Video:
January Great Books Club Selection:
The Elements of Style

Play Video

Audio Only (right-click to save) Slides Only

AWAI’s Great Books Club kicks off 2015 with a certified classic … a book that has guided writers in every genre, type of writing and niche for nearly a century with its “rules” for clear and effective writing in the English language.

Club Host Marcella Allison and Gordon Graham, a top-level copywriter well-known to AWAI members, will discuss The Elements of Style by William Strunk Jr. and E.B. White.

Gordon is a long-time fan of the book. Here’s how he described its impact on his career … and rest of the writing world:

“The earliest edition of The Elements of Style was first set down nearly 100 years ago. But instead of something dusty and outdated, it remains by far the most brief and practical guide to English writing that's ever appeared.

“Whether you write B2C, B2B, commercial copy or even romance or mystery novels, you just can’t find any more pithy advice anywhere else.

“Whenever I give a writing workshop, I ask who has a copy of The Elements of Style on their desk. A flurry of hands go up. And to any writer who doesn’t raise their hand, I have to say, ‘Why not? Go get a copy immediately!’ I advise every working writer to refer to this little book often.

“When I’m feeling overburdened with corporate-speak, buzzwords, and jargon, remembering the advice of Strunk and White really helps me keep my writing crisp, clear and concise. For less than $10 and under 100 pages, nothing else can touch this little guide as a writing advisor and companion.”

The goal of the Great Books Club is to expose members to the most impactful books in the areas of writing, marketing, business and self-development that can help further the skills and careers of copywriters and other freelance professionals. And each month, a special guest expert is brought in to share the most important lessons they’ve learned from the featured book.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
No ratings yet
Published: November 25, 2014

2 Responses to “January Great Books Club Selection: The Elements of Style [video]”

  1. I have read this book many times. While there are errors in some of the conventional constructions Strunk and White champion, the most valuable advice from "Elements of Style" is "omit needless words."

    kasimsDecember 1, 2014 at 9:58 pm

  2. The hostess needs to learn to allow the guest to finish their thought before leaping in with things like "That's a great point" and then rambling on for half an hour without leering the guest get back to their original thought.

    Sorry, but I find her constant interruptions VERY annoying. I understand people who like the sound of their own voice, me being one of them, but it seems very disrespectful to the other person.

    Guest (Ray)April 17, 2015 at 5:04 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)