Bootcamp 2026 Speaker Spotlight: Rand Fishkin

Finding Your People: The Smarter Way to Market Your Freelance Writing Business

Learn how to find the clients you truly want to work with … get their attention … and become the writer they want to work with!

Every writer needs to know:

Where are your best prospective clients spending their time? How do you get their attention? And how do you make yourself the writer they remember when they need help?

In this lively Q&A-style session, Rand — one of the most influential voices in digital marketing for 23 years — will turn his expertise toward answering these questions for YOUR writing business!

You'll discover:

  • How to find out where your ideal clients actually spend their time … instead of guessing where you should be marketing yourself.
  • What makes a writer worth remembering … and how to stay on a prospect's radar without constantly pitching your services.
  • How to decide which marketing efforts deserve your time … and which popular tactics you can safely ignore.
  • How to work with — or around — the gatekeepers standing between you and the clients you want to reach.

And yes — you'll have the chance to join our moderators in asking Rand your own questions!

So if you've ever wondered whether you're spending your time marketing yourself in all the wrong places …

You don’t want to miss this session!

See the full lineup for AWAI's 2026 Copywriting Bootcamp and lock in your spot at today's lowest pricing here.

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Published: October 23, 2026

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