October 2013

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Gain Your Reader’s Trust: Copywriting Tip #4

Use facts, numbers, and specifics to gain your readers trust … “show, don’t tell.” Your reader needs to believe in both you and whatever you’re promoting if you want him to take action.

Simplify Your Copy: Copywriting Tip #3

Generally shorter words, sentences, and paragraphs are stronger. If you struggle making your copy simple, the Flesch-Kincaid (FK) tool is a great resource!

To Coach or Not to Coach — Five Coaches Weigh In on How to Make an Informed Choice

If you see yourself as a business owner and you are committed to success, you might benefit from working with a coach. Mandy Marksteiner explains the ins and outs of the professional coaching world.

Clayton Makepeace Reveals the Secret to Making More Money Year After Year as a Copywriter

Learn how to make more money with your copywriting with some help from Clayton Makepeace and his new AWAI program, The Makepeace Method for Making a Fortune Writing Video Sales Letters.

Simplicity of Diction: Copywriting Tip #2

Use straightforward, easy to understand, and conversational language. If you can master the simplicity of diction, your copy will be much stronger!

Why We're Closing Down this Very Popular Service...

After midnight Oct 31st, we’ll be closing the door to PWA membership until 2014 – so we can upgrade many of the current benefits and add some exciting new ones. Read all the details here.

Overcoming the Odds to Enjoy Copywriting Success

At just 21 years old, AWAI member David Gordian has come a long way in his freelance copywriting career. Learn how AWAI is making his copywriting dreams a reality.

One Big Idea: Copywriting Tip #1

What’s the cardinal rule of copywriting? Stick with one big idea. One idea, that plays on one emotion, and has one key benefit.

Master “Short Letter” Writing

Master the art of “short letter” writing by learning from Mark Twain. The direct, simple language he uses keeps your readers engaged and eager to read more!

Overcoming Your Fears of Self-Promotion

As a freelance copywriter, you’re constantly promoting yourself. A lot of people aren’t comfortable with that, so it’s important to maintain a winning attitude.

Stay on Track to Achieve Your Freelancing Goals

Freelancers encounter a lot of speed bumps or obstacles that get in the way of them achieving their goals. Here are some tips to keep you on track!

How to Overcome the Fear of Prospecting

If you’re new to the freelance copywriting world, you may still be a little afraid of prospecting or finding clients. Here are some tips to help overcome your fears.

How Can Dayparting Help Your Web Writing?

Figuring out when to publish your content is the other part. In order to maximize the impact of your content, Julia Borgini teaches you the advertising strategy of dayparting.

This Was My Copywriting Career Breakthrough…

Roy Furr shares how Clayton Makepeace helped shape his copywriting career, and how you can get this same advice.

How Cooperation Beats Competition Any Day

Copywriters who form alliances and relationships with more seasoned writers, often succeed faster! Bootcamp and other live events are a great place to get started networking.

The First Key to Freelance Success

Learn how Janice Sakata-Schultze uses motivational strategies from the hit TV show “The Amazing Race” to accelerate at freelance copywriting.

Meet Your Ideal Client in Two Weeks...

Bootcamp is just a couple weeks away! Make sure you come prepared so you get the most out of your time in Delray Beach. Here’s what you can expect at Job Fair.

Free Course from American Writers & Artists: “Secrets for Creating Red-Hot Sales Copy in No Time Flat” With Clayton Makepeace

Free course from American Writers & Artists: “Secrets for Creating Red-Hot Sales Copy in No Time Flat” with Clayton Makepeace. Registration is absolutely free but enrollment CLOSES on Thursday, October 10th

Your Chance to Win $1,000 While Working on a Very Cool Copywriting Project

One of AWAI's industry friends has just sent in a copywriting challenge for a very unique product. Read on to find out how you can get involved.

Breaking News … Bootcamp 2013 Has Officially Sold Out

AWAI announced today that the 2013 FastTrack to Copywriting Success Bootcamp and Job Fair has officially sold out.

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