December 2011

Skyrocket Response by Eliminating Your Prospect's Risk

John Wood explains the classic technique of "risk reversal", taking on the risk of your reader to increase sales.

How to Write Stronger, More Effective Bullets That Your Clients and Readers Will Love

Have you ever written an ineffective, lacklustre bullet? Whether you use them in an email, website, or online sales page, the quality of your bullets can play a major role in whether or not a reader makes it to the end of your copy.

Living a Carefree Lifestyle Working Only a Few Hours Each Week

Rebecca Matter explains the ideal online Carefree Business.