Don Hauptman to Reveal the Hidden Key to Copywriting Success at AWAI’s 2009 Copywriting Bootcamp:
It’s What You Do Before You Write the First Word

Copywriters are often told: “Wake up in the morning and immediately write for X number of minutes or hours.”

But how do you know what to write? There’s a missing step here: research and preparation. This stage can be essential to the success of your copy!

Veteran copywriter Don Hauptman will reveal the research techniques he used in his award-winning career at this year’s Bootcamp. Don Hauptman has been an independent direct-response copywriter and creative consultant for more than 30 years.

In the course of his career, he's been a top copywriter, a sought-after consultant, an acclaimed speaker, and a published author. In copywriting circles, Don may be best known for his headline “Speak Spanish [French, German, etc.] like a Diplomat!” This ubiquitous series of ads generated revenues that total in the tens of millions of dollars … and achieved the status of an industry classic.

Don will show you how to organize your research for maximum success. How to know when you’ve done enough research. How to avoid overkill—or using research as an excuse not to write!

Learn how “doing research right” helps make promotions pull spectacularly—with examples from Don’s own experience and that of other top copywriters. Don’t miss this session. It could be one of the most valuable events of your career!

If you haven’t done so yet, reserve your spot now and get in on the best Bootcamp ever – meet the modern masters of copywriting at the 2009 FastTrack to Copywriting Success Bootcamp and Job Fair!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
No ratings yet
Published: August 2, 2009

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)