January 2008

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Quick Tip: Easy Bullets in QuarkXPress

Kammy Thurman gives you a quick, easy way to make bullets in QuarkXPress.

Rejuvenating the “Old Reliable” of Direct Mail

Kammy Thurman shares how to make the most of a #10 letter design.

Quick Tip: Add “No-Doze Presentations” to Your List of Copywriting Services

Here’s how to use your copywriting skills to provide an extra service for your clients – creating effective, engaging presentations for sales reps and business execs.

Are You Breaking the Cardinal Rule of Copywriting?

Master copywriter Paul Hollingshead explains the importance of focusing on the product’s benefits in your sales copy, rather than describing the product itself.

“Can Someone Really Make Six Figures as a Copywriter?”

Theresa Frazier from the BBB asks the $100,000 question.

Words of Copywriting Wisdom: Writing ‘til Your Head Hurts

Copywriting productivity tips from Bill Bonner.

Writing Tips for 3 Distinctive Kinds of Real Estate Copy

Heather Robson shares tips on writing three different types of real estate copy.

An Interview with Real Estate Copywriter Marte Cliff

AWAI-trained copywriter Marte Cliff provides tips on writing for the real estate market.

Quick Tip: Google Book Search

Google Book Search is a resource that allows you to search for words and phrases inside books and gives limited previews of the books containing the search terms you’re interested in.

A Proven Technique for Pushing Past Your Fears and Achieving Your Dreams

AWAI staff writer Guillermo Rubio shares how visualization helped him push past his fears and push open the door to achieving his dreams.

Quick Tip: How to Format Titles

Kammy Thurman gives guidelines on proper title formatting.

Finding Work in Unexpected Places

Mike Klassen gives advice on finding freelance work.

The Power of a Signature

Master copywriter Will Newman offers guidelines for using a signature at the end of a sales letter to build credibility and increase response.

A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 2

Part 2 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.

14 Sources for Finding Real Estate Industry Contacts

Discover 14 places you can find real estate industry contacts.

Copywriting Tips for the Real Estate Market

Heather Robson gives advice on writing successful promotions for the real estate industry.

Industry Spotlight: Real Estate

Learn about statistics and trends regarding real estate copywriting.

Calling All Writers … Tell Me Your Story

Rebecca McEldowney asks all writers to send their stories.

“The Power of One” for Crafting Compelling Headlines

Master copywriter Will Newman demystifies one of the secrets of writing compelling headlines by explaining “simplicity” – having one main idea that reigns supreme.

How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1

Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.

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