Your “Line in the Sand” Moment
(Plus How to Make “Next Level” Money)

A line drawn in wet sand on the beach with the word Limit written underneath

Have you ever had a “line in the sand” moment?

Maybe you decided enough’s enough and made the commitment to lose those extra 10 pounds.

Or maybe you were so fed up at your job, you decided “no more” and quit.

Or maybe you decided to — once and for all — turn your garage from a messy storage unit into something you could actually park your car in.

This kind of “line in the sand” moment can be absolutely life-changing.

Because it represents a clear break from the old patterns and ways of being …

 … and a big, committed step into the vision of a better future we see for ourselves.

Today, you have the chance to experience one of those moments.

You have a chance to set yourself up for now and the future …

 … and be on track to make “next level” money as a writer.

Let me explain …

This Monday, we will kick off our first-ever Content Mastery Mentorship & Certification training with Russ Henneberry.

And what makes this Certification program different from anything we’ve ever offered here at AWAI is this:

Content marketing is taking the entire industry by storm.

Because “The Leap” has created 10 years’ worth of e-commerce growth in a short, 90-day period.

Which means that now, more than ever, companies need content —

Blog posts, articles, emails, newsletters, social media posts, ads, and more.

These short pieces of content are how prospective buyers learn about a company … and ultimately decide to buy from them.

It might start with a Google search and finding an article or blog post.

Or it might be seeing a post on social media which then leads them to the company’s website …

Or it may be an email they get that was forwarded by a friend, that gets them to then research the company’s products and services.

Content is how companies are found. Content is how companies differentiate themselves. And content is how companies ultimately make sales.

This is why content marketing is only getting bigger by the day.

And this is your chance to grab the bull by the horns and learn how to master this in-demand skill.

This is YOUR “line in the sand” moment — your chance to say “no more” to all the things you don’t want in your current situation …

 … and saying “yes” to the control, flexibility, and freedom you’ve craved.

Because writers who understand how to write the kind of content that gets results …

And writers who understand how to create a content strategy that a business can use effectively …

 … Are the kinds of writers who will always be in high demand and will make “next level” money, compared to their peers.

This is why the Content Mastery Mentorship & Certification is designed to turn you into “more” than a writer.

You’ll become your client’s de facto content marketing consultant, thanks to the knowledge Russ is sharing with you. (Get all the details here.)

And to that end, Russ has built this Mentorship to really help you succeed:

Week 1 – you’ll start by learning the fundamentals of strategic content marketing, the terminology and content types, you’ll master TOFU, MOFU, BOFU and POFU content, and get to know all the players … from the client, the digital marketer, customer/reader, and search engines … and how they impact your content strategy.

Week 2 – you’ll start writing! You’ll learn how to write effective blog posts by following Russ’s proven formula, go through a process for generating unlimited content ideas, and get comfortable with seven different blog post types that all get results depending on the goal of the content (and learn which is best to use when!).

Week 3 – you’ll dig into other forms of content like Facebook ads that generate leads and newsletters that nurture those leads and drive sales. And you’ll learn how to use Russ’s Content Matrix to figure out which pieces of content will best achieve the goals of your clients, and how to present various options to increase your perceived value and make it easy to increase your income from each client.

Week 4 – you’ll learn the simplest and fastest way to close well-paying clients using Russ’s Content Strategy Pitch Deck. And you’ll walk through the business side of being a Content Specialist like how to run discovery calls, prepare contracts, put together a content matrix, know what questions to ask, and how to address pricing and retainers.

And then in Week 5 you’ll close out with Russ’ Content Multiplier and learn to spin a single idea into numerous pieces of content to 10X your writing income, put the finishing touches on your assignments and portfolio pieces, and get ready to start your career as a Certified Content Specialist!

You’ll be a true pro right out of the gate.

You won’t be like other writers who ask, “Can I write a blog post for you?” and then get paid anywhere between $100-$500.

Instead, you’ll say, “Mr. Client, which of these three packages do you want me to do for you?” and then get paid anywhere from $1,000-$5,000.

That’s how you’ll make “next level” money as a writer with the knowledge you’ll gain from Russ.

What’s more, I’ll be HIRING three writers from this first “graduating class.”

That means if you’re selected, you’ll receive a $6,000 three-month contract to put your newfound skills to use.

You’ll work from home, as a contractor. But you’ll still work with our team … sit in on some of our marketing meetings and see how we take something from the idea stage to a full-fledged campaign …

 … and gain real-world experience working in our industry with some top players.

So —

If you’re ready to draw that “line in the sand” and make today the day you take that big, committed step forward …

Then make sure you enroll in the Content Mastery Mentorship & Certification training with Russ by clicking the link below:

CLOSING TODAY: Content Mastery Mentorship

We’re closing the doors tonight at midnight. The first session starts this Monday.

I can’t wait to hear your success story (or work with you here at AWAI if you’re awarded one of the $6,000 writing contracts!).

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: April 23, 2021

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