Success Story Interview:
Christy Goldfeder
From Copywriter to Copy Chief: Leading Creative with Data, Speed, and AI

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Christy Goldfeder is a Creative Strategist and Copy Chief at Tried and True Media — and an AWAI-trained copywriter with more than 20 years of experience. Today, she leads a team of writers and works closely with performance teams to develop and refine creative based on real-time data — a critical advantage in today’s fast-moving world of social media advertising.

In this Inside AWAI conversation with Executive Director Katie Yeakle, Christy shares how her career evolved from writing emails to scripting video ads to stepping into a leadership role as a copy chief. She gives a behind-the-scenes look at what it’s like to work inside a direct response ad agency today — where creative is constantly tested, iterated, and optimized for performance.

Christy also dives into how she and her team are using AI in their day-to-day workflow — from idea generation to refining messaging — and how it’s changing the way creative is developed and deployed. Along the way, she shares what a typical day looks like, what she expects from the writers she manages, and the one thing she’s never stopped doing as a copywriter, even as her role has evolved.

What You’ll Learn

• How Christy transitioned from writing emails to video ads to copy chief
• What it’s like to work inside a modern direct response ad agency
• How data and performance metrics shape creative decisions
• How Christy and her team are using AI to enhance (not replace) their work
• What a typical day looks like in a high-performance creative environment
• The one practice she’s never stopped doing as a copywriter

Recommended Resources:

• The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
• How to Use the Power of AI to Become a Better, Faster, and Higher-Paid Writer