AI, EI, and Life Lessons:
A Chat with Bootcamp Speaker
Nick Usborne

Nick Usborne loves experimenting with new technologies and searching out what’s next on the horizon. A pioneer in digital marketing for 26 years, he’s never afraid to take a deep dive into a topic … even if it’s uncomfortable.

He’s led the way in writing for the Web — before anyone even knew what that was — and again with social media, chatbots, Web3, and more.

In this pre-Bootcamp chat with AWAI’s Director of Training Jade Trueblood, Nick talks about digital marketing and the “800-lb. gorilla in the room.” He outlines the pluses and minuses of AI and ChatGPT and how copywriters can deal with the impacts. You can watch it below …

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He also reveals a surprising aspect of Web3 and where web writers can fill a gap AI simply can’t.

A popular speaker every year at AWAI’s Copywriting Success & Getting Clients Bootcamp, Nick is very happy the event will be in-person again!

Nick’s topic for his Bootcamp presentation is “Power Up Your Copywriting with Greater Emotional Intelligence” — and how as copywriters we can leverage AI’s lack of EI to our advantage.

In his chat with Jade, he reveals what he’s looking forward to at Bootcamp this year, the percentage of business he gets from the annual event, and his secrets to success. (Unexpected life lessons writers can embrace!)

If you’re not yet signed up for this year’s Bootcamp at the Palm Beach County Convention Center in West Palm Beach, Florida, don’t miss your chance to grab a seat. Nick is one of several insightful speakers taking the stage this October. You’ll find all the details here.

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Published: July 27, 2023

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