick Tip: Adding Comments to PDF Files, Part 2

Discover tips on adding clients to your pdf files.

Choosing the Right Computer, Part 4: The Printer

Get advice from graphic design experts on choosing the best printer to go with your computer.

From the IFD Mailbag … The Lucrative Niche of Direct Mail Design

Learn how direct mail design can benefit your bottom line.

From The Golden Thread Mailbag … Seeding Yourself on Mailing Lists

Scott Rempe talks about seeding yourself on mailing lists.

Quick Tip: Keeping in Touch … the Right Way

A good way to handle keep-in-touch marketing without becoming a pest.

How to Keep Clients (and Potential Clients) Happy … So They Keep Calling You

Will Newman talks about the things clients look for in addition to copy that delivers results.

From The Golden Thread Mailbag … When to Set-Up a Website

Scott Rempe talks about when to set-up a website.

Quick Tip: How to Replace Worn-Out Words

Refresh your writing with hard-hitting alternates to clichés.

When "Conversational" Copy Fails, Part 2

Will Newman delves into the power of benefits and how to convey the ultimate benefit of a product or service.

Quick Tip: Making Comments on PDF Files, Part 1

Kammy Thurman shows you how to add comments to your pdf files.

Valuable Success Advice From Pro Designer Rob Davis

Discover expert design Rob Davis' advice on achieving success as a graphic designer. Plus, how to add comments to your pdf files.

From the IFD Mailbag … Tips on Creating a Financial Layout

Learn some of the essentials of designing a financial layout.

From The Golden Thread Mailbag … Regular Mail vs. Email

Scott Rempe talks about regular mail vs. email for contacting clients.

Quick Tip: A 3-Part Yoga Exercise to Enhance Creativity

Three yoga exercises to clear your head and get your creative juices flowing.

When "Conversational" Copy Fails

Will Newman explains how conversational copy that is forced falls flat and what you can do to quickly create an authentic connection with your reader.